“I had the pleasure of working closely with Patrick during his tenure as CMO at Coalfire and he was an exceptional strategist with a keen eye for innovation. Patrick consistently demonstrated his ability to craft and execute comprehensive marketing strategies that were not only effective but also forward-thinking. His approach to problem-solving and his knack for identifying opportunities allowed our team to stay ahead of the curve in a rapidly evolving market landscape. One of Patrick’s greatest strengths is his ability to drive innovation within the marketing department. He constantly encouraged creativity and exploration, fostering an environment where new ideas were not only welcomed but actively sought after. This mindset led to the implementation of groundbreaking campaigns and initiatives that captured the attention of our target audience and set us apart from competitors. Beyond his strategic prowess, Patrick is also a fantastic leader who inspires and motivates those around them. His passion for marketing is infectious, and he has a talent for rallying teams to work towards a common goal. I recommend Patrick as a CMO or any leadership role in marketing. His strategic vision, innovative thinking, and exceptional leadership make him an invaluable asset to any organization. It was truly a privilege to work alongside Patrick, and I have no doubt he will continue to excel in future endeavors.”
About
Highly-collaborative and execution-driven senior executive with a proven track record in…
Activity
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Six predictions for 2025: 1️⃣ Sales and marketing will align into a unified GTM motion 2️⃣ We will solve the attribution problem in B2B…
Six predictions for 2025: 1️⃣ Sales and marketing will align into a unified GTM motion 2️⃣ We will solve the attribution problem in B2B…
Liked by Patrick Kehoe
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Phil Fernandez recently challenged the idea that buying groups have already made up their minds before engaging with vendors—and he’s 💯 right. His…
Phil Fernandez recently challenged the idea that buying groups have already made up their minds before engaging with vendors—and he’s 💯 right. His…
Liked by Patrick Kehoe
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✨ Milestone Unlocked: I am officially a Green Card Holder! ✨🇺🇸🗽 I’m thrilled to share some personal news: I’ve officially become a permanent…
✨ Milestone Unlocked: I am officially a Green Card Holder! ✨🇺🇸🗽 I’m thrilled to share some personal news: I’ve officially become a permanent…
Liked by Patrick Kehoe
Experience
Education
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University of Virginia - Darden Graduate School of Business Administration
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Activities and Societies: Consulting & Marketing clubs; Pro-bono consulting: Salvation Army
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Activities and Societies: Honor Council Advisor; Dormitory Head Resident; Chairman Senior Gifts Campaign; Phi Kappa Sigma Fraternity
Publications
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Resilience in Action: The Intersection of AI, Digital Fraud and Cyber Defenses
Arkose Labs blog
Cybersecurity execs are facing AI-powered fraud threats that evolve fast and hit hard. This blog highlights key insights from our market research and dives into the numbers behind the rise of AI-driven attacks, how leading enterprises are fighting back, and what’s ahead in the battle for digital defense.
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Cybersecurity Marketing Insights
Information Security Marketing Insider
Video interview covering a range of topics, including 1) Top 3 challenges CMOs are facing and how to respond, 2) advice for those considering a career in cyber marekting, 3) channel / strategy that is working now, 4) prediction for cyber security marketing, and 5) more!!
Other authorsSee publication -
Closing The Cyber Marketing Gap with Investors (see page 187 of magazine)
Cyber Defense Magazine
For equity shareholders, venture firms, acquirers and merger candidates – and a growing constituency of external stakeholders and internal employee stock option programs – a company’s security and compliance credentials are becoming just as important as its financial statements.
Marketing teams, legal, and investor relations professionals must adopt a new discipline: integrate cyber assurance into customer and investor communications with a guiding principle of ultra-transparency!…For equity shareholders, venture firms, acquirers and merger candidates – and a growing constituency of external stakeholders and internal employee stock option programs – a company’s security and compliance credentials are becoming just as important as its financial statements.
Marketing teams, legal, and investor relations professionals must adopt a new discipline: integrate cyber assurance into customer and investor communications with a guiding principle of ultra-transparency!
This article showcases top-five enterprise strategies to help close the gap between security posture and market confidence. -
Using Data, AI to Maximize Email Engagement and Personalization
CMSWire
Lots of important discussion on #chatgpt these days -- many use cases, including in #marketing . Check out this great piece from Nathan Eddy in CMSWire sharing insights on how AI is transforming #emailmarketing. Included are persepctives from Gartner, Delinea, and what we're seeing at Coalfire (coupling ZoomInfo buyer intent and AI). The journey continues....
Other authorsSee publication -
Making the Most of a Security Breach
Mar Tech Series
Hopefully your organization won't get #breached, but odds are you will -- and your communications and marketing approach matters. In this article, I discuss how to prepare for and bounce back from a security breach and turn it into an opportunity that can actually strengthen your company’s #security posture and elevate brand trust. Welcome all perspectives.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
CMSWire
Businesses need to respond quickly to the evolving data privacy landscape – and CMOs in particular must evolve their approaches to keep up with regulations and maintain their brands. Key actions, including working more closely with security leaders and planning for a cookie-less world, are required.
Other authorsSee publication -
Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say
CMSWire
One of the top data challenges for CMOs as they move into 2022 is figuring out which metrics matter. Tons of metrics are available, including social media shares, web hits, heat mapping, content click rates, MQL counts, lead conversion rates and more. Learn tips on how to manage and capitilize on the wealth of data you have and deliver business results.
