“I was fortunate to work with Pratik during Intuit and Digital Insight days. He is a strategic and visionary leader. With his technical and product expertise, he delivered the best of the breed products to customers. As a colleague, we worked very closely during our tenure, We delivered the best of the breed omnichannel solutions to thousands of financial institutions and millions of banking end users.”
About
Accomplished Product & Technology Leader with nearly two decades of expertise in Global…
Contributions
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How can you optimize product engineering for different cultures?
When building a product for different cultures, localization & internalization are core to product development. Supporting internationalization from the start is more straightforward in the foundation; if you miss that, it would be an open heart surgery while flying an airplane. It is required for even the home market. For example, California has ~40% Hispanic population. One must support Spanish and English for this market. Supporting localization will empower you to compete well in the local market. One should strategize this for the company with cost vs benefits assessment before embarking on this journey. McDonald's is a prime example of localization by creating regional menus to cater to specific audiences.
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How can you optimize product engineering for different cultures?
From my experience in building an effective team across 12 different countries following areas were the most helpful: (1) Diversity is the key and embraces cultural empathy. It fosters innovation and creativity by bringing together varied perspectives, experiences, and ideas. (2) Delve deep into user research across diverse regions to reveal distinct needs and expectations. This insight is crucial for tailoring products or services to resonate with specific audiences, ensuring relevance and acceptance. (3) Understanding the subculture within the culture is important. You may have to dive into evaluating subcultures for your target segment. In large countries like India, brazil, and Mexico, one can not generalize using stereotypes.
Activity
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I have to admit that being fully remote took me a while to get used to in 2020. Even when I could have worked anywhere, for years, I still went into…
I have to admit that being fully remote took me a while to get used to in 2020. Even when I could have worked anywhere, for years, I still went into…
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Passionate about #Marketplaces and #ChannelPartnerships and driving massive impact? Walmart Marketplace is looking for a Senior Director of…
Passionate about #Marketplaces and #ChannelPartnerships and driving massive impact? Walmart Marketplace is looking for a Senior Director of…
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Another key role ! Looking for Sr Distinguished Architects for Walmart Marketplace. Highly visible and impactful role, leading across the company…
Another key role ! Looking for Sr Distinguished Architects for Walmart Marketplace. Highly visible and impactful role, leading across the company…
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Experience
Education
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Behavior in Organizations, Development Workshop
Integration in Business Operations.Information and Process Systems, Quantitative and Strategic Decision Analyses for the Firm, Accounting Information and Control Systems, Business Law, Economics, Financial Management of the Firm, Marketing Management, Strategic Management, Integration in Business Operations: Strategic Management -
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Licenses & Certifications
Projects
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Mobile Commerce Project
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Recommendations received
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LinkedIn User
7 people have recommended Pratik
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Job alert for Payment Product Managers! My esteemed colleague Bala is hiring a Senior Manager to lead the product team and a Staff Product Manager to…
Job alert for Payment Product Managers! My esteemed colleague Bala is hiring a Senior Manager to lead the product team and a Staff Product Manager to…
Shared by Pratik Patel
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Excited to kick off my 2nd Fiserv Forum today! Looking forward to connecting, learning, and being inspired by industry leaders and innovators. Let’s…
Excited to kick off my 2nd Fiserv Forum today! Looking forward to connecting, learning, and being inspired by industry leaders and innovators. Let’s…
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One of Econtek's incubated very early stage AI start-up - looking for seed/angel/family-friends funds. Minimum $100k per investor. Excellent…
One of Econtek's incubated very early stage AI start-up - looking for seed/angel/family-friends funds. Minimum $100k per investor. Excellent…
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Another Money20/20 in the books and again Nium was all over the event. We came in hot on Sunday with Alexandra Johnson taking the stage to address…
Another Money20/20 in the books and again Nium was all over the event. We came in hot on Sunday with Alexandra Johnson taking the stage to address…
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Money20/20 Las Vegas 2024 is almost over… What can I say? It’s been an incredible event that brought new #partnership opportunities for Getnet 🤝…
Money20/20 Las Vegas 2024 is almost over… What can I say? It’s been an incredible event that brought new #partnership opportunities for Getnet 🤝…
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Attending my first IngramOne event was an incredible experience! What an amazing evening with our inspiring leader, Mr. Sanjib Sahoo
Attending my first IngramOne event was an incredible experience! What an amazing evening with our inspiring leader, Mr. Sanjib Sahoo
Liked by Pratik Patel
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After tons of hard work, it has become a reality... #Openbank is already operating in the United States with a competitive savings offer and the best…
After tons of hard work, it has become a reality... #Openbank is already operating in the United States with a competitive savings offer and the best…
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Only one more week until Halloween… ready, set, ghost! 👻 We’re serving up all treats, no tricks, for our customers this season. 🎃🍫🧟 From…
Only one more week until Halloween… ready, set, ghost! 👻 We’re serving up all treats, no tricks, for our customers this season. 🎃🍫🧟 From…
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