Shawn Belisle

🚀 Breaking: We unveil Volkswagen's most ambitious AI transformation strategy yet. From neural mobility interfaces to urban air transport networks, VW is best positioned to bet big on revolutionary technology. As Europe's largest automaker with €279.2B in revenue, they could reshape mobility. KEY HIGHLIGHTS FROM THEIR STRATEGY: 🤖 AI-powered mobility operating system integrating all transport modes 🌈 Climate-positive manufacturing ecosystem 🏠 Autonomous living spaces platform 🧠 Neural interface technology for vehicle control 🚁 Urban air mobility network 🚀 Space mobility solutions Having created their comprehensive roadmap, I'm convinced this is more than just another corporate strategy - it's a blueprint for the future of human transportation. Thoughts on my bold vision for VW? #VolkswagenGroup #FutureOfMobility #Innovation #AutomotiveTransformation https://buff.ly/48JiYCU

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I challenged myself to do the impossible: Reinvent Volkswagen’s future. In 24 hours. Alone. 1️⃣ Researched VW Group's 10 brands' market positioning 2️⃣ Developed 10 Blue Ocean opportunities 3️⃣ Built a 10+ years AI transformation roadmap Why does it matter? I believe the future of automotive belongs to those who act fast. What do you think about my VW innovations & roadmap? Amir Kassaei Hauke Stars Thilo Schotte Oliver Meschke Ralf Zilligen MBA Sebastian Hardieck henk slagman Christof Deutscher Mario Zaradic Julijus Rebič Thanh Vu Tran Joachim Franz Sascha Ackermann Daniela Rittmeier Manuel Kaiser Christian Patron Tim Strohschneider Claudia Pohlink Jatinder Singh Armand Ruiz Christian Szegedy Eduardo Ordax Sebastian Herzog Ethan Mollick Robert Habeck Christian Lindner #BusinessInnovation #AutomotiveTransformation  #BlueOcean #SWOT #Porters5Forces #AiRoadmap #VW #MAN #Skoda #Ducati #Scania #Navistar #AUDI #Porsche #AiStrategy #Innovation #Leadership

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GM's decision to replace Apple CarPlay with their own Ultifi system is a bold move, but will it pay off? In-car tech is deeply personal and revolves around ease and familiarity. Forcing customers to switch may cause alienation, especially for the massive number of Apple users out there. As a loyal Apple user, I wouldn't purchase a car without CarPlay. Brand loyalty in automotive is no longer just about the car itself, but about the entire digital ecosystem of a person. GM, beware of the risks you take when tampering with customer experience and brand loyalty. #GM #Apple #CustomerExperience #BrandLoyalty #BrandStrategy

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As a the owner of digital marketing agency Agency 8200 and as someone in the branding and marketing space for decades, it's fascinating to witness major shifts in the automotive industry, especially when it comes to in-car technology. General Motors decision to remove Apple CarPlay from their dashboards is a bold move that could significantly impact their brand perception and customer loyalty. In this insightful article from #BusinessWeek, we see the potential implications of GM's strategy. Will this decision alienate loyal Apple users, or will it pave the way for innovative, proprietary systems that enhance the driving experience? As digital marketers, we understand the power of user experience and brand loyalty. It's crucial for companies to balance innovation with consumer preferences to maintain a strong market presence. #DigitalMarketing #BrandStrategy #UserExperience #CustomerLoyalty #AutomotiveIndustry #Innovation #Technology https://lnkd.in/dGdXGEis

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"EV market share was 6% in 2020. It's now 51% in 2024." Not sure if many of you caught Jaguar’s recent rebrand and repositioning, but here’s a video that sheds some light on why they’ve taken such drastic action. With legacy giants like Audi, VW and Toyota seemingly on the ropes, it’s easier to see why Jaguar — a legacy brand minus the sales — has opted for such a radical move. Now I do not profess to be an automotive expert and cannot vouch for the accuracy of this video (and there’s likely a touch of sensationalism at play to keep the algorithm happy), but it offers an interesting perspective on where the automotive industry is most likely headed: East. https://lnkd.in/eMXNdWb9 #jaguar #automotive #industry #electric #vehicles #EV #cars #rebrand #branding #advertising #marketing #vroom #oppsnovroomitselectric

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My favorite quote about innovation is from Ford. Innovation requires a delicate balance of research and analysis. How you ask, which question, and to whom matter a lot. The process is crucial every step of the way. Tomorrow, at the NEXT MBA lecture, we will talk about the innovation process. See you there.

