Scott Brinker

Webinar today at 1 PM EST. How will your choices look different in 2025 compared to 2020, and what should you do about that? How much should you continue to invest in this area relative to other key parts of your stack? Tony Byrne will cover this and a lot more. Register here: https://lnkd.in/grT2nuxA #martech #wcm

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Look! It's 2 leaders in AI companies hosting a Webinar *without* AI in the title! 😉 Excited an honored to share a screen and an hour in the interwebs with the legendary Udi Ledergor 🏳‍🌈 - a true industry pioneer in building category-defining brands, and a founding (Marketing) father of the Gong brand - creating the Revenue Intelligence category through amazing content, unique tone of voice and raving fans. Join us for a fun conversation and helpful tricks on how to create a memorable B2B brand in the noisiest time in Tech, learn about how AI (sorry, had to) can help you maintain a consistent and well-performing tone of voice, and get the scoop on how brand and content can drive real, measurable business results. Register in advance using the link below 🤘

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The latest ICONIQ Capital benchmark on "Marketing Budgets & Productivity" is a must read. One takeaway, that we heard echoed in the keynote from Sangram Vajre the SF GTM Partners event last week: "Despite the allure of bottoms-up and PLG models, we believe it is imperative that companies do not over-rely on these motions. While bottoms-up models will remain an important strategy, we believe maturing a direct sales motion is critical for long-term growth for most companies. We predict that SaaS marketing teams will be increasingly faced with the challenge of supporting multiple growth strategies across PLG and SLG, direct and channel, and top-down and bottoms-up approaches in the coming years" https://lnkd.in/ggk_ADgm

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So very cool to see how BlackRock has streamlined product operations with Airtable: more than 80 hrs/week saved in productivity for PM and PMM! https://lnkd.in/gW-fb62V #productmarketing #productmanagement

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How to piss off your customers with a lousy chatbot

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One of my favorites, Jordan Birnbaum, unpacking noncontextualized guidance and the pitfalls of "generally accepted wisdom." "The only way in which noncontextual business advice can offer value is if you think like an artist. It may be wise to borrow or, even better, steal. But following noncontextual advice without evaluating your context is like wearing a blindfold on a mountain climb because you got the directions 'up.' Then, what to make of the 'importance of saying 'No'' articles? Be intentional with focus and clear with goals, which for 97 percent of us include career development. Careers are developed by saying 'Yes'; please do not actively avoid things that might broaden your horizons." https://lnkd.in/eJe7gMvk

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Stop obsessing over launch tiers and focus on launch cadence. I've interviewed a lot of product marketers lately, many of them great. But my eyes always glaze over when I ask about their approach to product launches and they whip out a spreadsheet or walk me through their "framework" for prioritizing launches based on a tiered approach. This isn't necessarily wrong, it's just not going to differentiate you from other PMM candidates. And it's not going to help you wield influence and drive impact within your company if you do get the job. One of the most impactful things you CAN do is put a stake in the ground around launch cadence. At LivePerson, for example, we've committed to doing two major product launches per year, one in the Spring and one in the Fall. We call our launch events Spark – and they're as much about sparking action internally as they are about bringing our new products and capabilities to market. A semi-annual launch cadence acts as a forcing function and rallying point for the entire organization. It drives urgency and accountability around everything from product development and adoption to sales enablement and operations to customer marketing and success. The Spark model also encourages a strategic storytelling approach to GTM. Instead of launching capabilities as one-offs (informed by product availability and those silly "tiers"), a predictable launch cadence allows us to think thematically and focus on outcomes rather than inputs, solutions rather than specs. Our Fall launch, for instance, will hone in on the Assist phase of our Conversational Flywheel which is all about the agent experience and how brands can spark a better CX by empowering their people with AI and other agent-centric technology. We'll be launching some transformative new products and some smaller stuff that will make agents happier and more efficient but that might have gotten lost in a tier-based launch framework. More on that soon. For now, it's time to keep that rhythm going 🥁 #productmarketing #gotomarket

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Calling all marketers! I'm prepping for my talk in a few weeks on "AI & The Future of Product Marketing" at the Product Marketing Alliance in San Francisco, and I need your take to help shape the discussion. Take this short 3-minute survey about the role that AI plays in your marketing. I'll share insights from the survey during the talk and on LinkedIn. Thanks so much for your input. https://lnkd.in/g76skhFq #productmarketing

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🚨 The worst marketers are those who don’t work as a team. 🚨 That was personally, my most important takeaway after recording another epic episode of the #RadicallyTransparent podcast with Eric Herzog, CMO of Infinidat. Marketing success isn’t a solo effort. Marketers cannot operate in a silo. It takes collaboration, communication, and the power of diverse perspectives to drive the results our CEOs want to see from us. If your marketing team is siloed or disconnected from other departments, like sales or product or even one another, you're missing out on the magic of alignment. When we come together as ONE team, united by common goals, naturally, we will create stronger outcomes. 📈 Teamwork isn’t just a nice-to-have; it’s the foundation of marketing excellence and that's why marketing is most certainly, as Eric puts it, a team sport. Don't take it from me. 🎧 Listen to the expert: https://okt.to/zlsHCe #Teamwork #MarketingExcellence #Collaboration #MarketingSuccess #CommunicationSkills

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Reinvention isn’t just a one-time act; it’s a skill we should all flex more often. I’ve had to reinvent myself many times in my own career, and over time, it’s become almost a muscle—a habit of embracing new paths and adapting to change. So, if you’re feeling stuck or unsure, remember: every reinvention brings you closer to who you’re truly meant to become. Embrace it, trust it, and keep moving forward.

