Michele Chala

NOSTALGIC RETAIL SERIES: 15 - LINENS 'N THINGS "In November 1958, Eugene Wallace Kalkin established a leased-linen department in the New Jersey discount retailer Great Eastern Mills. In August 1970, Great Eastern Mills opened the first Linens 'n Things store in East Brunswick, New Jersey. After a succession of corporate ownership changes and the bankruptcy of Daylin, Inc. in 1975, Kalkin bought seven locations out of bankruptcy and founded an independent parent company, which became Linens 'n Things, Inc.." *[Home Textiles Today]* In 1983, Melville Corporation acquired the 55 unit chain. By 2006, the chain boasted 571 stores in the U.S. and Canada. The company's business strategy was "to offer a broad selection of high quality, brand name home furnishings merchandise at exceptional everyday values, provide superior guest service, and maintain low operating costs."*[The Wayback Machine]* But with a ton of debt from private equity buyouts (I know we have never heard this story before), all Linens 'n Things stores were closed in late 2008. As with many of the retailers in this series, the brand went online only with a relaunch in early 2009 and then shut down their online-only presence in 2018. The rights to the brand were acquired by Retail Ecommerce Ventures in 2020 and the website was relaunched. As of today, it is active with brands of yesteryear showing on the top banner that live on in an online only fashion. Missed any posts in the series? Click here for the website with the full list: https://bit.ly/3YxvVfR #nostalgicretail hashtag#retail hashtag#shopping hashtag#brands hashtag#retailrealestate Photo: By Ildar Sagdejev (Specious) - Own work, CC BY-SA 4.0, https://bit.ly/40tAiK6

35

4 Comments

“Our new store concept cements Foot Locker’s position as the leader in sneaker culture by offering an engaging, cutting-edge shopping experience for the sneaker passionate,” Foot Locker’s president and CEO Mary Dillon stated in a press release.  I spoke with Inside Retail US and Nicole Kirichanskaya and what this all means for the 👟 retailer. Some of my insights: Foot Locker is headed in the right direction with their ’store of the future’ strategy. In fact, it is long overdue. This strategy will put a spotlight on product obsessed sales associates, hyper-localized assortments as well as curated experiences. Rethinking the physical store will get Footlocker to take customer insights and inform product and store decisions based on location and community. This will make every store different and get customers excited about visiting the retailer. The sneaker industry has lost a lot of its luster. Brands like Nike and Under Armour are overstocked with SKUs, and adidas would have had a rough year if it wasn’t for the Samba. Additionally, there are more brands competing for market share. On and HOKA have taken the running community by storm. Brooks Running is focused on innovation and wholesale while PUMA Group and Reebok are relying on celebrities as creative directors to capture a new customer base. The hype around exclusivity and limited editions is not as exciting for consumers, and it will take a lot more than just the product to persuade shoppers to buy. Retailers like Footlocker have the upper hand if they reimagine the physical store as a destination for innovative and exciting experiences vs. focussing on pushing a handful of brands. It’s all about the customer and getting them to spend time in your store. Find the entire article here --> https://lnkd.in/ebzaEUam Shoutout to Neil Saunders and Marie Driscoll, CFA 🙌🏽 #retail #retailnews #footlocker #footwearnews #stores #cx #merchandising

19

5 Comments

NOSTALGIC RETAIL SERIES: #8 - BARNEYS NEW YORK Founded in 1923 by Barney Pressman, the luxury department store and its iconic brand began to lose its luster as department stores experienced declines in the last several years and were further impacted by the pandemic. The company dropped the apostrophe in Barney's in 1981 and became Barneys. Barneys introduced many significant luxury brands to the United States, including Armani, Christian Louboutin, and Zegna. [Wikipedia] Barneys New York filed for Chapter 11 bankruptcy in August 2019 and closed 15 of its 22 stores, including flagship stores in Las Vegas, Chicago, and Seattle. On 25 October 2019, Authentic Brands Group announced it had won the bidding process ($271.4 million bid). Authentic Brands Group said it would close all seven remaining Barneys stores and license the retailer's intellectual property to Saks Fifth Avenue. The New York Times reported that Authentic Brands Group's strategy is "essentially betting that the future of retail lies with the abstract values of brand names rather than in-person shopping experiences." [Wikipedia] In early 2021, Saks Fifth Avenue opened a Barneys at Saks store within a store in Connecticut. The brand also still lives on in Japan. Today, if you go to the Barney's website, you are redirected to the Saks Fifth Avenue website which has recently secured new investment into the ecommerce portion of the business. Missed any in the series? Click here: https://lnkd.in/eDHZaDDw #nostalgicretail #retail #shopping #brands #retailrealestate

