Soheb Panjwani

How to maintain a healthy Amazon account? We all know account health is the backbone of any Amazon business. It is a big deal because: Poor account health can result in... ❌ lower search ranking  ❌ lower customer trust ❌ potential account suspension or termination. Not to mention the headaches of dealing with Amazon Support. Long waits with ready-made template answers that lead nowhere. In 2015, my best-selling product was suspended due to a trademark infringement issue. It hit me hard (lots of sleepless nights) since this product was my main source of income. And that was 9 years ago when selling on Amazon was much simpler.  Today, with the exponential increase in sellers, resolving such issues will take even longer. So, how to save time and focus on what matters on Amazon? → My advice is to check your Amazon Account Health regularly. Below, I've listed down key aspects to maintain a healthy account. Check it out. If you have issues with Amazon Seller Support: - Read performance notifications carefully to identify the root cause; each violation type requires a different approach. - Understand Amazon's perspective to meet platform standards, ensuring solutions satisfy all parties without breaching policies. - Write a detailed yet succinct Plan of Action (POA) that addresses the issue directly and adheres to Amazon's format. - Keep documents organized for easy access during problem resolution, ensuring thorough and targeted solutions. If you'd rather not talk to Amazon Seller Support anymore (and honestly, who wants to?), talk to us instead. We at Seller Candy are here to resolve any Amazon Seller Central headaches. Just drop me a message to discuss further.

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Amazon just sent notice to 1000's of vendor central sellers. Amazon informed these vendors that starting starting Nov 9th 2024, they will be ending their vendor relationship. SURPRISE! Yes that is in less than a month. Yes that is right before BFCM. Yes that is rough news for brands that rely on Q4 shopping revenue. If you are one of these brands, and you are scrambling, and you need help setting up seller central accounts so you can continue selling, we will help you! We will help keep you Alive on amazon! See what I did there? #amazon #sellercentral #bfcm

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This is the metric that ALL great eCommerce brands optimize for their email marketing! 👇🏽 Revenue-Per-Recipient (RPR) RPR is not just a number; it’s a powerful ratio: 📊 Total revenue / Total recipients = RPR This dollar amount shows what each email recipient is worth. Why RPR? 🔄 Track from Macro to Micro: 1️⃣ Compare month-over-month 2️⃣ Analyze email-to-email 3️⃣ Understand your marketing message efficiency better Why not just rely on revenue? 📈 Growing Lists, Misleading Numbers: As your email list grows, so does your revenue. But, are your emails really converting better, or is it just a numbers game? RPR reveals the true performance of your emails by measuring their ability to convert, regardless of list size. Why I Love RPR: Clear Comparisons: Compare monthly or yearly performance without worrying about email list growth. It’s a pure, straightforward KPI that cuts through the noise. Are you tracking your RPR? If so, what RPR are you aiming for? #emailmarketing #kpi #data

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How we helped an Amazon seller make $1.2M during Fall Prime Day (...steal this inventory strategy) Strategic inventory planning is the secret sauce for crushing seasonal sales events on Amazon. Here's the 3-step process we used to help a client generate $1.2M during Fall Prime Day: 1️⃣ Analyze historical data — Use past sales data and forecasting tools to predict demand spikes. This gives you a clear picture of what to expect. 2️⃣ Adjust inventory levels — Based on predictions, fine-tune your stock. Ensure high in-stock rates without overstocking. This balance is crucial. 3️⃣ Monitor and optimize IPI — Keep a close eye on your Inventory Performance Index. It's key for maintaining favorable storage and fulfillment conditions in Amazon warehouses. This strategy isn't just about boosting sales. It's about smart inventory management. The results? ✅ Higher in-stock rates during peak events ✅ Lower aged inventory fees ✅ Improved IPI scores ✅ Streamlined inventory management Don't let poor inventory planning cost you sales this holiday season. Implement this strategy now and watch your Amazon business soar. Are you prepared for holiday season?

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Have you leveraged Amazon's brand store quality rating? This new feature is a powerful tool for advertisers. 📊This rating system uses dwell time to rank your store, and there's a direct correlation between dwell time and consumer spending. It offers benchmarks against industry standards and competitors, and monthly updates ensure your peer group includes brands with similar attributes like average selling price. 🛠️ This feature provides insights and actionable steps to enhance your store’s performance. Make the recommended changes, and your quality rating will update within 24 hours. Haven’t used it yet? Get started today. If you have, let us know how it’s working for you in the comments. #SearchNurture #Ecommerce #AmazonAdvertising #BrandStoreQuality #OptimizationTips

