Rachel Present

Here's how NOT to look at PLG Serial founder, PLG educator and LinkedIn Top Voice Rob Snyder shares insights on PLG grounded in pure realism. Points 1. PLG is not a good fit for all businesses 2. PLG is not for all stages (and very often not for super early stage) 3. The necessary learning to achieve PLG requires a ton of failing, that an early business can't afford 4. Do your first 10, 20 or 50 customers manually. Get a great understanding of how the sales is going, then (maybe) launch your PLG motion. Check out the full conversation on Episode 46 of Product Led Growth Leaders. Also, I highly recommend subscribing to Rob Snyder's highly informative substack: The Path to Product-Market Fit

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Hey Everyone, If you need any help spotting deals or want recommendations for tech gifts this holiday season, I put together two guides/tools to help with that: 1. A new Shop page - https://lnkd.in/eiZdEvjU This new page houses every product we've recently tagged in our blog posts. So, for example, if you're looking for a new set of earbuds, search "earbuds," and you can filter by brand or "Show Only Deals." Our site automatically updates daily with live prices from Amazon. Plus we also have links to the products from other retailers, which hopefully will make comparison shopping even easier. 2. Top Six Tech Gifts for 2024: https://lnkd.in/evK9hsJE I compiled a list of my top 6 tech gifts for 2024 - these are the products that most stood out to me this year and hit on some of the major themes I've discussed in my videos. I hope you find these guides and tools helpful. This is only the start for the shop page. We'll continue to improve over the coming months. Thank you for supporting the channel, and a Happy Thanksgiving to the American part of my audience. Best, Josh

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Just had a deep dive into embeddings on the latest episode of "SEO is not that hard". If you've been wondering what embeddings are, and how they tie into SEO, it's pretty good basic primer. Embeddings help search engines understand content on a much deeper level, beyond just matching words. It's all about capturing meaning and context, and it's changing the game in how we think about content creation. I also got into how embeddings can improve internal linking and site structure, and even predict what users might look for next. Bit of a paradigm shift than more basic stuff, but really exciting for those of us looking to stay ahead in SEO. Anyway, thought some of you might find embeddings as fascinating as I do. Link to the show in the comments..

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As the saying goes, money is the motivation. But money candidly is not enough for your affiliate program to crush. Think of your friends, would you take their jobs if they were offered to you at a pay rate higher than your own? I imagine *most of you might pass on that. Either because it’s not a good fit, or even more likely, you wouldn’t even know where to start. This is an essentially the thought process to consider when it comes to an affiliate program for a brand. If you are going to launch a program and hope it is a smashing success - you need to make sure the alignment goes deeper than pay. Some tips for doing so: - Litter your touchpoints with links to best practices - Be brutally honest about brand values and ideals in your touch points so that affiliates can self qualify if they really do identify with you or not - Obsess over lending a helping hand, whether it’s accepted or not, people love a safety net - Provide brand collateral and assets, overwhelm them with creative content ideas so that they know they don’t need to do everything on their own

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I've worked with enough small businesses over the years to see a pattern: - They either DIY a WordPress site or hire a small marketing shop to do it - Something happens to the site (hacked, slow, broken theme, etc.) - They either leave an abandoned site up or let the domain name expire and switch to using a Facebook page for everything. It makes sense, in a way. Facebook pages are free. Managing one is fairly straightforward. It can handle both retail and service businesses. You're probably already on there to check your personal profile, so it's a time-saver. The problem is that Facebook is a walled garden with serious demographic gaps. Lots of people have accounts they barely use anymore. I've seen estimates placing Gen-Z use as low as 30-40%. While people without accounts can still technically see your business page, they have a degraded user experience. If it's too difficult for them to get the info they need or contact your business, they'll probably go elsewhere. My company mainly builds enterprise sites these days, but I'm happy to recommend some easy, inexpensive DIY options for small business sites. They're platform-based, so you don't have to worry about hosting and security. Just shoot me a message.