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So many insights and great soundbites from Joyce Ann Rosenfield from Mars today on our live session. 💡 Here are just three: ✔ "There is no 'I' in data." Different teams and people might create and manage different types of product data and content, but no single team makes an impact with it on their own. It takes a village. ✔ "Teams might be siloed but data/content shouldn't be." (See first point 👆) ✔ "Just because you might sit in the master data or GDSN team doesn't mean you can't think beyond that." If you see ways to support your sales or digital teams with new tools or processes, take the initiative to bring those ideas." Head over to our events page on 1WorldSync (dot) com if you want to hear more from Joyce Ann.

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Shama Hyder - totally agree... building brand loyalty starts with trust. I would add that trust also accelerates demand generation. I spent time earlier this year digging deeper on the impact of trust on business success and published a book with what I uncovered: TRUST: Unlocking B2B Growth in Today's AI World (https://a.co/d/hMknYXB) Thanks MarTech, and Shama for contributing your voice, to increase visibility on this important topic for B2B marketers.

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Will you be at Advertising Week NY? Join us for the Leadership Breakfast Series sponsored by Twilio Segment x Meta at Social Stair on Thursday, October 10. During the breakfast, Chris Koehler, CMO at Twilio and Simon Whitcombe, VP of Global Business Group at Meta will discuss how Meta CAPI + Twilio Segment enables more precise ad optimization, with a clearer and more reliable view of your brand’s web traffic. #awnewyork24

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Will you be at Advertising Week NY? Join us for the Leadership Breakfast Series sponsored by Twilio Segment x Meta at Social Stair on Thursday, October 10. During the breakfast, Chris Koehler, CMO at Twilio and Simon Whitcombe, VP of Global Business Group at Meta will discuss how Meta CAPI + Twilio Segment enables more precise ad optimization, with a clearer and more reliable view of your brand’s web traffic. #awnewyork24

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According to a Deloitte survey, 25% of a company’s market value is tied to its reputation. That’s a big number. Reputation isn’t just about managing short-term perception—it’s a long-term driver of success. How we lead, treat our customers, and operate impacts not only how we’re seen today, but our value in the future. Are you investing enough in your company’s reputation for the long haul? #Leadership #Reputation #LongTermSuccess #CLevel

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If you're on the fence about taking a Revenue Architecture course, either in-person in Santa Cruz June 3-4 (see comments) or remote (see our website), please read what CEOs, RevOps Leaders, GTM Strategists, CMOs, Chief Customer Success Officers, and others have to say about this program: “THAT. WAS. AWESOME. 👏” “WOW. This course blew my mind.” “The "funnel" was turned on it's side.... literally....” “I wish I had taken this course years ago, but I'm so glad to have this information in my brain now.” “📜 This course has been an absolute game-changer, equipping me with the essential models for sustainable growth that constitute the Recurring Revenue Operating Model.” “This course is simply outstanding!” “World class instructor and the course content. It was fresh, appropriate for today's realities and most importantly - tangible". "You learn it and tomorrow use it”. “I highly recommend this course as it's super relevant for revenue leaders looking to add more science and data to their recurring revenue operations”. “Anyone wanting to deepening knowledge of how to drive growth and success with a company or division should absolutely take the Revenue Architecture class” “While I thought I had an amazing understanding of SaaS and Revenue models from years of building models, board decks and working with revenue teams and leaders...not to mention my MBA classes and focus in data analytics… I learned a ton!” “I can't say enough good things about this program." "I'm really fortunate to have had the opportunity to sharpen our tools and thinking." “Highly recommend it to every revenue & marketing operations professional out there!” “This course has given me a deeper understanding of the specific, proven models and frameworks to consistently achieve revenue goals 📈” “Incredible instruction! I can’t wait to elevate what I’ve always done with the teachings from this course! 💪🏻” “The methodology taught in this course allows you to architect your revenue in a way that achieves sustainable growth by understanding the fundamental principles of recurring revenue and the specific frameworks to apply across your GTM team.” “This course has been a game-changer for me. It was an incredibly insightful journey that taught me the fundamental models for sustainable growth that make up the Recurring Revenue Operating Model and provided a wealth of practical tools and resources. Honestly, it's one of the best courses I've taken professionally! 💯” “What a great course by Winning by Design on understanding the ins and outs of recurring revenue business 📈” "This will enable you to do the right thing at the right time to maximize success 🚀” “The Revenue Architecture course was an incredible course. I learned ways to increase growth by making some minor improvements, look at GTM motions and make sure they align with my business, and take the "right" action at different inflection points on the growth curve so my company doesn't flame out.”

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Sometimes the "person" is actually a machine. Pretty amazing, I know.. If you want to learn more about how this space is evolving. Join me next week for a webinar on the state of #ASR. RSVP: https://lnkd.in/d6yQwyiw  #debatenight #presidentialdebate

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