Mike Every

The average unsubsidized cost of health insurance for a family of 4 in Utah is about $1840/mo. That’s $22,080 annually! If you're generally healthy, you might be like a safe driver stuck in a high-risk auto insurance pool. Safe drivers get discounts on their auto insurance because the insurance company knows they're likely to have lower claims. Shouldn't your health coverage work the same way? If you're generally healthy and rarely need expensive care, why pay high premiums? That's what Start Health is all about. Think of it as a 'safe-driver discount' for your healthcare coverage. By focusing on individuals who don't frequently need costly medical care, Start Health offers premiums up to 58% lower than traditional insurance. It's not about excluding anyone. It's about providing options that match people's actual healthcare needs and usage. It's time we rethink healthcare coverage in America. What are your thoughts? Have you ever wished your health insurance rewarded your good choices? https://lnkd.in/g_RcuWxD #HealthcareInnovation #InsuranceAlternatives #HealthCoverage #RethinkingInsurance

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Comparison is the downfall of all entrepreneurs. Just yesterday, I had a video call with another agency owner here in Utah. We were discussing collaborating to educate business owners on sustainable growth strategies. During our conversation, we delved into numbers. His agency was achieving three times our monthly revenue at Arctic Marketing Solutions. I was astounded by how much he had accomplished in such a short time! Initially, I felt a twinge of discouragement that we hadn't reached his revenue level, especially considering our four years in business compared to his two. However, as I pondered further, I realized the differences in our structures, services, and target markets. 👉 His agency focuses on larger companies with substantial budgets. ✅ We specialize in assisting local startups and small to medium-sized businesses with more modest investments. 👉 They serve a broad clientele without specific guarantees (at least none were mentioned). ✅ We limit our client intake per service each month to maintain high-quality, guaranteed results. While agencies may seem similar on the surface, examining our missions, visions, and targeted services reveals apples to oranges comparisons. "Strength lies in differences, not in similarities." — Stephen R. Covey Each of us is unique, contributing to a diverse economy. Together, from the smallest startups to the largest corporations, we enhance entrepreneurship. We're not competitors; we're entrepreneurs.

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You think your brand’s customer journey is smooth like a lazy river. Unfortunately, that’s not really the case. Your customers are navigating RAPIDS you don’t even notice. Those rapids are caused by rocks creating twists and turns and bumps. Want to know the worst part? You put the rocks in there. I know - it wasn’t intentional. But it’s still on you. These are the rocks disrupting their journey. The more rocks your customers face, the more disrupted their journey is. The more disrupted their journey is, the less they want to even be on that customer journey with you. Here’s what you have to do: • Identify the rocks →What’s slowing your customers down? • Remove the rocks → Simplify your process at every touchpoint. • Smooth the ride → Create an effortless experience your customers actually enjoy. The smoother the ride, the more loyal your customers become. The more loyal your customers become, the more they’ll tell other customers. Thankfully, this week’s SIMPLE brand guest helps you learn how to identify and remove the rocks disrupting your customer journey. It’s Sean 🎤 Albertson! Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200. And Sean is the author of the award-winning book - 4ROCKS: Reduce Effort, Drive Loyalty, Transform the Customer Journey. Here’s what we discuss: 🎙️The four types of “rocks” that disrupt your customer experience 🎙️How to find and eliminate the “rocks” from your customer journey 🎙️Connecting silos to create a seamless experience 🎙️The need for cross-functional teams to address customer experience 🎙️Connecting upstream and downstream effects in your customer journey 🎙️The Colorado DMV’s seamless customer experience And it's all in this #simplebrandpodcast episode. https://lnkd.in/e--a45_M #customerexperience #cx #customerjourneymap

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Why do people struggle with the word failure? Would love to hear your thoughts below! 🤔 Steve Arntz and I explore this question as he opens up about getting fired, missed opportunities to join the most successful companies in Utah's history, and how he defines success. His thoughts were SO INSIGHTFUL. Steve shares the influence of Dave Grow, Brock Blake, and Johnny Hanna💭 in his career journey. Link to the Real F Word podcast on all platforms in comments below 👇 🎙 ▶ . Listen, like, subscribe, and comment if you think this is interesting. Amplēo. Campfire.