9

2 Comments

NOSTALGIC RETAIL SERIES: #7 - ZAYRE Brothers Max and Morris Feldberg founded a company in Boston in 1919 to supply undergarments to department stores. When sales began to decline, they ventured out to create a new discount department store. The first Zayre location opened in Hyannis in 1956. Zayre which was a transformation from the Jewish saying “Zehr fgut” which means very good, grew into one of the largest retail chains in the country with almost 1,200 locations nationwide. In the '70s, Zayre tried to buy Marshalls but failed. Their answer was to create a Marshalls clone, TJ Maxx, in 1977. Yes....TJ Maxx❗ In the mid 1980’s profits began to decline which eventually led to Zayre filing for Chapter 11 bankruptcy in 1988. The department store chain was then sold to Ames and by 1990 Zayre ceased to exist. Ames, kept the exterior similar to the style of the shuttered Zayre locations. Ames filed for bankruptcy protection in 2001 and their remaining stores were closed shortly after. Zayre’s one-time subsidiary TJX (TJMaxx, Marshalls, and HomeGoods) is thriving. Missed any in the series? Click here: https://bit.ly/3U8etfa #nostalgicretail #retail #shopping #brands #retailrealestate

38

14 Comments

Here are some interesting stories from the world of retail for Tuesday, June 18: ✂️ The parent company of Bed Bath & Beyond, Overstock and Zulily announced it has eliminated its co-chief executive roles, eliminated its dual chief merchant roles, and expanded the role of its executive chairman. 🧘🏽‍♀️ Athleta bought its first TV ad ahead of the Paris Olympics, featuring Simone Biles. Biles and fellow Olympian Katie Ledecky, both members of Athleta’s Power of She collective, will appear in digital and out-of-home creative. 🔌 Analysts say to buy Best Buy stock for an AI device upgrade boost and a whole lot more. Higher levels of product innovation, including those with features using AI, should drive demand for new electronic products. 🤖 McDonald's has informed franchisees that it is ending an artificial intelligence drive-thru order taking program. More than 100 McDonald’s locations were testing the technology, dating back to 2021. 🎮 Shares of GameStop tumbled on Monday after CEO Ryan Cohen told investors that the videogame retailer plans to operate a smaller network of stores and gave no details on what it plans to do with its cash pile. 🛠️ Canadian home improvements retailer RONA has announced the appointment of a new chief executive, with J.P. Towner taking over from Andrew Iacobucci. 🍎 Apple ending its buy now, pay later service, just over a year after launching it. The service allowed customers to split purchases between $50 and $1,000 into four payments spread over six weeks with no interest and no fees. 💊 Care/of, known for its vitamin and supplement subscriptions, is shutting down due to a lack of funding. As a result, the company is no longer accepting new orders and is canceling all subscriptions. 📺 A growing number of major retailers are creating and operating their own advertising platforms, known as retail media. Amazon leads the way, earning $46.9bn from advertising in 2023. 👎🏼 Customer experience is getting worse again. The average customer experience rating of US companies hits a new low amid inflation and fallible customer-service chatbots. 🚚 Instant delivery apps like Blinkit and Swiggy's Instamart are disrupting India's retail market, offering low prices and speedy deliveries. Experts say the country's 11m small shopkeepers will be particularly affected by the trend. 💰 Australian women's wear retailer City Chic is looking to raise around A$25m ($16.5m) to boost its balance sheet, and will also sell off Avenue, its American brand. #retail #retailnews #economy #DailyRetailNews

