Melissa Elliott Bryce

Private Label appeal is ubiquitous. We have new data that confirms it.

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/eex2J2nU

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The demand for functional beverages is on the rise as consumers adjust to work, school, and busier schedules. @[Circana](null)’s Future of™ Morning can help you understand the roles different food and beverages play in the morning to meet the shifting needs of consumers. Learn more today! https://bit.ly/4eKJ1vs

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🌎 Gen Z: The first truly global generation, yet shaped by local nuances. While 58% of Americans recognize the term "Gen Z," awareness drops to 24% in China and only 8% in India. Understanding these cultural and historical differences is vital, as is recognizing the diverse values and expectations within this generation. And "baby boomer" concepts may not resonate everywhere!  For effective communication and product development, embrace generational diversity. Dive deeper into our Generations report 2024: https://lnkd.in/gdcXYvG7 #GenZ #GlobalGeneration #Diversity #IpsosGeneration

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Morning beverages are engrained into our daily routines, and U.S. consumers always find the time to have them. Discover how beverages will impact the morning occasion over the next three years with Circana’s Future of™ Morning: https://bit.ly/4eKJ1vs

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Sponsorships can work great, but they're not a slam dunk. The key to success is proper measurement - check out our latest ROI Genome report which includes best practices and guidance for more successful sponsorships!

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📊 This week's The Harris Poll highlights a key trend: "82% of Consumers Want a Brand’s Values to Align with Their Own". 📊 The evolving behavior during the consumer purchase journey reveals that simply offering discounts, having your products on the shelf, or a brand website is no longer sufficient. Consumers today are increasingly interested in knowing more about your corporate values (e.g. sustainability practices). During client conversations, we often advise our clients to define what their brand stands for, articulate the philosophies their business is built upon, and transparently share what's happening behind the scenes. We also find that this is an effective way to engage and convert younger audiences. 👍 Read more: https://lnkd.in/eDXTsdG8

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Obesity drugs, private-label foods and shifting social patterns are disrupting America’s food landscape. What the Future:Food lays out how stakeholders from food makers to packaging companies to appliance makers can thrive in these changes. https://lnkd.in/gqEKJByE

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NEW data and perspective from Ipsos North America and #EffieUS showing that brands CAN do good for the world AND good for business. In fact, 74% of people in the U.S. think that brands have a DUTY to contribute to society, not just make profits. While it's not for every brand, having a societal purpose is one of the more impactful ways, I'd argue, for many brands to stand out and have meaning & resonance today. I work with so many brands that invest a huge amount of time, energy and money to try and find ways to connect with their customers on a deeper level. While at the same time, many of these same brands are divesting in their "Post-Covid era" hires and budgets focused on that 'ole brand purpose they established back in 2021. They're slowly, tiptoeing back away from it like a cartoon character hoping that no one will notice and call them out. This piece demonstrates how brands can have business success by giving their customers a reason to be optimistic about making positive change in the world. If you're thinking "This piece is so 2021" then maybe you're part of the problem. We'll keep beating this drum. Interested in learning more? Access the full report here: https://lnkd.in/gyXtaCZE Effie Worldwide Claudia Oberlin Shelley Yang Juliet Haygarth

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Investing in Retail Media? Check out our latest ROI Genome Flash report here!

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Join us for our next KEYS webinar as we share findings from our new Ipsos Generations Report and discuss how businesses can foster genuine connections with diverse generational groups and take the right steps to prepare for tomorrow’s population realities. https://lnkd.in/g-bFnr4g

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Fascinating insights in this new blog from Circana! Some highlights: 💡People are shopping and eating differently — for reasons that don’t uniformly apply. You need to show up for different consumers in different ways. 💡Affordability and convenience matter more than ever. Price and promotions may drive traffic, but relevance wins loyalty. 💡The fight for future market share starts now. Staying relevant 365 days a year means taking a full 360-degree view of consumers, demographically and beyond.

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Discover the unstoppable demand for variety in alcohol beverages! 🍹🍸 Gen Z demand is driving changes in flavor, format, and packaging innovation. Learn about the growth opportunities in this robust market in the latest Circana report.

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Revisit our webinar for inspirational stories of clients leveraging our best-in-class generative AI research solutions. Hear how L'Oréal, Orange and Nestlé Purina used Ipsos' Gen AI solutions to unlock data and nuanced insights that are highly actionable. https://lnkd.in/eav5-6n5

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