Rebecca Lombardo

From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3RcyFer #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

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💡 B2B Newsletter Tip: You don’t need lengthy, formal emails to engage your audience. In fact, short, creative formats can work wonders in B2B marketing! Here are a few simple ideas: 3-Bullet Update: Quick, impactful points—an industry insight, a company update, and a practical tip. 5-Minute Interview: A quick Q&A with an expert, delivering valuable insights. Content Roundup: Curate high-value articles, saving readers time with key takeaways. Customer Spotlight: Share a brief success story showcasing your solution's impact. One Thing to Try: A quick actionable tip with a clear call to action. Keep it simple. Keep it valuable. Less really can be more!

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What is SGE, and what does it mean for higher ed marketers? Search Generative Experience employs advanced machine learning techniques to produce organic search results and recommendations that are customized to the unique needs and preferences of each user. SGE "provides 'AI Overviews' in response to certain keyword searches in the form of interactive bubbles above traditional organic search results." Why should we care? Carnegie lays out exactly how higher ed institutions can use this tool to their advantage. #SGE #AI

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Check out the latest @pdxmindshare mention on @BizJournalTrust: Six expert strategies for crafting effective digital CTAs https://ow.ly/QrFJ50ThNrN #digitalmarketing #CTAs #conversionoptimization

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Want better target audiences? Learn the importance of creating accurate, well-defined target audiences in digital media. https://ow.ly/Nmn150SMKVJ #DigitaAudiences #LookalikeAudience #EmailList

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We’re excited to introduce new rates for publishing press releases, listicles, and SEO/promotional articles on TechGraph—available until October 25, 2024! https://lnkd.in/dWhRSxNe For a limited time, you can choose between two exclusive packages: ✨ 15 articles for INR 10,000 ($100) ✨ 35 articles for INR 20,000 ($250) Here’s what you’ll get with every article: Permanent placement on TechGraph for lasting visibility Up to 4 do-follow backlinks per article, helping boost your SEO Google News listing to expand your reach Social media mentions for extra exposure No mention of paid or promotional content, ensuring authenticity The best part? You can publish all the articles on the same day or spread them out over the next three years, giving you full control over when and how your content is released. If you’re looking to enhance your brand’s presence and improve your SEO, this offer provides a cost-effective way to get your content in front of a wider audience. Payments are made upfront, and the flexibility means you can plan your content over time. Interested in getting started or need more info? Reach out to [email protected] and we’ll be happy to help you maximize this opportunity! #sponsored #articles #seo Shanaz Khan

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From securing data collection to implementing explicit opt-in mechanisms, industry leaders share 6 practical ways to embed privacy by design into your marketing automation plans without starting over. https://bit.ly/3yiB94w #PrivacyByDesign #MarketingAutomation #MarketingStrategy #Marketing

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Are you stuck in the locker room of no results because your SEO and Publicity teams can't execute the perfect play together? Call a timeout on that because, in this Dennis Consorte article, I will discuss how Publicity and PR should huddle up and share their game plans about media features to morph those press releases into epic crowd cheers. So go on, give these SEOwind wizards a read, and let's huddle together. #SEO #Publicity

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Discover the dynamic world of lenticular printing in marketing campaigns! Dive into our latest blog post to uncover innovative techniques that captivate audiences and elevate brand messaging. #LenticularPrinting #MarketingCampaigns #Innovation

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The right ageny partner can literally make or break your #abm program. Your partner needs to be capable of shouldering commercial accountability and driving tangible outcomes, not only the functional delivery of an ABM program. Check out Orla Murphy's latest blog on the art of scaling... https://lnkd.in/g9ikvF7C Seeblue

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One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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B2B Budget Bliss: Resources Are Being Poured Into Acquisition https://lnkd.in/eFPWnTEY MediaPost with Stirista & Ascend2 research.

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If you rely on SEO for traffic, leads, or bookings, this is a great interview with Danny Sullivan, Google's Search Liaison, by Aleyda Solís. My attempt to summarize a couple of key points below: ➝ Google is having issues understanding and assessing quality content on some smaller sites. But Google is not proactively favoring larger brands/sites over smaller sites. ➝ Brand building and SEO go hand in hand. The same characteristics that lead to brand trust and loyalty are also good for signaling quality information and content via E-E-A-T. ➝  If you’re branching out into other content topics that aren't core to your product offering, you should ensure you have an audience that will find your content valuable. Otherwise you may run afoul of Google’s scaled content abuse policy. (looking at you Forbes Advisor!) ➝ Google is showing search results from hundreds of forums, not just the largest ones like Reddit. Danny says it’s iterative and that SERPs featuring forums will get better over time ➝ Additionally, consumers are getting more comfortable with UGC from forums because they know they aren’t being sold by some brand’s content marketing. It’s just information, no CTA. ➝ There are no plans to include AIO metrics in Google Search Console - SEO is NOT dead. For those working in/around SEO, our jobs are to understand how people seek information and the ways to help them access the information you have that would be helpful to them. #seo #seotips https://lnkd.in/eWUx8XA8

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🤔The ROI of SEO-focused lead gen is less than 200%. Which is great, but… Two lead gen strategies have an ROI of 700-800%🤯 And they are the MOST effective in influencing decision-makers👇🏻 🔑Events (e.g., targeting executives/tradeshows/webinars/online summits) 🔑High-value thought leadership content (e.g., website copy, white papers, case studies, webinars, presentations) Why do these initiatives consistently outperform other lead-generation strategies in terms of ROI? Because they give you direct access to the C-suite, helping you bypass gatekeepers and speak directly to decision-makers. Want to bank on top-notch thought leadership content? DM me. #whitepapers #casestudies #websitecopy #saasmarketing #b2bcopywriting

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