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Things I love: Fashion, Fast cars Things I hate: Jaguar’s latest rebranding effort The iconic British automaker has abandoned its growling cat logo in favor of a minimalist design that spells “JaGUar” in a mix of uppercase and lowercase letters. Their new commercial, “Copy Nothing,” is full of vibrant colors and aspirational slogans like “create exuberant” and “live vivid.” But here’s the catch—there isn’t a single car in the ad. Yes, you read that right. A car company decided not to show cars in its commercial. Instead, it’s all about lifestyle imagery, diverse models, and a vague sense of modernity. To me, it feels like a marketing strategy that’s lost its way—prioritizing buzzwords over the brand’s legacy of engineering excellence and sexy cars. Why Does This Matter? Jaguar’s sales tell an important story. In the last fiscal year, Jaguar sold only 64,241 cars globally—a modest 4.2% increase. Their best-selling model, the F-Pace, accounted for 21,943 of those units. Meanwhile, their U.S. sales continue to slide, with models like the F-Type seeing a 47% drop year-over-year. These numbers aren’t just statistics—they highlight a brand struggling to stay relevant. And now, instead of doubling down on what makes Jaguar special, the company is chasing a “cool factor” that feels disconnected from its core audience. A Lost Legacy? When I think of Jaguar, I think of timeless elegance and roaring power. The XJ, the E-Type, even the F-Type—they were bold and unapologetically Jaguar. This rebrand? It feels like a watered-down attempt to fit in rather than stand out. And that commercial? It might as well be for a generic fashion label. Look, I get it. Brands need to evolve, especially in an era of electric vehicles and changing consumer expectations. I think there decision to stop production while they prepared for an EV only relaunch was smart. But evolution doesn’t mean abandoning your identity. Jaguar’s slogan is “Copy Nothing,” but ironically, this rebrand feels like it’s copying every other brand trying to be trendy. What’s Next? If Jaguar wants to reclaim its place as an automotive icon, it needs to focus on its cars—not just its image. Build the vehicles that make people’s hearts race. Remind us why we fell in love with the brand in the first place. Until then, it’s hard to see how this new direction will lead to the kind of success Jaguar desperately needs. What do you think? Big gains in Jaguar's (sorry JaGUars) future? or No? Drop your thoughts below 👇 #jaguar

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Talked to Ad Age about why CMOs unrealistic expectations about AI cause them to abandon projects. An important read. As CMOs address change management, level-setting expectations may also require them to reassess the fundamental purpose for why they are adopting AI… Thanks for the chat Asa Hiken https://lnkd.in/erYhQVvr

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Have you ever noticed how brands like Lexus and Toyota or Banana Republic and Old Navy cater to different audiences while still being part of the same family? Lexus offers luxury vehicles for the high-end market, while Toyota focuses on reliability and practicality for everyday drivers. Similarly, Banana Republic targets a more sophisticated, premium shopper, while Old Navy appeals to budget-conscious consumers. As a coach or expert, you can apply this same strategy to your product offerings. If you’re using an ascension model, think about how to position each offer visually and emotionally. Your entry-level product should be practical and accessible, drawing people in, while your high-end offer should exude exclusivity and premium quality. How do you differentiate your products to target different segments of your audience? Follow me for more tips on branding. #Branding #ProductStrategy #Coaches #Experts #Marketing #BusinessGrowth #ExpertSites #WeAreQuantum

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In the ever-evolving marketplace, brand values have become a cornerstone of business strategy. The alignment between a brand’s values and its customers’ expectations is critical in maintaining and growing brand equity. ... In 2024, setting and upholding company values is more important than ever. ... Today's consumers are highly informed, socially conscious, and increasingly value-driven. With the rise of social media and digital platforms, information about a brand's practices, both good and bad, spreads rapidly. This transparency means that consumers can easily hold brands accountable for their actions. Furthermore, younger generations, particularly Millennials and Gen Z, prioritise values such as sustainability, inclusivity, and ethical behaviour when making purchasing decisions. For brands, this shift in consumer behaviour underscores the importance of not only setting clear values but also demonstrating a genuine commitment to them in all aspects of their business. Case in Point: Gillette   In 2019, Gillette took a bold step with its "The Best Men Can Be" campaign, addressing toxic masculinity. While the campaign aimed to spark a positive social change, it received mixed reactions. Many praised the initiative, but a significant portion of Gillette's customer base felt alienated, viewing the message as politically charged. The controversy contributed to a substantial $8 billion write-down in brand value, demonstrating the risks of misalignment. Case in Point: Volkswagen Dieselgate In 2015, Volkswagen was embroiled in one of the biggest automotive scandals in history—‘Dieselgate’. The revelation that Volkswagen had installed defeat devices in their diesel vehicles to cheat emissions tests shattered consumer trust and contradicted the brand’s image of environmental responsibility and engineering excellence. The immediate aftermath saw Volkswagen's stock plummet by 30%, erasing approximately €25 billion in market value. Beyond financial losses, the scandal severely damaged the brand's reputation, resulting in a significant decline in brand equity. Volkswagen's experience serves as a powerful reminder that deceptive practices can have catastrophic consequences for brand integrity and consumer trust. Key Takeaways These examples illustrate that while taking a stand on important issues is commendable, it is crucial to ensure that your brand’s values resonate with your audience. Authenticity, transparency, and a deep understanding of your customer base are essential in building and maintaining brand equity. As business leaders, it is our responsibility to navigate these complexities with a strategic and empathetic approach, ensuring that our brands remain relevant and respected in the eyes of those we serve. #BrandValues #BrandEquity #Leadership #BusinessStrategy #ConsumerTrust #Marketing #CeoInsights #CorporateResponsibility

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Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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New post. Brand led business transformation is a new way of thinking about the role of brands to drive growth by focusing on outcomes and not outputs. https://lnkd.in/eRa_ywNd

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I remember getting the brief for this one and thinking, "Oh, this is pretty straightforward. Good people we call "titans" driving a truck named TITAN." But that's exactly what made it a bit more complicated to tackle. Have you ever been hit by a red herring brief like this? How did you solve it? Here's how we did it. #advertising #marketing #automotive #brandpartnership

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Enterprise chat is a critical capability for optimizing #UX. Yet building the best solution can be costly & inefficient. Watch👇 to see how @Microsoft-Azure #AIStudio empowers developers to build #GenerativeAI that delivers superior #UX.

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