Nicole Smith

The NAB Show is next week. Among many important topics, many will be continuing to discuss solutions that help "monetize more effectively through programmatic ads and targeted advertising." Here is my checklist of things to consider when selecting solutions: ✅ Self-serve (supported by inspiration/education/platform exp teams) ✅ Transparent, high-quality Living Room Quality inventory ✅ AI developed audiences ✅ Automated optimization (can your team afford not to have this?) ✅ Creative solutions ✅ Reporting: intuitive, configurable, downloadable, sharable, api-able (is that a word?) ✅ Online and Offline performance attribution ✅ Incredible pricing

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Attention to my #Press #Media #Journalists #NewJersyMedia. Hot news! #2 best-selling author Mark Meding is having a book signing in his hometown. #Pickup #booksigning #author #bookrelease #markmedingauthor #kindle #BestSeller #bookreview #publicity #pr #mediarelease #prmediaglobal #NewJerseyNews

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As the 2024 election cycle intensifies, political ad spending is set to surge in key states such as Arizona, Florida, Michigan, and Wisconsin. At Locality, we are tracking every race, every ballot initiative, and many more 2024 election cycle moments that will impact ad spending across local TV and streaming. Our Expert our expert Political Team, serves both political and non-political marketers alike, giving you insight into local political ad spending in the remaining 18 States with primaries, a spending shift towards Senate races and ballot initiatives in a Presidential election cycle, and a deeper dive at U.S. Senate races where both parties are heavily investing in local ads to sway voters and secure the Senate majority.

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Amid signal loss and increased privacy regulations, LiveRamp and the Albertsons Media Collective are delving into the possibilities of data collaboration to enhance activation, measurement, and insights across key channels. Read the blog to learn more about our efforts to create a connected ecosystem that enables brands and their collaborators to extract even more valuable insights from their data: https://lnkd.in/dbZaHqPE

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New Insights on Gen Alpha to help brands prepare.

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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Is there a financial case to develop great creative? Yes! Listen to this podcast and learn how developing strong, memorable creative can save a lot of money on media spend. https://lnkd.in/gkrVivUT

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10 WAYS TO WIN THE MEDIA STRATEGY GAME IN AN ELECTION YEAR - check out this blog post. https://lnkd.in/guM2Tr-n

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Great read from Bill Duggan about the importance of standardization when it comes to retail media networks' measurement. "Retail media networks are walled gardens—they are ad ecosystems that don’t share data—making it difficult to compare RMNs. To optimize investment, marketers need to be able to make apples-to-apples comparisons between RMNs," writes Duggan. #PerformanceMeasurement #Retail #Media #Advertising

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This holiday season, brands need to rethink their OOH strategies to stand out. Clear Channel Outdoor research shows that combining proximity targeting with audience-focused planning is the way to go. While it's great to target people nearby, you also want to reach those farther out based on their interests and habits. Using both strategies together helps you connect with the right people for maximum impact—meeting consumers exactly where they are. #OOH #HolidayMarketing #AudienceTargeting

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With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://ow.ly/Ebs830sHAOf #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

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The US election will have a wide-ranging impact on healthcare, specifically as it relates to the fair price of drugs. Get the facts from our expert panel and learn what this means for you and your family. Register for our webinar today. #USElection #HealthPolicy

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Great Chicago Interactive Marketing Association (CIMA) Education Event last night appropriately titled, "How Mobile Gaming Allows Brands to Level Up!" Discover Financial Services' Clare Liston, Zynga's Matt Sharpe, Starcom's Josh Brown, OMD USA's Caroline O'Reilly and tms' Michael Daugherty shared some great media tips, including: * Gamers are gaming because they want to relax, so be careful how you distrupt their experience *Think of gaming as a channel, with many diverse audiences, not a strategy *Be prepared as a brand to "fail" on your first gaming campaign, it's still important to understand the baseline of what gamers want and don't want to hear from your brand....because if you don't start test & learning, your competitors will lap you (Mario Cart pun intended) *So you don't fail, have clear KPIs...incremental reach and long-term brand awareness/brand health should be a Key KPIs *Be "legit" authentic...you need to understand how and where to show up in gaming culture or gamers will go straight to YouTube to bash you brand *When you are "legit" authentic, the payoff with gamers can be immense...many gamers choose brands because those brand chose them (showed up to them authentically in gaming) #CIMA #gaming #gamingmarketing #mobilegaming #mediainsights #mediastrategy #digitalmedia #mediaagency #havasedge

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As digital budgets continue to grow, one of the biggest challenges our clients face is creating sufficient digital content to match their paid media investment. At Media Plus, we've solved this creative challenge by launching our AI-powered Content Studio, designed to help our clients create personalized digital content at scale with both speed and affordability. #Media+, #Digitalmarketing, #Contentcreation, #PersonalizedContent

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