Rachel Ezekiel-Fishbein

As evidenced by the dynamics of the presidential election, women continue to be held to a different, much stricter standard than men. In my book "WOKE: A Cultural Competence Guide for Communicators, I delve into why and how women continue to struggle for equality and representation. "Women’s quest for equality is the longest-running struggle in the history of the world. Men have ruled over humanity for millennia, and nowhere has their dominance been more pronounced than over the lives and bodies of women. Although women have made great strides toward equality in the last few decades, they continue to be held to a different standard than men, and society holds many unconscious and deeply rooted biases against them. Nevertheless, women continue challenging traditional gender norms, advocating for equal rights, and reshaping female empowerment narratives." https://lnkd.in/gsTAMAbc

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📰 Media relations is more than just sending press releases 📰 I spend a lot of time talking to journalists so I can understand what issues they want to report on and how I can connect that to what clients want to talk about. Our Wes Streeting event was just one of the ways MHP Group tries to foster this mutually beneficial relationship. We brought together 65 of the UK’s top health and science journalists and 65 of the biggest brands in healthcare so both could hear from (potentially) the most influential man in the national healthcare conversation. The journalists got some great stories out it – more than 10 bits of coverage including pieces in The Independent, The Telegraph, and The Guardian – and our clients could understand what the media are interested in writing about. Using timely storytelling to help businesses engage in broader cultural commentary is why you hire a PR team. Taking the time to meet and understand the people to whom you are pitching is a foundational building block to securing opportunities to tell bigger stories about your brand. And that is ultimately what all good communications is about. #mediarelations #pr #communications

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It's #MediaLiteracyWeek! #Misinformation, #disinformation, fake news, and more can have a deep and lasting impact on society. Join us for "Unmasking Misinformation: Understanding the Impact of Fake News," a vital discussion hosted by the CSM communication faculty and sponsored by the Thomas V. Mike Miller Jr. Center for Leadership. This event will take place on Oct. 23, 2024, from 10-11:15 a.m. via Zoom. 📰 The expert panel will explore the challenges of fake news in shaping public opinion and strategies for identifying misinformation and fostering critical media literacy in today’s digital landscape.  ➡️ Scan the QR code to register for the event.  After registering, you will receive a confirmation email containing information about joining the meeting. #communications #journalism #newsmedia #media #educators #faculty

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Does your PR team know how to explain the work we do? In too many instances, asking different members of your team how to explain public relations may bring many different answers. The obvious problem with that is that it creates confusion. As we all already know, too many people already don't get what we do. It is less about saying the exact words but more about general cohesion of the story. If your agency hasn't gone through this exercise with your team, it is something to think about.

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Harris's Innovative Media Strategy Should Continue

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With the changing of the administrations in Washington, DC and turnover in Pennsylvania, I wanted to fill a gap by creating a job board for public relations, communications, public affairs, and digital jobs for Pennsylvanians. I created a board aggregating communications jobs in Pennsylvania and remote jobs, so you can work for these jobs if you're a Pennsylvanian. Take a look at the board: https://lnkd.in/e3E8wQdH This is definitely a first pass, and I will be tweaking it, but if you're looking for a public relations or communications job in Pennsylvania, hopefully, this will be a helpful starting point.

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Reporters, what would you like PR practitioners to know about pitching you their news/press releases? What tips would you give? I'm hoping to get some input directly from journalists on what's working best 𝒓𝒊𝒈𝒉𝒕 𝒏𝒐𝒘 to help public relations pros do a better job, as I put together a couple of upcoming presentations. I know what works for my B2B clients, but I always like to gain a broader perspective to inform my work. Thanks for sharing your thoughts. #publicrelations #mediarelations

