“Rachel is the perfect blend of client mind reader and collaborative partner. I had the privilege of partnering with Rachel on a challenging brand reinvention for Visionworks. Her attention to detail and ability to both manage client's expectations while keeping the creative team on track lead to a seamless experience throughout the whole process. Rachel has the refined talent of translating sometimes difficult commentary into friendly conversations, balancing on the precarious tightrope between client expectations and creative intent. Always friendly and respectful, but direct, Rachel is beloved by both clients and her agency team. She kept us organized in the chaos, and she’s reliable to make sure every detail is addressed. Not afraid to roll up her sleeves and willing to learn and grow, Rachel is an absolute pleasure to work with. She’s a true asset to the team. ”
Activity
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Feeling totally identified!. I can’t tell how many times DoorDash made me look like I had everything under control!. #Nooneneedstoknow 🤫. Happy…
Feeling totally identified!. I can’t tell how many times DoorDash made me look like I had everything under control!. #Nooneneedstoknow 🤫. Happy…
Liked by Rachel Egan
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As we resume operations in Washington and Oregon, we are following a comprehensive process to reactivate airplanes that were in short-term storage.…
As we resume operations in Washington and Oregon, we are following a comprehensive process to reactivate airplanes that were in short-term storage.…
Liked by Rachel Egan
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Loved working on this with the DoorDash x Haleon team!
Loved working on this with the DoorDash x Haleon team!
Liked by Rachel Egan
Experience
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Education
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University of Illinois at Urbana-Champaign
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Activities and Societies: American Advertising Federation, National Student Advertising Competition, Kappa Kappa Gamma Fraternity, Phi Eta Sigma Honors Fraternity, Alpha Delta Sigma Honors Society
Licenses & Certifications
Volunteer Experience
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Volunteer
By The Hand Club For Kids
- Present 4 years 6 months
Children
Supporting the Career and College Readiness team
Honors & Awards
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Executive Board Honorable Mention
American Advertising Federation at Illinois
1 of 3 individuals to be recognized for outstanding work among a 29-person Executive Board for the 2012-2013 academic year.
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Most Valuable Junior
American Advertising Federation at Illinois
Awarded to a notable junior class member of the American Advertising Federation at Illinois, the largest chapter nationwide with 500+ members. Nominated and voted on by peers.
Organizations
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American Advertising Federation at Illinois
SVP Management
--Work closely with President and SVPs to coordinate daily operations of largest AAF chapter in the nation with 500+ general members while providing leadership to a 28-person Executive Board -Oversee 5 committee VPs and 6 program directors, producing approximately 5 events monthly -Plan logistics of major industry immersion and professional development trips available for members to Washington DC, New York and Chicago
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American Advertising Federation at Illinois
VP Professional Development
--Orchestrate sub-committee of a 500+ person chapter that provides members with opportunities and experiences in preparation to enter the working world -Organize, plan and delegate events throughout the year such as an internship panel discussion, various professionalism seminars, and brown bag lectures -Led and executed new committee initiative, City Nights: a series highlighting cities other than Chicago in order to inform AAF members about agencies and advertising culture in that city…
-Orchestrate sub-committee of a 500+ person chapter that provides members with opportunities and experiences in preparation to enter the working world -Organize, plan and delegate events throughout the year such as an internship panel discussion, various professionalism seminars, and brown bag lectures -Led and executed new committee initiative, City Nights: a series highlighting cities other than Chicago in order to inform AAF members about agencies and advertising culture in that city including internship and job opportunities as well as living costs and recreational activities -Instrumental in the planning and logistics of Advasion, a trip to Chicago filled with agency visits and networking opportunities for AAF members -Selected as the "Most Valuable VP" of the Fall 2012 Semester among a 29-person Executive Board
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National Student Advertising Competition (NSAC)
Research Leader and Digital Strategist
--Led research team in preliminary steps of creating an integrated campaign with a $10 million budget for the Glidden Brilliance Collection sold exclusively at Walmart -Guided team in secondary and primary research in order to develop key insights and market strategy -Brainstormed and finalized various aspects of social media campaign using a range of platforms
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National Student Advertising Competition (NSAC)
