Scott Goldman

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Interactive technology turns your booth into an experience. Keep attendees engaged with digital displays and kiosks., "#BoothTechnology #InteractiveDisplays #TradeShowSuccess #CustomerEngagement"

Interactive kiosks and displays help attract visitors and showcase your products in an engaging way., "#InteractiveKiosks #BoothEngagement #CustomerEngagement #BusinessStrategy"

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Post-show follow-up is critical for converting leads into customers and maintaining long-term relationships., "#PostShowFollowUp #LeadNurturing #CustomerRetention #BusinessGrowth"

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Collaboration: A Meeting of the Minds Often Means Exceeding Expectations In recent months, we've witnessed impressive instances of technological advancements. Philadelphia, Baltimore, and L.A. faced bridge collapses on their major highways. Surprisingly, instead of enduring lengthy repair times, both bridges were up and running in just a few weeks. What made this possible was a refreshing shift in approach —various agencies put aside their usual squabbles and focused on speed and quality. This collaboration led to the implementation of new methods and processes. Despite these seemingly obvious recommendations, they are often overlooked. Too frequently, we pursue simplistic solutions without fully understanding the complexity of the problems. For instance, proposals aimed at improving education or alleviating poverty often fail to consider the broader context. Enhancing education, for example, may prove ineffective if children are grappling with hunger, homelessness, or lack of support. View the whole issue and team, rather than just the individual parts. Just as in football, where quarterbacks are essential but dependent on the entire team, organizations should recognize the interdependence of different functions. Focusing solely on product development and marketing without addressing logistics or customer service can lead to failures, as evidenced by the Boeing 737 Max situation. Identify and remove bottlenecks. Streamlining processes and activities can enhance efficiency. Companies like Amazon have excelled in this area, significantly improving customer satisfaction through innovations like one-day shipping. Identifying and addressing bottlenecks through changes in procedures and technology can yield substantial improvements. Self-checkout, automatic tolls, and developing apps are just some examples of how this can be implemented. Balance risk and opportunity Don’t ignore outlying opportunities and people. Optimizing resources, such as expert personnel in medical teams, can significantly enhance effectiveness. For example, head surgical nurses are critical in providing and managing processes while ensuring effective prep and recovery. Similarly, focusing on high-value customers rather than pursuing a broad market can maximize profits for businesses. For example, banks are focusing more on the high wealth individuals who provide more profits than diverse groups with little potential.    Dr. Bert Shlensky, president of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies for businesses. This combination has been the key to client success in efforts such as planning, improving profitability, finance, and operations. 

Collaboration: A Meeting of the Minds Often Means Exceeding Expectations In recent months, we've witnessed impressive instances of technological advancements. Philadelphia, Baltimore, and L.A. faced bridge collapses on their major highways. Surprisingly, instead of enduring lengthy repair times, both bridges were up and running in just a few weeks. What made this possible was a refreshing shift in approach —various agencies put aside their usual squabbles and focused on speed and quality. This collaboration led to the implementation of new methods and processes. Despite these seemingly obvious recommendations, they are often overlooked. Too frequently, we pursue simplistic solutions without fully understanding the complexity of the problems. For instance, proposals aimed at improving education or alleviating poverty often fail to consider the broader context. Enhancing education, for example, may prove ineffective if children are grappling with hunger, homelessness, or lack of support. View the whole issue and team, rather than just the individual parts. Just as in football, where quarterbacks are essential but dependent on the entire team, organizations should recognize the interdependence of different functions. Focusing solely on product development and marketing without addressing logistics or customer service can lead to failures, as evidenced by the Boeing 737 Max situation. Identify and remove bottlenecks. Streamlining processes and activities can enhance efficiency. Companies like Amazon have excelled in this area, significantly improving customer satisfaction through innovations like one-day shipping. Identifying and addressing bottlenecks through changes in procedures and technology can yield substantial improvements. Self-checkout, automatic tolls, and developing apps are just some examples of how this can be implemented. Balance risk and opportunity   Don’t ignore outlying opportunities and people. Optimizing resources, such as expert personnel in medical teams, can significantly enhance effectiveness. For example, head surgical nurses are critical in providing and managing processes while ensuring effective prep and recovery. Similarly, focusing on high-value customers rather than pursuing a broad market can maximize profits for businesses. For example, banks are focusing more on the high wealth individuals who provide more profits than diverse groups with little potential.    Dr. Bert Shlensky, president of www.startupconnection.net, offers experience, skills, and a team devoted to developing and executing winning strategies for businesses. This combination has been the key to client success in efforts such as planning, improving profitability, finance, and operations.