Reonna Johnson

I'm a big believer in the power of Pattern Recognition, and here is a Pattern that I often find myself Recognizing: Things change SLOWLY, and then RAPPIDLY. For example, when I started consulting for talkshoplive® just a few years ago, the majority of marketers and media companies were either unaware of the potential of live-stream shopping and / or they misunderstood it and dismissed it. But Bryan Moore knew exactly what the potential - and power - of this new form of social-commerce was. So much so that talkshoplive® is to live-stream shopping what Apple is to tech, Google is to search, Meta is to social, Netflix is to streaming, and X is to turning 44 billion dollars in venture capital into 25 dollars in cash... But I digress. As Variety summed up today's amazing announcement, "NBCU’s massive reach paired with the power and scale of TalkShopLive’s multi-embed point of sale technology is truly a game-changing partnership for what the future of video commerce and bridging the worlds of entertainment and retail together looks like, by making every moment shoppable. This partnership is transformative for talent, brands, and retailers looking to reach new customers and drive sales.” In other words, if you SUDDENLY notice all of your favorite brands, retailers, and talent are collaborating on shoppable, shareable, irresistible content... thank Bryan Moore for that. Lord knows I do.

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🎙️ Ever wonder why some brands skyrocket while others plateau? Our Chief Creative Officer Keith Glantz dives deep into the power of brand elevation in an episode with Keith D. Terry, M.B.A., CHPC, CFC, CVB, CMHFA from The Next Big Thing Podcast: https://lnkd.in/dRuEfKxH 💡Discover why 1+1 can equal WAY more than 2 in marketing  #BrandElevation #MarketingStrategy

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With a world focused on instant gratification sometimes the importance of consistent brand presence goes unnoticed. Chief Brand Officers are the unsung heroes that keep the ship from hitting that iceberg. This is a good read if you are interested in finding out how instrumental branding is to your success.

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Duncan Meisel is the Executive Director of Clean Creatives, a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. Their pitch to creatives: fossil fuel clients represent a threat to our shared future. Since Clean Creative's founding, over 900 agencies have pledged not to work with them. In our latest podcast episode, we dive into the following topics with Duncan: - Why pledging not to work for fossil fuel polluters is the best way to show you are committed to a sustainable future for the creative industry - Leaning on experts who are keeping up with these issues so that you don't have to do it all yourself - Starting small - as long as you're taking the first steps, you’re on the journey - Aligning your climate values with your client base - The real reputational risks associated with working with problematic industries For these tips and more, listen to our latest Inspiring Perspectives podcast episode (link in the comments).

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As diversity dwindles at agencies, new research from Unstereotype Alliance (via Unilever) reveals the positive impact of inclusive advertising that “authentically and positively represents a diverse range of people,” including boosts to profit, sales, and brand value. #advertisingandmarketing

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💥 Dynamic duo Theresa Contreras (Design Muse) and Jane Thurmond (Fast Lane Jane), hosts of the High Octane Hustle and industry badasses are dropping strategies for building killer brand partnerships! Their top strategy? Alignment. Make sure your core values and content style align with a brand. 🤝✨🔥 These women are pros! Check out the full episode with Erica Sietsma for more juicy details. Link in comments! #CreatorsAndCoffee #ProTips #EnthusiastEconomy #ContentCreators #Automotive #Aftermarket #Motorsports #CreatorEconomy #Partnerships #DesignMuse #FastLaneJane #TheresaContreras #JaneThurmond #Podcast

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Sabrina L., Head of Strategy at Nuance Matters™, highlights why brands need deeper, more intentional marketing strategies in this piece by Ad Age 💡 explaining how 💬 “Being in culture demands an acute understanding of the many layers that form an individual’s identity, the multiple communities they belong to and important social and historical factors that shape their nuanced perspectives.” Read more at: https://lnkd.in/e92Ja6jJ #NuanceMatters | #GrowthMarketing | #CulturalRelevance

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Brand love or brand growth? Choose both. Through creativity, commerce has transformed from transactional tactics to inspiring brand experiences that happen to sell a whole lot of stuff. I hope you enjoy my thoughts on Creative Commerce. MRM McCann Worldgroup ADWEEK

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Gaming + Brand Experience = building authentic worlds for fans and communities to experience better. Check out all the ways Jack Morton Worldwide see the future of gaming experiences evolving in the latest 5 in 5!

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#CauseAndEffect #BurdenOfProof #BetterSafeThanSorry Unsolicited advice for advertisers making claims about net-zero emissions, bamboo products, or recyclability: Until there is clarity on what qualifies as an “internationally recognized methodology,” it’s probably best to stop making environmental claims - not just in the oil and gas sector -, or have a chat with legal.

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In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing

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Paul Hewitt, Executive Creative Director at That Lot, dives into why brands today need "Social That Slaps." He discusses how brands risk losing identity by following the same trends and language, blending into one another instead of standing out. Discover his insights on keeping social media fresh, bold and memorable. Read the full article in LBBonline - Little Black Book: Why Brands Need Social That Slaps: https://bit.ly/4fbJkzZ

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🚨 Attention DC Creatives! 🚨 AAF DC - American Advertising Federation DC Chapter has officially opened submissions for the American Advertising Awards (Addys)—and the early bird period ends soon! As Chair of the Addys Committee this year, I wanted to mention some things that make these awards unique: Level field competition: In DC, we create incredible work for associations, nonprofits, and government clients—not so much large campaigns for big blue-chip brands. Competing locally first, levels the playing field, recognizing creativity over budgets. Your work is judged by out-of-town judges who focus on the idea, not the brand or budget. It’s all about the creative concept! Uncork something bubbly! Winning an Addy isn’t just about validation for your clients—it’s also an excuse to bring your team together for some well-deserved celebration. And hey, it’s the holiday season—what better way to boost morale and close the year on a high note? I’m excited to see the amazing work coming out of DC this year, and I'll be happy to help you submit yours! If you have any questions about categories, eligibility, or the process, DM me directly. Let’s show off what makes DC’s creative community shine—clearly. #creativity #advertising #advertisingawards #transparency #winanaddy

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For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

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Ready to cultivate lasting connections with your dream clients? Build a thriving digital marketing strategy, and that will start the drive. #DigitalMarketing #OrganicGrowth #ClientAcquisition #BusinessGrowth

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Great article on Brand Entertainment by Alison Bringé (nee Levy) that discusses the problems and solutions facing Brands today with performance marketing. It got me thinking… Why aren’t more brands building out Entertainment Divisions that focus on creating Scripted TV & Film? Barbie, Lego, and others have had explosive success with it. I’ve seen first hand how SEGA merchandise businesses was transformed within 2 years. Is it cost, fear of the unknown, or the length of time it takes? Something else? #film #tv #business #entertainment #marketing #advertising #ad Original Film

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How often you can collaborate with one of the best #creative minds in the world? Thanks, Karan Dang, CEO of DANG for joining the season finale of The Digital Fix, which was recorded live at the Advertising Week New York. #AWNewYork2024 Making business impacts through #CustomerCentricity approaches will be the new wave of #Marketing and #Advertising. https://lnkd.in/e3fTrE_C

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