Michael Mitchell

If you are looking to bring your research insights to life, making them more accessible and decipherable by your key stakeholders, check out how we can help you do just that with #Enlyta.

2

I've also been conducting B2B surveys for many years and am not surprised by the pain points real respondents have shared. Too often, clients push back when you tell them that they can't just keep adding questions and length becomes an issue. However, I have worked with some folks who appreciate the dilemma we face. One potential solution is to split samples for some questions (especially the long grids) with half the sample getting one half of the list and half getting the other. This tends to have less impact on the analysis than one would think. Also, avoiding a lot of personally identifying information should be a no brainer and often adds little value to the analysis.

1

1 Comment

If you’re thinking about what your Qual strategy looks like in 2025 and beyond, this new webinar with our own Liz White and Karen Lynch from Greenbook is a must see! Don’t miss it!

5

See below for the latest from Radius on how human-centered AI research bridges the duality between data and insight. #AI #Insights #HumanCentered

2

We've curated a list of essential tips to elevate your survey game and ensure impactful results. Take a look at 9 tips to help guide you towards survey success while offering important considerations when creating and implementing surveys. Download now!

42

1 Comment

Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

6

If you're in the toy space, join me for this informative webinar that showcases never-before-seen data and insights on toy buyer purchase behavior from a study commissioned by The Toy Association. It's a must see! Make sure to click below to register. #toyindustry #consumerinsights

18

🔍Discover how listening to consumers helps uncover hidden trends and shapes successful products and services. Explore the white paper today! #MarketResearch #ConsumerNeeds

5

Do you want to use AI in market research/customer insights? You might want to read this article from Knit that was featured in Quirk's eNewsletter. I firmly believe AI will be a valuable tool for researchers, but we have to use it carefully and intelligently. (no pun intended)

1

I'm always impressed by the innovation happening in the world of consumer electronics, especially when it comes to the components that often go unnoticed but make all the difference—connectors. Companies like Lumberg Group and Adam Tech are pushing the envelope, ensuring products last longer and perform better in tough environments. Thanks to leaders like Weston Six at Lumberg and Christopher Brana at Adam Tech, the industry is seeing a shift toward higher-quality interconnects that support IoT functions and smart home technologies. It’s exciting to see how these innovations are not only improving product durability but also contributing to the future of connected homes. Check out the original article for a deep dive into how premium connectors are shaping the future of consumer electronics. #ConsumerElectronics #IoT #SmartHome #Durability #Innovation https://lnkd.in/gT9zr_tj

6

1 Comment

Take it from Tim! 👇 Deft’s MAPD and PDP Disruption Tool is a must for marketers and sales professionals this fall. Know as soon as possible where pockets of consumers are who are more disrupted, across which benefits, and where you have the greatest “right to win” this fall. This AEP will be like no other—maximize the opportunity.

12

Thinking of mergers & acquisitions? A few thoughts for your consideration. #strategyresearch

17

2 Comments

The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

8

1 Comment

Many companies are leveraging customer journey mapping to better understand the steps and decisions their customers make, but few realize the impact of in-store qualitative research. By incorporating in-store surveys, shop-alongs, and intercepts, you can capture critical, real-time insights that other methods often miss. For example, one major CPG company found that 70% of shoppers switched brands inside the store—insights that reshaped their strategy. Without this valuable in-store data, your journey map may be incomplete. Learn more: https://lnkd.in/dGVTQjHr #shopperinsights #insights #consumerinsights #consumerresearch #customerinsights #customerjourney #consumerjourney #pathtopurchase #customerjourneymapping #journeymap #CX #P2P #marketresearch #b2bresearch #b2cresearch #personas #cxinsights #cx #customerexperience

1

As a Canadian ex-pat I love to recycle and resuse as much as possible. I shop with reusable bags when at the grocery store, and look for items with minimal packaging to reduce our footprint. But navigating what the claims mean is not clear or easy to understand. Take a look below at the opportunity to standardize these important metrics. #recycle #NIQandGfK #TheFullView #MovingMeasurementForward #NIQ #GFK #nielseniq #retailanalytics #retailinsights #cpg #cpgindustry #retail #groceryretail #convenience #beverageindustry #quickcommerce #collaboration #future #business #manufacturing #collaboration #connectedcollaboration #media #investments #onlineadvertising #sales #retail #growth #grocery #retailing #technology #sustainability #techanddurables #generalmerch #computing #electronics #devices #IoT #PrivateLabel #ownedBrands #telco #AI #GenAI #AskArthur

14

Are your touchpoints just functional or do they make your new customers feel at home? Our data shows that if your encounters transcended functionality and recommendation to imprint in people’s memories, your brand will be chosen more often. Mary Kyriakidi & Peter Aitken explain why consistent, distinctive, unexpected, magically different experiences will positively impact on your business’s bottom line: https://lnkd.in/gR_Qijcj #CX #DiaryOfACMO

1

The #SignsofSuccess report shows that concepts like luxury, quality and affluence are human constants, but our analysis shows these signs shift. What we might call traditional concepts of affluence centered on precision and perfection, heritage and hierarchy, individualism and stability – are being disrupted by a more future-facing vision. Just 20% of people in the #UK enjoy owning expensive items and participating in behaviors that display their wealth. This preference for discretion is replicated in behaviours online – we see that visits to luxury websites are also limited. Full report here: https://lnkd.in/dW_F8jjT #SignsofSuccess #Marketresearch

1