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I follow every cold email guru in the space and it's kinda funny how every single one of the good ones ended up in the same place in the last few weeks: * Custom SMTP for sending with SUPER low volumes per inboxes * Heavy customization on the lead generation side and * Advanced clay automation to qualify leads before reaching out So that you can send to 5k leads a month for a few hundred bucks and still get results But it's funny when I stumble on some of the guys that have been around for a few years that still quote the basics from my book Cold Email Manifesto: I'm talking 30 emails a day, spintax, AI written first lines.... These aren't even 2023 tactics. These are legit ripped from 2021 with no changes. And it's shocking to me that people still buy these courses and masterminds where the content has just not been updated in almost half a decade. It's not like the cutting edge information isn't out there Hell they could just join this mastermind or any number of real killer cold email groups and get the latest data... But they'd rather focus on growth and chasing down the next 10k client to join their group (paid all upfront of course with no ability to cancel and a fake guarantee) It'd be scary if there wasn't another option In this day and age when ALL the info isn't even gatekept... to be spouting outdated recommendations is sloppy at worst and negligent at best.

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Contractors: You are not converting enough of your website visitors into customers. In fact, your conversion rate is probably terrible...because you're still expecting people to call you or fill out your contact form. You get hundreds or thousands of visitors per day but very few of those people contact your company. So many visitors "bounce" - they see your site and leave immediately. At Contractor Commerce, we know this is true because our platform monitors website traffic and behavior analytics across hundreds of contractor websites. You're also probably spending a LOT of money on marketing to drive that traffic to your site.... There's a lot of talk in the home service industry about the cost to acquire a new customer, but the funnel math is massively impacted by the % of visitors who turn into leads/customers. Example: If you convert 10% of site visitors into customers and your customer acquisition cost is $500, and if you find a way to increase that conversion rate to 15%, you've just reduced your customer acquisition cost to $333. That means...with the same marketing budget you can acquire more customers, faster than your competition. It is almost 2025. Today's consumer's expect modern, convenient shopping options, not just a phone number and a contact form. That's why we've seen a boost in conversion rates when a contractor adds an online store to their site. What is your website conversion rate? What's working for you to improve conversion rates?

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How do you do messaging for multiple ICPs? What do you do when one of these scenarios applies? · Expanding from one ICP to two (or more) · Needing to talk to several ICPs at once · Messaging when you're a multi-product company · Writing home page copy for multiple audiences Anthony Pierri 🎸and I are gonna talk about it for 60mis, and discuss what makes sense when. We'll share our overall thinking about the matter, but will mostly focus on audience Q&A. Come join us next Wed (June 12) to discuss this topic. Bring your questions. Free event. Registration link in the comments.

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Alexis Grant good stuff & I spend a lot of time thinking about this. I do agree that “newsletters” as a sub niche might be a bit saturated. I do think the truly valuable content sticks. There are periods where I open every newsletter and periods where I skip for a while. I like thinking about how to make this friction easier, tools like Meco are really interesting for decluttering newsletters and putting them in a focused “newsletter app”. A lot of other interesting tools like Sanebox are solving the inbox overload problem, too. I do also see the platform risk with email. Google is exhibiting late stage capitalist / bureaucracy sickness and I wouldn’t put it past them to do stupid things to hit their quarterly numbers. The thing is, “email” isn’t just a tool for receiving news, it’s multifaceted. It’s the closest thing we have to a digital “ID” and in many ways IS with SSO, etc… so having an email and “permission” is a valuable Swiss Army knife. With this in mind, I agree that newsletters formatted for the generic inbox might be saturated. But, email as a membership ID or backend link to a platform like Meco, a community, etc… is still the most durable and ubiquitous fulcrum I know of for almost any relationship.

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In episode 58 of the podcast, Kevin King and I talked about the 11 most common issues we see when companies migrate their site to a new CMS. Check out the full episode (link in comments) to hear them all. #cms #sitemigration #seo #ux

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You Need to Prioritize User Experience (UX): Search engines like Google are putting more emphasis on user experience—think design, load speed, and mobile-friendliness. A great user experience can boost your rankings, while a slow, clunky site will hurt your visibility. Pro Tip: Use tools like Google’s PageSpeed Insights to audit your site’s performance and ensure it’s optimized for mobile.

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It's time to start replacing your monthly saas subscriptions with "composed" apps using replit agents, cursor, v0, claude, etc... It's also time to start replacing your UGC ads with avatars from Arcads AI or HeyGen. Stumped or Overwhelmed? Follow along youtube instructional videos and twitter threads and ask AI for help when needed. That's my gameplan this week. Wanna follow along? comment below and ill share my journey and/or livestream links with you.

