Parshva S.

Viraj Sheth, Co-Founder & CEO of Monk Entertainment shares how Gen Z can turn their doom-scrolling into productive habits. He also shares that instead of mindlessly scrolling, everyone can use it to research what brands are missing and pitch their insights to agencies!🚀 Hosted by Karan Shah, Founder & CEO at IIDE, this Supersession was a great learning experience for all our PG students. Check out the full supersession video on our YouTube channel! - - - #digitalmarketing #influencermarketing #business #marketing

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#Storyboard18 | Explore Motilal Oswal's ad campaign, Banijay Asia's content strategy and much more as Shibani Gharat speaks with Sandeep Walunj & Deepak Dhar Watch Storyboard18 Sat 8:30am and Sun 11:30am

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Where does the most ad wastage happen when you run CPM/CPV optimised branding campaigns on YouTube or on any other branding platform (such as OTT)? For a pan India D2C e-commerce brand, in 8 out of 10 cases I have seen brands selecting the same demographic settings for paid branding campaigns (RnF) which they select for their performance campaigns (Purchase/Acquisition) and that becomes the biggest reason of ad wastage and a major reason of branding campaigns get failed to generate enough impact on top line. If you are a company which doesn't have humongous media budget (above 15-20 cr. per month), India is a vast country to run branding campaigns for pan India even if you can deliver your product pan India. If you select pan India or even top states from where you can get sales, you end up wasting 40-60% of your media budget. What needs to be done then? How the geos need to be selected? Let's understand it by an example: - Say you have Assam as the 12th highest contributor in terms of sales happening for your digital brand, and you will decide to include the whole Assam in your branding campaigns. - When you will do analysis at the end of the campaign, you would realise that 80% of your budget is spent in cities other than Guwahati while if you do the same analysis for your performance campaigns, you would realise 80% of your spend is happening in Guhawati. - If you try think from first principle of marketing, you would understand that branding campaigns were simply trying to create impressions and views for your creative which at fundamental level different than the performance campaign you have set on the same state. When brands graduate from performance to paid branding, brands forget to take care of this simple concept. The branding campaigns need to be planned at city level and not at state or country level. This phenomena is true even if you are selecting a very niche and relevant audience for branding campaigns. How to check if you are wasting money currently? - Simply compare the spend distribution of your branding campaigns (at city level) Vs. performance campaigns at city level and - map it with the cities contribution in your revenue and you would see the mismatch in pie chart for spends vs. revenue for branding campaigns. Note: This recommendation holds for digital first D2C brands trying to crack brand advertising with limited budget. If you are a mass brand such as Cadbury or Ariel, the approach will differ completely. Sharing a sample data of spends of branding campaigns across cities when run on Pan-India. I hope you can figure out what's wrong with it. #digitalbranding #paidbranding #brandingcampaigns

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INDIAN ADVERTISING REPORT IS OUT : 1.2 LAKH CRORES IN 2024 The latest IPG Mediabrands #advertising forecast report states that with India growing at 11.8% it is the fastest growing market globally Contrary to some of the other reports they peg that the largest driver for this growth which is digital would be ₹57,757 Crores and which should be about 47% of the overall. There’s always a little difference between some of these research reports, while the overall thought is still similar India will still continue to be a market with close to 50% on traditional #media and that’s twice the size of say the US or APAC as a market. With this year having a fair amount of cricket, the general elections television has continued to be a great option for #brands As per the details in the report, within #digitalmarketing spends its still search and social that have the largest chunk while there’s a massive growth in video formats too Do believe that with more smart TV’s also penetrating into the market with their aggressive pricing and tons of content being created for #streamingvideo platforms there should definitely be this continual growth in this domain and the growth through #ecommerce as a medium too And while all these growth numbers look promising, for many of us who would have been at Goafest a few weeks ago, may have been part of the Jury and witnessed the close to 4000 entries this year, what is definitely worth understanding is that there’s a massive number of new age advertising and marketing agencies that have come in and unlike global markets where it’s still the large holding groups that dominate, this rise of various independent agencies is unstoppable and we’re going to see a lot more of these, and many of them beginning to work with big global brands too Reports : Courtesy IPG Mediabrands

