thinkPARALLAX’s Post

Duncan Meisel is the Executive Director of Clean Creatives, a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. Their pitch to creatives: fossil fuel clients represent a threat to our shared future. Since Clean Creative's founding, over 900 agencies have pledged not to work with them. In our latest podcast episode, we dive into the following topics with Duncan: - Why pledging not to work for fossil fuel polluters is the best way to show you are committed to a sustainable future for the creative industry - Leaning on experts who are keeping up with these issues so that you don't have to do it all yourself - Starting small - as long as you're taking the first steps, you’re on the journey - Aligning your climate values with your client base - The real reputational risks associated with working with problematic industries For these tips and more, listen to our latest Inspiring Perspectives podcast episode (link in the comments).

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