44

4 Comments

Aloha Friday! 🤙🏼 Here are some interesting stories from the world of retail for Friday, November 8: 👟 Under Armour's revenue continues to tumble. In the second quarter, sales were down 11% year over year to $1.4 billion, with North America revenue falling 13%. Both wholesale and DTC sales declined meaningfully in the quarter. 👜 Capri Holdings Limited is still looking to find its footing. The company’s second-quarter net income fell 73% from a year earlier. Meanwhile, revenues plunged by 16%. Versace revenues fell 28.2%. 🎄 Ahead of the holidays, Amazon has debuted a virtual holiday shop, a 3D immersive shopping environment where customers can watch content and browse new products. 👕 Ralph Lauren raised its annual sales forecast on Thursday, on strong holiday demand for its expensive cashmere sweaters and shirts. The apparel retailer is forecasting annual revenue to increase 3%-4% 👞 Steve Madden executives said Thursday that the shoe maker was working quickly to shift product sourcing out of China to other countries after Donald Trump’s presidential election victory. 🪿 Canada Goose has posted second-quarter net income of C$5.4m ($3.88m), or six cents per diluted share, up from C$3.9m a year earlier. Revenues in the three months to September 29th hit $267.8m. ⏸️ Tapestry has halted Capri integration plans as the Coach parent appeals a US judge's decision to block its $8.5 billion deal for the Michael Kors owner. The date at which Tapestry can walk away without penalty is February 10.  👓 Warby Parker is inching closer to full profitability. The eyewear maker reported a 13% year-over-year increase in revenue to $192 million in the third quarter of the year. Losses are also being reduced. 🥦 Sprouts Farmers Market plans to enter its 24th state later this month with the opening of a store in Cheyenne, Wyoming. Sprouts’ first Wyoming storefront is part of growth plans which will see it open 33 stores this year. 💍 Swiss luxury group Richemont has reported a drop in first-half profit, due in part to falling demand in China. The Cartier owner reported a 12% drop in operating profit to €2.2bn ($2.37bn). 📦 Amazon workers in Alabama will decide for the third time in three years whether to unionize after a federal judge ruled that the retail giant improperly influenced the most recent vote in which employees rejected a union. 📉 The Federal Reserve Board lowered interest rates Thursday by a quarter of a percentage point as inflation continues to cool. The decision signals officials are paying more attention to warnings of a softening job market. 🚘 Shares of CarGurus rallied after hours on Thursday, after the online car-buying platform offered a fourth-quarter forecast that was above expectations, as it tries to make deeper inroads with car buyers and dealers. #retail #retailnews #economy #DailyRetailNews

38

3 Comments

A true reinvention for the brand…and a roadmap for success for the rest of retail…. https://lnkd.in/d5pehBEu

7

Here are some interesting stories from the world of retail for Thursday, June 6: 🧘🏽‍♀️ lululemon beat Wall Street’s earnings and revenue estimates, but issued weak second-quarter guidance as it contends with a slowdown in the Americas, its largest market. 👕 Hanesbrands Inc. will sell Champion to Authentic Brands Group in a deal worth up to $1.5 billion with performance incentives. Authentic owns brands such as Reebok, Forever 21 and Quiksilver. 5️⃣ Five Below cut its outlook for the year, warning that its core low-income shoppers were facing an outsized impact from years of inflationary pressures. It posted an unexpected decline in same-store sales for the first quarter. 👙 Victoria’s Secret & Co. said it was encouraged by demand for its bras, sleepwear and other clothing in May, but the company said it was exercising restraint amid continued caution more broadly among the US consumer. 🏪 Foxtrot intends to reopen several locations in Chicago in the Gold Coast and Old Town neighborhoods. The news comes after Foxtrot and Dom's Kitchen & Market closed on April 23. 🌳 Dollar Tree Stores Tree said that it had started a formal review of strategic alternatives for Family Dollar, which it said could include among others, a potential sale, spin off or other disposition of the business. 💵 Walmart is now offering bonuses to its hourly employees in the US., the company announced Wednesday. The longer an associate has been with the company, the higher the associate's bonus potential, to a maximum of $1,000. 📚 In a blow to publishers and authors, Costco Wholesale plans to stop selling books regularly at stores around the United States, four publishing executives who had been informed of the warehouse retailer’s plans said Wednesday. 🚚 Albertsons and Uber have launched a new food rescue initiative that aims to address food insecurity and food waste in several major US cities. The program donates surplus food from the grocer’s stores to local nonprofits. 📸The TJX Companies, Inc., parent of TJ Maxx, Marshalls and HomeGoods, said it’s equipping some store employees with body cameras to thwart shoplifting and keep customers and employees safe. 🍔 McDonald's lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast-food rival Supermac's in a long-running legal battle. ✂️ The Bank of Canada's decision on Wednesday to cut interest rates from 5% to 4.75% is expected to provide financial relief to Canadians and encourage consumer spending. 🧳 Shinola and Filson parent Bedrock Manufacturing Company has appointed Steve Katzman to the role of CEO and Kevin Wertz as chief marketing officer. 🇦🇺 ALDI Stores Australia is moving into the insurance sector, with the launch of a series of homes and contents, car, and landlord products. #retail #retailnews #economy #DailyRetailNews

