Neil Saunders’ Post

As the holiday season ends, retailers can enhance their customer relationships. By gaining deeper insights into shoppers' identities and preferences, retailers can enhance their ability to provide tailored recommendations and communications as the new year unfolds. Read More: https://bit.ly/3ZusbME . . . . #conference #Rybalsky #RybalskyConsultingGroup #ecommerce #marketing #business #digitalmarketing #ecommercebusiness #online #socialmediamarketing #amazon #onlineshop #shopping #onlinestore #startup #ecommercewebsite

When Home Becomes the Hotspot for Retail Therapy: The Unseen Side of E-Commerce! 📦🛒 Ever declared a budget-friendly day with "Today, I'm just staying in to save money"? And then, almost like magic, your doorbell rings more than your phone, heralding the arrival of packages you ordered from the comfort of your bed. Yes, that’s E-commerce silently reshaping our spending habits! This digital era has transformed our homes into mini-shopping hubs where resistance to online deals is often futile. The convenience of click-to-order has led us from "saving money" to "how did I buy all of this?" faster than ever before. It’s hilarious how our self-control evaporates when faced with the endless aisles of online marketplaces. E-commerce isn't just about accessibility; it’s about experiencing a global marketplace from your living room. Whether you're buying essentials or splurging on whims, the digital marketplace is a testament to how our shopping habits have evolved – turning our money-saving days into exciting unboxing events! So, next time you plan a quiet day in to save some cash, remember that the online shopping universe might have other plans for your wallet! Let's chat about how E-commerce is redefining retail at your doorstep. Have you ever found yourself shopping more while planning to spend less? #Ecommerce #OnlineShopping #RetailTherapy #DigitalMarketplace #ShoppingHabits #BusinessTrends

🔄📈 Recommerce is on the rise! 🌟 With growing sales numbers and increasing popularity among consumers, it's clear that ♻️sustainable shopping is here to stay. Read our article and join the movement towards a more eco-friendly future and discover the treasures of recommerce today! 🌱💚 #Recommerce #SustainableShopping #EcoFriendlyFashion

Instead of abandoning in-store shopping, major retailers are updating their stores to meet consumers’ evolving needs. Did you know? Adults ages 18 to 29 are more likely to prefer a physical store than those ages 30 to 49 and of all ages, 57% still prefer buying from a physical store versus online. Here's the kicker... Despite the surge in e-commerce over the past decade, online purchases only make up a mere 15% of total retail sales in the U.S. 📈 Research shows that the majority of Americans, spanning all age groups, still cherish the authenticity and personal touch of physical retail therapy. Where is the magic? Challenge: Create unique shopping experiences for each location; curated, localized messages for each retail location. It's all about embracing the challenge, crafting unique shopping adventures tailored to each location, where every store tells its own story. Multi-location campaign management using spreadsheets is the ultimate bad romance. 😉 #Colateral (Saas)- Profile (#locations ), Plan and Do (#campaignmanagement ) and Report (#retailcompliance)

In the age of the ‘Hermit Consumer’ where increased home time has shifted shopping habits towards online purchases, it is crucial that retailers elevate the everyday shopping experience to keep consumers coming back in person, says Dion Chang, founder of Flux Trends: https://bit.ly/47264zn #consumers #industryinsights #retail #shoppingcentres #propertyowners #landlords #onlineshopping #ecommerce #commercialrealestate #assetmanagement #realestateinvestment #propertydevelopment #consumertrends #retailrealestate #experientialmarketing #retailers

In the age of the ‘Hermit Consumer’ where increased home time has shifted shopping habits towards online purchases, it is crucial that retailers elevate the everyday shopping experience to keep consumers coming back in person, says Dion Chang, founder of Flux Trends: https://bit.ly/47264zn #consumers #industryinsights #retail #shoppingcentres #propertyowners #landlords #onlineshopping #ecommerce #commercialrealestate #assetmanagement #realestateinvestment #propertydevelopment #consumertrends #retailrealestate #experientialmarketing #retailers

Did you know that 53% of consumers view #secondhand shopping as a fun, engaging hobby? More so, 58% say they prefer it to buying new. For #thrift organizations, this is an incredible opportunity to tap into a growing, enthusiastic audience. By optimizing your e-commerce processes, you can create a seamless experience for these treasure hunters. In turn, attracting more customer loyalty and increasing your online sales. At the organizations I’m working with, they are seeing tremendous growth by catering to the thrill of the hunt for secondhand shoppers. Let’s discuss how enhancing your e-comm operation can turn more of these engaged shoppers into repeat customers! https://lnkd.in/gV3JFbr7 #resaleshopping #shopsecondhand #thrift #hobby #sustainable