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Unfiltered. Unexpected. Unmissable. 🔥 Watch Dr. Mohit Lalvani founder of Captain Zack facing a no-holds-barred rapid-fire round, dishing on guilty pleasures, fails, and his favourite ‘corporate gaalis’. Think you know his answer? The latest Off The Brandwagon episode will be out soon! 🎙️ Rehan D Dadachanji Kartik Khanna #OffTheBrandwagon #TheStarterLabs #Entrepreneurship #Ideas [Podcast | Brand Storytelling | Digital Strategy | Marketing Insights | Entrepreneurship]

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Thanks Mediabrief.com & @bcwebwise for this feature. Interesting read about the new SEBI guidelines for unregistered finfluencers. #marketing #story #growth #sebi #influencers

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The Bharat Adex team is working hard to bring you the next big thing in advertising. Here’s a glimpse behind the scenes. Coming Soon Bharat AdEx Team #BharatAdex #teamBharatAdex #advertising #monetization #SupportForSuccess #Adex #advertisement #ads #MakeinBharat

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Snap The Moment with Snapchat [Snap Inc.] Snapchat kicks off roadshows to empower brands with AR tools for the festive season. 👻 Leverage Snapchat’s AR solutions for standout campaigns 👻 Engage India's tech-savvy audience through innovative tools "The 'Snap the Moment' roadshows are designed to help brands enhance visibility and create impactful festive campaigns that resonate deeply with young India." 🗞️ Read the full article here: https://loom.ly/TsNEtS8 #Snapchat #InfluencerMarketing #SnapTheMoment

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✴ 🎀 𝒩𝒾𝒸𝒽𝑒 𝒜𝒹𝓋𝑒𝓇𝓉𝒾𝓈𝒾𝓃𝑔: 𝒲𝒽𝑒𝓇𝑒 𝓆𝓊𝒶𝓁𝒾𝓉𝓎 🌞O𝓊𝓉𝓈𝒽𝒾𝓃𝑒𝓈 𝒬𝓊𝒶𝓃𝓉𝒾𝓉𝓎 🎀 ✴ 𝐀𝐛𝐬𝐨𝐥𝐮𝐭𝐞𝐥𝐲! When it comes to reaching the right audience, size matters in ways that go beyond mere numbers. Explurger, as a vertically segmented app, is making waves by delivering precision, engagement, and measurable impact for brands and agencies alike. Here’s how: 1) 𝐓𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐬 2) 𝐒𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐑𝐚𝐭𝐞𝐬 3) 𝐇𝐢𝐠𝐡 𝐕𝐚𝐥𝐮𝐞 𝐢𝐧 𝐓𝐎𝐅𝐔 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 4) 𝐀𝐜𝐭𝐢𝐨𝐧-𝐎𝐫𝐢𝐞𝐧𝐭𝐞𝐝 𝐌𝐎𝐅𝐔 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 5) 𝐈𝐦𝐩𝐚𝐜𝐭𝐟𝐮𝐥 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧𝐬 6) 𝐄𝐱𝐩𝐥𝐮𝐫𝐠𝐞𝐫’𝐬 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐮𝐳𝐳 7) 𝗭𝗲𝗿𝗼-𝗡𝗼𝗶𝘀𝗲, 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝘀 8) 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗙𝗼𝗰𝘂𝘀 9) 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 10)𝗚𝗮𝗺𝗶𝗳𝗶𝗲𝗱 𝗨𝘀𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 It’s more than just a platform—it’s a movement that brands want to be part of! Brands that prioritize depth over breadth are already seeing the value Explurger delivers across their funnel strategies! Big impact on brands from - #Automobile #Travel #Lifestyle #Ecom #Hospitality #Sports #Fashion #Entertainment #Homedecor #FMCG #BFSI and many more. Explurger Sonu Sood Jitin Bhatia Thanks ADGULLY !!

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LP 103 | OOH has surprised me as a medium that helps advertisers stand out in the digital advertising age. A recent Social Samosa article by Pranali Tawde highlighted the state of OOH advertising in India. Junaid Shaikh and Rupali Chavan shared some key points, while Chandan Mendiratta and Samyu Murali discussed their celebrated OOH campaigns. Brands have been attracted to OOH since dinosaur days due to its unique ability to reach consumers during their daily routines. It offers unparalleled visibility in physical spaces where digital distractions are minimal. Unlike the cluttered online advertising landscape, OOH provides a refreshing way for brands to cut through the noise. And DOOH is taking it to the next level with hyper-targeted advertising through advanced data segmentation and dynamic messaging. In the recent past, we've seen some incredible OOH campaigns like Swiggy's #WhyIsThisASwiggyAd made by Talented.Agency and AMAZON PRIME's Panchayat Lauki billboards created by Kulfi Collective, SoCheers, Initiative (IPG) and Trzy Innovationz. These not only boosted brand visibility but also sparked social and offline conversations. While the bigger agencies will undoubtedly explore this medium, indie agencies like mine won't be left behind. We're looking forward to 2025, ready to create unboring outdoor campaigns that blur the lines between traditional advertising and interactive, tech-driven storytelling. Motley is going OOOOOOOOOOOOHHHHH! #IndieAdAgencies #OOHAdvertising #MotleyIsUnboringAF #MeJasonMenezes

