Matthew Keiser

Knowing where your bread is buttered is an essential life skill. If you are a B2B #CMO and you don't believe you work for sales, heed the words of Jaleh Rezaei from Mutiny below. Some marketing leaders get caught up in trying to be "strategic," thinking that revenue is tactical. There is nothing more strategic than revenue, and the only way for #marketing to be strategic is to bring the pipeline.

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Robin Bonn from Co:definery helps agencies create a future-proofed, high margin business by creating their ‘Market of One’. Robin joined me on the Creative Agency Account Manager podcast and explains why the agency market isn't oversupplied, it's under differentiated. He shares how he is helping agencies define their market of one and accelerating their growth. We also discuss the challenges agency owners are facing right now and tips for how to remain positive in the current climate. Link to the full episode is in the first comment below 👇

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We could honestly share insane stories like this every single day. As a Branding guy, it shocks me how few executives pay attention to this critical aspect of their company's success or failure. This one may make the Hall of Fame one day. #branding #Domains #VCs

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The podcasting landscape has shifted dramatically, with YouTube surpassing Apple Podcasts as the leading platform. Even the best can lose their market share if they dont focus on it as a core business: - YouTube now dominates, accounting for 31% of U.S. podcast listening, driven by its superior discovery tools and video integration. - Apple's focus on audio-only content and lack of monetization tools has led to a decline in market share. - Video podcasts, supported by platforms like YouTube and TikTok, are becoming the new norm, transforming how users engage with content. #Podcasting #YouTubePodcasts #ApplePodcasts #DigitalMedia #ContentCreation #TechTrends #VideoPodcasts #CreatorEconomy https://lnkd.in/d_jQ3D8e

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If you’re looking for a distraction from political content this week… look no further… allow me to introduce: VC podcast content :) I was so excited to finally be on Minnie Ingersoll and TenOneTen Ventures’ LA Venture Podcast. She grew this platform massively while I was on the operating side and it was such an honor to have this be my first interview since returning to VC. Minnie and I chatted poolside in her backyard in Pasadena and covered a lot of ground: - 🚀Why I think distribution and GTM is potentially a greater early moat than product in an AI-native world - 1️⃣ Is first mover advantage still a thing?! -🕵🏽‍♂️ How I think about channel vs integrated product partnership dynamics and why most of them dont work! -💰 What is (and isn’t) exciting to me and Fika Ventures in marketplaces, supply chain, commerce enablement, and more - 🧐 Why we love investing in subject matter and domain experts at Fika more than technology experts learning new domains - 🤝 What makes our partnership and team special at Fika Ventures and how we think about working with founders - 🪢 and finally, why Pejman Nozad and I have more in common than I do with most VCs! Shout outs to friends and colleagues like Tianxiang (TX) Zhuo, John Chen, Gabriella Brignardello, Route, Michael Tam, Troy Henikoff, and more in this one. And most importantly, thanks for having me, Minnie Ingersoll!

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The real problem is the underlying venture game. Cheap money drives 100/10/1, a frustrating concept for long-view business builders, but one that performs well for VCs and their LPs in frothy markets. Expensive capital has finally forced the market to refocus on companies that have viable business models with clearly-defined strategic and executional plans. Smart companies will solve for business realities and readiness, and the venture capital will follow. https://lnkd.in/e46P6cqQ

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It’s been 25 years since a groundbreaking moment in online privacy and advertising - the launch of the NAI (Network Advertising Initiative). This isn’t just a milestone; it’s a legacy that started with me and three industry pioneers: Dave Zinman, Lyn Chitow Oakes, and Elizabeth Wang. https://lnkd.in/d9JqsTcS The roundtable of our reunion is more than a nostalgic walk down memory lane. You’ll have a front-row seat on how to navigate industry challenges with innovation and integrity. Watch as we reminisce about late-night brainstorms, frenetic FTC workshops, and the birth of principles that shaped the digital ad ecosystem. And a bonus - you’ll get to see and hear about the world’s first ad server! From first steps in Washington to the birth of the first unified opt-out, the story is a testament to how collaboration can transform industries. These insights continue to resonate in today’s challenges, whether it’s privacy, compliance, or the next revolution: AI. Here's to the next 25! #NAI25 #DigitalAdvertising #Leadership

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Hiring alert! One of our newest MKT1 portfolio companies is hiring a founding marketer. nodaFi is vertical SaaS that understands a wedge-in strategy. The team is scrappy and values marketing--and really understands their ICP - facilities managers. If you're based in the Bay Area and interested in helping bring a tech-first approach to an industry that operates with pen & paper, take a look. The founders are awesome (cc Jacob Pandl & Michael Loyda) JD link in the comments.

