Bobby Mohr

FROM COOKIES TO CLARITY - The Israelites' golden calf story mirrors digital advertising's misplaced trust in third-party cookies. - Early ad tech fraud exposure showed addressable targeting's unreliability and data manipulation. - Google and Meta now use AI targeting, recognizing hyper-specific targeting's flaws. - Studies show 1:1 addressable data is inaccurate; broader targeting strategies may be better. - The ad industry should shift to AI-driven broad targeting, focusing on fundamental marketing principles and real outcomes. 📖 Article by AdExchanger : https://lnkd.in/gZms44JV 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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Panel with RevOps Co-op: Join this expert panel - two very experienced #B2BSaaS CMOs and an analytics company CEO - as they dive deep into the world of #datadriven #AccountBasedMarketing. ‍ You’ll learn: 🔑 Key strategies for maintaining a lean operation while achieving rapid scale 🎯 How to pinpoint the critical data needed during the MVP stage 🤖 How to effectively utilize data for iteration and informed decision-making. ‍ Don't miss this opportunity to take your marketing to the next level. 🚀 Register now! #abm #marketingoperations #revops #b2b #cmoinsights #B2bcmo

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The role of the CMO has drastically shifted in recent years as a key driver of revenue. We're all feeling it. As someone who sees the whole chessboard—not just the immediate move—it’s essential to align marketing and brand strategies seamlessly with business goals to drive growth. By tackling the challenges we face, we can achieve a product-market fit, sales and marketing alignment, and foster an environment with space for strategy, innovation, and creativity. How are you transforming challenges into opportunities? #salesandmarketing #marketingstrategy #brandstrategy #marketing #cmo #ceo #cro

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"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership

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Check out Anteriad's Todd Love in "B2B Marketers Need a New Cookie Recipe", featured in Association of National Advertisers Industry Insights ➡️ https://hubs.ly/Q02sVKJ00 Martech and their data providers have been preparing for the cookie-less future for a long time and have already begun to add alternative, reliable and compliant online identifiers. It takes embracing NEW DATA and NEW APPROACHES. Are you ready?

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Our latest milestone: ZenImpact Optimization Studio is now available on @Google Cloud Marketplace! This marks a significant leap forward for marketers who want real-time access to emotional intelligence at an unparalleled scale. Powered by 4.5 billion data points and advanced psychographic insights, our Large Emotion Model (LEM) connects them with customers in a way that feels authentic and personalized, crafting experiences that truly resonate. Partnering with Google Cloud, we’re not just making emotionally intelligent AI accessible — we’re setting a new standard for customer experiences and engagement. You can read more about our partnership and how ZenImpact is delivering measurable impact for our customers here: https://lnkd.in/extzxB5Y #LEM #GoogleCloud #CustomerExperience #AI #Marketing Google Google Cloud Louis Piscopo Brad Little Scott Duby Leonardo Maia Dai Vu

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Criteo partners with Microsoft Advertising to enhance retail media, unifying ad experiences for global advertisers and retailers. read more: https://lnkd.in/d4dCPTtn Brian Gleason | Lynne Kjolso #RetailMedia #Advertising #Collaboration #Marketing #Technology #Adtechtoday

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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When it comes to getting the most from brand #retailmedia budgets, connected identity can make a world of difference. Guest speaker Nikhil Lai, Forrester Senior Analyst, discusses what brands should look for when forming retail media partnerships and how they can start instituting more effective strategies in a webinar with Epsilon’s David Peterson. Watch the webinar recording to learn more: https://bit.ly/3LvK9Gy

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How Jasper's #AI Tools Transform #BrandConsistency and #MarketingOptimisation As AI continues to influence marketing and content creation, Jasper remains at the forefront, helping brands integrate and scale AI without compromising on authenticity. The latest updates from Jasper, #BrandIQ and #MarketingIQ, are designed to address two essential aspects: consistent brand voice and data-driven marketing optimisation. These tools empower marketing teams to control, fine-tune, and maximise the impact of AI-generated content. #BrandIQ: Ensuring Authenticity and Brand Alignment For brands, maintaining a cohesive voice across all platforms is critical. Brand IQ makes this easier by embedding brand guidelines directly into the AI model itself. This approach guarantees that everything from text to visuals adheres to your brand’s unique voice, tone, and style. Brand IQ works by flagging content that doesn't align with brand guidelines, allowing marketers to make real-time adjustments directly within Jasper. This saves time and resources, especially for larger companies with multiple sub-brands, as it streamlines the entire process from creation to quality control. Example of Brand IQ in Action A large media company using Brand IQ saved “hundreds of hours” by automating social media and banner ads for its various sub-brands. With AI handling much of the routine work, the marketing team can focus on strategy and creative tasks that drive higher engagement. #MarketingIQ: Optimising Content for Impact Sitting atop a large language model, Marketing IQ adds a layer of built-in marketing optimisation knowledge. This feature is tailored to improve everything from SEO for blog posts to email subject line performance, taking into account best practices that enhance visibility and engagement. Marketing IQ integrates insights for text, image, and video formats, making it versatile enough to handle multiple content types. Whether your goal is better open rates, SEO improvement, or general optimisation, Marketing IQ brings data-driven intelligence into the content creation process, reducing guesswork and refining effectiveness. Key Benefits of Marketing IQ 🔹 SEO Optimisation: Ensures that blog posts and other content are optimised for search engines, helping drive organic traffic 🔹 Email Marketing Enhancements: AI helps create subject lines and copy that improve open rates and engagement. 🔹 Content Versatility: Marketing IQ supports multiple content formats, allowing for text, images, and videos to be optimised all within one system. Why Jasper’s New Features Matter in a Competitive AI Landscape Jasper has carved out a unique space in AI marketing by focusing on customisation and control. While other players like Writer AI and Typeface offer similar solutions, Jasper is positioning itself as a central hub for end-to-end content creation, refinement, and management. #AIContent #MarketingInnovation #BrandVoice #ContentStrategy