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🔴 Zomato’s Acquisition of Paytm’s Ticketing Business 1️⃣Executive Summary Zomato Limited has signed definitive agreements to acquire Paytm's entertainment ticketing business, including Paytm Insider and TicketNew, for ₹2,048 crore. This acquisition is a strategic move to enhance Zomato's "Going-out" vertical and diversify its revenue streams. The deal is valued at approximately 1.0x trailing Enterprise Value/FY24 Gross Order Value (GOV) multiple, and it positions Zomato to challenge the market leader, BookMyShow. 2️⃣Deal Overview Deal Value: ₹2,048 crore. Transaction Structure: Combination of slump sales and share acquisitions. Employee Transition: Approximately 280 employees to transfer to Zomato. Expected Closure: Within the current quarter. 3️⃣Strategic Rationale ▶️Expansion into Entertainment: The acquisition allows Zomato to diversify its offerings beyond food delivery, tapping into the growing live events and entertainment market. ▶️Integration Plans: Zomato plans to integrate the acquired business into a new standalone app called "District," targeting a combined GOV of ₹10,000+ crore by FY26. ▶️Synergies: The acquisition is expected to create synergies in customer base, technology, and operational efficiencies, enabling Zomato to enhance customer experience and leverage its existing distribution network. 4️⃣Financial Impact ▶️Paytm’s Ticketing Business Performance: FY24 GOV: ₹2,000+ crore. Revenue: ₹297 crore. Adjusted EBITDA: ₹29 crore. ▶️Valuation Justification: The deal is valued at a trailing EV/FY24 GOV multiple of 1.0x, which is considered fair by Zomato’s CFO compared to similar industry transactions. ▶️Potential for Growth: Analysts expect the "Going-out" vertical to contribute significantly to Zomato's revenue, potentially reaching mid-double digits in overall revenue contribution within the next three years. 5️⃣Market Analysis ▶️Industry Overview: The Indian live events and entertainment market is projected to grow from $1.2 billion in 2020 to $2.3 billion by 2025, offering substantial growth opportunities for Zomato. ▶️Competition: BookMyShow is the dominant player in this space with strong customer loyalty, first-mover advantage, and extensive event partnerships. Zomato's challenge will be to differentiate its offerings and capitalize on its existing user base. ▶️Tailwinds: Rising disposable incomes, increased preference for online transactions, and a growing market for live events present favorable conditions for Zomato’s entry into this segment. 6️⃣Risks and Challenges ▶️Integration Risks: Successful integration of Paytm’s ticketing business is critical, particularly in terms of customer migration to the new District app and cultural integration of the acquired team. ▶️Cash Burn: Zomato may need to invest heavily in user incentives and marketing to drive traffic to the new platform, which could lead to short-term cash burn. #investing #finance #research #equity #Zomato #Paytm

