Piper Phillips

How can your brand leverage these examples for innovative ideas that captivate your audience (while maximizing your budget and achieving more with less)? This month, Sprout Social, Inc. shares recent brand campaigns that are embracing AI to elevate their social media game. But with social users split on AI content, navigating this landscape requires finesse. According to a Q1 2024 Sprout Pulse Survey, opinions are divided: 38% of consumers are intrigued by AI-generated content, while 39% are less likely to engage. Yet, 36% can't even spot AI-crafted posts. Despite this, brands are harnessing AI's power effectively. From ESPN's streamlined content creation to GetDirty's blend of human and AI influencers, and Meta's playful embrace of AI culture, there's much to learn! Strike the perfect balance between human touch and AI innovation via the full article ➡️ https://bit.ly/3JuQkJV #AI #SocialMediaStrategy #Innovation

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📈 Developing a Winning Marketing Strategy! 📈 Building a strong marketing strategy is the foundation for reaching your target audience, driving growth, and achieving long-term success. Here's how we approach it at New York Panel of Consultants.

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On Wednesday, I participated in a panel discussing the impact and future of AI in marketing. I wanted to follow up on a couple points and provide the resources I referenced. But first, a big thank you to AMA New York for hosting the All Stars event, which recognized some incredible marketing leaders doing essential and inspirational work. The future of marketing is in good hands! the couple points... * How we work, the way we sell, and the products we offer will be completely disrupted by AI. * Effectively leading multifunctional teams through this disruption requires technical skill training for every role at every level in the organization. Why? As earlier panelists highlighted, smart marketing leaders are getting "stretchy" and leaning into growth, product, and innovation roles. For marketers to effectively scale themselves and their expertise, they must learn the "new math." Yes, new math can be challenging, and yes, your kids will eventually use a calculator for it. But understanding how they arrive at an answer is fundamental to developing creative problem-solving skills and fostering creativity. I encourage all marketers to step outside their comfort zones and get some technical skills training. I'm not saying you need to become a data scientist or Python developer, but as leaders with deep experience in inspiring, engaging, and converting clients and customers, understanding data science—the foundation of machine learning and artificial intelligence—will fuel your creativity and problem-solving abilities. You'll gain a different perspective and a deeper appreciation for what it takes to realize the value of AI at scale, all while proceeding in a secure and responsible manner. I'll put the resources in the comments! #marketingai #ai Thank you Nathalie Heywood Smith (she/her/us) for capturing this shot!

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Meta has launched Meta Credits, a new currency for purchasing virtual goods in Horizon Worlds! Discover how it works, the age restrictions, and what it means for the future of virtual economies. Will Meta Credits change the way we interact in the metaverse? Read more to find out! #Meta #HorizonWorlds #Metaverse #VirtualEconomy #DigitalCurrency #TechNews #VirtualGoods https://lnkd.in/dHGdGP-h

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We all know that brands pay millions for celebrity influencer endorsements. New research from The Wharton School’s Marketing Professors Ryan Dew and Raghuram Iyengar finds that mega-influencers don't always yield the biggest bang for the buck, in their latest paper, “Mega or Micro? Influencer Selection Using Follower Elasticity.” Here are some key data points: ✅ The study provides a framework to measure the trade-off between popularity and cost of influencers. ✅ The more followers, the more views. But that doesn’t guarantee more engagement. ✅ Mid-tier influencers have the most engagement with their followers. The new research also notes that mega-influencers tend to have weaker, less intimate connections with their followers, which likely explains why they get less engagement. In fact, the study found that the most engagement seems to happen in the middle of the pack with influencers who have around 7,500 to 10,000 followers. Hmmm, sounds like a focus on mission-driven authenticity by micro and nano influencers is the best way to find "true advocates" that drive high engagement. Imagine that! Advocators #influencermarketing #marketing #socialmedia #ai https://lnkd.in/ehpvXE_h