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What Is Local SEO? We are a local SEO marketing company that can help get you that local attention. We are a local SEO marketing company based in Houston, Texas. We are a Texan agency committed to getting you local Texan results. As a local SEO company, we will use white hat SEO strategies to help your business with all your local SEO marketing needs. The team at My SEO Strategies are specialists in local search, so more consumers can find your business in your local catchment area across the web and mobile searches on Google. Being seen and found is crucial to driving local awareness, driving traffic and leads to your business. If your website cannot be found on Google you may as well keep it on a USB in your pocket! Local SEO is a strategy focused on optimizing your online presence to attract local customers. It is crucial for businesses that serve specific geographic areas. Here are key elements and strategies for effective local SEO: Google My Business (GMB) Optimization: Claim and verify your Google My Business listing. Provide accurate and complete business information, including name, address, phone number (NAP), business hours, and categories. Add high-quality photos to showcase your business. Local Keyword Research: Identify and target local keywords that are relevant to your business and location. Include location-based terms in your meta titles, meta descriptions, and content. On-Page Local Optimization: Optimize your website’s meta tags and content with local keywords. Create location-specific landing pages if your business serves multiple locations. Online Reviews: Encourage satisfied customers to leave positive reviews on platforms like Google, Yelp, and other relevant review sites. Respond promptly and professionally to both positive and negative reviews. Local Link Building: Build local backlinks from reputable and relevant sources. Partner with local businesses, sponsor local events, or participate in community activities to earn local links. Local Schema Markup: Implement local schema markup on your website to provide search engines with structured information about your business, such as address, phone number, and business hours. Mobile Optimization: Optimize your website for mobile users, as many local searches happen on mobile devices. Ensure that your site is mobile-friendly and has a responsive design. Local Content Marketing: Create content that is relevant to your local audience, such as local events, news, or community activities. Develop blog posts, articles, or videos that showcase your knowledge of the local area. Social Media Presence: Maintain an active presence on social media platforms, particularly those that are popular in your local community. Engage with your audience and share local news, events, and promotions. Geo-Targeted PPC Campaigns: Consider running local pay-per-click (PPC) advertising campaigns to target specific geographic areas. https://lnkd.in/gr75bgeb

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Been getting lots of questions from brand owners about investing in #AmazonDSP I think the numbers speak for themselves! "Advertisers typically pay only 10% of their intended advertising spend through the DSP, while with Google and The Trade Desk, they would need to shell out 15% and 20%, respectively." Retargeting is also cheaper on average, ranging from $2.50- $4 Amazon is also rolling out more features within DSP to cater to smaller sellers, making the platform more effective If you're interested in starting your Amazon DSP ads, let's do a free #AmazonAudit and get the growth started! Straight Up Growth = Amazon 📈

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KURU Footwear generated $2m in 10 months with #directmail. Their full-funnel tactics: 　 Acquisition: Retargeting customers who haven't purchased 　 Retention: Driving second purchases 🎣 On acquisition: ➝ Retargeting never-buyers ➝ After going through email abandoned cart sequence, automatically send mail ➝ Automatically plugging the funnel since July '23. 🥅 On retention: ➝ Extending post-purchase drip flows ➝ Automatically send a card 35 days post-purchase ➝ Automatically send second card 120 days post-purchase Megan Kolbe told us "I’ve been pleased with every single campaign we’ve put out." The numbers don't lie: --> Acq/retargeting: $509k revenue @ 7.5x+ ROAS --> Retention: $600k revenue @ 11.5x ROAS --> Plus, another $900K in reactivations/holiday campaigns. Full story in the comments. 👇 #apparel #footwear

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𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤—𝐡𝐨𝐰 𝐛𝐢𝐠 𝐰𝐢𝐥𝐥 𝐀𝐦𝐚𝐳𝐨𝐧'𝐬 𝐨𝐟𝐟-𝐬𝐢𝐭𝐞 𝐚𝐝𝐬 𝐛𝐞 𝐢𝐧 2025?   With the vast reach of the web, Amazon’s off-site ads should contribute a big chunk—if executed right.   I used Google’s Search Partner business as a benchmark to project the $$$ impact. What’s your guess on its contribution to Amazon's total ad margin?   Scroll through the carousel to compare your estimate with my projection. Do you think it’s realistic? Let me know in the comments. 💬

