Brett Carneiro, M.B.A.

With Google replacing Universal Analytics with Google Analytics 4 on July 1st, it’s a good time to re-consider your approach to website visitor data. Jason Sumner of Bowen Craggs spoke to analytics expert Brian Clifton, Senior Consultant for Search Integration, about the key decision factors and the alternatives. Read the interview: https://lnkd.in/dz4ZDymU #G4Analytics #CorporateWebsite #WebsiteVisitorData

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“Use data visualization to break down complex problems or solutions related to your industry. Infographics should be shareable and designed for easy comprehension.” - Stephanie Trovato via MarTech https://zurl.co/6gTz #marketingprofs #b2bmarketing #growthmarketing #demandgen #leadgeneration #saasmarketing

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#Marketingmetrics that inform strategy have 3 things in common: they are meaningful, accurate and relevant. Read more in this week's blog post: https://wix.to/BMJKvBI For a no cost discussion of your situation and how we can leverage metrics-based marketing to grow your business call 630-363-8081 or email [email protected] #marketingfortech #techmarketing 

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AI’s Impact on B2B Marketing Spotlights Value of Workflow Automation https://lnkd.in/ew6bkxa3 #B2BMarketing #WorkflowAutomation #MarketingTech #AIInBusiness

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Insights to help you evaluate your current martech stack and identify the 20% of tools that generate 80% of your results https://bit.ly/3SHa5D1 #marketing #digitalmarketing #martech

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🧭 Navigating the choppy waters of survey engagement? Meet FARE - your new compass! 🗺️ The Framework for Assessing Respondent Engagement examines 12 key factors affecting survey success. From incentives to gamification, it's your roadmap to better research! https://hubs.ly/Q02X1Svg0 #FAREFramework #SurveyImprovement #ResearchInnovation

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5 ways to use intent data throughout your sales funnel. Get the details in the Gartner Digital Markets article--> https://buff.ly/46tEEBd #IntentData #ABM #AccountBasedMarketing #Hyperpersonalization

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Need a refresher on the benefits of Pardot (MCAE) forms vs form handlers? We got you. https://bit.ly/3SO5jnv #pardotforms #mcae #marketingcloud

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If you are at INBOUND this week, you do not want to miss the interactive workshop led by the brilliant Emily Grotkin and Allie Eisenrich on data hygiene: ✨ Garbage In, Garbage Out: 4 Steps To Clean Data ✨ Learn how to get control - and keep control - of your data in HubSpot. Link in the comments.

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The stakes for account-based marketing (ABM) have risen to an all-time high. Get insights about expanding efforts for existing accounts, allocating additional resources to support ABM and implementing new programs targeting fresh markets and geographies. Read the Forbes article--> https://buff.ly/4cujGoV #AccountBasedMarketing #ABM #B2BMarketing #Forbes

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Wow, Salesforce numbers were really surprising to see. #CRM systems have been instrumental for measured ROI and automations when it comes to customer relationships. Where did #Salesforce miss to have their worse stock hit in over 15 years? Per Salesforce: 📉 Ironically(?) Long Sales Cycles 💵 Not seeing Enterprise Clients pulling back on IT Budgets 🤝 Professional Services Slowing Down The inner circle of folks I've communicated with: Alternative Choices: Hubspot, Zoho, and then niche CRM systems. Price matters to the small and mid market businesses, and I've seen Salesforce price themselves out for businesses that opt to field multiple options. Salesforce will always exist, especially with its tech partner Slack - and the vast access to data, which is proving to be one of the most valuable assets that exists. Curious what the future of the CRM and rest of the Salesforce suite looks like from a growth (or decay) perspective in the coming years. Happy to hear any insights from others out there. #CRMSystem #MarketingOps #StrategicMarketing #FractionalCMO

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To measure CLV, organizations should have a well-defined data governance process and the right Martech tools. With clear visibility into CLV, brands can change their perspective to approach a customer. https://ow.ly/1nqN50Sp8sT #marketing #martech #technology

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For data-driven marketing leaders supporting #AI solutions, IDC’s new AI and GenAI Spending Guide is a game changer: https://ow.ly/7xRW50SYwOn Get market spending insight to help you prioritize the right industries for your campaigns and focus messaging on the use cases that matter most. Learn more at the link above. #GenAI #AIusecases #marketforecast #marketsize #techspending

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"Salesforce integrates Anthropic's Claude AI to boost Einstein capabilities" Salesforce has enhanced its Einstein 1 Studio by integrating Anthropic's Claude AI models, now available via Amazon Bedrock. This partnership enables Salesforce customers to use advanced AI models—Claude 3.5 Sonnet, Claude 3 Opus, and Claude 3 Haiku—to create personalized, AI-powered business applications across various sectors, including sales, marketing, customer service, healthcare, and more. The integration offers enterprise-grade security and customization, allowing users to tailor AI models to their specific needs while ensuring compliance through Salesforce's secure systems. Read more here: https://lnkd.in/g2vat24J #Anthropic #Salesforce #Claude #AI #ArtificialIntelligence #Einstein #LLM

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In the current digital age, B2B content syndication has become a vital tool. It not only enhances visibility but also establishes thought leadership and generates leads. T https://ow.ly/egRG50SRbfa #marketing #martech #technology

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