🚀 Omni-Channel Apps with Visual Search and Personalized Recommendations! 🚀 In this clip from our latest episode of The MarTech Matrix Podcast, Sean Simon and Abhijeet Singh, Co-founder and CEO of Appbrew discussed a powerful feature that can transform the shopping experience and boost customer engagement for retailers. 🔗 Listen to more clips and the full episode via the links in the comments The Power of Visual Shopping: Abhijeet shared how Appbrew is leveraging visual shopping to enhance customer experiences and drive sales. Imagine walking into a store like Nordstrom or Macy’s, taking a photo of a product, and instantly receiving personalized recommendations for complementary items. This feature, already integrated into Appbrew, revolutionizes the in-store and online shopping journey. Key Features and Benefits: 1. Native Image Search: • Seamless Integration: Customers can take a photo of an item in-store, and the app will instantly show similar products available online or in other locations. • Enhanced Shopping Experience: This makes it easy for customers to find matching items, like shirts, pants, shoes, and belts, creating a cohesive look and improving satisfaction. 2. Personalized Recommendations: • Algorithm-Driven Suggestions: Using advanced algorithms, the app recommends complementary products based on the initial item. This not only enhances the shopping experience but also increases the likelihood of additional purchases. • Cross-Selling Opportunities: Retailers can promote their own products or partner brands, extending the shopping experience beyond the physical store. Real-World Impact: • Increased Customer Lifetime Value: By offering personalized recommendations and easy access to additional products, retailers can deepen their relationship with customers and increase lifetime value. • Rich Data Collection: When customers use these features, retailers gain valuable data about their preferences and behaviors, enabling more targeted marketing and improved inventory management. • Omni-channel Integration: This feature bridges the gap between in-store and online shopping, providing a seamless experience that meets modern consumer expectations. Practical Tips for Brands: 1. Implement Visual Search: 2. Enhance Recommendations: 3. Promote Cross-Selling: 4. Leverage Data: #ecommerce #mobileapps #brandmarketing #martech #podcast #TheMarTechMatrix #Appbrew Cogent Collective Tom Barbaro Nihad Jamadar Nihal Goyal Feel free to comment or reach out with your thoughts and questions!

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The potential of AI must be balanced with the real risk and impact of misaligned goals. Don't just set it and forget it. At MediaMint, we have been enhancing our team with AI, while also ensuring we maintain a Human In The Loop approach so quality and delivery are always the top priority. https://lnkd.in/gf46MDD4

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Bringing together the correct data makes all the difference in understanding customers. But how can this process be made simpler and more manageable? 📹 Check out this short video featuring Amruta Gupta, VP of Data Distribution and Advanced TV at Circana, as she discusses how their partnership with LiveRamp simplifies the process of connecting data and enabling enhanced measurement in a privacy-enhanced way. Watch the video here ⬇️ https://lnkd.in/eQi4WrUY #DataDistribution #PrivacyEnhancedMeasurement #Circana #LiveRamp

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Supermetrics is recognized as One to Watch in Snowflake's 2025 Modern Marketing Data Stack report! ❄️ Dive into the report to explore how marketers can harness the power of first-party data in Snowflake, driving the convergence of ad tech and martech for smarter decisions. Get the details here: https://bit.ly/3BUQoCb

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Decided to update a prior post I'd had on the "AI personalization paradox." Now you can read some updated thoughts on Minerva's blog

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#PhronesisPodcast : Mastering market segmentation: Insights for B2B success! In our latest episode, join host Elaine Pratt, CMO, and Victoria McRitchie, Director of Insights and Research at Phronesis Partners, as they discuss types of segmentation, the significance of aligning segmentation strategies with organizational goals and available data, and the role of AI and analytics in hyper-personalization while navigating data quality and privacy. Listen to the podcast here: https://lnkd.in/gPe7sw7Z Victoria McRitchie Elaine Pratt Binayak Choudhury Alok Tayal Vivek Sharma Cheryl Dickison, MBA Katharine Rooney Hal Kuraishe #MarketingStrategy #MarketSegmentation #PhronesisPodcast #Podcast #ArtificialIntelligence #DataAnalytics #HyperPersonalization #DigitalMarketing #MarketingInsights

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https://lnkd.in/gGnQ-Tud In a tough economy, brands can’t afford to waste ad dollars 💸. It’s time to ditch outdated last-click attribution and focus on incremental measurement 📊—understanding the true lift in conversions 🚀. The Australian online ad market may be growing 📈, but real success means knowing what actually moves the needle 🎯. Optimising for incremental ROAS ensures every dollar drives value. 💡 #Epsilon #AdTech #iROAS #MarketingStrategy #DigitalMarketing #DataDriven IAB Australia B&T

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