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Disappointment with the US Election Debate I typically avoid talking about politics, but I feel compelled to comment on the recent US election debate. What really stood out to me was the lack of meaningful discussion. Both parties seemed to be more focused on attacking each other than presenting real solutions. Rather than offering insights into what they plan to do, they seemed more concerned with criticising their opponent's intentions. This is especially concerning because we’re talking about one of the world’s leading nations, particularly in emerging technologies like AI. Given the challenges we face globally, you would expect a more forward-thinking debate. (Maybe they are all like this? and I don't watch enough of them...) I believe this debate missed an opportunity to address critical issues shaping our future.

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Its always best to get your ducks in a row before making important announcements, Tom Petty suggested the waiting is hardest part...but here goes: AppsFlyer is now supporting and validating Meta Facebook AEM and combining with AppsFlyer's Single Source of Truth(SSOT) for iOS attribution. Short blog and DM me to learn more... https://lnkd.in/g9mbAHt4

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Pipedrive's SEO Content Team ran a big of initiative of implementing FAQ schema last year, only to have it discontinued by Google shortly after. However, William Sigsworth shares that even though it was discontinued, they are still reaping benefits from it. There are a couple of lessons to be learned here. One is a reminder that Google is unpredictable. Two is a reinforcement that if you focus on providing value to the search user rather than just manipulating the SERP, you will still come out on top in the long term. There are a lot more interesting lessons in the full conversation. Check it out in the comments.

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If you've done technical SEO Optimization with vendors in the past, you know how painful it is to maintain Core Web Vitals and Page Speed Insight scores. The back and forth with the developers. The loss of the score... Then winning it back again... It is a struggle to keep your website on the first page. But instead of talking about it, we just do it. The proof is in the pudding...

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Don't stop marketing your app... The BIGGEST mistake that app owners make when trying to sell their app is "banking" on actually selling it. Continue growing your app while you... - List your app for sale - Have an LOI in place - During the due diligence Don't stop marketing it until the transfer is complete and the MONEY is in the bank. Charlie Ryan put together this list of the BIGGEST mistakes by app owners while trying to sell their app. Video clip in the first comment.

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To prove a point, I'm putting AI marketers on blast today. *Hot takes incoming* To preface, there is no malice, so I removed the brands name - please focus on the campaign via email and think of the effect it has on your Target Market. (These were well written emails, but a badly put together campaign) The reason organic does better is because someone is thinking with COMMON SENSE. Something AI is clearly lacking... (Hopefully AI doesn't gain common sense, then this post is moot!) However, AI has found a way to replace people in the workplace without getting rid of them. Certain people and businesses rely so much on AI, there is no human element remaining. I received a series of 4 emails, in a row, replying to themself, trying to get me to book a meeting. On email 3, I caught them telling a white lie (A harmless sales trick) to try and get me to book with them. First email: "Become an ******** Partner" (Bleeping company name) Second Email: "Thanks for your interest, become a partner" Third Email: "You recently submitted a form" (No, I absolutely didn't, and up until this point I hadn't opened any of the mail either!) Fourth email: "We are following up on your potential partnership" So first, you cold email, then you follow cold, then you lie to the prospect, then you try cold again. No email opens, not emailed from a new mailbox, just a reply all. ZERO EFFORT. Now the domain is blocked internally and no one in our company is going to get an email again from that brand again. Simply put: IT crushed your COLD AI campaign that had no heart, lacked humanity, and worse lied to a prospect in the same chain they could READ IN REAL-TIME JUST BY SCROLLING TO THE NEXT EMAIL! I LOVE AI, to be abundantly clear I use it every, single, day. But if this came from my company, we would be having a serious conversation about what that does to our brand and trust. Think of how this makes your brand look to prospects and clients. You can't be telling fibs and at NO point should AI be doing every last piece for you. This was a very simple flub that lost a lead. Someone could have easily made these emails with AI, schedule the emails themself the right way and then let AI do the rest. The mess it can make is clear. A little effort would have gone a long way. Email images to follow -

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Based on Ron Jacobson's feedback: Many of the business leaders I speak with want to make decisions based on data insights, yet the data is often inaccurate and the metrics are too complex. That is why MaaS Marketing build our customer data platform - Orbit CX! In one single pane of glass, you can quickly see: - Which acquisition channels are performing the best - Who your customers are and where they come from - Impact to inventory based on real-time analysis We only use metrics that matter. No more confusing jargon and paralysis by analysis! Shoot me a message if you'd like me to sign you up for a first look at our new platform. Coming soon! #MaaSMarketing #OrbitCX #CDP #InsightsIntoAction

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