Soheb Panjwani

Ecommerce SEO Update: Google is adding support for sales pricing in Product schema. If you specify a second price with the "priceType" of "ListPrice", Google will automatically make the original "price" your sale price.

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The best advice for anyone struggling with low click-through rates. Optimize your hero image.  Multiple factors can affect CTRs like your title, price, reviews, etc. But one of the MAIN reasons you're not getting the metrics you want is because your image quality sucks.  Here's how you can fix it: Size Matters: Enlarge your main image to make a bold statement and ensure it dominates the screen. The larger the image, the more likely it is to catch the eye and entice clicks. Enhance with Extras: Enhance your hero image with additional elements that add value. Whether it's showcasing product packaging, adding badges, or highlighting key features, every detail counts in capturing your audience's interest. Readability is Key: Is your label text legible? Ensure that all text on your hero image is easily readable, especially on mobile devices where clarity is crucial. Enlarge key points or adjust the font to improve readability and maximize impact. Test, Test, Test: The power of testing cannot be overstated. Conduct focus groups to test different image variations and gather valuable feedback. Incorporate positive insights into a master image that's guaranteed to drive clicks and conversions. First impressions matter. Focus on optimizing your main product image to perfection (or as close as you can get), as it holds the key to capturing your audience's attention and driving clicks. Is your current CTR meeting your goals?

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Check these PPC Traffic insights 👇 12% of July clicks on ClickPatrol were proxy clicks. Not all proxies are fake, but many raise red flags, scammers love them. They also mess up your ad data, leading to bad decisions. ClickPatrol blocks only fake proxy clicks, so you keep the real conversions. P.S. Want to block all proxy clicks? Just toggle the option in your ClickPatrol dashboard settings. Want to block fake traffic and save money? ClickPatrol is here to save money and gain more insights. Start our 7-day free trial.

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"PPC is too expensive and I don't get results" According to statistics provided by Google, the typical return on a PPC should be 2/1. Why do so many business owners feel like PPC has become a black hole of cash spend? 1. There's no coherent strategy for the keyword groups, and/or businesses simply used the native Google Ad tools on the platform. - Our team from the start focuses on finding keyword groups that provide businesses value and diversify the objective, intent and focus of the keywords. Think of it like a financial portfolio... would your CPA recommend you only own 1 stock? Why would you only try to run ads for one specific keyword group or intent? 2. The platform isn't optimized for successful conversions. - When someone comes to your site from a PPC campaign, how easy is it to convert? Where does this user journey begin? Too often I see PPC campaigns where the user journey starts at the home page, or on a landing page with no calls to action. There's nothing more frustrating than coming to a site and not being able to achieve the very reason you came. 3. There's no accountability to the campaign... AKA reporting. - I've talked to countless business owners or marketers who spend enormous amounts of money but don't go over any reports or have subpar tracking methods. If you don't track the performance of your campaigns, how do you expect to improve? PPC doesn't have to be a black hole for your budget. Using the 3 strategies above, we've been able to maximize returns for our clients and drive more leads. #PPC #GoogleAds

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Here's one costly mistake I wish I learned before spending millions of dollars on PPC. 'Overbidding' When you bid high, You may not know where your traffic is going If you're not tracking, it can go either to The product pages, The top of search, Or to the rest of the search. When you're not tracking where your ad spend is going You're spending inefficiently. Most of the time Amazon will show you on the product pages Because that's where all the real estate is. Top of search only has four spots on each search, But product pages, it scrolls on for a couple pages. Spend money where you're actually getting the good results that you want. Keep following me for more tips and tricks. If you want a FREE audit of your PPC or listing from me, click here to apply: https://hubs.ly/Q02wWFhv0 #AmazonPPC #PPCTips #AmazonSellers #FBASellers

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Amazon Search Catalog Performance has a new metric : Search Traffic Sales It allows you to know the gross sales coming from search page results. Interesting metric to look at. Anyone starting to use it? Compare historical improvements of organic keyword ranking improvement vs what this shows on sales increase or decrease?

