Raja Walia

I am hearing lots of people either acquiring and merging businesses, or just starting fresh with a new #Marketo instance. Whatever your project, watch out for these #MarketoMigration mishaps: ✅ A never-ending project with spiraling costs & time ✅ Running two parallel Marketo instances, and no specific one being accurate ✅ Oh we forgot the... [insert critical integration here]... ✅ Not forgetting... how can we see the historic results Read more about DIY Marketo Migration gotchas here: https://okt.to/5ZyGvT

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New episode 🎙🔥 Tune in to episode GTM 116 of The GTM Podcast to get insight directly from Eli Schwartz on: - The product-led SEO framework Eli used to drive SurveyMonkey from 0 to $100M+ in revenue. - Why the old model of churning out SEO content is dead and how AI is disrupting the space. - Eli's journey from getting rejected at top tech companies to becoming a thriving consultant. - The power of deeply understanding your target user and building products for their needs. - Actionable advice for making the transition from operator to successful consultant. + more Available wherever you get your podcasts, including the links in the comments👇

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Is Image Alt Text Relevant in Modern SEO? Watch this video to find out! And check out my new SEO All-Star On-demand video training program. Sign up today and get a FREE 14-day no-obligation trial! https://bit.ly/3uXjfTC #SearchEngineOptimization #SteveScottSEO #SEOTraining #ALTText #SEOExpert #DigitalMarketingTraining #SEOAllStars #LearnSEO #SEOAdvice

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#ga4 has benchmarking data! And Performance Marketing Manager Shelby Hedges has a list of reasons that's a pretty big deal. 🔢 Read Shelby's favorite use cases (and some caveats) in our newest post on the JDM blog! #competitordata #adsbenchmarking

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👉 Struggling to identify which B2B agencies can *actually* support your ABM efforts? 🔎 We evaluated over +60 agencies to uncover each agency’s niches, strengths, etc. With 89% of agencies expecting demand for ABM services to increase in 2024, it’s becoming nearly impossible for B2B leaders to filter out those who can support their needs. This is why we’re excited to release: 1. Research Report: The 2024 Landscape of B2B Agencies with Capabilities to Support ABM 2. Corresponding Agency Directory These strategic guides are intended to equip ABM leaders with: → An independent and unbiased evaluation of +60 agencies and their individual capabilities to support ABM initiatives. → Strategic guidance around the current B2B agency landscape, and the red flags to look out for during your evaluation process. → A robust B2B agency directory, equipping ABM leaders with the data to uncover each agency’s unique strengths and build their evaluation list with confidence. 👉 Access the Report & Corresponding Directory Here: https://bit.ly/4aewNbK _______________ If you’re looking to cut through the noise and streamline your ABM agency evaluation process: ▶ Book a strategy session with ForgeX to help curate a small list of agencies who are *actually* able to support your needs.

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Delighted to be recommended in this research by ForgeX with Matt Steffen which states:   “Doing the work to define your high-level strategy before approaching potential agency partners is a proactive step to ensure your organization’s needs are at the forefront and your ABM program is set up for success. If you need help with defining the high-level strategy and preparing an ABM charter, work with a separate and independent consulting firm specialising in ABM such as Inflexion Group."   #ABM #WorkWithExperts #Specialists

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Be weary of CRO services marketing agencies offer. Often times, it’s not what they claim it is. They will lump CRO into channels and ROI-immediate tactics. The definition is building a growth function based on a comprehensive and strategic process that collects and activates insights through research and iterative testing to measurably drive growth. A great way for you to differentiate is to look at what activities are conducted and how they all fit in the puzzle. A lot of feedback that I hear is based on them doing individual activities and calling it a day - building a landing page in Unbounce, Instapage, etc. - a site audit that is not even backed with Heuristics - testing that is done with no supporting research and no articulated test plan They will skip the research in favor of speed to delivery and may not optimize that landing page once it goes live. You can recognize it’s incomplete by the fact it’s missing a continuous improvement cycle. It’s also not customer-focused and clearly all stems from an internal database they have, regardless of your audience and the issues that prevent your users from converting. Any testing that is not robustly structured around test plans and supported with research is probably the same template they apply to all their clients. Be weary of them, because regardless of price point, they are selling something tactical that is most likely to not drive significant impact for the business. Marketing agencies very rarely have the skillsets and competencies to build an optimization program. There are no silver bullets. There aren't any one time quick fixes for scaling a business. There are no universal truths for what works and there isn’t a single test that is always going to win. Most tests don’t even win even when they are backed with research. Be weary, be skeptical. I encourage you to trust agencies when their talk track focuses on their process involved for optimization, and their customer-focused approach. It’s easier to sell a promise of results than to sell a process.

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Action Items for the Growth Marketer: Evaluate your current GTM strategy to determine the right balance between PLG and SLG approaches, ensuring it aligns with your target audience and business goals. Leverage product usage data and customer insights to personalize interactions, optimize onboarding experiences, and automate upgrade prompts for higher conversion rates. Let JoeMarketing assist you with your PLG motion. Learn more about our GTM, PLG, and SLG services here, or contact me here.

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HubSpot Pricing 2024: Best Plans, Features, and Costs Detailed - Discover the latest HubSpot pricing for 2024, including key takeaways, plan comparisons & hidden costs. Our HubSpot buyers guide ensures you maximize your ROI with #HubSpot. https://bit.ly/4eyeMbX

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New 2024 research: Marketing Automation Platforms: A Marketer's Guide. Some key trends: 1) Marketers are replacing MAP, CMS and email marketing platforms at a robust rate in favor of nextgen AI-centric personalization tech. 2) The big mergers are over - The AICX Institute sees functionality converging over time and becoming commoditized. If you are investing in AI personalization, membership in The AICX Institute is critical. Join today, membership is free to individuals. The Institute's patented MET-A system for ranking AI vendors keeps you a step ahead. aicxinstitute.com https://lnkd.in/gwAbqic5 #cx#ai#martech#marketingautomation#personalization#AICX#marketing#CDAO

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🚨Tomorrow!! Register and submit a question for tomorrows Adobe Marketo Champion Office Hours 👉 Register now - https://lnkd.in/dAVRcsty ▶ Tomorrow - Thursday, 11 July ▶ 4pm CEST | 10am EST | 7.30pm IST Join Corey Bayless, Charlie Oakham, Courtney Tobe and me for what is shaping up to be a fantastic session moderated by John Grundy #marketo #adobemarketoengage #marketomug #marketochampion #adobeexperiencecloud

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Launching a new product or service? A strong go-to-market strategy is essential. Here are key steps to ensure your success. https://lnkd.in/gND9qgtP

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Tired of cluttered pipelines and premature deal creations? This Weidert #HubSpotHowTo video is for you! Consultant and Weidert #HubSpotguru Brian Loesch takes you on a two-minute tour, calling attention to the features that help you manage leads and engage contacts who aren’t yet ready to open a Deal. Check it out and add your questions or comments below ⬇️ What do you want Brian to cover next? #HubSpotSales #HubSpotTipsandTricks #SalesTips #LeadManagement

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SaaS marketers, if you’re chasing page one rankings for “best [KW] software,” check this out. We looked at GA4 data across 70+ “best [KW] software” pages and found the highest performers all had 3 key features: 1. They all have a "What is [blank]?” section, but keep it brief. 2. They all include "Best for [blank]" TOCs. Helps users find products faster. 3. They all have simple, encompassing UX: Large fonts and less white space (including the sidebar) make the content easy to read. The benchmark data for the highest performers? An average engagement time of 1:05, and an average pages/visit of 1.29.

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