Nihal Mehta

Nihal Mehta

New York, New York, United States
42K followers 500+ connections

Activity

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Patents

  • TARGETED INTERNET MARKETING USING SOCIAL MEDIA CONNECTED WEB BROWSER COOKIES

    Filed US 14085950

    This patent describes connecting social media handles (which can be scoured for intent data) and targetable tokens for advertising (which can be used for serving ads against this intent). This patent describes one of the important unique selling propositions for LocalResponse in the adtech market.

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  • SYSTEM AND METHOD OF DIRECT MARKETING BASED ON EXPLICIT OR IMPLIED ASSOCIATION WITH LOCATION DERIVED FROM SOCIAL MEDIA CONTENT

    Filed US 13600472

    This patent describes a system for identifying social media updates where individuals describe being at a store. Identifying shoppers of businesses is highly useful to marketers, and we created a system that could do this identification by just reading natural language, without requiring the shopper to explicitly specify their geo-location or 'check in'. Internally we called this an 'implicit checkin', which is definitely a unique selling propositions for LocalResponse in the adtech market.

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Projects

  • M1 Summit

    We maintain the belief that the greatest technological catalyst of our time is the proliferation of mobile Internet-enabled devices providing constant connectivity to the majority of the world population. The M1 ("Mobile-First") Summit features sessions on the latest in mobile technology with the innovators that are pushing its boundaries.

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Honors & Awards

  • AlwaysOn's "Power Player NYC"

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  • Business Insider's "25 People Every New Founder Should Meet in New York Tech"

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  • Business Insider's "25 Up-And-Coming Startup CEO in New York

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  • Business Insider's "top 100 Coolest People in NY Tech"

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  • VentureBeat's "NYC tech influencer"

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  • New York Enterprise Report's "top 10 NYC Game Changer"

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  • RCR Wireless News "top 20 Mobile Movers and Shakers"

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  • BusinessWeek's 'M-Commerce Baron'

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  • AdAge's 'Top 20 Marketers in Their 20s'

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  • 2013 Ernst & Young "Entrepreneur of the Year" Semi-Finalist

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