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If an affiliate manager share what other affiliates are doing, it is likely a sign you should be cautious with what you share with them. When a strategy is shared with other similar affiliates, those affiliates can take the strategy and run with it. If it is SEO for Google or YouTube, there can only be one top position, and a second place. The same applies to communities, courses, social, etc... The rest of the people including the ones that created the original strategy go broke. If you worked hard to get the long tail, and you have a unique content strategy, internal links, proper on page (schema, internal links, site structure, etc...), it only takes a site with more authority to come in and wipe out your income. The same applies to building niche communities and courses. There's a finite amount of people looking for a solution, and when you create a community, ebook or course, etc... that is unique and building your community, it is your bread and butter. When an affiliate manager shares your course and how you're making money, someone with a budget will begin advertising over you, creating a competing course that may use your selling points and the foundation you created, and tank your revenue. They may even buy your course, see what you did, and create their own version of it using your knowledge, your hard work, and your experience for their gain. This is why affiliate managers should not share what others are doing. But that doesn't mean they cannot help you with actionable items. Affiliate managers can ask you the following to create a unique and custom approach based on your audience and your goals. - Who is your specific audience - What is your unique experience and what are your qualifications - Which channels are you familiar with and know how to optimize - Why are you the authority on this and can you give me five talking points you'll cover - Where do you want to begin launching first (email, SEO, community, social, PPC, paid media, etc...) From there the affiliate manager's job is to build a plan based around your experience and your knowledge. Not to expose other affiliates' strategies which can potentially cost them their business. I get asked all the time to share what others are doing, and I almost always say no. I instead create a custom plan for the person asking so they can try to make money while keeping our other partners' revenue streams in tact. I will share the larger SEO keywords with all partners, but the strategies to reach them are kept confidential. #marketing #partnershipmarketing #advertising #affiliatemarketing #contentmarketing

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This 2024 ecommerce post-purchase poll results are insane... And kind of sad. I just completed a poll of ecommerce brands' and email / SMS marketers post-purchase priorities.  The answers were shocking. ​69% said that upsell / cross-sell is most important. ​ 27% said that ​get reviews is next important. ​ WOW.​​ ​ This is EXACTLY why I'm hosting my 10-figure Post-Purchase Hourglass Strategy webinar next week.  ​ ​Only 4% said product fulfillment experience matters most. ​​ Brands prefer treating customers like open wallets than actually treat them like people with a need to fill. ​ That one customer could translate into 10+ orders. ​​​​​ Yet not a SINGLE BRAND said ensuring the customer has a great post-purchase product / marketing / communication experience is important. These brands would rather "sell customers again" or "get their review" regardless of their first purchase experience. WOW. ​ Listen, it's not all your fault: Klaviyo, email marketers and agencies are telling you to do this. Sell more, more, more... Think about me, me, me. Instead of us, us, us. Forget about building better customer relationships. But ​​​​​​​​​​​​​that's why 74% of brands like yours LOSE customers after one purchase.  Yet the top brands retain customers 6x better. So I'll teach you how the TOP BRANDS run their post-purchase playbook.​​​​​​​​​ My Ultimate Email & SMS Post-Purchase Playbook is what I've used at the top ecom brands to turn unprofitable one-time buyers into lifelong, profitable customers using emai and SMS. And it will help you treat customers much better than you're being told to do right now. ​​ ​ With this secret Post-Purchase Playbook, you'll be able to: ✅ Reduce reliance on paid ads ✅ Convert 1x buyers into lifetime buyers ✅ Improve word-of-mouth & NPS ✅ Shrink returns & CS complaints ✅ 5x your profits in days Don't listen to the marketing bro's.  Listen to the brands & marketers who've cracked the code on it.  ​​Join my webinar & see what a smarter post-purchase experience looks like. --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation

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📢 Amazon launched an update to Sponsored Display Campaigns. You can now add negative product targeting to weed out non-performers. No more wasting budget on irrelevant products. Here's how to leverage this feature: ⤷ Analyze the Matched Targets Report to identify the ASINs that aren't converting. ⤷ Add these duds as negatives at the ad group level. ⤷ Negate entire brands if needed. ⤷ Stick to CPC campaigns for now - negative targeting isn't available for vCPM yet. Cut the waste and get laser-focused on products that actually drive sales. More efficient ad spend.  More profits. It’s that simple. 

