Jennifer Crouch

The fact that the holidays are right around the corner just made me realize I'm already somehow behind on planning and preparation this year. Let me be an example, and let this post from Matthew Umbro help you on the advertising side of it. But do NOT ask us how to organize your personal gifting lists. Please. We need to put our oxygen masks on first 😂 #ecommerce #Q4planning #googleads #holidaystrategy #paidsearch

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Mintel Consulting and Comperemedia have unveiled three key trends shaping 2025’s marketing landscape. 1️⃣ The Personalization Renaissance AI and data analytics are revolutionizing how brands engage with customers. Hyper-personalization is no longer just an option—it’s essential. - Predictive Engagement: Data-driven insights allow brands to anticipate customer needs and deliver the right message at the right moment. - Cutting Through the Noise: In today’s saturated market, consumers expect relevance. Generic marketing will be drowned out by highly targeted, personal experiences. - Efficiency Meets Impact: Smart personalization ensures campaigns are both effective and efficient, boosting performance across channels. 2️⃣ The Rise of a Female-Driven Ethos Brands are embracing the influence of women—not just as consumers but as cultural and business leaders shaping market trends. - Consumer Expectations: *Female-driven values, such as inclusivity, transparency, and emotional intelligence, are redefining brand loyalty. - Purpose-Driven Messaging: Brands that champion causes aligned with these values will build deeper, more meaningful connections. - New Leadership Models: Companies adopting this ethos internally will see stronger consumer trust and engagement, especially as female influence grows across demographics. 3️⃣ The Casual Brand Reset The shift away from formality signals a move toward authenticity, making brands more relatable and accessible to modern consumers. - Less Polished, More Real: In 2025, brands will benefit from shedding corporate jargon and embracing conversational, everyday communication. - Human-Centered Strategy: Consumers are drawn to brands that feel genuine. Marketing strategies rooted in real-world interactions will foster trust and connection. - Flexibility as a Strength: Expect more brands to pivot their identities to reflect the casual tone customers now prefer—leading to deeper engagement. Need help applying these insights? My team at BottomLine is here to support your journey—offering customized strategies to fuel growth, expand your market, and answer the question, What now?” #MarketingTrends #AI #ConsumerBehavior #FemaleLeadership #Omnichannel2025 #MintelConsulting

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Here are seven practical tips to build strong connections with new colleagues. Learn how simple, intentional actions can help you form lasting workplace relationships from day one. https://bit.ly/3WR0XNK

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Don't let the noise of election season drown out your advertising message. Here are a few strategies you can use to ensure consumers hear your message during this busy political year. https://hubs.li/Q02D1FWv0

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With 2024 U.S. elections quickly approaching, the urgency to connect with voters has never been greater. Political advertisers are swiftly adopting digital out-of-home (DOOH) as their channel of choice. From billboards to retail media screens, DOOH offers a powerful opportunity to connect with voters where it matters most—in the real world. Don't fall behind! Check out our latest guide to learn why more political advertisers are choosing DOOH and how you can level up your campaign to make every impression count. https://lnkd.in/eCcD6CBn

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Interesting take! Did you know that the Association of National Advertisers (ANA) reports that direct mail can deliver an impressive 112% ROI, making it the most effective marketing channel? In an age of digital overload, direct mail still cuts through the noise and drives results. Ready to see how your campaign could perform? Calculate your marketing ROI here: https://bit.ly/47nz6tj #MarketingROI #Clipp #Valpak

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In this edition of Behind the Screens, get to know Sales Strategy & Enablement Manager, Samantha Wilson. Discover how Samantha bridges the gap between sales and marketing, creating impactful strategies to help our clients succeed. 👉 #LifeatCox

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According to the 2024 Cision and PRWeek Global Comms Report, nearly two-thirds of #PR and #comms pros are already incorporating #generativeAI into their workflows. Read our blog to learn how this cutting-edge tech is revolutionizing the industry and how you can leverage it for success. #AIinPR #Innovation

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Out-of-Home media offers an untapped potential to transform your marketing performance dramatically. With proven ROI improvements of up to 17%, channel amplification effects ranging from 14-54%, and unparalleled audience attention, OOH is the strategic advantage your brand needs.

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Capture attention and drive engagement with lenticular direct mail! Consumers are 3X MORE LIKELY to retain it compared to standard print. Elevate your brand and boost direct mail ROI. Let's collaborate! #advertising #directmailmarketing #lenticular

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Happy Debate Day! No denying impressions are moving to CTV/streaming as viewers choose how, when, and where they watch the content they love. Customers having more choice is always a good thing! That being said, there will always be something special about everyone watching at the same time. 🍿🍿 #politicaladvertising #presidentialdebate

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Why LocaliQ when making your marketing decisions? Check out Jim’s comments below.

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What benefits could your brand gain from an at-purchase media channel that delivers measurable sales lift through first-party scan data and creates a new touchpoint within the consumer's daily routine—one that wasn't available until now? We give brands and advertisers access, visibility, and outcomes to independent retail audiences worth over $19 billion annually. #retail #instore #pointofpurchase #scandata #DOOH

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DPAA Study Outlines Trends and Growth Opportunities for U.S. Digital Out-of-Home Market, with 96% of Marketers and Agencies Planning to Increase or Maintain Spending in the Next 12 Months

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Adapting to consumer needs leads to history repeating itself… https://lnkd.in/gkjn23rp

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At The Ward Group, we made a shift several years ago away from the silos of Linear TV/Cable, Terrestrial Radio, Streaming Audio, and Connected TV to simply Audio and Video. At the end of the day, it all boils down to these two forms of content, and consumers don't care (often don't even know) the platform they are actually using to consume the content. As media buyers, we have to do our best to maximize exposure across platforms and intercept the right audiences wherever their media consumption takes them. Streaming Audio has definitely become a strong component of that process, and this article sheds some light on its relevance in the mix. #streamingaudio #mediabuying #mediaplanning #mediastewards #advertising

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Attention to my #Press #Media #Journalists #NewJersyMedia. Hot news! #2 best-selling author Mark Meding is having a book signing in his hometown. #Pickup #booksigning #author #bookrelease #markmedingauthor #kindle #BestSeller #bookreview #publicity #pr #mediarelease #prmediaglobal #NewJerseyNews

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