Sophia Coussoule

The topic of ROI comes up more than any other. Learn new tips on how to measure and improve your results. #pressreleases #roi #news #businesswire #test #measure #analytics #results

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Being able to edit scheduled posts on LinkedIn (finally) is a boon.

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Learn why audio advertising and measurement are crucial for your marketing strategy. Bob Pittman, CEO and Chairman of iHeartMedia, shares key insights in the Nielsen Insight Studio on enhancing brand awareness and optimizing ad spend. Don't miss this valuable conversation! Watch now: https://bit.ly/4clhhMa DM me to discuss how audio can benefit your campaigns!

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New data from Sprout Social, Inc. shows nearly half of consumers are interacting more with brands on social media this year, and which networks and content they're gravitating towards most. Our Vice President, Social, Content and Brand Marketing, Layla Revis, summarizes the key takeaway for marketers: "Each social media platform is vastly different and while comprehensive social strategies are essential to success, it’s important to hone in on what consumers want out of each app they use."

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📢 Insight Alert: Google’s John Mueller on Core Web Vitals 📢 In a recent update, Google’s John Mueller clarified the actual impact of Core Web Vitals on search rankings, stating that while they’re valuable for user experience, they have a limited effect on ranking performance. This brings a fresh perspective for SEO professionals focusing on CWV improvements. Learn more about Mueller’s statements and how they might influence your SEO strategies moving forward! 👇 🔗 https://lnkd.in/gS-VxmbE #SEO #CoreWebVitals #GoogleRanking #UserExperience #SEOStrategy #DigitalMarketing #SEOrankings #SERP Seround Inc. SearchEngine Trade

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More on the report that covers the "rest of network" research, highlighting the correlation between managing information across an extended publisher network and an increase of 186% more clicks from Google. #googleanalytics #localseo

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Excited to share that our VP of Marketing at Airbase, Michael Freeman, was recently featured on the Marketer’s Alchemy Podcast with Kathryn Turnoff of Deluxe. 🎙️ In this insightful episode, Michael discusses how Airbase delivers greater value and differentiation in the market, emphasizing the importance of listening directly to customers and the role of clear positioning. He also highlights the necessity of asking the right questions about your data and how those insights can lead to increased customer success. A big thank you to Kathryn Turnoff for hosting and facilitating such an engaging conversation! Check out the full episode here, or follow the links in the comment section for the podcast. 🔥

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The PR landscape is shifting. Automotive suppliers can adapt to the evolving media environment through the benefits of leveraging earned media in your PESO-modeled PR strategy. Learn more here: https://bit.ly/3R4grLW

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Overcoming insecurities and imposter syndrome After graduating, I was fortunate to land a role in social media at a non-profit sports organization, followed by a position in digital marketing within the beauty industry a year later. Both roles were fulfilling, but over time, I got comfortable and stopped updating my LinkedIn profile. Insecurity about my work crept in, and I lost sight of the importance of continuous learning and self-improvement. However, this past week, a good friend helped me overcome my fears and reminded me that growth happens when we put ourselves out there. 🌱 So here I am, ready to embrace new challenges and commit to improving my craft once again. 💪 #SelfGrowth #DigitalMarketing #OvercomingFear #ContinuousLearning #CareerDevelopment" 2/2

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Forbes recently highlighted 14 reputation management trends for 2024. Birdeye is leading the way, addressing key trends like: - AI Sentiment Analysis: Birdeye's advanced AI tools help brands understand customer sentiments in real-time, allowing for prompt and effective responses. - Strategic Review Placement: Our platform ensures that positive reviews are strategically placed to maximize visibility and impact. - Strengthening Brand Weaknesses: By identifying and addressing areas of improvement, Birdeye helps brands turn weaknesses into strengths. In an era where building customer trust and loyalty has never been more critical, how many of these strategies is your business leveraging today? 🔗 https://lnkd.in/dqxxpeBB #ReputationManagement #AI #CustomerExperience

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Here’s how OUTFRONT Media combines DOOH and mobile to deliver the audiences our advertisers want to reach.

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Traditional OOH can be a low-intensity, high-impact option for advertisers looking at the sustainability of their media plans.

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/e2QgTNjy #datacollaboration #dataprivacy #measurement

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As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and markets. These strategic digital tools help us to compete to win and retain customers by delivering automated, relevant, real-time marketing communications, integrated across digital devices and traditional marketing channels. To help highlight the range of great options available, our updated essential digital marketing tools blog recommends 30 categories of marketing technology and our pick of the most popular 5 in each category. Our essential digital marketing tools blog groups 30 categories of tools across our RACE Framework for managing digital marketing, so you can review where you could make better use of the tools across the customer lifecycle. I hope you find it useful. Smart Insights https://lnkd.in/etR7fsUm

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The benefits of addressable advertising include: ✅ Increased ROI ✅ Enhanced Brand Recall ✅ Maximized Reach Learn how Effectv’s Audience Addressable allows for precise, household-level targeting across all screens, all within a single campaign: https://lnkd.in/egBEikBF #EffectvEmp

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I’m Nashville-bound for the Digiday Programmatic Summit, happening from Dec. 3-5! Excited to join programmatic leaders and represent Colossus SSP at this event. With programmatic advertising evolving—thanks to changes like Google’s pause on third-party cookie deprecation—the Summit will spotlight first-party data, AI-driven targeting, and privacy-first technologies that are shaping the future of adtech.   At Colossus SSP, we empower brands to connect with unique growth audiences and drive measurable revenue. Let’s dive into the future of programmatic together—comment below if you’re attending!    #Digiday #DigidayProgrammatic #SupplysidePlatform #ProgrammaticAdvertising #adtech

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