Shubhrika Dogra

I recommend giving the below a read on AI in Research Best Practices.

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Consulting by Kantar Here are Kantar's Five Key Takeaways from our principal economist, Doug Hermanson, about July. Our complimentary Kantar insights page brings these insights to you, where you can view other valuable blogs and Barry Thomas's slide of the week. https://lnkd.in/eBUadCam

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Exciting news for AI enthusiasts in Australia! NielsenIQ is hosting the "BASES Australia AI Event" in Sydney on July 23 and Melbourne on July 25, 2024. This event will showcase how AI and neuro marketing are revolutionizing product development and marketing strategies. Gain insights from experts on predictive AI models and smart portfolio management, and see real-world applications, such as optimizing product launches and enhancing consumer engagement. Network, learn, and explore the future of AI in marketing! Register here. https://lnkd.in/g3TjF9Vu #AIinresearch #marketresearch #predictiveAI

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Benchmark Reports are great ... but ... You never really know what a number represent. Ultimately making the benchmark report more interesting than useful How is the number calculated and more importantly: if I did the same calculation with my data - what would I get? Better or worse than the benchmark number in the report? With Dreamdata B2B benchmarks we seek to change this See your data directly next to the benchmark updated live over time !

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Check out The Path https://lnkd.in/exqiNt6g for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Sr Director, Insights & Analytics for Kimberly-Clark? Take a look at Sean Burress’ career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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Check out The Path https://lnkd.in/g3pSWqby for career reflections and advice from top Insights & Analytics leaders, across a variety of industries. What does it take to become the Global Head of Audience, Insights & Measurement for Uber? Take a look at Dorothy Ann Advincula’s career path for inspiration. Register to receive regular updates on featured leaders throughout 2024. #thepathtoinsights

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Content creators and influencers not only have the ability to influence their follower base, but also have great insight into future trends within their areas of expertise. Utilizing these creators' and influencers' expertise in conjunction with AI and consumer research, CRG Predictive Intelligence offers a 360-degree strategic planning and innovation framework that can help you identify future trends and whitespace areas in your category with unprecedented accuracy. Find out more at the link below! #marketingresearch #AI #socialmedia #trends #predictiveintelligence

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Kantar has posted the 10 marketing trends for 2024. You can download it from this link: https://lnkd.in/efHzcap6 A couple of call outs for market researchers: 1. Translate sustainability into company's agenda, use this in PR to build trust. 2. There will be an increase in ad spending. I think this will be in traditional media as well as social and influencer platforms as well.

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More from our series of analytic highlights of May! Let me know what you think!

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It's been one week since the Analytics & Insights Summit hosted by Sawtooth Software, and I'm still savoring all that I learned and the new contacts I made. Curious about some of the take-aways? Take a look at this short piece I wrote to summarize the event. Enjoy! TRC Insights #marketresearch #analytics #insights

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Retail KPIs that include behavioral metrics are critical for understanding the true in-store performance and opportunities for both CPGs and retailers. Enjoy our blog on this topic! #cpgs #retailers #marketing

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AI, synthetic data, and (maybe) the golden age of insights? Checkout my quick recap of this year's Greenbook IIEX conference!

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Had a great 1st day at the Analytics & Insights Summit hosted by Sawtooth Software! 1 Fast Takeaway: Data quality is a HOT topic with multiple presentations sharing ideas for improvement. What I love about these conferences is there is no selling. It’s truly about learning, growing, and pushing bounds for analytics within the market research industry. Very excited and grateful to be a part of it, and looking forward to applying learnings with clients. #marketresearch

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Everest Group’s latest analysis applies #AgenticAI use case prioritization to multiple industry scenarios, showcasing how to strategically invest in Agentic #AI for maximum return. https://okt.to/jC7uV2 Our research reveals that “quick wins” use cases represent a substantial portion of this incredible market opportunity and are nicely positioned to drive rapid business transformation. Read on: https://okt.to/2qxYza Get in touch: Anil Vijayan Vaibhav Bansal Vershita Srivastava Divya Chandak Shreepriya Sinha

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Are your surveys measuring comparative decisions accurately? 🤔 Our team at Profiles by Kantar recommends using animated sliders to help respondents easily compare their choices. Sliders make surveys more interactive and engaging, encouraging focus and improving data quality. Try this 👉 Instead of traditional multiple-choice questions, use sliders with visual feedback to help respondents express their feelings more intuitively. It’s a fun and effective way to gather reliable data. Make your surveys more engaging and insightful! Learn more here: https://lnkd.in/gZjvsBES #SurveyDesign #MarketResearch #KantarProfiles #ResearchTips

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Revisit our insights (on demand webinar + detailed point of view) to see how Americans perceive the presidential candidates as political brands. Using Ipsos' Brand Success Framework we assessed them against three factors: Expectations, Context, and Empathy https://lnkd.in/gBzsHnax

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Learn how to validate business ideas and concepts through primary research (CATI) from the expert herself Rochana Sarkar! Read the insightful article and follow High Beam Global to stay updated.

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