Phoebe Baraker

Really don't care about what colleges are willing to spend for these services. But, what I do for SAA clients and parents is to help one, give them an educational platform to help take out the monetization of the recruiting process. Student athletes need "honest answers, and clear understanding" of what college coaches are saying to them, or in most cases what they are not saying. Anything I can to help with access and affordable. #here2help #knowTHEnumbers #knowYOURnumbers #ncaarecruiting

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⁉ What if there was one site to see all the networking groups that exist in sports, media & entertainment? At Arena (Sports, Media & Entertainment Careers), we're looking to build a product that solves ALL your problems as a job seeker in these industries - including networking! 🤝 It's hard to find communities of support to build relationships, find mentorship, and access career development opportunities. So, we're looking to build a Networking Database filled with every networking group that exists in these spaces so all you have to do is browse and click to join! 👏 🤔 So, here's my ask to all of you. I know a lot of networking groups that exist in sports but I'm not as familiar with networking organizations in other industries like entertainment, music, and media. If you know of any networking groups in these spaces, PLEASE comment them below! ⤵ 👉 (Bonus points if you can tag the founders) Help us help you grow your network! 💫 #Networking #Sports #Media #Entertainment #Music

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#Wicked's box office success may only be matched by the number of brand collaborations featuring the movie. I examined the growing use of brand collaborations and how #sportsbiz #partnership professionals can capitalize on the trend in my latest John WallStreet column.

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What recruiters really look for in top candidates ⤵ Earlier this week, Adriene Bueno and I hosted our first of many webinars for Arena (Sports, Media & Entertainment Careers)! 💫 This session centered around debunking recruiter myths 💯 We talked all about what recruiters really look for in top candidates and here were the main takeaways: 👉 You don't need to meet all the qualifications on the job description. Most of those are "nice-to-haves" and recruiters will still interview you if you don't meet some of them. 👉 You don't need to have prior experience in the industry or department. You just need to communicate your transferrable skills in a way that resonates with the recruiter. Know your audience! 👉 You don't need to know people to get hired here. Yes, knowing people definitely helps. But it's not an absolute must. You can get hired through applying and through recruiters doing proactive searches on LinkedIn. So keep that profile full and updated! We're hosting many more sessions throughout the rest of the summer so please join us and tell your friends! 🚀 Check out the full list of programming here ➡ https://lnkd.in/e9NvFvsp #CareerCoaching #JobSearchTips #Sports #Media #Entertainment

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Instead of waiting for change, Co-Founders Arianna Criscione & Preeti Shetty have created Valeur to create it. Valeur is fast becoming the voice of pay equity in the sports industry (with so much growth potential beyond), empowering women with tools, skills & networks to overcome institutional bias. Learn more about Valeur & the impact of #SayThePay: https://valeursport.com

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If you said any of the following 10 statements 10 years ago, I probably wouldn’t have believed you… - College athletes would get paid for their NIL and it would be a multi-billion dollar industry. - Netflix would be streaming live sports. - Sports betting would be legal in 38 states. - Turner Sports would lose the NBA media rights and NBC would win them back. - A women’s college basketball game would be the most highly rated game across the NBA or college over a 5 year period. - The College Football Playoff would expand to 12 teams. - Over 90,000 fans would attend a women’s college volleyball match. - A ton of celebrities would invest in a sport called pickleball. - MLB would have a pitch clock. - The Pac-12 could cease to exist as a conference. The one constant is change, that is for sure. What disruption and change will take place in sports over the next 10 years?

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Friday reminder: ✅ Career Development Experience ✅ Sports Industry Experience ✅ Knowledge of #Sportsbiz roles ✅ Results & References ✅ Deep Industry Connections ✅ Hiring Network Please don’t hire career coaches who don’t know our #sportsbiz industry or who haven’t been in the industry for very long. Don’t get fooled by empty promises! Remember, coaches aid your job search, but we don’t make guarantees. I undo countless, messy resumes and rescue colleagues from bad situations caused by very inexperienced people posing as career coaches in our industry. Only hire those with experience, a deep knowledge of every job in our industry, and a senior level network. The rest is baloney! #NSMN

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This emphasizes the significance of sponsorships and partnerships in major league sports. Are you aligning your venue, facility, or team with the strategies of the top 4 leagues that continue to elevate their worth annually? Furthermore, does this prompt you to contemplate how professional pickleball will perform concerning media coverage and ticket sales, which stand as the primary revenue sources for the major leagues I would love to hear your thoughts! #pickleball #sponsorships #partnerships #professionalsports