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Title: Maximizing Weekend PPC Success: Strategies for Sellers Are you looking to boost your sales through PPC advertising over the weekends? Here are some strategies to help you make the most of your weekend PPC campaigns: 1. **Understand Your Audience**: Take time to understand your target audience's behavior over the weekends. Are they more likely to shop during specific times or engage with certain types of ads? 2. **Optimize Ad Scheduling**: Use ad scheduling to ensure your ads are running during peak times when your audience is most active and likely to make a purchase. 3. **Tailor Ad Copy and Creatives**: Craft ad copy and creatives specifically tailored to weekend shoppers. Highlight any weekend-specific promotions or offers to entice potential buyers. 4. **Utilize Ad Extensions**: Take advantage of ad extensions such as sitelinks, callouts, and promotions to provide additional information and incentives for users to click on your ads. 5. **Monitor and Adjust Bids**: Keep a close eye on your PPC campaign performance over the weekends and adjust bids accordingly to maximize ROI. 6. **Test Different Strategies**: Experiment with different ad formats, targeting options, and bidding strategies to identify what works best for your weekend PPC campaigns. 7. **Mobile Optimization**: With more people accessing the internet via mobile devices on weekends, ensure your ads and landing pages are optimized for mobile to provide a seamless user experience. 8. **Stay Competitive**: Keep an eye on your competitors' activities over the weekends and adjust your PPC strategy accordingly to stay competitive. By implementing these strategies, you can effectively leverage PPC advertising to drive sales and grow your business over the weekends. Happy selling! Avail free campaign and listing Audit with polestar agency. #amazonppc #amazonppctips #amzontricks #amazonadvertising #amazonads #amazonprime #amzonsellercentral #SEO

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Breaking news! Amazon Haul is here. Read all about it here: https://lnkd.in/gZhfSxMy ..or read this AI summary: "Amazon has introduced Amazon Haul, a new shopping experience offering a wide variety of products under $20, with most priced under $10. Launching in the U.S. in beta within the Amazon Shopping app, Amazon Haul includes categories like fashion, home, lifestyle, and electronics, all covered by Amazon's A-to-z Guarantee, which protects customers on condition and authenticity. With delivery times of one to two weeks, it aims to give customers affordable options backed by Amazon’s reliable service, whether items are sold by Amazon or independent sellers. Amazon Haul provides unique savings options with its own cart, checkout, and search experience. For orders over $50, customers receive a 5% discount, and for orders above $75, a 10% discount. Products are often priced incredibly low, with examples like a three-piece trimmer set for $2.99, a women’s belt for $1.99, and touchscreen gloves for $3.21. Orders over $25 qualify for free delivery, with a $3.99 fee for smaller orders. Returns on items priced over $3.00 are free within 15 days, with more than 8,000 drop-off locations, including Amazon Lockers and Whole Foods Markets." This might wipe out Amazon brands that sell products under $20 on Amazon especially in Fashion, household commodities, cheap gifts, trendy items. Joanna Williams Jon Derkits Anders Hjorth Kiri Masters. What advice do you have for Western brands? Is it game over or is there something that can still be done. #rufus #cosmo #amazonadvertising #amazonppc #amazonads #amazon #amazonseller #amazonfba #ppcninja #amazonfbaseller #amazonjapan #amazonagency #amazonconsulting #amazonfba #amazonseller #amazonfbaseller #amazonjapan #amazonindia #ai #ainewsletter

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For amazon sellers. What software is able to track non written reviews? I have a product with over 6,000 reviews. I am trying to figure out overall product review feedback (written and not written) for last 30, 60 and 90 days. We made some improvements to our product and we are curious to see if it will move from a 4.5 to a 4.6 but it is hard to analyze if we are moving the needle not being able to see the non written reviews.

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Looking to optimize your product listings? PixelMe's ASIN audit service provides keyword results within 24 hours, helping you enhance your listings efficiently. What specific outcomes are you hoping to achieve by leveraging this efficient solution? #Ecommerce #Amazon #AmazonSellers #AmazonMarketplace #PixelMe #ASIN