67

4 Comments

Strategies and tactics about how to gather richest shoppers. A lot of conventional and close-to-conventional activities from top retailers like Neiman Marcus Group and Saks Fifth Avenue. Is it a true luxury experience? Or -at the end- is something like a mass-market (in smaller numbers)? #luxury #jewelry #jewellery https://lnkd.in/eNcCVgpG

7

Hello Retail Friends, I am pleased to announce the release of our latest Pricing and Promotions research report, developed with Incisiv. This report, surveying 179 retail executives across the US and EMEA, will be presented at Groceryshop in Las Vegas this week - be sure to come see us at booth #A610 to learn more.    Key findings include:   🔹 93% of shoppers demand more value: With 84% citing price as critical, 87% of retailers have adopted aggressive discounting strategies to sustain sales and loyalty.   🔹 $1 trillion in sales driven by promotions in 2023: Amid economic uncertainty, promotions are essential. 87% of retailers plan to maintain or increase promotional efforts in 2024.   🔹 Low adoption of advanced analytics: Only 12% of retailers use real-time data, advanced algorithms, and AI, impacting their agility.   🔹 Critical challenges in data quality and integration: Effective promotional strategies require accurate, unified data, yet cultural resistance also hinders progress.   🔹 Reliance on outdated systems: 37% of retailers still use spreadsheets, lacking the agility needed for dynamic market conditions.   The report highlights the need for integrated pricing and promotional capabilities. By leveraging advanced technology, retailers could achieve an additional $450 billion in incremental sales.   I encourage industry leaders to explore this report for strategic insights to drive growth and innovation.   #RetailLeadership #PricingStrategy #Promotions #MarketResearch #RetailInnovation #Groceryshop #GroceryForum #RELEXSolutions   https://lnkd.in/eSjYKxqC

13

1 Comment

🚀 Big news in luxury retail and an interesting article from Vogue Business Saks Fifth Avenue and Neiman Marcus Group Marcus are nearing a $3 billion merger, with support from Amazon and Salesforce. This merger could reshape the industry, leveraging Amazon's e-commerce and logistics prowess and Salesforce's top-tier CRM solutions. 🔗 Maghan McDowell

4

The BAUDOIN & LANGE POST: EDITION 1   A New (Traditional) Way to Connect in a Digital-First World.   As we prepare to open our newest store on Madison Ave in NYC, we’ve been reflecting on how we, as a luxury brand, engage with our community and prospective clients. In a world oversaturated with digital ads—platforms competing for attention, algorithms dictating reach, and costs skyrocketing past £1 per click—it’s easy to feel disconnected as both consumers and brands navigating the unknown.   So, we’ve decided to take a different approach. Instead of relying on online ads, we’re delivering a physical, printed newspaper to over 10,000 of our closest neighbours in NYC.   The benefits of a physical touchpoint vs. a quick digital view mean much more to us:   - Longevity: A physical newspaper sticks around longer than a fleeting digital ad. It invites slower, more thoughtful engagement in a world that is crowded and loud. It allows us to tell, both visually and in writing, what makes us special—rather than being judged by a single image or video in a split second while someone is on the move. - Personal Connection: Delivered directly to our community, it feels more human—like receiving a message meant just for you. - Targeting: We know exactly who is receiving our newspaper, whereas online, this information is hidden within the black box of large platforms like Google and Meta. - Tracking: Our team has incorporated clever call-to-actions within the newspaper, enabling us to track results with full accuracy over the long term. - Storytelling: With no interruptions or algorithms, we can share our journey in a way that resonates more deeply, telling the Baudoin & Lange story the way it was meant to be told. - Cost-Effective: At half the cost of the typical CPC online, we’re able to reach people in a more direct and personal manner without the high price tag of online clicks.   This decision reflects what Baudoin & Lange stands for—craftsmanship, authenticity, and meaningful connections. Just like our shoes, we believe in taking the time to do things right.   T-7 to the opening of our new store in NYC. We’re buzzing!   Digital version (ironic, I know!) below for a slow read over a coffee.   #BaudoinAndLange #MadisonAve #NewYork #Craftsmanship