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MSR Communications celebrates its 25th anniversary with an infographic that looks back on what’s changed in the last four years—from the pandemic to shifting consumer behavior and a greater emphasis on authenticity and combatting misinformation; PR pros have much to navigate. Looking to the future, we must be agile and strategic, leveraging a mix of secured media coverage and integrated activities from all media types to tell compelling stories that connect with consumers and prospective buyers on a much deeper level.  Full infographic here https://bit.ly/3ZoQfPv #PR #PublicRelations

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📢 Amplifying Your Association's Voice in the Media 📢 In this week's edition of Association Insights, I explore why having a prominent voice in the media is indispensable for your association. Here’s why media presence matters: 👉 Influence Public Perception: Shape how the public and key stakeholders see your industry, managing your reputation and addressing misconceptions effectively. 👉 Advocacy for Change: Use media channels to advocate for beneficial policies and initiatives, driving positive changes for your members and industry. 👉 Establish Leadership: Enhance credibility and attract new members by positioning your executives and members as go-to experts. 👉 Energize Membership: Boost engagement and loyalty by demonstrating proactive stances on critical issues impacting your field. Having a strategic media presence isn't just about being seen—it's about being heard and making an impact. 👥 To all my communications directors out there: What challenges have you faced in getting your leaders on board with media engagement? Share your experiences and tips in the comments! #MediaPresence #AssociationLeadership #PublicRelations #Advocacy #MemberEngagement #IndustryLeadership

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PUBLIC RELATIONS GAIN & CHALLENGES FOR PROFESSIONAL PUBLIC SPEAKERS . Someone asked me, "Tam Lawrence as a seasoned publicist with 20+ years in the game. Can a professional speaker benefit from hiring someone in public relations?" MY IMMEDIATE RESPONSE: It's crucial to recognize the significance of a client’s expertise, background, and commitment to building their brand authority in the industry. With over 30 years of business experience, I understand the investment involved. However, the success of this partnership heavily relies on the client’s willingness to put in the effort to become a true rock star in their field. If a client isn't dedicated to being a valued authority and influencer, their experience may fall short. A publicist needs a client who actively contributes to their brand's value; otherwise, demand for their services will diminish. In my experience with celebrities, the calls never stopped because their influence and talent drove the desired outcomes. When clients grasp how to create value for their brand, they start to become less accessible, empowering their publicist to handle inquiries. The magic phrase is, "Here's my publicist's information; call them to make it happen." This shift can be challenging for those who struggle with control, but it’s a necessary step. Ultimately, not every client will thrive with a publicist, but those who establish a strong partnership—like Batman and Robin—can break barriers and achieve remarkable success. Not many public relations agencies or professionals delve into these critical areas because, in most cases, prospective clients aren’t looking to address proactive solutions until demand arises. They often focus on interviews, press coverage, and earned media, but let’s be real—these days, you either need to be involved in something scandalous or outdo last week’s headlines to attract media attention. With the rising number of Canva-created publications and graphic-heavy magazines flooding the market, it’s a chaotic landscape out there. But don’t ask, and I won’t tell... While many public relations professionals shy away from diving deep into all the publics related to a business, I take a different approach. As a business owner myself, I understand the importance of OPERATING A BUSINESS under an assigned trust and the need for genuine investment in public relations success. It’s crucial for me to assess whether a client is truly committed to their PR journey or if I’m just filling a temporary “errand girl” slot. If it’s the latter, I’m not interested in taking on that role. My focus is on building meaningful partnerships that drive real results. Interested in learning more leave a comment below. Will hell, ask Gene Baker if it works? @everyone Keynote Speakers

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"As executives contemplate post-election communications, here are a few tips to help avoid unintentionally stepping on landmines while positioning your company for advocacy success in 2025." ✅Include public affairs team in decision making ✅Remove emotion from communications decision making ✅Emphasize national unity in post-election messaging Learn more here: https://lnkd.in/ePG_9G5h

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SMPS Philadelphia wants to hear from you! Learn more about how you can get involved with the Strategic Planning! #SMPSPhiladelphia #SMPSPHL #StrategicPlanning #ChapterPlanning #ProfessionalDevelopment #Marketing #AECMarketing #AECIndustry #Architecture #Engineering #Construction

