Neil Sarkar

At Tendance Research, we understand that data quality is the cornerstone of successful business strategies. That’s why we focus on meticulous respondent sourcing to ensure that the insights we gather are authentic from the outset. While post-collection data quality checks have their place, they can’t compensate for the value of genuine insights drawn directly from industry experts. When your data comes from the right source, the end product speaks for itself. With over 55 years of industry expertise, we excel in providing reliable, actionable insights sourced directly from the industry experts that drive strategic success. Why Tendance? 1. Eliminate Data Fraud: Our rigorously curated respondent databases guarantee that each response is both genuine and verifiable. 2. Distill Market Complexity: Our seasoned consultants provide clarity, cutting through market noise to deliver insights that truly matter. 3. Global Precision with Local Expertise: Operating in 40+ countries and fluent in 15+ languages, we offer data that is not only accurate but also culturally attuned. Turn your data challenges into strategic opportunities. Partner with Tendance Research to make informed, impactful decisions. Contact us today to explore how we can help you navigate your data needs with confidence.

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Brands are still in the midst of figuring out how to best integrate #AI into their day to day business. In this @Business Reporter article, my colleague @Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gdDAVKW5

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Stop by #iiex and say hi to Ollie Zimmermann. He will be hosting sessions on  "Causal Methods in Research and Media"!! #customerinsights #research #causalmethods

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There are multiple sources of Insights and Analytics in most big companies. It's not just consumer insights that are guiding executive decision makers, which sometimes leads to faulty inferences and less-than-ideal actions. AI has only compounded this problem. That's why Ipsos’ broad suite of AI tools is anchored in insights from real people and vetted by subject matter specialists - powering Insights professionals to channel the authoritative voice of the consumer, faster and more effectively than ever before. https://lnkd.in/gs_7RZHC Ipsos: Trusted. Global. Innovative. Fast. Flexible. #ipsosmovesfaster

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Had a fantastic time attending the recent "Reframing Data Storytelling" event by Peekator, where Adam Baker shared valuable insights! Here are some key takeaways: 🔄 Evolving Research Roles: With advancements in tech, researchers are shifting focus from technical tasks to spending more time with people. 📊 Survey Stability: Traditional surveys still have a place in the landscape, proving their enduring value. 📖 Time is the Essence: A major challenge in data storytelling is having enough time to dive into the story and engage audiences. ✍️ Start Early: Design your report alongside data collection, not after, it saves time and sharpens your story. 🙌 Efficiency Wins: Streamlined workflows uplift teams, creating space for richer client and business interactions. 🔍 AI’s Impact: We’re seeing more blending of qual and quant data. Reporting practices will need to keep pace with these changes. https://lnkd.in/eyCYVJ5s

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Generative AI can collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately. Move past the “wow” phase and start asking “how can I use this to grow my business?” https://lnkd.in/gnunHz7N Visit our Insights to Activate #GenAI portal to 🎞 Hear how (April 17 webinar) 📚 Read how (Point of View) ❤️ https://lnkd.in/gWhKPjve #insightstoactivate

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I wasn't able to justify the trip over to Dallas for this conference, but as ever with Quirk's Media it looks like they put on a good show. This article details four main take-outs that you might be interested in, if you are leader in a market research and insight agency. And in the meantime, I will be at Quirks London on the 8th and 9th May...huzzah! If you are going, and need someone to chat to or stand alongside, as you manage your conference networking nerves, then let me know - I'd love to catch up! #mrx #insights #marketresearch #marketingresearch

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Level up your research game with our ultimate guide, "Everything You Need to Know About Quantitative Research." Uncover the secrets to crafting killer research questions, automating like a pro, and nailing data quality. Get ready to revolutionize your quantitative research - grab your copy now: https://bit.ly/4aPQE1k #MarketResearch #QuantitativeResearch #DataInsights #ResearchTips

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Level up your research game with our ultimate guide, "Everything You Need to Know About Quantitative Research." Uncover the secrets to crafting killer research questions, automating like a pro, and nailing data quality. Get ready to revolutionize your quantitative research - grab your copy now: https://bit.ly/4cbdX6O #MarketResearch #QuantitativeResearch #DataInsights #ResearchTips

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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Johnson's Relative Weights is the most useful statistical tool available for Importance Indexing Brand Equity Measurement, Target Audience Segmentation, Marketing Mix Models, Advertising Campaigns, Content Marketing, Customer Journey-Mapping, Product Line Optimization. https://lnkd.in/e8aYTkyZ .

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