66

5 Comments

Thrilled to have taken the main stage at Grow NY last week alongside Adrial Jaan Bhatia, President of Primitive Apparel, to wrap up the event. Thanks Ryan Criswell for hosting the panel. At Hodinkee, we hold two core principles dear: Community and Credibility. Here’s a bit on why they matter to us. Credibility at Hodinkee is about trust and reliability. We achieve this through: --> Accuracy: Precision in our reporting. --> Authority: Recognized expertise, often cited by reputable sources. --> Consistency: Continual delivery of high-quality content. --> Engagement: Building respectful and responsive relationships with our audience. --> Objectivity: Presenting multiple perspectives fairly. --> Transparency: Clearly identify sources and disclose any conflicts of interest. Beyond credibility, the power of community distinguishes us significantly from just having an audience. Hodinkee grew into an eight-figure business with virtually zero traditional marketing spend, propelled by a robust community. This illustrates not just audience reach, but deep engagement—where members actively contribute, share, and champion our brand. The distinction? An audience watches, but a community participates. And that participation has been a cornerstone of our success.

48

4 Comments

"We thought, ‘We can do more with a lot less,’ and that didn’t work out for us.” On the back of #TerribleHorribleNoGoodVeryBad quarterly results, it's quite refreshing to hear Kohl's (outgoing) CEO speak so openly about the current state of the business and the decisions they / he made that did not work out. The full transcript (link in the comments) is worth a read. CEO Tom Kingsbury started with ... "Over the last several quarters, we have implemented a significant amount of change across our assortment, value strategies, and in-store experience. We believe these actions will make us more competitive over the long term. However, we undervalued the short-term impact this change could have on our sales performance." And then went into details on the three areas that drove performance: "a decline in traffic, especially early in the quarter, during the back-to-school season; a reduction in receipts in our private apparel brands, which impacted our ability to drive sales in our key value items; and categories where we have lost traction that represented opportunities for us going forward such as fine jewelry, petites and intimate apparel, and legacy home products." He didn't blame the macro environment or the weather, despite both playing a factor. Frankly, the only thing not addressed -- in the narrative nor in the Q&A -- was how to overcome the challenge of operating in the department store sector as a whole (for those not following closely, department stores have been in a 30-year decline). And yes, I imagine that knowing you're no longer in charge is part of why he was able to "own" the issues, effectively "cleaning the plate" for incoming CEO Ashley Buchanan. But still a welcome change from the "corporate speak" of most quarterly calls. https://lnkd.in/ez8PJ2t7

14

4 Comments

Aloha Friday 🤙🏼 Here are some interesting stories from the world of retail for Friday, May 31: 👖 Gap shares rallied more than 20% in the extended session Thursday after the retailer reported first-quarter earnings and sales well above investors’ expectations, raised its guidance for the year and pared down its inventory. 🏬 Kohl's shares plunged as much as 25% on Thursday after the retailer reported a surprise first-quarter loss and lowered its forecast for the year. The department store chain saw a 5.3% drop in net sales. 🥫 Costco Wholesale reported fiscal third-quarter profit, revenue and same-store sales that all beat Wall Street forecasts, but shares of the membership-based warehouse retailer pulled back from a record high. 💄 Ulta Beauty earnings that showed the effects of a slowdown its CEO had previously warned about. Comparable sales increased 1.6% year over year, a stark slowdown from the same period a year earlier. 👗 Nordstrom shares fell 5.6% in extended trading Thursday after the company reported a wider-than-expected first-quarter loss of $39 million, although revenue topped analysts’ estimates. 📺 Best Buy has reported the 10th straight quarter of same-store sales declines, a reported 6.1% drop for February, March and April. Its total revenue of $8.85 billion was a little lower than Wall Street anticipated. 👟 Foot Locker’s turnaround is starting to bear some fruit.  The sneaker giant saw comparable sales decline 1.8% during its fiscal first quarter, far better than the 3.1% drop-off that analysts expected. 💵 Dollar General reported better-than-expected profit, sales and same-store sales for its first-quarter as more customers shopped its stores for groceries and other essentials. 🥡 Amazon customers in the US can now order takeaway deliveries from Grubhub without leaving the tech giant’s app. The deal is part of a deepening relationship between the tech giant and Grubhub. 🚫 Illinois set to end grocery tax. Legislators have approved a state budget for 2025 that eliminates the 1% tax, paving the way for Governor JB Pritzker to sign it into law. 👓 Innovative Eyewear has released an Eddie Bauer Smart Eyewear collection. The collection includes four styles and features voice access to ChatGPT. The glasses have built-in Bluetooth microphones and speakers for music and calls. 🥖 Subway, the restaurant chain with the most locations in the US, has sold $3.35 billion of asset-backed bonds to help fund its buyout by Roark Capital Group, in what is the largest securitization of its kind on record. 📦 The Federal Aviation Administration (FAA)is giving Prime Air additional permissions that allow it to operate drones for more deliveries in a wider area. 🇫🇷 Pharmacists in France have gone on strike for the first time in a decade, closing around 90% of pharmacies across the country. #retail #retailnews #economy #DailyRetailNews