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3 Tips For Successfully Running Tech Outside the IT Department
Dark Reading
When marketing opts for "extra-departmental IT," coordination and communication are required to keep things secured.
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What CMOs Need To Know About Cyber Security
https://carbondesign.co/insights/
It's not a matter of if, but rather when, your organization is the victom of a cyber attack. Understand what roles and partnerships are key for CMOs pertaining to cyber security.
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Leading the Cyber Pack: Top 5 Most Effective Thought Leadership Tactics in Cybersecurity
AiThority
In order to implement an effective thought leadership program, companies need to prioritize certain tactics executed with a slant toward cyber audience appeal. Below are what we have found to be the top five most effective tactical elements in an overall thought leadership strategy. If specifically built, designed and delivered with the tech-savvy buyer in mind, they can drive more clicks, reads, leads, and pull through for your cyber product or service.
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COMMON TECHNIQUES TO HACK MOBILE APPS AND HOW TO MITIGATE THOSE RISKS
Security Intelligence
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If It's Broke...Fix It
Selling Power
Align your sales channel with how customers want to buy. Article highlights common gaps. Lessons learned evolving one organization's GTM model, focusing on creation of new tele channel, influencer programs, and new roles. Insights on how to integrate sales and marketing spending.
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Closing The Cyber Marketing Gap with Investors
Cyber Defense Magazine
Honors & Awards
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Tradeshow Achievement
Colorado Chapter of the Business Marketing Association (BMA) and American Marketing Association (AMA)
The Fourteeners (formerly the Gold Key Awards) is recognized as Colorado’s most prestigious competition dedicated solely to marketing excellence. We received a 2019 Silver Award at the Fourteeners Awards from the Colorado Chapter of the BMA and AMA for our tradeshow booth design.
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PR Achievement of the Year
InfoSecurity Products Guide
Global Excellence Award for PR achievement. Gold medal winner for doubling PR results in one year
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Top CMOs
DCA Live
Acknowledged as one of the top CMOs from the DC region by DCA Live
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Top Channel Chief
CRN (Channel Reseller News)
“Top Channel Chief” Award for 2012 by CRN (Channel Reseller News). Dramatically increased number of partner campaigns launched from 92 to 790 YOY and grew partner business YOY by ~15%
Recommendations received
6 people have recommended Patrick
Join now to viewMore activity by Patrick
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🔊 Join industry cyber veteran Nils Puhlmann, CEO of Endari (7x CISO) and yours truly for our fireside chat on Megatrends for 2025 hosted from Las…
🔊 Join industry cyber veteran Nils Puhlmann, CEO of Endari (7x CISO) and yours truly for our fireside chat on Megatrends for 2025 hosted from Las…
Liked by Patrick Kehoe
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💰 Money, money, money—it's all about the cost-to-attack ratio for financially motivated fraudsters. New calculations reveal the staggering economics…
💰 Money, money, money—it's all about the cost-to-attack ratio for financially motivated fraudsters. New calculations reveal the staggering economics…
Liked by Patrick Kehoe
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This morning The Wall Street Journal announced its 2024 list of the 250 best-run companies. Congratulations to our many customers (like Microsoft…
This morning The Wall Street Journal announced its 2024 list of the 250 best-run companies. Congratulations to our many customers (like Microsoft…
Liked by Patrick Kehoe
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Delighted to have taken part in the Boston Bar Association's panel discussion on AI Contracting & Governance this week. Together with my legal and…
Delighted to have taken part in the Boston Bar Association's panel discussion on AI Contracting & Governance this week. Together with my legal and…
Liked by Patrick Kehoe
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It's the "musical chairs" time of year. Have a few clients looking for experienced talent in HR, Digital Demand Gen , Creative (Art Dir), Sales…
It's the "musical chairs" time of year. Have a few clients looking for experienced talent in HR, Digital Demand Gen , Creative (Art Dir), Sales…
Liked by Patrick Kehoe
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Innovation is in our DNA here at Arkose Labs, and we’re proud to be recognized consistently as a "most innovative company." By hiring for culture…
Innovation is in our DNA here at Arkose Labs, and we’re proud to be recognized consistently as a "most innovative company." By hiring for culture…
Liked by Patrick Kehoe
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I will be speaking on CISO Platform Best Of The World Talks on “The CISO’s Journey: From Expert to Leader”. Join me live on 12 December, Thursday at…
I will be speaking on CISO Platform Best Of The World Talks on “The CISO’s Journey: From Expert to Leader”. Join me live on 12 December, Thursday at…
Liked by Patrick Kehoe
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Suddenly, I realized this was NOT a clip from a sordid parody of the modern day KKK from Saturday Night Live (SNL). I grabbed my camera and…
Suddenly, I realized this was NOT a clip from a sordid parody of the modern day KKK from Saturday Night Live (SNL). I grabbed my camera and…
Liked by Patrick Kehoe
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I’m happy to share that I'm beginning my volunteer role as the Director of Technology for ICF Colorado. I'm looking forward to enhancing our member…
I’m happy to share that I'm beginning my volunteer role as the Director of Technology for ICF Colorado. I'm looking forward to enhancing our member…
Liked by Patrick Kehoe
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HUGE news! The proactive, identity-first security era starts now.
HUGE news! The proactive, identity-first security era starts now.
Liked by Patrick Kehoe
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