Shyamala Prayaga

Popular, but not often discussed opinion: It is significantly more fulfilling to support Product Managers/ Owners who "get" the value of User Research and data than those who don't. So this series, at least for now, is dedicated to them. After you watch it, let me know what else we should discuss.

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When most people think of UX research, usability testing is often the first thing that comes to mind. But the most impactful design research goes beyond just “building the thing right” to focus on “building the right thing” — identifying and addressing real user needs.

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Here are two ways to look at integrating AI/ML/LLM with products: 1. Products that incorporate AI/ML/LLM capabilities to improve their functionality. Kind of wrapper and mostly assistive usecases. 2. AI/ML/LLM technologies that serve as the core, with additional product features built around them. More proactive and automation usecases.

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🚀 Should We Teach Data Analytics to Designers in School? Reading this article got me thinking: how much statistics and mathematics does a designer need to apply human-centered design principles when creating AI products? Humanizing technology has always been a critical goal of user-centered design, but our traditional tools seem insufficient for humanizing AI. There's much talk about the need to put humans in control and create transparent AI. If that's the case, designers must understand the science behind algorithms—how they work and their impact on people's lives—to play their role in the system, especially regarding equity, diversity, and inclusivity. It is clear that the design world is behind in training UCD designers who can navigate AI design challenges. With my background in science, I see firsthand how much knowledge of mathematics helps me understand the challenges of AI. 🔗 Join the Conversation! Do you think data analytics should be a part of the design curriculum? What other skills do designers need to thrive in an AI-driven world? Share your thoughts below! https://lnkd.in/gxmjMucE #Design #DataAnalytics #AI #Education #FutureSkills #Innovation #HumanCenteredDesign #EthicalAI

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Is “security” a feature? Is “performance” a feature? If you answered no to those questions, then you should never consider “Accessibility” a feature.

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Why search in keyword and filter world doesn't match prompts in an AI world: The system finding exactly what you expect based on syntax is not the same as predicting what you expect based on natural language and data sampling. This is a great primer on the differences. Read on. https://lnkd.in/gacA__q3

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Exciting to see more AI solutions entering the market, especially ones like Writer that are focused on efficiency. With a training cost of only $700,000 compared to OpenAI’s $4.6M for a similarly sized model, Writer is offering a much lower-cost alternative. It’s no surprise they’re fundraising at a $1.9 billion valuation! This seems to be a company to watch as it competes with major players like OpenAI and Anthropic. Read more here: https://lnkd.in/evwNzqcJ #AI #Innovation #TechStartups #ArtificialIntelligence #Efficiency #WriterAI #Valuation

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Fundamentals of a Professional Development Plan https://lnkd.in/gtEdFwGz An Accendo Reliability webinar recording with Fred Schenkelberg. Let’s examine a few principles for development plans so you can learn and master what you desire to learn and master.

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Episode 237 of The World of UX is now available! In this potpourri segment, Darren addresses four topics: 1) Clarifying skill needs for those interested in UX freelancing or consulting; 2) an overlooked critical need for those building an in-house UX team; 3) identification and management of strawman discussions and 4) the need to view UX job postings with a critical eye. Enjoy! https://lnkd.in/eQRBjRDV

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Very insightful article on building products with LLMs. "For product experiences that tolerate such a level of errors, building with generative AI is refreshingly straightforward. But it also creates unattainable expectations, the initial pace created a false sense of ‘almost there,’ which became discouraging as the rate of improvement slowed significantly for each subsequent 1% gain." The key is to knowing which tool (agents, RAG, self-correction, etc.) can help you overcome hurdles and make small progress once you get past the first 80% of the way. https://lnkd.in/eQ6WU48m

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#ProductTalkwithMalthi #HerKey 🚀 New Episode - How to build Inclusive Social Digital Platforms 🌍 I recently hosted a conversation between Priyanka Kodikal, Chief Design Officer at Dream11, and Murugan Arjunan, CTO at HerKey, discussing how to design platforms that are open, safe, and inclusive—especially for women. Being part of the HerKey team myself, it was a vibrant discussion where we had the Product, Design and Tech exchanging notes. You will find the conversation very vibrant. Some of the key questions we chatted about: ❓ How does one build inclusive social platforms that empower diverse users? ❓ What does it take to build a product like WhatsApp or HerKey balancing openness, engagement, and privacy? ❓ How can safety and privacy protocols be woven into the fabric of a platform designed for women? ❓ How do you apply design strategies to foster trust and create better user experiences? ❓ What role does diverse talents and perspectives play in product development? As we build the digital future, it’s clear that customer empathy, safety, and privacy are non-negotiable. Let’s prioritize these aspects in every step of the product journey to create truly impactful platforms. 🌟 Check out the full episode here and share some love with lies, comments and share. Do not forget to Subscribe YT - https://lnkd.in/gcC836YP Spotify - https://lnkd.in/gPWuzJDx Apple Podcast - https://lnkd.in/gh98c__9 #DigitalInnovation #ProductDesign #UserExperience #WomenInTech #Inclusion #Privacy #Safety #EmpathyDrivenDesign #TechForGood #Leadership

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With this "space race" of operationalizing AI to the benefit of for profit companies, there's been an unsurprising lack of accountability in co-opting learning models intended for other purposes, just for quick cash flow. This is both concerning, and unfortunate for users. Largely the sophistication of design will be assumed to be more well considered than it actually is, and nefarious/dark patterns will be hidden with more obscurity because the companies that released the models can't actually report on how they work. Don't be lazy, designers. It's no longer enough to just advocate for users, create UX based on accountability that drives a business forward, not just the profits. THAT is what will be sustainable. #design #ai #future

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Gen AI is great, but it's far from the only AI out there. Here's a look at the other AI technologies that may be best suited to building AI agents and tackling other enterprise tasks. Best of all — when you combine these AI with generative tools, they amplify their abilities and become even more effective.

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Designing for ML with Human-in-the-loop workflows is a fun and exciting world, but requires a different type of empathy from designers. When focused on users that have essential roles within a business that is leveraging ML, it is so easy to detect nervousness and concern that they will be replaced by robots. Designers need to strive for documentation and workflows that solve for the real human needs, adopting a "augment, not replace" mentality for design that includes the essential HITL training, leveraging and exponentially boosting efficiency within a business. An over reliance on machines will inevitably limit capabilities and innovation within any company in the long run, because there is a "newness" that can only come from humans, be that in the form of data or creativity.

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The 4 Stages of AI Image Generation: An Experience Map #GenAI #UX #productDesign https://buff.ly/3VKxjKs

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Wow, it is nice to see some of the impact the course I authored with Designlab is having on teams both big and small. Emilyann Gachko thank you for sharing this case study and how it was received by the team at The Home Depot :) If you are interested in increasing your design skills through #usability and #accessibility check out the course. #ux #design #hcd https://lnkd.in/gEdC3NBV

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AI professionals stress the urgent need to regulate AI for a more ethical tech landscape. Five experts propose innovative approaches for a better future. #AI #Ethics.

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AX, UX, human centred digitisation relies on data and inputs. Invest 8 minutes of your time to help complete this year's global UX Trend Report Study. https://lnkd.in/daHhaJ9r

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