Rebecca Nilsson (née Flora)

From ASHP’s News Center: Allegheny Health Network and Henry Ford Health knew they wanted to start pharmacogenomics programs. Our Pharmacogenomics Accelerator is helping make that happen. This story explores how the program is spurring innovation at institutions looking to personalize medication therapies: https://hubs.ly/Q02GDyk90

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The weekly BHI E-Newsletter is live with.... 🌟 Leadership and Innovation Take Center Stage: BioHealth Capital Region Week 2024 features keynotes and discussions with industry leaders and governors. 🎤 Maryland Gov. Wes Moore Addresses BioHealth Forum: The governor delivers remarks at the 10th Annual BioHealth Capital Region Forum. 🏆 Virginia Governor Glenn Youngkin Honored: Recognized as BIO’s Governor of the Year during the opening day of the BioHealth Capital Region Forum. 🚀 BioHealth Innovation and Georgetown University Collaborate: A strategic partnership aims to accelerate the commercialization of innovative research. 💰 VerImmune Completes $4.5 Million Pre-Series A Financing: The biotechnology company strengthens its board with two new executives. 🏥 Children's National Hospital Receives $35 Million Gift: Funding from the UAE government will support prenatal and neonatal care advancements. 💉 Emergent BioSolutions Secures $67.4 Million Contract: Additional TEMBEXA® treatment courses will support national preparedness efforts. 🧬 miRecule, Inc. Showcases RNA Therapies at RESI Boston: The biotechnology company highlights its innovative programs at a major industry event. 💵 NIH Awards Sonavex $2 Million Grant: Funding will support clinical trials for the EchoGuide device aimed at improving dialysis patient care. 🧪 Georgiamune Inc. Doses First Participant in Phase 1 Trial: GIM-407 aims to develop treatments for autoimmune diseases as it enters human trials. 🔬 Altimmune, Inc. Completes Enrollment in Phase 2b Trial: The company’s pemvidutide study evaluates treatments for metabolic dysfunction-associated steatohepatitis (MASH). 🌍 BioBridges Launches Dedicated MedTech Division: New services aim to support companies navigating transformation in the MedTech industry. https://lnkd.in/eSrrgFZe

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Are you struggling to accurately track the ROI of your Google Ads campaigns for HubSpot form submissions? Many biotech marketers face the challenge of connecting their advertising efforts to concrete lead generation results. In our latest webinar, digital marketing expert David Villegas dove into the intricacies of setting up advanced conversion tracking for HubSpot forms using Google Analytics. He showed how to create custom conversions in Google Ads, implement tracking through Google Tag Manager, and collect vital form submission data. By mastering these techniques, you'll be able to analyze your results with precision, leading to more informed decision-making and improved marketing strategies. Don't let valuable data slip through the cracks – discover how to transform your analytics approach and maximize your advertising impact by watching the webinar on-demand: https://hubs.li/Q02SbmSX0 #BiotechMarketing #DigitalAnalytics #LifeScienceMarketing #ConversionTracking #GoogleAnalytics #HubSpotMarketing

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Critical 2024 Regulatory Changes: What Biotech and Healthcare leaders need to know. Join the Society of Physician Entrepreneurs (SoPE) and the Frederick Innovative Technology Center, Inc (FITCI) for an in-depth seminar on Critical 2024 Federal Regulatory Changes and Legislation impacting healthcare and biotech entrepreneurs. 🗓️ Date: Tuesday, November 19, 2024  🕠 Time: 5:30 - 7:30pm EST  📍 Location: 321 Ballenger Center Dr, Frederick, MD 21703 This seminar offers insight into new government actions affecting the industry, a platform for discussing legal and corporate changes. Stay ahead of essential federal initiatives that could significantly impact your business and connect with fellow entrepreneurs in the DMV ecosystem. Featured Speakers:  Emily Billig, Of Counsel, Baker Donelson   Felix Kushnir, Shareholder, Shulman Rogers   Katie Funk, Shareholder, Baker Donelson  Matthew Huddle, Of Counsel, Baker Donelson  Moderator:  Jeffrey Hausfeld, M.D., M.B.A., Chairman, BioFactura; Co-Founder, SoPE  Register with the link here: https://lnkd.in/dQGBuhAa #GWU #TCO #HealthcareInnovation #Biotech #Regulatory #DMVStartups #LifeSciences #Entrepreneurship 

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Join us on Thursday, June 27, 2024, at 1:00 p.m. ET (GMT -4:00) for an illuminating webinar on leveraging connected real-world data to revolutionize campaign engagement and measurement. This session is designed for life science marketers and advertising professionals committed to optimizing their campaigns. What You'll Gain: 🚀 Advanced Measurement Techniques: Understand how to quantify the effectiveness of advertising campaigns using real-world data, and why conventional methods often fall short. 🌟 Proven Strategies & Case Studies: Examine real-world examples and case studies that demonstrate the success of data-driven marketing in life sciences. 🔮 Future-Oriented Insights: Explore emerging trends and innovations in data-driven marketing, with a focus on data tokenization and advanced analytics. Register here: https://hubs.ly/Q02zR1KV0 VideoAmp PurpleLab

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Join Theodore Sweetser, our VP of Advertising, Joe Kotz from VideoAmp, and Scott Ronay from Datavant on Thursday, June 27 at 1 PM ET for a webinar on how to optimize campaign engagement using real-world data. Discover advanced measurement techniques, proven strategies, and future-oriented insights tailored for life science marketers. Register in the link below to stay ahead in data-driven marketing.

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Register for the PMSA & OptimizeRx webinar: 5 Ways to Transform Your Approach to Data-Driven Media Planning Date: Wednesday, December 4th at 12:00pm EST Registration Link: https://lnkd.in/eQ_NS2uV As the year draws to a close, pharma brands are deep in the media planning process for 2025. But despite seemingly endless amounts of information available, most “data driven” strategies still contain assumptions and uncertainties that can undermine advertising performance and lead to wasted spend, missed patients, and competitive disadvantages. This webinar examines how integrating quantitative data on condition and market-specific, de-identified patients with their media preferences, interests, and demographics can generate insights that enhance patient engagement, inform media investments, and strengthen advertising effectiveness.

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Access the POV: https://ow.ly/v41450SsMYa Gain efficiency, extend your brand's reach and maintain compliance and consistency! EVERSANA INTOUCH’s content strategy and SEO experts, Carrie Bolin and Jesse Brown, dive into the benefits and practical steps for effective content repurposing for your brand.

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Discover how communicators feel about the increased threat of deepfakes and fake news in the new Notified/PRWeek report. You'll learn tips on how to stay ahead of the evolving #PR landscape and build lasting trust. Download now: https://ow.ly/bZMm50SOvsx #Trust #PublicRelations #Communications

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#MarketResearch is a unique way to create content to create buzz or position your company as a thought leader in the industry. Check out these 3 examples. https://lnkd.in/ejBhmvxr

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Want to feel more confident addressing multicultural research requests in your organization? Book a lunch & learn session with IIC's Whitney Dunlap-Fowler to address your company's internal insights needs. https://lnkd.in/eEEUN5i5 #mrx #marketresearch #equitableresearch #inclusiveresearch

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Curious about mastering tracking projects in market research? This Greenbook article highlights best practices for survey research, emphasizing the importance of question framing, sample sourcing, and balancing demographics. By focusing on high-quality data collection and analysis, you can uncover actionable insights that drive better business decisions. #MarketResearch #SurveyResearch #ConsumerInsights #DataDriven #GreenBook

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