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A lot of vendors who used to sell their products through Amazon reached the end of their contract term on Nov 9. While Amazon gains operational efficiency, these 1P sellers are being forced to become independent sellers, and fast. Here are the 5 things I would be checking off my list if I were in their shoes and needed to pivot quickly before the holidays: 1️⃣ Find a 2P Reseller Partner or Manager Service Provider to team up with in the near-term while working on a 3P set-up in Seller Central. Pivoting a company to manage pricing, marketing, inventory management, customer relations, AND fulfillment requirements as an Amazon 3rd-Party Seller takes time most leaders don’t have a surplus of in Q4. 2️⃣ Go all in on my owned media and marketing plan (Shopify site, social media, email marketing, etc.). 3️⃣ Download my product catalog from Vendor Central. 4️⃣ Export my product and sales data, even if it’s in a raw format. 5️⃣ Find companies or agencies to partner with to outsource what I don’t have expertise or capacity to manage (e.g. inventory management and fulfillment, content creation, ads management, etc.). Why? I’d want to build my own wholesale partnerships and customer base, and be less reliant on Amazon. 💪🏼 Last year around this time, Jane[dot]com closed its doors. Hundreds of business owners were left empty-handed without revenue for goods sold and a platform for selling their products before the holidays. I’m glad to say we’ve helped some of these Jane brands pivot, recover, and grow substantially in 2024. For one store we have: ➡ Increased Shopify store revenue by 217% ➡ Surpassed $1M in revenue, while still brand new to Meta Ads ➡ Maintained a 4x ROAS while increasing ad spend 10x ➡ Driven 100%+ growth in email marketing revenue Brands can make great money on Amazon, but I don’t envy a brand that’s solely reliant on Amazon. 😤 If you’re a B2C leader or vendor who wants help growing your own customer base HMU. 🤝 #bfcm #1ptermination #amazonsellers #ownyourbrand #marketingstrategy

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This is my entire blueprint for building a profitable business on Amazon. (simple 5 step system): 𝗦𝘁𝗲𝗽 𝟭) 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 I use Google to find distributors. I use SmartScout to find brands. I target brands that have existing FBA sellers. My logic: If other sellers are selling a brand, they're sourcing it profitably from somewhere. This means I can too. 𝗦𝘁𝗲𝗽 𝟮) 𝗖𝗼𝗻𝘁𝗮𝗰𝘁𝗶𝗻𝗴 𝘀𝘂𝗽𝗽𝗹𝗶𝗲𝗿𝘀 Contacting suppliers is all about positioning. Suppliers hate Amazon sellers. But they love serious buyers. When I'm specific about the brands/products I want to buy, they're much more likely to do business with me. 𝗦𝘁𝗲𝗽 𝟯) 𝗦𝗼𝘂𝗿𝗰𝗶𝗻𝗴 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 My criteria for winning products: It must make me $250 (or more) in profit each month. As long as a product hits this criteria at a 10% margin or better, I buy it. My average ROI is 25%. 𝗦𝘁𝗲𝗽 𝟰) 𝗦𝗵𝗶𝗽𝗽𝗶𝗻𝗴 & 𝗹𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 Shipping costs can make or break your profitability. I try to send FTL (full truckload) shipments whenever possible. FTL is the cheapest and fastest way to get products to Amazon. SPD (small parcel delivery) is the most common method for newer sellers. 𝗦𝘁𝗲𝗽 𝟱) 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝘃𝗶𝗿𝘁𝘂𝗮𝗹 𝘁𝗮𝗹𝗲𝗻𝘁 𝘁𝗼 𝘀𝗰𝗮𝗹𝗲 I have 2 VAs (virtual assistants) who run my entire business. I found them on onlinejobs.ph. I pay them well ($6-12/hour). I treat them well (they get vacations and bonuses). They work hard and stay with me long term as a result (4+ years). 📌 𝗪𝗮𝗻𝘁 𝗮𝗻 𝗶𝗻 𝗱𝗲𝗽𝘁𝗵 𝗴𝘂𝗶𝗱𝗲 𝗼𝗻 𝗺𝘆 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗳𝗼𝗿 𝘀𝘁𝗮𝗿𝘁𝗶𝗻𝗴 (𝗮𝗻𝗱 𝘀𝗰𝗮𝗹𝗶𝗻𝗴) 𝗮 𝘄𝗵𝗼𝗹𝗲𝘀𝗮𝗹𝗲 𝗯𝗶𝘇 𝘁𝗼 𝟲 𝗳𝗶𝗴𝘂𝗿𝗲𝘀 𝗮𝗻𝗱 𝗯𝗲𝘆𝗼𝗻𝗱? Get the (free) course here: www.freewholesaleguide.com