Media Planner
-- Aided in the development of a $100 million integrated marketing campaign for Nissan - Researched the habits and preferences of multicultural millennials through the use of both primary and secondary sources such as online databases, interviews and surveys - Used extensive market research to develop a media plan and guerilla marketing concepts
Recommendations received
5 people have recommended Rachel
Join now to viewMore activity by Rachel
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I’m happy to share that I’m starting a new position as Communications Specialist for the P-8 Program at Boeing! The Boeing P-8 Poseidon is a…
I’m happy to share that I’m starting a new position as Communications Specialist for the P-8 Program at Boeing! The Boeing P-8 Poseidon is a…
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19 years ago today. Barely a penny to our names. She wore a dress she made. I wore a tux from a thrift store. We had the ceremony at the church…
19 years ago today. Barely a penny to our names. She wore a dress she made. I wore a tux from a thrift store. We had the ceremony at the church…
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FCB Chicago’s veteran Employee Resource Group, The Foxhole, wants to bring more vets into advertising. To acknowledge Veteran’s Day (November 11)…
FCB Chicago’s veteran Employee Resource Group, The Foxhole, wants to bring more vets into advertising. To acknowledge Veteran’s Day (November 11)…
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I am passionate about many aspects of my job, especially in supporting the Hispanic community and making their voices more visible and heard in our…
I am passionate about many aspects of my job, especially in supporting the Hispanic community and making their voices more visible and heard in our…
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Today, Boeing President and CEO Kelly Ortberg shares his views on the challenges we face and our focus going forward. Read his third quarter message…
Today, Boeing President and CEO Kelly Ortberg shares his views on the challenges we face and our focus going forward. Read his third quarter message…
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I guarantee I'be had some late night conversations with a pizza,but they really didn't lead to much insight - except that I need to eat less and exercise more. Now market research platform Vurvey have added 4 Chicago icons to their roster of consumer, assistant and brand AI-agents. It works as a fun demonstration of how their AI-agents can be trained on anything, they've launched Ai-agents for Chicago Deep Dish Pizza, Hot Dogs, the Bean or even Comiskey Park. I hope to get started with "Deep Dish" pizza soon. #marketreseeach #aiagents #chicago #generativeai #genAI
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Melissa Sierra
The countdown is on! Ready to take the stage with a talented group of professionals in the omnichannel landscape at Retail Summits next week. If you’re attending and would like to chat 1:1 please reach out! #omnichannel #ecommerce #retail #cpg #retailmedia #digitalmarketing #mediaplanningandbuying
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Mark Unrein, Jr.
🚀 Key Takeaways from MAICON 2024 🤖 Back from #MAICON2024 in Cleveland this week. Thanks to Paul Roetzer and his team for an incredible conference. Here are 10 themes that stood out (and why) about the future of AI in marketing. 📈💡 1. AI Literacy and Upskilling: The First Step to Success * Why: Without a foundational understanding of AI, teams won’t be able to fully leverage its capabilities, it’s crucial to further education and upskilling now. 2. Adopt AI or Risk Becoming Obsolete * Why: AI is no longer optional—companies must either embrace it or get left behind as AI-native businesses dominate. 3. AI as Intelligence Augmentation, Not Replacement * Why: AI enhances human skills, allowing teams to do more with less; it’s not about replacing people, but making them more effective. 4. AI Enhances Creativity: Human + Machine * Why: AI democratizes creativity, enabling marketers to generate more ideas and content, but human ingenuity remains key to producing truly original work. 5. Mass Personalization: Delightful vs. Creepy * Why: Customers expect personalized experiences, and AI enables it, but marketers need to find the right balance to avoid crossing the line from useful to invasive. 6. Master Your Data to Unlock AI’s Full Potential * Why: Accurate and well-structured customer data is the backbone of effective AI, enabling businesses to achieve meaningful insights and personalized marketing. 7. Customer Experience Over Outputs: AI’s Real Value * Why: While AI can increase speed and output volume, its true potential lies in delivering superior customer experiences and driving outcomes that matter. 8. Ethics and Trust Are Non-Negotiable * Why: As AI becomes more prevalent, maintaining ethical practices and building trust through transparency will be key to earning long-term customer loyalty. 9. Prepare for AI’s Legal Challenges Now * Why: Copyright, data rights, and ethical concerns will create legal challenges for years to come, making it essential to stay ahead of these issues through proactive planning. 10. Don’t Underestimate the Speed of AI Disruption * Why: Job disruption and rapid change are coming faster than most anticipate; AGI is expected in the next 2-8 years, where AI will outperform humans in most cognitive tasks. How will you adapt and take advantage?