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Do you live in Denver? I want to add value to your company on Friday, August 23! I arrive in Denver a day before my family arrives, so I want to take advantage of this opportunity to pour into a Denver company. My thought is to do a lunch or afternoon presentation on one of my keynotes / workshops. 1. The Prioritized Leader:  This talk equips leaders to win at both home and work;  focusing on work-life balance. 2. The Rise and Go Leader: This talk empowers leaders to get back up after a big or small setback;  focusing on hope and resilience. One of the main reasons I believe feedback on these talks has been great (see below endorsements) is because employees are hungry for this content. Your employees want to have success in all areas of their life, but they don't know how. These talks provide tools to help your leaders with implementation. Information + Implementation = Transformation. Since I am going to be in Denver already, the speaker fee is reduced. Reach out and we can talk about what your team needs! Here are some recent endorsements: "Cory brought passion, vulnerability, and actionable steps that kept all 50 men engaged during his talk. Men were even talking about his content for days after his talk was over. I would highly recommend Cory to speak to your group or company. He's absolutely terrific." - Joe Haddad , co-founder of UniversityTees "Cory's seminar was on point! I felt like he was speaking directly to me! I have been through many training seminars in my career but I did not expect his inspirational speaking to make such an impact! I recommend you bring Cory to speak to your company!" - Greg Biel, Operations manager at MCC Label You can find more endorsements on my LinkedIn profile or visiting my website. Reach out and let's invest in your team!  Let's help them finish the last 5 months of 2024 strong! BTW - if you don't live in Denver, but you know someone who would get value from this - tag them or send this to them. Let's help leaders win at both home and work!

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🚀 Reviews are like gold for small biz! Collect 'em, show 'em off, and watch trust skyrocket. 🌟🛠️ At Colorado Springs Web Designs, we get how crucial this is. Our hand-crafted websites are primed for showing off your happy customer shoutouts. Plus, our $0 down model makes it easy-peasy to get started. Ready to boost that trust factor? 📈 Tap that link to chat about your strategy. 💬 #WebDesign #CustomerTrust #SEO

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BREAKING NEWS: Here’s my “quick” report on the 94 Utah-based firms that made the 2024 Inc. 5000 list. Between them, these 94 firms had a 230% median growth rate, while 64 of the 94 firms were repeat honorees. Of the 94, to top-placing firm — Sandy-based HeroDevs — had a three-year growth rate of 4,105% from 2021 through 2023. To get my full breakdown, please visit Utah Money Watch to read https://lnkd.in/gdwNTasQ. In the meantime, I’ve included the complete list of all 94 firms below. David Politis, Founder, Editor, and Publisher Utah Money Watch P.S. Where possible, the firms below are hotlinked to their respective social media account: Nectar Apex Coatings, Inc. Nutriient KēSTA I.T. Five Star Franchising Chunker Launch Fulfillment Just Ingredients, Inc. Momentous CoFi Wright Landscaping WerkTalent Beehive Meals HandsFree Labs / Kizik Gabb Wireless RxEBATE Valentine CPA Dog Training Elite Franchising Pura IMAGE Studios ELB Learning Fortis Healthcare (Home Health and Hospice) Kenect Pitted Labs Church Media Squad PCF Insurance Services Peak Business Valuation Shyft JobNimbus Bamboo Insurance MMI - Maritime and Mercantile International Onset Financial Suralink Bucked Up Via 313 Pizza (more in the comment fields).

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Want to know how we can help with your employee onboarding? Let's chat!

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I had a meeting with a channel rep yesterday where I shared some bad news. The results of a recent spend pulsing test looked strong in their attributed CPAs and suggested we should scale more. But high view through conversions in conjunction with previous incrementality results indicated that we should pull back budget. Their response: “we understand- we definitely want to drive incrementality for you. Let’s shift our optimization strategy to click only conversions to get you more incremental traffic.” Driving incrementality is about deploying dollars to people who would not have converted anyway. Whether conversions are attributed from a click or a view is irrelevant in the absence of a measurable incrementality test. And for platforms where people really don’t click on ads, a shift to click based optimization could be detrimental.