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Ep#10 of the podcast is live with Troy Munson - he has driven over 150k+ unique visitors to Dimmo 🦖 resulting in 90-95% attributable revenue to LinkedIn. How much would it cost to generate the same awareness with paid ads? $27,000 a month. Want to hear exactly how he did it? Check out the latest episode of The Founder Lore Podcast with Troy. (Link in my featured section)

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A really interesting and powerful performance management practice. "Use the “30-day test” to maintain a high-performance team. Create a reminder to ask yourself this question 30 days after someone joins the team: “Knowing what I know today, would I hire this person?” If the answer is yes, tell the person you’re excited about them and give them more equity—you’ll gain a lot of loyalty. If the answer is no, you need to fire them immediately, to avoid the inevitable damage they will cause to you, your team, and themselves." from Uri Levine Founder of Waze, via Lenny's podcast. https://lnkd.in/gyS2HzZP

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This statement below is certainly true and should resonate with all my #adtech #pubtech #media #agency & #technology people out there... What are your thoughts?

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Consolidation of connected fitness continues... High-tech home rowing startup Hydrow, Inc. just bought a majority stake in SPEEDE. This gives Hydrow a foothold in the less crowded strength-focused space, where Tonal is the market leader. But Speede is taking a different approach. They are positioning themselves as the peak performance machine targeting pro and amateur athletes and only selling into commercial and team-based setting. Cool to see the market and product offerings growing fast. https://lnkd.in/edn7pZ2D

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A hard truth for CMOs: likes and follows don’t drive revenue. I know this can be a hard pill to swallow. But CMOs aren’t using metrics to their full potential. Watch this video to find out the better way to use metrics to increase your ROI.

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Here's a very good article describing the differences in B2B buying behaviors across four generations, Boomer, Gen X, Millenials, and Gen Z. It also includes recommendations for how to best market and sell to buyers in each generation. #ascensionstrategy #insighttoimpact #digitalmarketing #branding #sales #contentstrategy #contentmarketing #emailmarketing #socialmediamarketing #marketingstrategy #b2bmarketing #leadgeneration #salesenablement #salestraining https://soamp.li/lWLK

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Thrilled to be featured in ADWEEK’s recent article on the ad tech M&A landscape. The past 18 months have been a whirlwind – high inflation, rising interest rates, and global uncertainty put a damper on liquidity. M&A activity slowed, and fundraising became a challenge. However, I see the current chess moves as a prelude to consolidation. This will unlock cash flow and pave the way for more strategic M&A deals in the near future. Expect to see some “average” deals this year, but the market is resetting for a stronger 2025. Get ready for solid returns and a more dynamic ad tech landscape next year. Thanks to Catherine Perloff! https://lnkd.in/dg7PQ6eU #adtech #investing

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Great time on the Embracing Erosion podcast w/Devon O'Rourke! We talked about: 🚀 How to scale a company from concept to 9-figure exit 🔄 How to break away from the traditional consulting model and apply product approaches ⏩ Why it’s important to iterate quickly and often with messaging 💸📈What signals are important to pay attention to when investing in startups and much more!

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Before you launch a CPG brand with any sort of DTC strategy, make sure you do this… I promise it will take you 15 minutes or less. I see brands going straight into product development and selling without checking a crucial detail: Will the economics actually work if launched as a DTC brand? So many founders dive in because they’re excited about their product. But if they don’t understand the full payback period, they risk serious financial setbacks down the road. We created a simple 15-minute tool to help founders calculate if their DTC model is sustainable. Here’s why it’s worth it: - It considers real margins - It factors in customer acquisition costs - It gives you clarity before you commit Instead of risking time, money, and sanity, get a quick gut check. Spend those 15 minutes and see if your numbers add up. Starting strong is better than starting over. Download the free template below (link in the comments👇).

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