Noah Levine

The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

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If you're a news publisher looking to get a 360 view of your organization performance to receive insights and recommendations, you can now use a free AI-powered reporting assistant from Google. We've launched News Consumer Insights 3 (NCI 3) where you can connect your Google Analytics, Search Console, Ad Manager or AdSense accounts to build deeper insights. Watch the video to learn more. Durga Raghunath Swetha Susan Elias Abhishek Mathur Gunjan Singhvi Killol Buch Avijeet Boparai https://lnkd.in/gQQq4E4N

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The AI revolution is really just a data revolution. Democratized AI is only unlocked through access to consented, diverse and unified behavioral datasets at scale previously only seen via walled gardens. Impactful, enterprise-grade AI requires more than just YouTube videos and Wikipedia contextualized with biased 1P signal. Don’t miss this insightful chat at Databricks DAIS with Yobi AI CEO Max Snow. #thisistheway

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Attention consumer marketers and consultants - watch this helpful guide on how to go from question to insights in a few quick steps using Prodege, LLC ‘s Pollfish Inc platform. Combining an easy to use platform with best quality audience and instant insights is our answer to the biggest pain points in #marketresearch : speed, Quality and cost #mrx And we are not done yet. Our relentless pursuit of perfection continues - stay tuned for our upcoming new product announcements

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AI is driving a much-needed transformation in the world of academic publishing. Episode 1 of Wiley’s The Conversations series looks at how AI tools can make research more accessible and transparent, potentially moving us past the PDF era. Worth a watch!

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FROM COOKIES TO CLARITY - The Israelites' golden calf story mirrors digital advertising's misplaced trust in third-party cookies. - Early ad tech fraud exposure showed addressable targeting's unreliability and data manipulation. - Google and Meta now use AI targeting, recognizing hyper-specific targeting's flaws. - Studies show 1:1 addressable data is inaccurate; broader targeting strategies may be better. - The ad industry should shift to AI-driven broad targeting, focusing on fundamental marketing principles and real outcomes. 📖 Article by AdExchanger : https://lnkd.in/gZms44JV 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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Are you familiar with #semantic #data? If you're an advertiser or publisher you should be. Quo Vadis interviewed Luke McGuinness, one of the founders of Above Data, the leader in the semantic data space. They know a thing or two about data... they built LiveRamp's data marketplace. A semantic data layer translates data that is unusable for marketing purposes and makes it usable. That's a big deal. Check out the interview here: https://lnkd.in/d-CPvSAn

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"Oracle’s exit from ad tech, following billions of dollars worth of investments over the past decade, represents a pivotal moment for advertisers to re-evaluate their roster of tech partners, and to set a higher standard for advertising effectiveness." Technology is inextricably tied to marketing now, particularly in how we understand and reach clients. Learning how to manage adtech efficiently impacts success and marketing efforts. Those affected by Oracle's decision will trigger a transition phase. "A suitable alternative, for example, would allow clients to seamlessly leverage advanced contextual targeting directly within their DSP, thanks to the IAB’s Content Taxonomy." #Adtech #Oracle #MarketingTech #MarketingLeadership

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AI will transform what's possible at the intersection of #consumerdata, #marketing, and #customerexperiences...

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The role of the CMO has drastically shifted in recent years as a key driver of revenue. We're all feeling it. As someone who sees the whole chessboard—not just the immediate move—it’s essential to align marketing and brand strategies seamlessly with business goals to drive growth. By tackling the challenges we face, we can achieve a product-market fit, sales and marketing alignment, and foster an environment with space for strategy, innovation, and creativity. How are you transforming challenges into opportunities? #salesandmarketing #marketingstrategy #brandstrategy #marketing #cmo #ceo #cro

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Not all #Intentdata is created equal. Most intent data available in B2B Tech Marketing is top of funnel, i.e. correlates to interest in topics based upon visits to media sites, but doesn't necessarily predict true purchasing interest. There's a high signal to noise ratio. When a buyer visits TrustRadius, they're generally visiting to build confidence to make a decision. They are visiting pages about specific products, comparisons, pricing, or researching product categories. They spend up to 9 minutes per page. That means the intent signals we capture are truly predictive signals of purchasing propensity. Learn how one of our customers, Sinehan Kerman, MBA at TIS (Treasury Intelligence Solutions) uses TrustRadius intent to improve their LinkedIn advertising performance. They also use our intent data in ZoomInfo to improve sales effectiveness. #buyerintent #b2bmarketing #b2bsales #TrueIntent

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What a great conversation with Anthony Coppedge of IBM who was so generous with his time in walking us through his methodologies and processes to use data to improve internal processes—on our latest episode of Data-Driven Decisions. Be sure to stream it wherever you get your podcasts! HT to Ana Manrique for the introduction 💌 #podcast #datadrivendecisions #datadrivenpersonalization

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First-party data is great... but it’s only half the story. Watch LiveRamp's latest episode of Here's the deal... with CEO Scott Howe to understand why data collaboration is the key to better advertising performance.