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Did you see Ridge Gave away a gold plated cyber truck this year? 😱 You might have noticed a huge trend in eCommerce this year – giveaways. Some of the biggest names in the game are crushing it with this strategy: 🧼 Dr. Squatch gave away a Ford Bronco! 💀 Liquid Death went all out with an actual fighter jet! All of these brands gave customers entries to win just by purchasing their products. I know what you’re thinking – “Jordan, that sounds amazing, but we’re not a 9-figure brand...” Enter my buds at Shared Sweeps! 🎉 And before you ask… YES I’ve used them at one of my brands! I can’t believe I hadn’t told you guys about them before today! We used them and together with Tapcart had an in-app exclusive launch and that was the only way for customers to enter the giveaway (ours was a trip to Disneyland!) Anyway… here’s what it is. They let any brand offer entries into a $100,000 giveaway for purchases on their site. Simple math: $1 spent = 1 entry. This concept comes from the minds at Gas Monkey Garage, who skyrocketed from 6 figures to 8 figures using car giveaways. They handle all the legal work and covering the grand prize. 💡 It’s a shared giveaway between multiple brands, but each brand chooses how they want to frame the prize: 🏌️ A golf brand could offer a golf trip for 4 in Mexico, valued at $25,000 + $75,000 in cash. 🚗 A car brand might give away a vehicle valued at $80,000 + $20,000 in cash. Or simple: 💵 $100,000 cash! Shared Sweeps works closely with brands throughout the giveaway, helping optimize everything, whether you're boosting AOV, clearing old inventory, supercharging your paid ads, or growing your email/sms list. 🧠💡 When it’s all done, the Shared Sweeps team flies out to the lucky winner (randomly picked by a third-party legal team) and gets that iconic photo of them holding a GIANT $100K check with photos of the brands involved – so you can show your audience that REAL winners exist! Now, here’s the best part: it’s performance-based! No fixed fee. Shared Sweeps charges a % of revenue depending on how you want to run it. Whether you hit your email/sms list, run paid ads, or make all your items giveaway-eligible, you’re in control. 💥 Results? Subscription brands have seen a 50+% drop in churn by offering entries for renewal 📉 Apparel brands sold out their excess inventory at near full price instead of discounting, boosting profits 💸 A PostPilot customer got a 38X ROAS on their campaign 📈 (this is a cool use case as well!) Brands struggling with Meta performance saw a 3X ROAS increase 🚀 Lead gen popups have hit 22% conversion rates by offering extra entries for sign-ups ✍️ Sound interesting? 🔥 I'll throw a link to the founders calendar in the comments - let me know what you think!

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Rev Up Your Service Drive Marketing! Your car dealership's service drive isn't just a place for repairs—it's a powerful marketing opportunity! By engaging with customers in the service lane, you can build lasting relationships, boost customer loyalty, and drive repeat business. Here’s how: ✅ Personalized Offers: Send targeted promotions based on service history. ✅ Appointment Reminders: Keep your customers coming back with timely reminders. ✅ Upsell Opportunities: Highlight additional services while customers are already in the door. Maximize every interaction in your service drive, and turn satisfied customers into lifelong customers. Contact us today for a demo! #CarDealership #ServiceDrive #AutomotiveMarketing #CustomerLoyalty #DealershipMarketing #ServiceDriveSuccess #AutomotiveIndustry #CustomerExperience #AutoServiceMarketing #DriveBusiness

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It's Sunday! On a regular day, you'd find me at church, but today's a little different. My son's off at a golf tournament, and I'm here with some coffee, embracing a few quiet hours to plan out the coming week. Weekends are usually dedicated to family time, yet there's something refreshing about having this space to strategize without the usual work interruptions. How do you typically spend your weekends? Are they for rest, family, or does work never stop? #SundayPlanning #FamilyTime #WeekendRoutines #WorkLifeBalance

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I had the absolute pleasure to visit Canyon Ranch Tucson last week. I can’t tell you how it recharged my soul and reminded me of the importance of prioritizing mental health. 🌟 As we kick off a new week, let’s take a moment to check in with ourselves and our teams. Simple gestures like asking how someone is doing or encouraging breaks can make a world of difference. How do you support your team’s well-being? #MentalHealthMatters #EmployeeWellbeing"