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To all CMOs in transition: You did not wake up and become bad at marketing. It's just a tough market. The transition process can feel demoralizing and, at times, degrading. I was quite surprised to hear that some PE firms are asking CMO candidates to take The Wunderlic Test, a cognitive ability assessment that dates back to 1939. 50 multiple choice questions. 12 minutes. Recognizing this, we’ve revamped the CMO Huddles Transition Team in a significant way, to include: 🐧 2 Transition Team Huddles per month (with a refined agenda) 🐧 A 6-step process 🐧 More resources (i.e. SEO audit, personal brand audit) 🐧 More access to the CMO Huddles community 🐧 More intros and referrals 🐧 More emotional support Our goal is to give you an ongoing support group we’ll call “Huddle Buddies.” With more frequent Huddles, you’ll build closer bonds. You’ll have “buddies” to review resumes, cover letters, and presentations. You can work together on interview techniques and have access to subject matter experts. Importantly, you will never feel alone in your search. And maybe we can make it a little bit of fun while we’re at it (see penguin hat). We have a free 1-month trial if you want to try it out. You can sign up / learn more via cmohuddles.com. 

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A recent report shared by Forbes reveals that 73% of business owners aren’t confident their current marketing strategy supports their goals. The biggest challenges? Knowing which channels to prioritize, finding the best strategies, and improving campaign performance. With many SMB owners planning to boost their marketing budgets in 2024, it’s clear that small businesses are ready for change! If you’re one of those looking to make a real impact, check out the full article here [https://bonfi.de/3O7Q7Pm], and reach out to Bonafide to explore a custom strategy tailored to your unique goals! Let’s make 2025 your best year yet!

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Introducing the ANA's “Ethics Code of Marketing Best Practices,” a comprehensive framework designed to extend high ethical standards in marketing. Tackling key areas like AI, privacy, children's advertising & diversity, this guide is set to codify and elevate our industry's best practices. And a special thank you to all members of our Ethics Code Steering Committee! Learn more at https://shorturl.at/q2wom

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Ready to transform your campaign strategy and achieve exceptional results? At RCL Media, we're all about helping you reach new heights with our tried-and-tested strategies for effective campaigns. Today, we're dishing out the secrets to success and showing you how to create campaigns that captivate your audience and drive results. Let’s dive in to understanding the Power of Effective Campaigns: https://lnkd.in/e9aPvT23 #socialmediastrategy #socialmediamarketing #socialmedia #marketing

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Ad Age’s 2024 Breakout Brands is here, recognizing 10 individuals who are driving the marketing success of up-and-coming brands.

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Poll Reveals Surprising Opinions on Musk and Ramaswamy Recent polls show an intriguing divide on the potential leadership of Musk and Ramaswamy, with nearly equal approval and disapproval ratings. Join our discussion with top reporters as we analyze the implications for American politics. #MuskRamaswamy #USPolitics #PublicOpinion #PoliticalPolls #LeadershipDebate #GovernmentEfficiency #Election2024 #PoliticalAnalysis #TrendingNews #MediaInsights

The influencer marketing landscape is undergoing a critical transformation, with the industry projected to reach 25 billion pounds by year-end, challenging brands to redefine genuine engagement. "In a market saturated with #AD, authenticity isn't just a buzzword—it's the key to success," notes Cristiano Winckler, Director of Digital Operations at Somebody Digital. #influencer

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How can CPG leverage GenAI for a competitive advantage? Hugo Loriot joined Robin Clayton on The Data Break Podcast by fifty-five to discuss how this emerging technology will revolutionize the way 1st-party-data can be used for various industries.

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Unveil the secret to captivating content with 5 expert tips from Matt Gray of Founder OS. Tune in to discover techniques to hook your audience and boost your content's success by 80%!

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Fascinating McKinsey & Company report on global wellness trends in 2024. Here are four key points: Market Growth: The global wellness market is projected to reach $1.8 trillion in 2024, driven by increasing consumer interest in health and wellness products and services. Key Trends: Major trends include a focus on mental wellness, personalized health solutions, and the integration of technology in wellness practices. Consumer Behavior: Consumers are increasingly prioritizing wellness in their daily lives, with a significant shift towards preventive health measures and holistic well-being. Industry Impact: Companies in the wellness sector are innovating rapidly to meet the evolving demands, with a strong emphasis on sustainability and ethical practices. Shaun Callaghan, Hayley Doner, Jonathan Medalsy, Anna Pione, Warren Teichner are the authors of this report. Brilliant job!

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