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Athletic Training Advice Column: How do I get an NFL internship? Since I graduated with a degree in athletic training, many students have asked me for advice on various topics over the years. Starting today, I will use this platform to offer advice on the common questions I am asked based on my experiences and opinions. I challenge you to continue the conversation with your peers or in the comments. "How do I get an NFL athletic training internship?" First and most important, you have to be eligible. To be considered you must have graduated or are currently enrolled in an accredited Athletic Training Education Program (ATEP). Each year we got so many students who were in Kinesiology/Exercise Science/Nursing/Sports Management programs. While they are great career paths, they are not athletic training programs. Make sure you are currently enrolled in an ATEP or are a certified athletic trainer. Have some experience in football OR professional level sports. Working with your school's football team provides the foundational knowledge you will need for how a football program operates. Any athletic trainers who have worked a football practice know it is very different from all other sports. Having experience in this setting not only gives the staff confidence that you won't get killed in practice, but also shows that you know (to some extent) what to expect and want to be there. The days are long and wanting to be there is important for your own success. Football is not for everyone... find out beforehand if it is something you want to pursue. Apply early and apply to everyone. The process of applying has gotten much easier with the online application. You don't have to pay for postage and correctly address 32 envelopes like I did. When I was applying, the teams I thought I had connections to did not have a spot for me and I never imagined the team I accepted an internship with would even consider me. You have 32 shots, take them all. The PFATS Internship application is live and hires are being made today! The link is below. Don't wait! https://lnkd.in/dnmJyzfd

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Fanáticos! As media has fragmented, sports—especially live sports—are playing a bigger role in media and advertising. As Hispanic fans drive new trends in sports viewership, brands, leagues, teams, and media rights holders have a unique opportunity to connect with a passionate, growing and influential audience! Colleagues of mine here at Nielsen used a combination of our Audience Measurement tools, Nielsen InfluenceScope, and Nielsen Fan Insights to publish a report providing brands with deeper insights into how Hispanic fans engage with sports media and are shaping the future of U.S. sports culture. See the message below to download your copy of Nielsen’s playbook on Hispanic audiences, sports and media engagement to discover opportunities for fan and brand engagement with Hispanic trendsetters. ¡Vamos! #sportsbiz

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As of this week, ESPN content is officially available on Disney+! However you may be thinking, "Wasn't there already an ESPN+ app? How would this be any different? Is this the bundle I already have?" All are very good questions! With the addition of the ESPN tile, Disney+ is now a one-stop destination for all streaming content across the Disney portfolio (including Hulu, Marvel, Pixar, Star Wars, National Geographic, and more) for both viewers and advertisers alike. Simply put: Easier access to all Disney content, all in one place. There are all kinds of Sports Fans out there, and in the spirit of Serving Sports Fans Anytime Anywhere, this new offering presents the chance to introduce an entirely new audience to the world of sports, and resonate on a deeper level with a (traditionally) more casual sports fanbase. This also presents a compelling opportunity for advertisers, as there is generally little overlap between viewers who consume ESPN on linear channels and Disney+ subscribers. Additionally, subscribers will now have access to a multitude of ESPN content on the D+ platform including: -The Simpsons Funday Football animated Monday Night Football game -A Christmas Day lineup of five NBA games, plus the “Dunk the Halls” animated NBA presentation -College GameDay -The Pat McAfee Show -Exclusive NHL games  -The ENTIRE 30 for 30 library -And more!

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Just dropped my latest article! It's all about the SEC and what to expect this college football season. From powerhouse teams to breakout players, I’ve got you covered. Dive into the preview and let's see if your team is ready to dominate! Check it out here: https://lnkd.in/gVAFWfSY

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Great work by Ryan Picou and Nick Szpur on our initial podcast of The Sports Business Playbook! Great insights and best practices regarding Prospecting that is a must listen/watch. Episode #2 will launch in two weeks...keep your eyes open for another great guest! #sportsbusiness

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Multiple baseball teams set records for single game ticket sales revenue during the 2024 playoffs. That achievement is the byproduct of strong demand for Major League Baseball (MLB)’s postseason product and a savvy –albeit debatable– ticket sales strategy intended to recapture revenue leakage. Clubs recognize that “fans are agnostic to where they get their tickets and have started making pricing decisions for both the primary market, which they obviously control in full, and large portions of the secondary market, which is a mix of the organization and other sellers,” one BI executive said. That is why the two have moved more in concert with one another this fall than typically seen. But while the blending of ticketing markets is enabling teams to maximize gate receipts, it is also contributing to a potentially troublesome trend across sports: loyal fans are getting priced out. “The short-term gain that comes with overcharging your core fans is juxtaposed with the long-term problem that creates with fandom in general,” the club exec said. #sports #sportsbiz #ticketing #ticketsales #strategy cc: JohnWallStreet Shripal Shah Ryan Dastrup, PhD Randall Friedman Jacie Brandes https://lnkd.in/ejrBAAfu

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Let’s talk about why content is king and how it’s driving the commercialization of college sports. 1. Content is the new currency In today’s world, the value of athletes, teams, and brands is directly tied to their ability to create engaging content. The more content you put out, the more eyes you get, and that leads to more opportunities — whether it’s NIL deals or fan engagement. 2. Athletes are becoming media companies College athletes aren’t just players anymore; they’re becoming their own brands. The athletes who understand how to create and monetize content are the ones winning in the NIL game. It’s not only about performance on the field, but how you’re building your brand off of it. 3. Content creates connection Fans want to feel connected to athletes and teams on a personal level. The schools and collectives that are investing in athlete-driven media are seeing the most success. It’s not just about highlights, but showing the real, authentic behind-the-scenes moments that build loyalty and engagement. In college sports, content is driving everything. Those who figure out how to leverage it will be the ones who win in this new era.

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