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Testing a new product/service: $300 comprehensive SEO audit & demand generation action plan. What you’ll get: 1. Tailored Demand Generation Roadmap - A campaign guide specifically designed for your business. 2. Detailed SEO Audit Report - Covering technical, on-page, and off-page SEO best practices. 3. Opportunity Discovery - Identifying key growth areas for both short and long-term conversion-oriented objectives. 4. People-first Content Strategy & Opportunity Modeling - Planning and guidance for creating and optimizing content through clustering, intent matching, and UX. 5. Link Building & Digital PR Strategy - Includes outreach templates, prospect lists, and angles for acquisition and amplification. Best for: 1. Startups and small/medium-sized businesses looking for direction in developing internal processes for organic digital campaigns but don’t know where to start. Or perhaps, business owners who are still on the fence about investing in organic channels (ie: SEO, content marketing, digital PR). 2. Large organizations with in-house teams looking for fresh eyes to look for potential gaps and opps they might have overlooked. FAQs: 1. How is this audit different from your standard service included in full-scale SEO campaigns? Mainly the time spent on research, analysis, and documentation. This one will mostly be done in just a few sessions. While it is quicker, it maintains the same focus on identifying key areas of optimization that will have the most impact on the site’s business objectives (ie: driving more ideal customers to the site, leveraging assets for brand building and conversions). 2. Why charge $300, when you did this for free a while ago? Investing in the audit ensures skin in the game. Clients who pay for the service are more likely to implement the strategies, benefiting both parties - as I can also use the results as a reference for future case studies. Note: some providers charge between $2K - $8K for this type of auditing service. 3. Will the pricing change in the future? Yes. Testing this now to fine tune the overall audit process before officially launching the product’s landing page. And honestly, to get more documentation done where I can re-use specific sections/modules of the reports for future campaigns that might be dealing with the same issues. Plus, we also get to build a robust portfolio of successful case studies and testimonials along the process. 4. When can I get the reports? Within 15 days. 5. What support is available after I receive the audit report? You can email me or book a call to discuss any inquiries you may have regarding the audit’s findings. Please note that implementation support is not included in this service. Know someone interested in trying this out? Feel free to send a message or email me at [email protected].

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eCommerce Merchandising teams: Elevate your strategies with SEO keyword research. Uncover how this method influences future products and merchandising tactics: https://lnkd.in/gsDEPBgz #Ecommerce #EcommerceMerchandising #EcommerceGrowth ##EcommerceStrategy #ProductMerchandising #RetailSuccess

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Improve your store's conversion rate, retention rate, and overall profitability within 30 minutes. No clickbait, I promise. Product performance analysis is one of the least used strategies in DTC marketing. Here are my steps to do product performance data without any additional tools - Using Shopify, Meta & Google Analytics 1. Go into Shopify Analytics and pull "Sales by product" for revenue 2. Download the "Product orders and returns" report for the return percentage 3. Go into GA4 and pull the Ecommerce purchases report for items views, items added to the cart, and items purchased. 4. Go into Meta and pull the Catalog ads product report by ad spent and purchases to find product level CAC. 5. Find the margin on the products, or use the Shopify "Profit by-product" report if the margin was available in the reporting. Merge all the above reports either on SKU or product name to a single report. It should have -  Product name Revenue Gross Margin % Return Rate % Meta Catalog Ads CAC for product GA4 Item View-To-Purchase Conversion Rate GA4 Item Cart-to-View Conversion Rate Remove or fix -  - Least profitable or low-margin products - High CAC products - High return products - Low view to conversion products Promote aggressively -  - High-margin products - Low CAC products - Low return products - High conversion rate products It's best not to look at a single metric but to get to the contribution margin at the product level. Single Product Contribution Margin = (Unit Revenue * (1- Return %)) - (Meta CAC) - (Unit Shipping + Payment Costs) It's a simple formula, you can increase complexity with more variables. The goal is to do a comparative analysis. Using Pareto principles, 80% of sales will be coming from 20% of the products. Use this information to align your inventory and sales projections. Most DTC brands have a higher count of SKUs than needed. Trim your SKU count. You can use ROI Hunter & Reveal by Omniconvert for in-depth product analysis. Both tools have fantastic reports for doing product analysis. In Reveal, you can get the product level NPS, segment performance analysis, and retention rate per product. Again, it's a simple analysis that needs to be done once a quarter. It will help you remove the dead weight. #dtc #ecommerce I am Rahi Jain I use my PCC (Product, Customer, Communication) framework to maximize growth and profitability for ecommerce brands. Have helped generate $34M+ for 50+ ecommerce brands. Built a $20M ecommerce store.