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I will never, ever guarantee press coverage for a client. I will, however, guarantee that I will put you in the best position to earn positive media coverage by: 👉 Crafting compelling, substantive, and timely pitches; 👉 Developing, and conducting extensive outreach to, the right set of media outlets and journalists; 👉 Staying opportunistic and aggressive in pursuing opportunities to raise your visibility and tell your story. If someone "guarantees" you media placements they're full of it (or work in advertising). Genuine Public Relations isn't about empty promises; it's about strategic storytelling, relationship-building, and putting in the hard work. Learn more about how strategic communications can help you achieve your organization's goals at goldbergcommunications.com or email me at [email protected]. #PR #MediaRelations #MediaTraining #CrisisCommunications #MessageDevelopment #ExecutiveCommunications #CommunicationsStrategy #CommunicationsPlanning #StakeholderEngagement #CoalitionBuilding

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Get 11 tips to make the most of attending a conference from Sue Horner, SCMP. Her blog post https://lnkd.in/eYSmwifP mentions a podcast episode where I spoke with Alay Yajnik, MBA about suggestions for attorneys at bar association meetings, as linked below. #conferences #networking

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Worth reading from NiemanLab: Readers prefer to click on a clear, simple headline — like this one By David Markowitz, Hillary Shulman and Todd Rogers In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, typical news readers preferred simple headlines over complex ones. But importantly, we found that those who actually write headlines — journalists themselves — did not. We first used data from The Washington Post and Upworthy to see how language features, such as word length and how common a word is, changed how many people clicked on an article’s headline. These datasets included over 31,000 randomized experiments — also known as A/B tests — that compared two or more headline versions of the same underlying article to determine which one generated the most clicks. Headlines with more common words — simple words like “job” instead of “occupation” — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, received more clicks. For example, The Washington Post headline, “Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” outperformed the alternative headline, “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.” This example illustrates how sometimes a more straightforward headline can generate more interest. In follow-up laboratory experiments, we found that typical news readers focused more on simple rather than complex headlines because the writing was easier to understand. When journalists participated in the same experiments, they didn’t show any preference for simple headlines over complex ones. Put differently: Those who write the news appear to be less responsive to simple writing than regular audiences. Generations of communication consultants have advised that communicators follow the rather crass acronym KISS: Keep it Simple, Stupid. We suggest a modified version applied for journalists. Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the article. Most importantly, simplicity boosts reader engagement, such as how much attention they pay to the information.

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Proud to be hosting this video series by Public Relations Society of America (PRSA) and sponsored by PRophet entitled AI Tools for the Modern Communicator: Technology, Ethics and Future Trends. This PRSA video series explores the transformative role of AI in public relations, offering insights into ethical considerations, practical tools, and the future of this transformative technology. Each of the modules covers key topics such as the distinctions between generative and predictive AI, the impact of AI on workforce engagement, and AI's role in reshaping communication strategies. Attendees will learn about AI tools, ethics in AI usage, and the evolving regulatory landscape. Designed to equip working PR professionals with foundational AI knowledge, this series emphasizes how AI can enhance strategic decision-making, foster innovation, and ensure ethical practices in the rapidly advancing field of contemporary public relations. After viewing all five modules, participants will be awarded a certificate of completion. Participants with the APR credential earn a total of 2.5 CEUs for the entire course, which includes .5 CEUs in Ethics. https://lnkd.in/engfyK98

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Thank you Marc Kramer for having me on The Best Business Minds podcast to talk about my book, The Guide to Earned Media (available on Amazon or via Kogan Page Publishing). I’ve said it before and I’ll say it again: earned media remains a critical part of any PR campaign. Nothing helps to build credibility and trust in quite the same way. I hope you enjoy this podcast, if you choose to check it out! #podcast #business #pr #earnedmedia #mediarelations #publicrelations

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