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Kari Dersham
As marketing environments continually require perfection in martech stacks, it is important for brands to ask themselves the following question: Is your martech truly helping you acquire new customers? Discuss this and more with Acxiom executives and fellow brands in Chicago on Nov. 19! Find out more here:
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Chad Schulte
The biggest shopping season of the year is here! 🛍 #BlackFriday might peak on its official day, but we know consumer interest doesn’t stop there. At Seedtag, we’ve uncovered key insights to help brands maximize their impact this shopping season: 💻 Tech bargains capture 39% of visits. 💆♂️ Self-care shoppers deliver the highest impressions. 💳 Early planners are all about research and smart financial planning. Discover more in this blog post by Jordi Capdevila, VP of Marketing at Seedtag: https://lnkd.in/gxCRndXN #ShoppingSeason #ContextualAdvertising #AdTechBlog #CyberMonday
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Christina (Manuel) Parker
Hispanic consumers are driving impressive growth in CPG, now topping $180 billion in annual spending! Circana's report, "Meet the U.S. Hispanic CPG Consumer", explores how factors like place of origin, acculturation levels, and family values play a crucial role in purchasing behaviors, and how brands can connect authentically with Hispanic consumers. Gain actionable insights into winning over this influential market: https://bit.ly/3AlXVcU
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Christina (Manuel) Parker
Hispanic consumers are driving impressive growth in CPG, now topping $180 billion in annual spending! Circana's report, "Meet the U.S. Hispanic CPG Consumer", explores how factors like place of origin, acculturation levels, and family values play a crucial role in purchasing behaviors, and how brands can connect authentically with Hispanic consumers. Gain actionable insights into winning over this influential market: https://bit.ly/3AlXVcU
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Zach Mullins
As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.
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Ryan Persaud
Healthcare and Pharma brands are starting to shift more dollars into the creator economy. Traditionally cautious about influencer marketing, these brands are now recognizing its potential to engage and educate audiences effectively. It’s an exciting opportunity for healthcare brands to engage audiences authentically while ensuring they navigate regulatory challenges accordingly. #insights, #marketing, #mediaplanning
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OMG. Can't wait. The 12th episode of Beer Stories for Private Equity drops tomorrow, featuring Amy Silverstein of e2p in Chicago. The nugget below is from the last few minutes, but really captures how this firm thinks and acts, what they prioritize (and why) at the portfolio company level. #brand #privateequity #humancapital #valuecreation #getfiredup
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Rachel Martin
Exciting news for the haircare category from Fenty Beauty! The launch of Fenty Beauty's new haircare line by Rihanna is an exciting development with both promising prospects and potential challenges. As a voice-of-consumer expert, I couldn't ignore this much-anticipated launch, as Fenty Beauty is often highly praised in my conversations with consumers for its quality and inclusivity. I personally see the following factors that play in favor of this launch: Strong brand equity: Leveraging the success of Fenty Beauty, Fenty Hair can definitely attract a loyal customer base as consumers anticipate the brand's product to be high-quality. High market demand: The global haircare market is growing, with a projected value of $107 billion by 2027. Fenty's focus on diverse hair types aligns with consumer needs and can be a significant point of differentiation in this category. Rihanna's personal brand: Rihanna’s influence and deep involvement with the brand is crucial for attracting a broad audience and helping spread awareness about a new product line. However, navigating market competition and maintaining authenticity will be essential for success. The #haircare industry is crowded with established brands and other celebrity-endorsed products which compete for consumers’ attention. Additionally, there has been ongoing public discussion about the perceived authenticity of the Fenty Hair brand and its founder, Rihanna, who is known for wearing wigs and extensions rather than showing her natural hair. Addressing these perceptions will be critical for building consumer trust and not losing a loyal customer base. I’m personally excited to see how Fenty Hair performs in the haircare industry.
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Nicole Taic
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