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Here are the latest top stories for today: 📰 RIL, Viacom18 & Disney Merge to Create Rs 70,352 Cr JV: The media giants unite, forming a powerhouse with three CEOs: Kevin Vaz (entertainment), Kiran Mani (digital), and Sanjog Gupta (sports). Big moves ahead! #Reliance #Disney #MediaNews 💹 JPMorgan Sets Up in GIFT City: JPMorgan launches a unit in Gujarat's GIFT City to develop derivatives for clients across Asia-Pacific & Europe, expanding its financial reach in India. #Finance #JPMorgan #GIFTcity 💳 RBI Data: Deposit Growth Catches Up: In November, deposit growth equaled credit growth for the first time since March 2022, closing a gap that had grown as wide as 700 basis points. #RBI #Banking 📈 India’s Exports Surge by 17% in October: India's merchandise exports saw their fastest rise in 28 months! Trade deficit widens to $27B as imports also hit record levels. #IndiaTrade #Exports 🔥 Bluesky Gains Millions Fleeing X: Following election-related misinformation concerns, Bluesky attracts users moving away from Musk's X, marking a shift in social media dynamics. #Bluesky #Twitter #Misinformation 🚗 Uber India Introduces Female-Only Rides: Women Uber drivers in India can now opt to accept only female riders, a feature aimed at prioritizing safety. #UberIndia #WomenSafety 📊 China Tops India’s Import List; Exports Dip: From April to October, China remains India’s top import source, while exports to China fall by 9%. The US is the top export destination for India. #IndiaTrade #China #US 🚨 EU Fines Meta €800M Over Marketplace Practices: Meta faces a massive €800M fine for linking its Marketplace with Facebook, affecting competition in the ad market. #Meta #EU #Marketplace 🌈 Thailand’s Same-Sex Marriage Law Expected to Boost GDP by $2B: A new law, effective Jan 2024, is anticipated to bring $2B in "Rainbow Tourism" and 150,000 jobs to Thailand’s economy. #Thailand #LGBTQ+ #RainbowTourism 👗 India Set to Become a Global Fashion Hub by 2025: India’s luxury retail market is projected to grow 15-20% by 2025, making it a top destination for global fashion brands. #Fashion #LuxuryRetail #India This thread covers recent developments across business, finance, and social sectors, showcasing India’s growing influence on the global stage. https://lnkd.in/gax8zsY4

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Reliance Jio's gaming division, JioGames, has appointed Sidharth Kedia, the former CEO of Nazara-backed Nodwin Gaming, to drive its expansion. “After a decade, I'm thrilled to rejoin the RIL family and take on the challenge of scaling JioGames into a gaming giant that India has been anticipating," said Kedia, who assumed his role as Senior Vice President & Head of JioGames in June. Kedia originally joined Reliance's media business almost ten years ago, during the final development stages of Reliance Jio. “Over the past decade, direct-to-consumer businesses centered on lifestyle, social, and entertainment have greatly benefited from Jio’s democratization of internet access. In fact, they thrive today because Jio revolutionized how India connects to data," he added. Last year, Jio entered into a 10-year strategic partnership with French cloud gaming services firm Gamestream, which also partners with Ubisoft. Gamestream provides white-label cloud gaming solutions, and Jio stated that this collaboration will bolster the growth of its cloud gaming platform, JioGamesCloud. JioGamesCloud boasts an extensive library of games, ranging from high-end AAA titles to hyper-casual games across various genres and age groups. Cloud gaming enables users to enjoy games on PCs, smartphones, tablets, TVs, or mobile browsers without the need for local downloads. #JioGames #SidharthKedia #RelianceJio #CareerTransition #NewBeginnings #LeadershipChanges #StrategicLeadership #GamingIndustry #CloudGaming #JioGamesCloud #GamingCommunity #Esports #DigitalIndia #Gamestream #Ubisoft #TechInnovation #GamingNews #GameOn #NextGenGaming #DigitalTransformation #JioRevolution #AllBoutCorps

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Raksha Bandhan is going to be sweet and sour with Hotstar Specials’ Life Hill Gayi, a hilarious sibling rivalry. Leverage the engaged viewership on the show and make your brand stand out. Advertise now with Disney+ Hotstar. #DisneyPlusHotstar #BrandIntegration #BrandCampaigns #AdCampaigns #OTTMarketing #SeamlessIntegrations #AdTools #Innovations #AdInnovations #CreativeAdvertising #OTTAdvertising #AdvertiseNow

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The ad giants are growing bigger! 🤑  Check out the latest figures on Google, Meta, Amazon, and YouTube's ad revenue. Boost traffic to your #Business with effective ads from #SAGIPL! 𝐂𝐚𝐥𝐥: +91 7023472073 𝐖𝐞𝐛𝐬𝐢𝐭𝐞: https://bit.ly/3LqscIJ #Advertising #DigitalMarketing #AdSpend #Tech #AdTrends #TechNews #Google #Meta #Amazon #YouTube  

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Blink Digital, Meta, and OML to host workshop on the power of Reels in Performance marketing Link in the comments Gaurav Jeet Singh Rikki Agarwal Gunjan Arya Only Much Louder Blink Digital Meta #mediabrief #BlinkDigital #Meta #OML #OnlyMuchLouder #marketing #media

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