Michael D'Esopo

Provocative piece from EY Consumer / Retail thought leaders, Steven Bailey, Isaac Krakovsky and Tony Guerrero on the importance of retailers rethinking their omnichannel strategies, particularly in light of increasing expectations from consumers and the ability for those same consumers to interact with retailers in numerous ways. Connecting with consumers in real time with the right message to create moments that matter is critical for consumer products companies and retailers alike. When consumers are choosier about who they listen to, brands and retailers must strive to appeal to and engage them in new ways to stay relevant. Steven, Isaac and Tony lay out a number of core foundational imperatives for retailers to consider -- and while many have made strides in some of these areas more work remains. #EY #Consumer #Retail #ConsumerEngagement #BrandStrategy

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Where some see disruptive threat, the wise see a chance to lead. In an era where consumer staples companies face significant challenges—from value chain disintermediation to rapidly changing consumer expectations—the need for strategic innovation has never been greater. The sector’s performance has struggled to keep pace with other industries over the past five years. In our latest analysis, Brian Hindo, Claudia Pardo and I delve into the disruptions reshaping the consumer staples sector. We spotlight how five companies are not just navigating but leading through these turbulent times, crafting strategic moves that yield outsized returns. Curious about what makes these companies successful where others see barriers? Interested in how they are redefining the consumer experience? Dive into our new report to uncover how these leaders are turning potential threats into opportunities.

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GenAI is revolutionizing how consumers discover products and services. My colleagues Ernesto Pagano, Don Massoni Jeff Silberman, and Sima Golnabi share essential strategies for brands to thrive in this new landscape. Their latest article emphasizes the need to optimize online content for LLMs, develop strategic licensing agreements, and prepare for the changing dynamics of customer engagement. Discover expert insights on adapting to this AI-driven shift: https://lnkd.in/eBnvNB5i #GenAI #ProductDiscovery #DigitalStrategy

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Who's leading business model transformation in the consumer goods sector? That's the question me Kristen Colella and Claudia Pardo answer in this latest report on Consumer Transformation leaders. As a group, large-cap consumer companies continue to underperform the broader market, as disruption continues to roil the ecosystem. Yet there are really interesting examples of companies driving outperformance through transformation. We highlight L'Oréal, Performance Food Group, Tata Consumer Products, Alimentation Couche-Tard, and Emmi Group - an eclectic group from across the consumer value chain all getting ahead of disruptive trends. Read here: https://lnkd.in/eBRZhFNb Would love your feedback - @ me or below!

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For decades, consumer goods companies have thrived on ultra-processed foods, but rising healthcare costs and changing consumer attitudes are forcing a shift. How to meet the demand for healthier options here > https://owy.mn/3OvYNzn #Health #Wellness #ConsumerGoods

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/3MT08Py

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/3ZuszLp

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Thanks Harvard Business Review for publishing this piece I wrote with my colleagues Andy Pierce and Basma Abdel Motaal on Loyalty Programs. Our survey found 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? https://bit.ly/3Xpr0vq

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/4efcXA8

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/4ewpoXR

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. #CustomerExperience #MarketingStrategy https://bit.ly/3BvWite

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. #CustomerExperience #MarketingStrategy https://atbain.co/48AwqsX

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According to a recent Bain survey, 63% of consumers base their buying decisions on the loyalty programs they participate in. Yet, for every successful program, there are a dozen underperforming ones delivering a low return on investment. How can companies redesign their loyalty strategies to drive meaningful engagement and profitable growth? My colleagues Maureen Burns, Andrew Pierce, and Basma Abdel Motaal share insights in Harvard Business Review on modern techniques for building loyalty programs that truly work. https://bit.ly/3MPemBe

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