Sharon Tessler

Research from Circana uncovers how 65% of consumers are making self-care a top priority, with a whopping $1.1T buying power in the U.S. alone. From playful escapes to alternative therapies, the well-being landscape is evolving. Read the full report here: https://lnkd.in/dQPjbETk

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Investing in Retail Media? Check out our latest ROI Genome Flash report here!

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GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them? As market researchers, we know that understanding and empathizing with the human side is critical. The Ipsos Ethnography Center of Excellence created a short ethnographic film that goes beyond the clinical data to uncover the lived experiences, motivations, and challenges of three Americans taking GLP-1s for weight loss in 2024. https://lnkd.in/gx7pqUQe Give it a watch, and let us know what you think! We’re always happy to have a chat, share our findings, and discuss the implications for the market. Be sure to also check out Ipsos' roadmap for GLP-1 brand success which is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations. As the treatment landscape becomes ever more competitive, GLP-1 brands must forge powerful connections with people – users, potential users, and healthcare professionals – to drive lasting brand success. Here's how: https://lnkd.in/gMn3e-Sn #GLP1 #WeightLoss #MarketResearch #Ethnography #Healthcare Alexandra S. Victoria Guyatt Roberto Cortese Georgina Ngo https://lnkd.in/gncm8GCH https://lnkd.in/gyp9ZrGw

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GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them? The Ipsos Ethnography Center of Excellence created a short ethnographic film that goes beyond the clinical data to uncover the lived experiences, motivations, and challenges of three Americans taking GLP-1s for weight loss in 2024. https://lnkd.in/ega6JUre #GLP1 #WeightLoss #MarketResearch #Ethnography #Healthcare https://lnkd.in/epBVHnph https://lnkd.in/euU3wW7M

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eex2J2nU

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GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them? My colleagues at the Ipsos Ethnography Center of Excellence created a short ethnographic film that goes beyond the clinical data to uncover the lived experiences, motivations, and challenges of three Americans taking GLP-1s for weight loss in 2024. Take a look and let me know if you have any questions. https://lnkd.in/gstb4zRf https://lnkd.in/g6DQzGzv https://lnkd.in/ggYHbgQP

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While doctors top the list, and politicians rank last, take a look at where your profession sits in the 2024 Ipsos Global Trustworthiness Index. Drill down into the data segmented by generational cohort, country and more. https://lnkd.in/gxguNv9a

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While doctors top the list, and politicians rank last, take a look at where your profession sits in the 2024 Ipsos Global Trustworthiness Index. Drill down into the data segmented by generational cohort, country and more. https://lnkd.in/g8nmkcPB

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GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them? Great work by our ethnography and Healthcare teams - their short ethnographic film goes beyond the clinical data to bring to life the experiences of Americans taking GLP-1s for weight loss in 2024. https://lnkd.in/gYRq6-Wr Give it a watch, and let us know what you think! We’re always happy to have a chat, share our findings, and discuss the implications for the market. Be sure to also check out Ipsos' roadmap for GLP-1 brand success which is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations. As the treatment landscape becomes ever more competitive, GLP-1 brands must forge powerful connections with people – users, potential users, and healthcare professionals – to drive lasting brand success. Here's how: https://lnkd.in/gNNVppW2 #GLP1 #WeightLoss #MarketResearch #Ethnography #Healthcare Alexandra S. Victoria Guyatt https://lnkd.in/gHmNdg3a https://lnkd.in/gn-Q3fEa

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"The leading digital health medical systems in our country are not academic medical centers. In fact, I think there are some bigger health systems that both have an operational priority, and frankly, the resources to really be able to invest and roll out and operationalize a lot of these digital capabilities." A solid podcast episode with Thomas M. Maddox MD SM, Vice President, Digital Products and Innovation at BJC HealthCare/Washington University School of Medicine. I'm neck deep in smart hospitals research and his views around the need to make digital an operational priority align well with what we're hearing from the field. #healthcare #smarthospitals #digitalhealth #digitaltransformation #healthinnovation #virtualcare #healthIT #genAI

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Our new @Healogix Healthcare Happenings pulse study reveals critical insights for pharma stakeholders. 60% of U.S. adults have tried alternative medicines, with awareness driven by digital channels and word-of-mouth, NOT healthcare professionals. In fact, over half of alternative medicine users have not disclosed their use to an HCP.   This presents a significant opportunity for pharma to bridge the communication gap between patients and HCPs regarding alternative medicine use. These results highlight the need for consumer-centric research to guide future healthcare strategies, particularly to ensure patient safety. Read more below! 👇 #healogix #pharmamarketresearch #healthcare

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As we navigate a shifting economic landscape where consumers increasingly seek value without compromising on health, Circana’s new report sheds light on the opportunities within the drug channel sector. This report doesn’t just follow trends; it serves as a roadmap guiding your strategy in navigating the intricacies of the drug channel compared to the broader retail landscape. I encourage you to delve into these insights as we continue to adapt and innovate in alignment with consumer needs.

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WEBINAR RECORDING: Hear breast cancer expert from Ipsos, Eric Blouin, and CEO of Living Beyond Breast Cancer, Jean Sachs, dive into the findings and implications of new research highlighting the time-burden patients with ER+, HER2- mBC face when attending appointments, and their experiences and treatment preferences. https://lnkd.in/ehgidmbu

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Check this out - read how brands like BelliWelli and Olipop are shaking up the market with clever packaging, bold marketing, and buzzworthy wellness claims. https://lnkd.in/ehx5Q3aX

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GLP-1s are revolutionizing weight loss, but what's the REAL experience of those using them? As market researchers, we know that understanding and empathizing with the human side is critical. The Ipsos Ethnography Center of Excellence created a short ethnographic film that goes beyond the clinical data to uncover the lived experiences, motivations, and challenges of three Americans taking GLP-1s for weight loss in 2024. https://lnkd.in/gtVm3Qat Give it a watch, and let us know what you think! We’re always happy to have a chat, share our findings, and discuss the implications for the market. Be sure to also check out Ipsos' roadmap for GLP-1 brand success which is based on the three fundamental pillars of understanding Context, acting with Empathy, and shaping Expectations. As the treatment landscape becomes ever more competitive, GLP-1 brands must forge powerful connections with people – users, potential users, and healthcare professionals – to drive lasting brand success. Here's how: https://lnkd.in/gvBjNV8k #GLP1 #WeightLoss #MarketResearch #Ethnography #Healthcare Alexandra S. Victoria Guyatt Roberto Cortese Georgina Ngo https://lnkd.in/gYUsjtSp https://lnkd.in/gnVHA4UN

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