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I’ve been asked “What do you do?” at least 50+ times in the past week at VidCon. The thing is, I’ve always beat around the bush because I don’t want to come off too salesy. But I’ve since realized that I shouldn’t look at it that way. I should look at it as a means to be able to provide my expertise and network to help others grow. That being said… What is it that I do? We run a marketing agency called Digital AgenZ LLC for DTC Ecommerce brands for Top-of-Funnel and Middle-of-Funnel acquisition through Paid Social and something called “Memeified Creative Strategy”. In summary, we make highly converting ads that look like memes. We also recently started hosting events through Creators and Conversions(CAC) where we bring creators, influencers, celebrities, and brands together. Our mission is to bridge the gap between the Creator Economy and the DTC World–fostering an environment for long-term collaborations and partnerships. It’s not easy… Brands and creators in a way “hate” each other… But want to work with each other. So we want to foster an environment where we can have meaningful conversations to break the unspoken barriers surrounding “negotiations”. Don’t get me wrong, there's definitely a lot of work left to be done, but at the very least–we can make the collaboration process much more seamless and fruitful for both parties. Given that I see the DTC world shift towards a more creator-centric economy, I want to be at the forefront of being able to bring the DTC space closer to the Creator Economy. This shift is important as it will provide brands with a sustainable marketing strategy that builds organic momentum. What’s in it for me? Well if we’re able to ride the momentum of organic social and brand collaborations, there’s a lot of room to amplify that with our agency that helps with paid advertising and memeified creative strategy for TOF and MOF acquisition. This is definitely a long term play here, but I anticipate these 2 worlds colliding, and if we don’t set the foundation early on, it’ll be extremely difficult to be successful. If you’re a brand and are interested in coming to our future events… Shoot me a DM!

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How do you see things? Be honest. When you look at circumstances do you see "chicken salad or chicken poop?" Alert: Your answer says more about you than it does surroundings. I've rented a house in Utah. It's a getaway place near my kids. It's a place to crash when I visit for the holidays and ski season. To me it's a "Orvis Catalog Experience." To one of my family members (someone that used to live there) it's a place that used to have a good view. The new construction bothers him. He doesn't like looking over roofs. I'm focused on what I get to see above the roofs. Let me steer it back to print. Years ago I toyed with the idea of selling paper. I was buying printing and the paper dudes intrigued me. We had an in house print shop so the local merchants called on me. When I looked into it, rep after rep discouraged me. They said "all of the printers in the area are assigned. You have to get in line and wait on a rep to die or retire. You'll be old before you can make a decent living at it." That seemed logical but there was this one dude that was undaunted. He focused on clients like me. He knew every in house shop in the region. He was king of small orders. Fast forward: I'm selling printing and doing business with old paper guys as described. Desktop publishing is starting to be a thing. Color printers are showing up all over Atlanta and so are color copiers. The print world is starting to shift. I attend a paper function. The big printer reps are singing the blues. Orders are soft. Credit is tight. The companies they have depended on are working to keep pace but there is very little growth. The small shop guy is there. I say hello, repeat what I've been hearing and ask how he's navigating the storm. He responds, "are you kidding? Business is great. Everyone with a copier is a client. All of those small orders I managed have set me up great. I'm the cut paper king." We saw struggles. He saw opportunity. We saw labor intensive selling. He saw a diversified portfolio. Everything has a season. Along came the office supply giants and cut paper is sold by everyone. I have no idea what became of my friend. But for a while, he saw chicken salad when the rest of us saw chicken poop. So what do you see? Do you see rooftops or do you see mountains? It makes a difference.

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I had a call with a 7 figure brand last week that was in the same space as a former client of ours doing 9 figures. Naturally, they had a lot of questions. They asked about what their AOV, CPA, LTV was, what channels they were running on and more. I could only share so much, out of respect of the client. But here’s something that came up that was very clear to me that the brand operators are battling with: The biggest 9 figure players in their market (stealing their customers) are optimizing for 6 month, 12 month, even 24 month pay back periods . This 7 figure brand is optimizing for day 1 breakeven or profit. The amount their competitors can spend on a customer is 1.5-3x what they can spend. It’s nearly impossible to compete. This is the time to decide what’s the game being played and if it’s time to redesign the game (or play a completely different one). Very difficult internal conversations but required.

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Most business networking events are just a pushy pitch fest... getting doused with others' commission breath as they shove a business card into your hand or take your phone hostage as they add themselves to your contacts. Does that really lead to valuable business? Rarely. Arizona Entrepreneurs is reimagining networking. It's about creating meaningful, quality connections. Person to person. Built first on relationship rather than transaction. And it works! For those in the Phoenix Metro area, you are invited to join us in real life next Thursday to experience Business Connect LIVE, a new format for networking. https://lnkd.in/grvGvZwK Your next client, vendor, partner, or investor is just one connection away.

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