Mike Rosenberg

Calling all Pharma marketers: Come join yours truly and our partners at ZS on Oct 30th for a webinar talking about everything you need to know about linking data to better analyze and engage with audiences. Sign up below!

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Not so long ago data leaders were rare. Now CDOs and CDAOs are (almost) everywhere, and evolving quickly. That's why we partnered with Tableau to found the Data Leadership Collaborative as a platform for data leaders to share what they know, how they learned it, and where they're applying their knowledge. As a resource for future data leaders. And above all, as a voice for innovation, diversity, and collaboration. Here's to data leaders in 100% of companies, non-profits, and government agencies, DLC! #dataleader #dataforward

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Connecting with patients on a personal level is challenging in a complex industry. In our latest “Here’s the deal…” episode, LiveRamp’s Jason Brenner reveals how data collaboration can help you connect with patients, transforming customer care without compromising privacy.

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I am totally inspired by the future of customer experience. I just got off stage at #INBOUND24 from talking to Michelle Peluso, the Chief Customer & Experience Officer from CVS Health and she blew my mind. A few takeaways: 1) don’t ask for feedback if you’re not going to act on it! Proactively engaging detractors is key. 2) balance AI with humanity by using it to both help customers and help team members. 3) delighting customers matters! CVS reduces churn by 3x if they can make someone a promotor. And they do it by taking big, bold brand swings.

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🚨 Attention Radiology Marketers 🚨 Are you ready for RSNA? If you’re still in planning mode, you won’t want to miss out on our next HCP Marketers Webinar session. Watch a pre-recorded discussion with Kelley Howard and myself as we discuss Unlocking RSNA Conference Success The discussion will focus on specific digital and video tactics to amplify your actions before, during, and after RSNA: ✔️ NPI # Digital Advertising Before, During, and Post ✔️ Digital Out of Home (DOOH) ✔️ Video Strategies To Grow Adoption & Education ✔️ Increase booth traffic and post-conference follow-up 🗓️ Date/Time: October 10th - 10a PT/1p ET ⚡️Click to Attend: https://lnkd.in/gZrzh9HF #radiologymarketing #RSNA #RSNA24 #conferencemarketing

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You don’t need a crystal ball to understand your customers. 🔮✨ With cookies fading away, it's time to rethink your approach. From flexible data tools to privacy-first strategies, LiveRamp has you covered. Ready to see the future clearly? Read the 5 key insights for addressable marketing success.

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Think of your marketing strategy as a treasure hunt. LiveRamp's "Measurement Primer for Brands" is your trusty map! Dig into how to maximize ROAS, unravel data silos, and navigate privacy regulations. https://lnkd.in/gBPjigx6

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Need help understanding what data collaboration platforms are and how they fit into your advertising efforts? In this blog, Acxiom's David Skinner takes a look at this emerging technology and explores the current trends. Read now:

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Frederick Stanichev, LiveRamp’s VP of Sales at LiveInsights, reveals how LiveRamp is making data collaboration simpler and more effective for commerce media. Watch the interview to learn how you can elevate your commerce media efforts!

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A great article on the critical role of data in achieving an effective #omnichannel strategy. You can check it out here: https://lnkd.in/gv4ht7ur

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Understanding your audience is key to creating a meaningful brand experience. Join Jamie Avallone, Chief Data Officer at Inizio Evoke, on October 29th at 10 am EST to explore how Audience Intelligence is transforming engagement with key stakeholders. Discover how hyper-specific data is reshaping discussions and decision-making for HCPs. Register for the webinar here: https://lnkd.in/g-i7AWNm . Can’t make it? Register for access to the recording. #AudienceIntelligence #DataDrivenMarketing #InizioEvoke

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Yahoo's latest collaboration with Inspire Brands is reshaping TV advertising with the Yahoo DSP. By streamlining CTV buys primarily with one platform, harnessing the potential of PMPs, and implementing advanced identity strategies, Inspire Brands is elevating targeting and efficiency while setting the stage for the future of media buying. Want to delve deeper into this groundbreaking approach? Read more in AdExchanger: https://lnkd.in/ezuPdQw8

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Hiring for a Director of Engagement Marketing to build Hazel’s engagement and product marketing function from zero (well, 0.25!) to one. Know anyone who fits the bill? Send 'em my way! 🙏 #1: The problem this role is focused on solving:  Over 4 million K-12 students are eligible for Hazel Health’s services, at no cost to their families — and an estimated 600,000 of them have mental healthcare needs that are *not* getting treated today. We’re looking for a curious and critical thinker to lead Hazel’s efforts to connect these children to the care they need, and stem the tide of the growing youth mental health crisis. #2: Who we're looking for: A “general athlete” with a specialized background — bringing expertise in customer engagement and omni-channel lifecycle marketing to Hazel, ideally in a healthcare context (bonus points for a B2B2C model). • You're unquenchably curious. Complex industries, topics, and personas fascinate you, and you have a knack for explaining them to others in simple terms.  • You’re self-directed, with an innate propensity to create order and drive to decisions in unstructured environments.  • You feel excited (rather than overwhelmed) by ambiguity — and feel comfortable building entirely new playbooks, frameworks, and systems (not just running existing ones).  • You are a crisp, compelling storyteller — with a keen instinct for audience-specific value prop identification and positioning, as well as an eye for copywriting and design. • You love making sense of data, and separating the signal from the noise. While you may not be a math whiz (but, great if you are!), you're not intimidated by data or spreadsheets, and can appreciate a good pivot table. You’re able to partner with analytics teams by (a) asking the right questions, and (b) making sense of multiple (sometimes disparate) datasets — recognizing patterns and extracting salient insights to get to the “so what.” https://lnkd.in/epdtFcEZ

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TikTok has swiftly integrated into American consumer culture, reshaping trends in food and fashion. Its profound influence has prompted legislative scrutiny and demands for divestiture by its Chinese parent company, ByteDance, underscoring significant regulatory challenges for the platform today. Looking ahead, the TikTok algorithm’s ability to drive trends suggests it will continue to redefine digital marketing and consumer engagement strategies. #ConsumerTrends

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Hey Healthcare Friends, check this out for some helpful tips.

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Navigating the complexities of healthcare data privacy? Discover how to choose an analytics solution that’s HIPAA-ready and safeguards patient info while optimizing your marketing strategies. https://bit.ly/3BGqAd3

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Data from Adobe highlights a surge in interest for in-store shopping this holiday season, sparking opportunities for retailers to expand #retailmedia and #digitalinstore initiatives. Survey findings reveal that 61% of shoppers prioritize the in-store experience, showing a 21% increase from last year, with 35% opting for in-store shopping to avoid online order delays. My advice? **The line between online and offline purchases continues to blur, emphasizing the importance of a seamless shopper experience across price, product, and payments. **Remember to measure and validate your brand's relevance to the overall shopping experience and focus on creative strategies to engage customers effectively. For more data and my commentary, check out the full article by Laurie Sullivan at MediaPost. It's a timely resource for those knee-deep in #holiday2024 planning mode. Find the article here: https://okt.to/X2YpsT

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Healthcare providers pursue #ServiceLine expansion for several reasons: to meet growing patient demand, enhance care coordination, and capture new revenue opportunities in evolving healthcare markets. Our recent How-To Guide covers 5 key steps for successful service line #expansion. By following these steps, providers can make more informed decisions about growth and position themselves for long-term success in today's dynamic #healthcare market. Read it here: https://lnkd.in/er7iWWAg 

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