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𝟏𝟑𝟔% 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲: 𝐀 𝐓𝐡𝐫𝐞𝐞-𝐌𝐨𝐧𝐭𝐡 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞 𝐑𝐞𝐯𝐢𝐞𝐰 𝐉𝐚𝐧𝐮𝐚𝐫𝐲: Total Sales: $189,079.56 PPC Spend: $21,945.38 TACOS: 11.61% Net Profit: $18,629.60 𝐅𝐞𝐛𝐫𝐮𝐚𝐫𝐲: Total Sales: $208,131.49 PPC Spend: $21,351.48 TACOS: 10.26% Net Profit: $32,188.58 𝐌𝐚𝐫𝐜𝐡: Total Sales: $239,973.09 PPC Spend: $20,493.64 TACOS: 8.54% Net Profit: $43,766.37 The new year brought significant challenges in our e-commerce operations, most notably impacting our ASIN performance due to several critical factors: Ranking Decline: Our major ASINs experienced a noticeable drop in rankings following the holiday season, which disrupted our sales momentum. Competitive Pricing: In response to post-holiday sales strategies, competitors lowered their prices and launched special deals, which adversely affected our conversion rates. Stock Issues: A top-selling ASIN unexpectedly went out of stock mid-month, further complicating our sales strategy. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐞: 𝐅𝐞𝐛𝐫𝐮𝐚𝐫𝐲 𝐑𝐞𝐜𝐨𝐯𝐞𝐫𝐲 𝐄𝐟𝐟𝐨𝐫𝐭𝐬 Given the setbacks in January, we focused on recovery and ranking improvement strategies for the affected ASINs, particularly those that had fallen in rank or were out of stock. Our approach was multifaceted: Budget Optimization: With limited budget flexibility, we prioritized budget reallocation. Funds were diverted from non-performing campaigns to support and aggressively promote keywords that had previously performed well. Promotional Tactics: To enhance visibility and attract more buyers, we implemented lightning deals followed by the introduction of coupons post-deal to sustain the improved conversion rates. This phase was critical as we observed initial improvements in ASIN ranks within 2 to 3 weeks. However, the ranks remained volatile, prompting us to re-enroll in lightning deals to stabilize and solidify our gains. 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐢𝐧𝐠 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: 𝐌𝐚𝐫𝐜𝐡 𝐎𝐮𝐭𝐜𝐨𝐦𝐞𝐬 Our strategic interventions began showing promising results by March: Rank Stabilization: The ranks of our previously affected ASINs recovered and stabilized, reflecting the effectiveness of our continuous promotional strategies and budget adjustments. Sales and Efficiency Gains: Through careful monitoring and ongoing adjustments to our campaign strategies, we not only recovered our ranks but also improved overall sales and TACOS. 𝐅𝐮𝐭𝐮𝐫𝐞 𝐎𝐮𝐭𝐥𝐨𝐨𝐤 To mitigate the risk of cannibalization and preserve the efficiency of our advertising spend, we have started to scale down the budget incrementally. This approach ensures that we maintain our rankings without unnecessary expenditure. Captens (A Crew That Scales) -------------- P.S. - Our 'Captens Promise'? Deliver up to 100% growth in less than 120 days or your money back. No gimmicks. No small print. Just results - DM us 📩 hashtag #amazon #amazonfba #amazonppc #amazonadvertising #amazongrowth

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Amazon Search Catalog Performance has a new metric : Search Traffic Sales It allows you to know the gross sales coming from search page results. Interesting metric to look at. Anyone starting to use it? Compare historical improvements of organic keyword ranking improvement vs what this shows on sales increase or decrease?

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Amazon FBA Sellers: Is the new Inbound Placement Program killing your business? Our clients are THRIVING instead. We just created a step-by-step guide on how we helped our clients generate $550 million in Amazon sales by adapting to FBA changes. It covers: ✅ Quick assessment techniques ✅ Strategic adjustment strategies ✅ Seamless implementation tactics ✅ Real case study of a seasonal decoration seller This guide will show you how to turn Amazon's changes into opportunities for growth. Want me to send you the guide? Like this post Comment "ADAPT" below And I'll send it to you. Make sure we're connected so I can message you. PS - If we're not connected, send me a connection request saying "ADAPT"

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I heard an insane statistic about Amazon sellers. It's bad. Really bad. The stat: Over 2,000 Amazon seller accounts are created every day. But less than 90% of those accounts are still active after 6 months. I believe there are 3 main reasons for this: Reason 1: Selling on Amazon is much harder than people think New sellers expect to make an account, find profitable products on Day 1, and ride off into the sunset. The reality is much harsher than that. Things they never consider: • Account suspensions • ASINs getting taken down • Predatory suppliers • Returns management Unfortunately most new sellers throw in the towel when the going gets tough. Reason 2: Their timeline is off There's a quote I love that sums this up nicely: "You overestimate what you can accomplish in 1 year and you underestimate what you can accomplish in 5 years." I thought I was going to sell $1M on Amazon in my first year. It took me 3 years. New sellers have a short term timeline when they should have a long term timeline. Reason 3: Predatory advertising I blame the IG gurus flashing Lambos and Rolexes in their ads. To truly scale an Amazon business you need to reinvest your profits for a long time. Yes - you can make Rolex/Lambo money from this business. But it rarely (if ever) happens in year 1. So next time you see an ad claiming that Amazon is "passive income", please scroll away. This is a great business and will be for many years to come. But make sure you have realistic expectations and are willing to grind it out for years. ___ Enjoy this? Follow me Corey Ganim for more and repost ♻️ to your network.

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🚀 FBA Efficiency Boost: Ship on ASIN, Not SKU! (Suggestion) Imagine if Amazon FBA shipments were created on an ASIN basis instead of SKU Allowing sellers to choose which SKU to inbound! This simple shift would streamline inventory, cut down logistics complexity, and create faster restocks for sellers, while Amazon gains operational efficiency. Win-win for both sellers and Amazon! #Amazon #AmazonFBA #EcommerceInnovation #InventoryEfficiency #SupplyChain #AmazonSellers #Ecommerce

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