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𝐘𝐨𝐮𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐏𝐚𝐠𝐞 𝐢𝐬 𝐊𝐢𝐥𝐥𝐢𝐧𝐠 𝐘𝐨𝐮𝐫 𝐒𝐚𝐥𝐞𝐬 (𝐇𝐞𝐫𝐞'𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐅𝐢𝐱 𝐈𝐭) A zillion products are listed on amazon each day. If your product doesn't 𝐬𝐭𝐚𝐧𝐝 𝐨𝐮𝐭. It will conveniently get lost in a sea of listings. You have to present your product in a way that makes customers say "𝐈 𝐍𝐄𝐄𝐃 𝐓𝐇𝐈𝐒!" See... If you are just starting out as a seller on amazon... Or even if you are an established player... The 𝐬𝐮𝐩𝐩𝐥𝐞𝐦𝐞𝐧𝐭 category on Amazon is a goldmine for you... Its a highly competitive category, forcing brands to constantly innovate and optimize their product pages. Supplement brands excel at understanding their target audience and addressing their pain points. That makes it perfect for inspiration. So... Without further ado... here's what needs to be done with your product page: 𝐍𝐚𝐢𝐥 𝐘𝐨𝐮𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐓𝐢𝐭𝐥𝐞 Your product title is the first thing potential customers see. Enrich the title with maximum KW ranking juice. Address all the pre-purchase doubts and highlight your USP. Make sure to include your brand name and mention key features like size, color, and quantity. 𝐇𝐢𝐠𝐡 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐌𝐚𝐢𝐧 𝐈𝐦𝐚𝐠𝐞 Use high-resolution images that show your product from multiple angles. Leave minimum white space so the product stands out on the SERP. The font must be big enough to highlights all the benefits. All the pre-purchase queries must be addressed in packaging. Include lifestyle shots to help customers envision using the product. Infographics can highlight key benefits quickly. 𝐖𝐫𝐢𝐭𝐞 𝐚 𝐊𝐢𝐥𝐥𝐞𝐫 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 Start with bullet points to quickly convey the most important benefits. Then, provide a detailed description of the features and use cases of your product. Make sure to sprinkle in relevant keywords naturally to improve searchability. 𝐔𝐬𝐞 𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐁𝐫𝐚𝐧𝐝 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 (𝐀+ 𝐂𝐨𝐧𝐭𝐞𝐧𝐭) A+ Content allows you to add more visuals and detailed information about your brand and product. Tell your brand’s story. Include comparison charts and influence purchase decisions. 𝐒𝐦𝐚𝐫𝐭 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 Competitive pricing is key. Research your competition and price your product accordingly. Running promotions and offering discounts can also attract more buyers. 𝐁𝐚𝐜𝐤-𝐄𝐧𝐝 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Ensure your product is easy to find by - using relevant keywords in the search terms - choosing the correct categories Keep your inventory updated to avoid stockouts. 𝐌𝐨𝐛𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 Make sure your product page looks good on all devices. A responsive design and fast loading times are crucial for mobile shoppers. By following this blueprint, your Amazon listings are guaranteed to stand out... ... and convert better. Captens (A Crew That Scales) ---------- #amazon  #amazonfba  #amazonppc #amazonadvertising #amazongrowth

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This post is titled: “The Industry Benchmark Trap” Benchmarks are everywhere in ecommerce. Especially on platforms like Amazon. “Our target ACOS is 30%. We spend 10% on branded, 70% on generic, 20% on competitor”, and so on. This isn’t 2016! The truth is...blindly following benchmarks can hold you back. To truly grow and succeed on channels like Amazon you have to roll up your sleeves and be intimate with your numbers.  What’s your margin after fees?  How are your logistics costs impacting your profitability?  Does your current strategy align with future goals, or are you chasing someone else’s playbook? Here’s what that looks like in practice: Know your exact margins after COGS, ad spend, fees, and other platform costs. If you don’t, you’re flying blind…and those (dated) benchmarks will be even MORE dangerous to your brand. Ask yourself: Are these goals realistic for MY business? A 30% ACOS target might sound great in a case study, but it means nothing if it doesn’t support your bottom line. How in the world could I know if a 30% ACOS is the “right” target if I’m not considering my COGS, etc.? NOT TO MENTION, the all-to-common smoke and mirrors of a super “healthy” branded ACOS padding a wildly unprofitable and NONincremental generic or competitor ACOS. Use benchmarks as a [very] rough guide, not gospel. They’re the starting point for exploration, not the end goal. Don’t let industry averages or benchmarks drive your strategy. Create your own benchmarks based on your unique circumstances. Let’s keep the convo rolling. What’s one piece of advice you’d give to brands who may be stuck in the (potentially dated) “industry benchmark trap”? #Ecommerce #Amazon #Agency

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