Sangram Vajre

Intent data is useful, but you need an action layer to power effective ABM programs. Snowflake recognized this challenge early on when bringing together first- and third-party data into a single source of truth. Combining intent signals, technographics, firmographics, and real-time intel to form a 360-degree view of target accounts. By building direct integrations and their own proprietary algorithms, Snowflake gains unique insight into buyers’ journeys. This allowed them to: 📢 Publish dynamic ad campaigns to high-intent accounts. 🧑‍💻 Send personalized microsites to educate and move prospects down the funnel. It's the action layer which gives companies like Snowflake an unrivaled ability to orchestrate 1:1 ABM experiences. Take a peek at Snowflake’s ABM tech stack and see how you can take action on your ABM data: https://bit.ly/44EGXkQ

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Is traditional attribution driving you up the wall? It is outdated, inaccurate, and fails to keep up with the modern B2B GTM motion. But, there is light at the end of this data tunnel – RevSure AI! Imagine a single platform that bridges the gap between Marketing, SDR/BDR, and AE campaigns, providing a forward-looking view instead of just a rear view. A solution that can identify key campaigns, map the end-to-end GTM motion and help plan the next best touch. Say goodbye to low ROI and missed pipeline targets with RevSure. Learn more: https://lnkd.in/d5DTgpk7

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Supercharge your ABM campaigns with the essential tools and technologies that drive success. From account identification and data enrichment to personalization and automation, these solutions help you target high-value accounts, deliver tailored content, and align your sales and marketing teams. Unlock deeper insights, streamline engagement, and boost conversions with a tech stack built for B2B growth. Read the whole article here ➡️ https://lnkd.in/d_iHP-4D #ABM #AccountBasedMarketing #B2BMarketing #SalesAndMarketing #MarketingTech #Personalization #DataDrivenMarketing #B2BSales #Demandmediabpm #bestplacetowork

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Successful ABM strategies integrate technology and personalization, leverage data for strategic decisions, and ensure a cohesive effort across all teams. Find out how using intent data can make your account-based motions more effective, measurable, and scalable by: 🤝 Integrating sales and marketing efforts 🔎 Applying the right attribution model 👍 Focusing on quality vs. quantity 💡Continuously learning and adapting Watch the webinar on demand ➡️ https://lnkd.in/e9at7A7d #ABM #B2BMarketing #IntentData

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To show ABM ROI to your clients you'll want to present comprehensive, transparent reporting that helps showcase the gains and provides actionable insights that can dictate future direction. Help your client understand the ABM wins with a performance report! Need help deciding what insights to share and how to frame them? Propensity created this helpful resource that shares our thoughts on: What essential metrics to include in your reports Establishing a Reporting Cadence Tailoring Your Reports Based on the Audience The three types of reports you should utilize (Engagement, ABM Scorecard, and ABM Performance Report) As a platform that works with B2B marketing agencies often, this guide is a culmination of best practices and will help you craft your own internal documents that you can then share with your ABM customers. https://ow.ly/Mxpg50T368E #ABM #Propensity #ClientReporting #MarketingAgency #ActionableInsights

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Looking to transform your ABM strategy & maximize ROI? See how G2 Buyer Intent Data + Factors.ai can help! Their latest eBook breaks down how intent signals boost pipeline velocity & increase win rates. Link below to check out the full report. 🗓️ But don't stop there—join our upcoming webinar next week with Factors.ai & Upflow to see these insights in action! RSVP here: https://lnkd.in/eKDhN_qp

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GTM professionals, what advantages does your current B2B intent data provider deliver? Forrester’s latest report—The Intent Data Providers For B2B Landscape, Q4 2024—provides great context, highlighting the business value you can realize leveraging intent data to focus on the customers and opportunities most likely to close. There’s also a great list of 19 notable B2B intent data providers (including Enlyft) with a range of capabilities across business scenarios, industry focus, and geographic regions. Make an informed decision – link to the Forrester report here--> https://buff.ly/4erBeT8 #B2BIntentData #IntentDataProvider #B2BIntentDataforGTM #ForresterReport