53

1 Comment

👟🌟 Exciting insights! Dive into the latest findings from the 2024 Spring U.S. Footwear Consumer Survey by AlixPartners & Footwear Distributors and Retailers of America (FDRA), showing a strong shift towards athletic shoes this season. As consumers prioritize branded stores and seek out promotional deals, the landscape of footwear spending is evolving dramatically. Discover how these trends are reshaping the industry and what it means for your brand. Full details in this insightful article by my colleagues Ryan Poole and Bryan Eshelman! #FootwearTrends #ConsumerBehavior #RetailInsights #AlixPartners #WhenItReallyMatters https://lnkd.in/evaHipdA

21

1 Comment

Now official: HBC, parent company of Saks Fifth Avenue, has entered into a definitive agreement to acquire Neiman Marcus Group, parent company of Neiman Marcus and Bergdorf Goodman, for a total enterprise value of $2.65 billion. Key points: 🔑 Upon transaction close, HBC will establish Saks Global, a combination of world-class luxury retail and real estate assets, including Saks Fifth Avenue, Saks OFF 5TH, Neiman Marcus and Bergdorf Goodman, each of which will continue operations under their respective brands. 🔑 Amazon will be an investor in and work with Saks Global to innovate on behalf of customers and brands partners following the close of the transaction. 🔑 Global software investor, Insight Partners, an investor in Saks.com, will be a shareholder in the new company. Salesforce will also become an investor at closing. 🔑 Upon closing of the transaction, HBC’s Canadian business will be recapitalized as a standalone entity, separate from Saks Global. 🔑 Current Saks.com CEO Marc Metrick will become CEO of Saks Global, leading Saks Global’s retail and consumer businesses. 🔑 Ian Putnam, currently President and CEO of HBC Properties and Investments, will become CEO of Saks Global Properties and Investments. https://lnkd.in/e2a4HJZX #retail #retailnews #luxury #departmentstores #fashion

73

4 Comments

One of the best fashion collaborations you’ll see these days. Direct-to-consumer (DTC) plus-size women’s fashion brand ELOQUII has just dropped a capsule collection in collaboration with Tapestry-owned kate spade new york. And it’s a refreshing case of fashion collaboration that complements and completes both brands, while fostering creativity and innovation. For what is the purpose of a fashion collaboration? 1️⃣  Open up new, complementary markets and tap into new target audiences (think high-fashion brands -w- high-street brands) 2️⃣ Increase brand value with existing customers, thus boosting engagement (think sportswear brands -w- celebrity) 3️⃣ Cut through the cluttered PR space, creating hype (think small brand -w- large brand) 4️⃣  Promote a cause (think charity -w- large supporting brand) 5️⃣  Tap into the latest trends (think brand -w- pop culture) 6️⃣  _____________________(Fill in the blank: this one is for the many inexplicable collaborations out there) Kate Spade was missing the plus size market and this Eloquii Collaboration fixes that, while Kate Spade’s effervescent designs offers Eloquii’s customers the inimitable style they were craving for just ahead of the holiday season. So simple, so smart, so effortless. Bravo FULLBEAUTY Brands + Kate Spade. Read more about this in the Forbes article linked below in the comments👇 #fashion #retail #dtc #sales #plussizefashion #inclusivity #readytowear #collaborations #linkedinpostsbymariopace

9

1 Comment