Michael Stricker

Why is video the future of #B2B marketing? 📈 Merkle's Sonya Hand and other execs reveal how video is helping brands break through the noise and connect with decision-makers in new ways. Explore the full discussion in The Drum: https://bit.ly/3XdzgPf

3

1 Comment

Discover how video is revolutionizing #B2B marketing! 🎥 In The Drum's discussion, Merkle's Sonya Hand and other leaders dive into the strategies behind today’s most impactful campaigns: https://bit.ly/3B3jj6U

3

Please find the first in a series of articles I am authoring for the team at CMSWire Thank you to Dom Nicastro for this opportunity and thank you very much to Courtney Black for making this article flow so well. The gist -- Data transparency isn’t just compliance. It's a trust-building strategy that enhances brand loyalty, empowers customers with control and delivers lasting value. Building a Trust-First Brand: Transparency and Consent in Marketing https://lnkd.in/ep5AV5ih

17

2 Comments

Are you running search campaigns across the globe? #GenAI can help with optimization and localization. Learn more in this blog post from Merkle: https://bit.ly/3Y1YYXl

7

CMOs are adapting to a new normal filled with challenges and opportunities. Discover key findings and actionable strategies from our report on the future of #CX in this Merkle blog: https://bit.ly/3ZwkCop

8

"Leaders gauge customer satisfaction and seek ways to improve the experience," On Martech Series, Merkle's Pete Stein dives into the strategies and insights from top CX leaders, exploring how companies can: - Build seamless customer journeys - Leverage data for personalization - Foster long-term customer loyalty Learn more about what sets CX leaders apart: https://lnkd.in/egFEFmJg #CustomerExperience #CX #CXStrategy #DigitalTransformation #CustomerEngagement https://bit.ly/4eeUCTE

8

At #ShoptalkFall, dentsu and Merkle's Holden Bale will unveil exclusive data and insights on the future of retail and “unified commerce,” including growth forecasts and consumer shopping behavior. Check out the full agenda here: https://bit.ly/4eT813C

4

“The future CMO will need to be a master of both art and science.” Learn how the role of CMOs is evolving and what strategies these leaders are implementing to drive business growth in Merkle’s blog: https://bit.ly/4gmWGtA

3

1 Comment

Looking for answers on how to overcome GA4 reporting challenges in the UI? Join Jared Fisher, Trisha Dhotkar, and Victoria Kalyniuk on 7/16, as they explain how using powerful strategies with BQ, the GA4 data API, and Looker Studio can address those challenges. #google #ga4 #reporting #bigquery #challenges

11

1 Comment

What changes should today’s CMOs expect and embrace? In this blog, we explore Merkle’s CMO Navigator report and how adopting a customer-first, growth mindset can lead to success. Read it here: https://bit.ly/3YYeDHw

2

A consumer data strategy is your blueprint for how your business will collect, analyze, and use data generated by consumers. But what makes up a consumer data strategy - and how can it benefit your organization? Learn the fundamentals on the blog: https://lnkd.in/dCfkq6Py

2

The recent 2025 Consumer Trends Report from Qualtrics highlights that only 26% of consumers trust organizations to use AI responsibly, reflecting a significant skepticism towards technology in customer interactions. This declining trust, coupled with heightened expectations, may lead to reduced loyalty and increased consumer silence about their experiences, making it crucial for businesses to prioritize transparency and genuine engagement. Companies that can effectively rebuild trust and align their offerings with consumer desires for privacy and personalization will likely thrive in an increasingly competitive market. #ConsumerTrends

11

1 Comment

I'll be speaking at Programmatic IO on May 21st! If you want to learn more about custom algorithms, when you should consider them, and how you can implement then, this session is for you. https://lnkd.in/euNZNjG6

29

2 Comments

https://lnkd.in/eiwBnVa7 Thank you CX Dive for giving me the opportunity to share Accenture Song's perspective. "Information overload: How too many reviews overwhelm shoppers". Nearly three-quarters of consumers walked away from purchases simply because they felt overwhelmed, according to an April Accenture report. Research shows there is a limit to how many reviews are useful. The next step for AI might be to remove the need for consumer reviews altogether. As uses for generative AI proliferate, companies can use these technologies as a new form of “influencer” and adviser. If someone is shopping for something specific — say, a bicycle for their 7-year-old child — and needs more information before making the purchase, generative AI advisers can “fast track the discovery process, showcase the options, and deliver expert, personalized advice,” according to Accenture’s April report. In the next iteration, generative AI acts as an “agent” or personal assistant that’s capable of taking complex decisions so the consumer doesn’t have to make as much of an effort. “They’re starting to understand what’s important for you and give you advice.

21

Recent New York Business Intelligence & Market Research Hiring Trends 🗽 New York's data-driven landscape is evolving rapidly, with notable shifts in Business Intelligence and Market Research hiring. Here's what you need to know: - Increased Demand: Businesses in NYC are actively seeking BI and Market Research professionals to harness data insights for strategic decision-making. - Tech Integration: The integration of advanced analytics tools is driving the need for skilled professionals to interpret complex data sets effectively. - Remote Work Adaptation: With the rise of remote work, companies are prioritizing candidates who can excel in virtual environments and collaborate seamlessly. - Specialized Skillsets: Employers are seeking candidates with expertise in data visualization, predictive analytics, and market trends analysis. - Competitive Salaries: In response to the high demand, salaries are competitive, offering lucrative opportunities for top talent in the field. Looking to explore new opportunities in Business Intelligence or Market Research in New York? Connect with Aspire for personalized career guidance and access to top-tier positions. Visit us.weareaspire.com to kickstart your next career move. 🚀 #NewYorkJobs #BusinessIntelligence #MarketResearch Remember, staying informed on industry trends is key to navigating the job market successfully. Stay tuned for more updates and insights! #CareerDevelopment #DataAnalysis #NYCHiring"

7