Patrick Kehoe

Patrick Kehoe

Denver, Colorado, United States
4K followers 500+ connections

About

Highly-collaborative and execution-driven senior executive with a proven track record in…

Activity

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Experience

  • Arkose Labs Graphic
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    Denver, Colorado

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    Bethesda, Maryland

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    Reston, VA

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    Reston, Virginia

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    Rockville, MD

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    New York, Washingon, DC

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    Rockville, Maryland

Education

Publications

  • Resilience in Action: The Intersection of AI, Digital Fraud and Cyber Defenses

    Arkose Labs blog

    Cybersecurity execs are facing AI-powered fraud threats that evolve fast and hit hard. This blog highlights key insights from our market research and dives into the numbers behind the rise of AI-driven attacks, how leading enterprises are fighting back, and what’s ahead in the battle for digital defense.

    See publication
  • Cybersecurity Marketing Insights

    Information Security Marketing Insider

    Video interview covering a range of topics, including 1) Top 3 challenges CMOs are facing and how to respond, 2) advice for those considering a career in cyber marekting, 3) channel / strategy that is working now, 4) prediction for cyber security marketing, and 5) more!!

    Other authors
    See publication
  • Closing The Cyber Marketing Gap with Investors (see page 187 of magazine)

    Cyber Defense Magazine

    For equity shareholders, venture firms, acquirers and merger candidates – and a growing constituency of external stakeholders and internal employee stock option programs – a company’s security and compliance credentials are becoming just as important as its financial statements.

    Marketing teams, legal, and investor relations professionals must adopt a new discipline: integrate cyber assurance into customer and investor communications with a guiding principle of ultra-transparency!…

    For equity shareholders, venture firms, acquirers and merger candidates – and a growing constituency of external stakeholders and internal employee stock option programs – a company’s security and compliance credentials are becoming just as important as its financial statements.

    Marketing teams, legal, and investor relations professionals must adopt a new discipline: integrate cyber assurance into customer and investor communications with a guiding principle of ultra-transparency!

    This article showcases top-five enterprise strategies to help close the gap between security posture and market confidence.

    See publication
  • Using Data, AI to Maximize Email Engagement and Personalization

    CMSWire

    Lots of important discussion on #chatgpt these days -- many use cases, including in #marketing . Check out this great piece from Nathan Eddy in CMSWire sharing insights on how AI is transforming #emailmarketing. Included are persepctives from Gartner, Delinea, and what we're seeing at Coalfire (coupling ZoomInfo buyer intent and AI). The journey continues....

    Other authors
    See publication
  • Making the Most of a Security Breach

    Mar Tech Series

    Hopefully your organization won't get #breached, but odds are you will -- and your communications and marketing approach matters. In this article, I discuss how to prepare for and bounce back from a security breach and turn it into an opportunity that can actually strengthen your company’s #security posture and elevate brand trust. Welcome all perspectives.

    See publication
  • CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift

    CMSWire

    Businesses need to respond quickly to the evolving data privacy landscape – and CMOs in particular must evolve their approaches to keep up with regulations and maintain their brands. Key actions, including working more closely with security leaders and planning for a cookie-less world, are required.

    Other authors
    See publication
  • Is Too Much Data Hurting Your Marketing Strategy? Here's What Experts Say

    CMSWire

    One of the top data challenges for CMOs as they move into 2022 is figuring out which metrics matter. Tons of metrics are available, including social media shares, web hits, heat mapping, content click rates, MQL counts, lead conversion rates and more. Learn tips on how to manage and capitilize on the wealth of data you have and deliver business results.

    Other authors
    • Nathan Eddy
    See publication
  • 3 Tips For Successfully Running Tech Outside the IT Department

    Dark Reading

    When marketing opts for "extra-departmental IT," coordination and communication are required to keep things secured.

    See publication
  • What CMOs Need To Know About Cyber Security

    https://carbondesign.co/insights/

    It's not a matter of if, but rather when, your organization is the victom of a cyber attack. Understand what roles and partnerships are key for CMOs pertaining to cyber security.

    See publication
  • Leading the Cyber Pack: Top 5 Most Effective Thought Leadership Tactics in Cybersecurity

    AiThority

    In order to implement an effective thought leadership program, companies need to prioritize certain tactics executed with a slant toward cyber audience appeal. Below are what we have found to be the top five most effective tactical elements in an overall thought leadership strategy. If specifically built, designed and delivered with the tech-savvy buyer in mind, they can drive more clicks, reads, leads, and pull through for your cyber product or service.

    See publication
  • Apps Under Attack

    Cyber Defense Magazine

  • If It's Broke...Fix It

    Selling Power

    Align your sales channel with how customers want to buy. Article highlights common gaps. Lessons learned evolving one organization's GTM model, focusing on creation of new tele channel, influencer programs, and new roles. Insights on how to integrate sales and marketing spending.

    See publication
  • Closing The Cyber Marketing Gap with Investors

    Cyber Defense Magazine

Honors & Awards

  • Tradeshow Achievement

    Colorado Chapter of the Business Marketing Association (BMA) and American Marketing Association (AMA)

    The Fourteeners (formerly the Gold Key Awards) is recognized as Colorado’s most prestigious competition dedicated solely to marketing excellence. We received a 2019 Silver Award at the Fourteeners Awards from the Colorado Chapter of the BMA and AMA for our tradeshow booth design.

  • PR Achievement of the Year

    InfoSecurity Products Guide

    Global Excellence Award for PR achievement. Gold medal winner for doubling PR results in one year

  • Top CMOs

    DCA Live

    Acknowledged as one of the top CMOs from the DC region by DCA Live

  • Top Channel Chief

    CRN (Channel Reseller News)

    “Top Channel Chief” Award for 2012 by CRN (Channel Reseller News). Dramatically increased number of partner campaigns launched from 92 to 790 YOY and grew partner business YOY by ~15%

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