Worried about low in-store conversion rates? Check out our latest blog post for some helpful tips on how you can increase store sales. #retailconversiontips #retailheadset #retailtech #phygital https://lnkd.in/eKXpzB4n

It may sound harsh, but Big Lots is simply rearranging deck chairs on the Titanic. Over the past year, many have covered Big Lots' struggles and attempts for a turnaround. Unfortunately, this most recent effort just ain't it. Loyalty Programs might be the "hottest" trend in retail today. With the advancement of technology and better CRM systems, retailers can better connect with consumers and personalize their experience. With this comes better promotions and rewards. This might seem especially important in a time of economic uncertainty. The challenge, however, is that consumers need to see value before they behave in loyal ways (e.g., repeat purchases, positive word-of-mouth). Simply put, Big Lots isn't doing enough to provide a compelling value proposition to their consumers to stimulate their loyalty. From a retailing and consumer behavior perspective this boils down to two simple flaws: 1) 𝗕𝗶𝗴 𝗟𝗼𝘁𝘀 𝗶𝘀 𝘁𝗼𝗼 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 "𝗽𝗿𝗶𝗰𝗲" = "𝘃𝗮𝗹𝘂𝗲". Big Lots simply isn't always a good value for the money. Many similar products can be found at other retailers like Target and Walmart. Importantly, these competitors offer value 𝘣𝘦𝘺𝘰𝘯𝘥 𝘱𝘳𝘪𝘤𝘦. Thinking about consumer motives is critical here. If Big Lots consumers' are simply motivated by "low price" then what stops them from going elsewhere, chasing price promotions? Understanding your consumers' motivations is critical; loyalty programs are major contributors to that understanding but for Big Lots, this might be too little too late. 2) 𝗕𝗶𝗴 𝗟𝗼𝘁𝘀 𝗮𝘀𝘀𝗼𝗿𝘁𝗺𝗲𝗻𝘁 𝗵𝗮𝘀 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗰𝗵𝗼𝗶𝗰𝗲, 𝗻𝗼𝘁 𝗲𝗻𝗼𝘂𝗴𝗵 𝘁𝗿𝗲𝗮𝘀𝘂𝗿𝗲. For Big Lots, having a jumbled assortment used to be alluring to consumers. Certainly, it isn't the assortment strategy that is the problem; retailers like Five Below and TJ Maxx are crushing it! But the key for these retailers (and Big Lots' competitors) is offering products with more 𝙩𝙧𝙚𝙖𝙨𝙪𝙧𝙚 in the choice. For example, Target private labels are 𝘦𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘦 to Target which gives them an air of uniqueness. Target's private label brands have built consumer trust; when all other attributes are equal (i.e., price), consumers are more apt to go with brands they can trust or that offer unique selling proposition. Not to mention, Target's omnichannel capabilities are far superior to Big Lots. It seems like Big Lots is trying to turn things around and that is a good thing. 𝗕𝘂𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴, 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗯𝗲 𝗺𝗼𝗿𝗲 𝗱𝗶𝘀𝗰𝗲𝗿𝗻𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗱𝗿𝗶𝘃𝗲𝘀 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿 𝘁𝗼 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗶𝗻 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝗽𝗹𝗮𝗰𝗲. If Big Lots isn't the most affordable and it doesn't have the best assortment, then what is the value prop? Until they solve that issue, there isn't a lot for consumers to be loyal to in the first place.

Despite what you might think, in-store and online shopping are equally popular… In fact, according to Forbes, even Gen Z interacts with brands in-store as much as they do online. This might be excellent news, but it does place pressure on brands to provide the same seamless path to purchase in-store as they do online while also offering benefits to entice shoppers to visit stores. The goal now is to lay out stores in such a way that customers are easily able to navigate from product discovery to purchase while also creating enjoyable shopping experiences. Brick-and-mortar stores can no longer be either/or; they must be AND. Take, for example, Showfields in the US. They were so focused on providing a great experience for consumers that they were unable to tie it to transactions. This resulted in customers visiting the store out of curiosity but then leaving without making a purchase, which is part of the reason why they filed for bankruptcy. It’s all about striking the right balance, and this is where our expertise lies at Kesslers London.