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Struggling with lead scores that miss the mark? 🎯 Discover how integrating key data points can boost your #ABM strategy, prioritize your outreach effectively and align lead scores with account insights. How to improve account scoring for ABM with key data points 👇https://lnkd.in/ejAb4y_3

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📚 Dive into the world of Intent Data with our latest eBook! Learn about the strategic importance of intent data for B2B organizations in Part 1 of “The B2B Guide to Intent Data Solutions." Discover how to leverage intent data effectively and find your ideal data solution. Ready to elevate your data strategy? Download your free copy today! https://buff.ly/3Rf3ZZW #B2B #IntentData #eBook #DataSolutions

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Marketers can’t optimize on last-touch attribution alone...Last-touch attribution (LTA) models often favor lower funnel demand capture channels with a seemingly attractive CPA. But LTA underweights upper funnel channels, eventually drying up demand. Access the blog to learn about four situations when marketing effectiveness tools (such as MMM and MTA) can be beneficial for organizations: https://lnkd.in/gRvMWeQD

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Join ZoomInfo’s Kaitlin Sanders, an ABX expert and Go-to-Market strategist on May 1st as they shed light on the practical approaches adopted by industry experts to measure the real impact of ABM campaigns. Kaitlin will delve into key topics including: - Redefining ABM Today: What is the current definition of ABM today and its significance in shaping modern marketing strategies? - Key Metrics for ABM Success: Identify essential metrics for evaluating the effectiveness of ABM campaigns and how to communicate the impact of ABM initiatives to stakeholders. - Future Advancements in ABM: How technology and predictive analytics are revolutionizing how organizations measure the success of ABM campaigns. Don't miss it ➡️ https://bit.ly/3UedVng #Ad #Webinar #ABM #ABMMetrics

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Supercharge Your Conversions with CRO 📈 Here are 3 must-try strategies for higher conversions: 🔍 Optimize Landing Pages: Make sure your landing pages are clear, concise, and focused on one goal. 🖱️ Improve Call-to-Action: A strong, compelling CTA can make all the difference in driving conversions. 📊 Analyze & Adjust: Use data to understand visitor behavior and continuously refine your strategy. Let us help you optimize for success!

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Account-Based Marketing (ABM) is a powerful strategy for targeting high-value accounts, but its success hinges on executing the right tactics at each stage of the funnel. Implementing actionable org charts can significantly enhance your ABM efforts, ensuring precise targeting and effective engagement. Here’s how to achieve ABM success with actionable account maps throughout the funnel: https://bit.ly/4d3qutD orgkonnect.bizkonnect.com https://lnkd.in/d2etuJzE #accountbasedmarketing #accountmaps #abm #actionableorgcharts #orgcharts #abmaccountmaps #actionablesalesintelligence #salesintelligence 

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📊 Customer Journey Surveys: A Goldmine for CRO Understanding why your customers buy or don’t buy is crucial for tailoring effective CRO strategies. Learn how to utilize frameworks like the “Job to be Done” to dig deeper into customer motivations. 🚀 Ready to Dive In? Whether you’re running your CRO efforts in-house or with an agency, this video from the Elevar Summit CRO Masterclass is a must-watch. 👉 Comment "CRO" now, and I'll send you a link to the video. Stay tuned for more takeaways from the CRO Masterclass series by Anthony Morgan and Adrien Levinger at the #ElevarSummit2024

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👀 7 core competencies separate high-performing #ABM programs from the rest. We are proud sponsors of the Demandbase and Momentum ITSMA 2024 ABM Benchmark Report (alongside NetLine and ON24), which reveals how 300+ global leaders are transforming their marketing results using AI, customer data, and proven frameworks. 👏 Get your copy: https://bit.ly/3O8zfIj

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✅ ABM strategies are inherently focused on precise targeting, emphasizing the importance of building stronger client relationships and pinpointing the best outreach opportunities.​ ​ It's crucial to begin with layered targeting and prioritization. This is where Account Mapping becomes the foundational step. Dive deeper into this process with insights from our latest eBook. Get your copy here:​ ​https://okt.to/7tRVMd ​ #tech #B2B #B2Bmarketing #data #growth #demandgeneration #accountintelligence

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