Michael Phelan

🔴 Are you attending DeviceTalks Boston!? I would love the opportunity to connect with you! At The Aebli Group, we understand the unique challenges and opportunities facing the medical device sector. Our team specializes in crafting tailored marketing strategies that drive growth, enhance brand visibility, and maximize ROI. Whether you're a startup looking to make a splash in the market or an established player aiming to reach new heights, we're here to help! From digital marketing and branding to lead generation and content creation, we offer a comprehensive suite of services designed to propel your business forward. 🗓 If you're attending Device Talks Boston and would like to learn more about how The TAG Team can help you achieve your marketing goals, we'd love to meet with you! Let's schedule a time to connect and discuss your specific needs and objectives. #devicetalks #devicetalksboston #devicetalks2024 #medtech #medical #technoloby #innovation #marketing #marketingagency #ceo #cmo #coo #surgery #roboticsurgery #digitalhealth #wearables #medtechnews  #DTBoston2024 #startup #productdevelopment #lifesciences #engineering #clinical #medicaldevice #healthcare #womenshealth #neurotech #digital #medicalinnovation #ai

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Direct mail’s ROI power is undeniable—84% of marketers agree! If you’re in healthcare marketing, now is the time to take advantage. Our latest blog post shares 3 strong reasons why direct mail should be part of your strategy. #DirectMail #HealthcareMarketing #ROI #MarketingTrends

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AI-enhanced social media campaigns have shown a 40% increase in engagement rates. In the MedTech industry, where trust and visibility are crucial, that's a significant boost to your marketing. 📈 Don't let an antiquated marketing approach hurt your growth. Download my team’s white paper today: https://buff.ly/3XiioXM

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Increase your POC knowledge today! This course is free for a limited time with the following code - LEARNPOC24 ! Beware- this knowledge will have you opening up your budgets to spend more in 24’ #pocma #knowledgeispower #healtheducation #healthcaremarketing

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Unlock Your Business Potential with a Fractional CMO: Big Results Start with a Bold Marketing Strategy https://wix.to/lEL2ZZH

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Direct mail remains a key marketing tool despite digital noise. Taylor leads in direct mail services, printing and mailing over two billion pieces annually. Whether for a standalone campaign or an integrated omnichannel strategy, we have what you need for success. Let's discuss partnering on your campaign efforts today! #Marketing #DirectMail #OmnichannelMarketingStrategies

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75% of all Healthcare IT startups fail. So, how do you successfully commercialize your product in such a sophisticated and risk-averse market? My latest article, published this week in HIStalk, explains these steps in detail and stresses the importance of leveraging clinical insights to connect with target audiences. #healthcareit #digitalhealth #HealthcareInnovation #ClinicalTechnology #HealthcareLeadership

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Consumers are 3X MORE LIKELY to keep a piece of LENTICULAR direct mail over standard print. This innovative approach grabs attention, enhances engagement, and makes your brand unforgettable. Let's boost your ROI for direct mail campaigns! #advertising #directmailmarketing #lenticular

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Why Implementation Matters for Fractional CMOs https://lnkd.in/evfzMSVM . #fractionalcmo #digitalmarketingagency #bostondigitalmarketing #brickmarketing #nickstamoulis

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Watch Now: "Creating Content for Life Sciences Websites: 6 Steps for Success" Watch here: https://lnkd.in/eAvJBu2M A few weeks ago, we hosted a webinar to guide life sciences marketing professionals on the six-step path to crafting effective web content for your life sciences website. In case you missed it, you can now watch it live! Check out the recording below and feel free to reach out with any questions or if your organization could use our support for the events coming up this fall! Would you like the slides? Shoot me a message! #LifeSciences #WebContent #MarketingStrategy #WebinarRecording

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When was the last time someone asked you a question that changed the way you think about your business? In my recent conversation with Liz C. on her Train Smart podcast, we explored exactly that—how CEOs and commercial leaders can benefit from fresh perspectives and unbiased insights. Liz and her team at Cumby Consulting have built an incredible reputation in the medical device industry by partnering with companies to accelerate the successful adoption of innovative solutions, and I was honored to be invited to discuss the power of consulting in unlocking business growth. We dug deep into the role consultants play in helping life sciences companies make a real impact. Bringing in an outside consultant doesn’t mean your team isn’t strong and expert in the field. Even the best players in the world have coaches and subject matter experts in perhaps focused but crucial areas they rely on to take their performance to the highest levels. More often than not, you are too close to the game to see all the possibilities, and that’s where consultants shine. It's like having an expert chess player by your side—seeing the board from a different angle and guiding you to make the best moves. Here are a few simple ways the right consultant can help your business succeed: > Challenge assumptions: A fresh set of eyes will ask the tough “why” questions. > Provide unbiased assessment to aid decision-making: Consultants remain neutral and objective, focused on the outcomes that benefit you. > Prioritize for impact: Helping CEOs and teams zero in on the highest-value initiatives that drive success. **Real talk for CEOs:** 1. You might be thinking, "Do I really need a consultant?" Remember, your role is about vision but an outside perspective can help you peel back the layers and make sure your commercial growth strategy hits the mark. You often don't get second chances. 2. Think of consultants as your trusted friend who tells you what you need to hear, even when it's hard because that’s how you’ll grow and achieve your greatest success—and advance the standard of healthcare. Liz, you and your team are making incredible strides in the medical device industry by offering true partnerships to your clients. Because anyone who's been brave enough to walk the road to healthcare change knows it's hard, and you absolutely want the best people on your side.

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Want to boost sales while keeping marketing costs down? What if you could predict those prospects that are most likely to convert into customers and only market to those people? Propensity modeling helps forecast customer behavior using past data. This article explains how to predict which customers will convert, churn, or unsubscribe. At ADM, we use propensity modeling to help multi-unit businesses achieve exceptional sales growth. Discover how we can transform your marketing strategy with advanced predictive techniques. Read More https://lnkd.in/gr_C9MYC #DataDrivenMarketing #PropensityModeling #PredictiveAnalytics #MarketingStrategy

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Are you struggling to get your audience’s attention in the MedTech industry? Here’s a hard truth: If you aren’t intentionally implementing effective and sustainable marketing principles, you’re going to continue to struggle. Get to know your customers and deliver exactly what they want with the help of my team’s new white paper: https://buff.ly/4bxlmwm

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In today’s interconnected world, negative feedback can spread like wildfire. 🌬️🔥 Whether it’s on social media, in the press, or from upset customers, how you handle it matters. Read my latest comment in Forbes on strategies to address backlash and protect your brand reputation. https://lnkd.in/e2CAUWN9 #BrandReputation #CrisisManagement

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The party's over for B2B CMOs who enjoyed the free-flowing budgets of the pandemic boom. Here are the top 3 concerns Mark Emond talks about in his Forbes piece: • Growth in a slowdown: How to drive results now with lean teams and tight budgets? Cutting through the noise is a major challenge. • The measurement mystique: CMOs are still wrestling with how to properly show marketing's ROI in complex B2B sales cycles. • AI anxiety: There's excitement about AI's potential, but a lack of strategy for implementation and team training. #AI #B2BMarketing #B2B

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For those MSPs and IT businesses planning out your 2025 marketing, consider adding AT&T to your portfolio. Jeff Zimmerman and I discussed all the specifics on a recent podcast and also talked about how to access marketing funds in the process. Check it out!

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