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How Jasper's #AI Tools Transform #BrandConsistency and #MarketingOptimisation As AI continues to influence marketing and content creation, Jasper remains at the forefront, helping brands integrate and scale AI without compromising on authenticity. The latest updates from Jasper, #BrandIQ and #MarketingIQ, are designed to address two essential aspects: consistent brand voice and data-driven marketing optimisation. These tools empower marketing teams to control, fine-tune, and maximise the impact of AI-generated content. #BrandIQ: Ensuring Authenticity and Brand Alignment For brands, maintaining a cohesive voice across all platforms is critical. Brand IQ makes this easier by embedding brand guidelines directly into the AI model itself. This approach guarantees that everything from text to visuals adheres to your brand’s unique voice, tone, and style. Brand IQ works by flagging content that doesn't align with brand guidelines, allowing marketers to make real-time adjustments directly within Jasper. This saves time and resources, especially for larger companies with multiple sub-brands, as it streamlines the entire process from creation to quality control. Example of Brand IQ in Action A large media company using Brand IQ saved “hundreds of hours” by automating social media and banner ads for its various sub-brands. With AI handling much of the routine work, the marketing team can focus on strategy and creative tasks that drive higher engagement. #MarketingIQ: Optimising Content for Impact Sitting atop a large language model, Marketing IQ adds a layer of built-in marketing optimisation knowledge. This feature is tailored to improve everything from SEO for blog posts to email subject line performance, taking into account best practices that enhance visibility and engagement. Marketing IQ integrates insights for text, image, and video formats, making it versatile enough to handle multiple content types. Whether your goal is better open rates, SEO improvement, or general optimisation, Marketing IQ brings data-driven intelligence into the content creation process, reducing guesswork and refining effectiveness. Key Benefits of Marketing IQ 🔹 SEO Optimisation: Ensures that blog posts and other content are optimised for search engines, helping drive organic traffic 🔹 Email Marketing Enhancements: AI helps create subject lines and copy that improve open rates and engagement. 🔹 Content Versatility: Marketing IQ supports multiple content formats, allowing for text, images, and videos to be optimised all within one system. Why Jasper’s New Features Matter in a Competitive AI Landscape Jasper has carved out a unique space in AI marketing by focusing on customisation and control. While other players like Writer AI and Typeface offer similar solutions, Jasper is positioning itself as a central hub for end-to-end content creation, refinement, and management. #AIContent #MarketingInnovation #BrandVoice #ContentStrategy

MIT to CTO: Pioneering Tech Innovations in Ad Tech with Carl Livadas In this episode of Analytics Today, co-hosts Dr. Jeremy Roberts and Sameer Khan welcome Carl Livadas, a distinguished technology leader and CTO of Sojern. Hailing from a robust academic background at MIT and extensive experience in cybersecurity at Intel Research and BBN Technologies, Carl shares his journey from researcher to tech entrepreneur. Here are five key takeaways from this episode of "Analytics Today" with guest Carl Livadas: 1) Insights into Transitioning from Academia to Tech Leadership: Carl shares his journey from an academic background at MIT to becoming a CTO, highlighting the value of adapting research skills to meet the fast-paced demands of the tech industry. 2) Understanding the Role of AI and Machine Learning in Advertising: Carl explains how Sojern uses AI to optimize online advertising efficiency, offering a deep dive into cross-channel optimization and the balance between exploration and exploitation in ad spending. 3) The Importance of Privacy in Online Advertising: Discussion on how the advertising industry is evolving with privacy regulations and how technologies like AI can help balance effective marketing with consumer privacy. 4) Leadership Philosophies for Technology Managers: Carl emphasizes the importance of team dynamics, supporting individual growth within the team, and strategic planning for organizational development. 5) Career Advice for Aspiring Tech Leaders: Carl provides actionable advice for professionals aiming for C-level positions, stressing the importance of following one's passion, choosing the right environment, and building a supportive and effective team. Sell faster, smarter & better: Apollo AI Harnesses database of 250M+ contacts & sales engagement signals to create hyper-personalized AI msg Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you. Support the Show. Follow us on Twitter @sameerkhan or @jeremyaroberts or leave us a review on iTunes Click below to listen to our latest episode: https://lnkd.in/gAADm2Zu

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If the word ‘curation’ isn’t in your vernacular, you must not be in adtech. Insightful article on AdExchanger about how sell-side curation is transforming the post-cookie supply chain. And another reminder of how the evolving adtech landscape keeps changing the rules. #programmatic #curation #advertising

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In case you missed it, "A Data-Driven Approach to Retail Media Network Success" [webinar] is now live on-demand. In the webinar Bryan Smith at Databricks, Alec Haase at Hightouch, and I discuss the following topics: - The Rise of the Retail Media Networks (RMN) - The Building Blocks of the RMN - Connecting Customer Data with the RMN & Measuring Advertising Outcomes This was a great session filled with deep expertise across cloud computing, data clean rooms, and the future of audience activation and measurement. #retailmedia #medianetwork #advertising #marketing #measurement #analytics #datacleanrooms [link] https://lnkd.in/eAWEz7-K

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Special Episode: The Potential Breakup of Google: More Choices and Innovation In this episode, Adam Heimlich, CEO and Co-Founder of Chalice Custom Algorithms , joins the AdTechGod Pod to discuss the Google antitrust trial and its impact on the adtech industry. He explains that the adtech industry has been dominated by Google, causing fear and mistrust among industry players. The trial will bring to light Google's dominance and potentially lead to a new era of competition and innovation. Adam breaks down the antitrust case, comparing it to the Standard Oil and Microsoft cases, and explains how Google's control over the tech stack and data prevents competition and stifles innovation. Link to listen in comments!

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Yesterday we launched Linked Audiences, a new tool within Twilio Segment that bridges between data in your data warehouse and Segment. Marketers can now directly query and segment data in the data warehouse from within Segment. As adexchanger put it Marketers, you do you. #Twilio #Segment #CDP

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