Mike Dean

Now accounting for over 40% of TV usage, streaming TV (STV) is transforming content consumption and challenging advertisers to rethink how they measure conversion rates, frequency, and engagement by moving beyond traditional metrics. #FutureOfStreaming #AdTargeting #Measurement #TV

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Earlier today, Omnicom announced a strategic partnership with Amazon around its Amazon Ads service. This partnership will connect audience data to browsing and shopping insights. Annalect's Chief Experience Officer, Clarissa Season, noted the following: “We‘ve created an ecosystem that allows us to connect viewership data to audience data to the Amazon sales data, with the addition of Flywheel. We’re able to say . . . Here’s the consumer we want to go after, here’s what they’re watching. And then, what did they buy as a result of being exposed to that ad? It really is kind of full funnel.” See the full Digiday article here: https://lnkd.in/eb_YxSSt #CannesLions #OmnicomCannes

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Programmatic advertising's rise, now dominating over 90% of U.S. digital transactions, is a testament to its transformative power. As we move forward, PDOOH is poised to redefine the out-of-home space, with dynamic data-driven strategies leading the charge. Embracing this evolution offers brands a unique opportunity to engage more effectively, especially as the demand for sustainability and personalization grows. #DOOH #Advertising #Media #ProgrammaticAdvertising

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We've been covering the evolution of #CTVadvertising for quite some time, but it has reached an exciting point of growth and innovation this past year! Share how your brand has invested in CTV, what you've learned and how you're stretching creative limits to reach your business goals! You can take the survey here 👉 https://lnkd.in/eMwuBry6 #retail #commercemedia

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Eyeota, a Dun & Bradstreet company's latest Audience Data Session Q&A is with Margo Hock, the Vice President of Partnerships over at AnalyticsIQ. In this Q&A, Margo discusses the markets in which AnalyticsIQ operate and their long lasting partnership with Eyeota. Margo further illustrates the five strategies they find to be the most effective in improving marketing and advertising results when working with clients alongside Eyeota.  Read the full blog post from the link below 👇 https://hubs.li/Q02yMZyB0

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💡 #Brands Take note how the #NYPost mitigated #cookiepocalypse risk by using Aqfer's identity resolution tech, informed by Prohaska Consulting. In a post 3rd party cookie 🍪 world killer content and segmentation hooked to an adtech #frankenstack results in risk & loss. Pubs and brands need their own 1st party IDR systems to avoid fragmented customer views that result from multiple ID providers & other partners who are all hooked to each other in an attempt to create their own scale. This many-to-many-middlemen scenario has plagued adtech from the start. The result is redundancy, media waste, inconsistent customer experiences and inaccurate measurement. Think of Aqfer IDR like Data tech’s version of SPO 😉 #DPO, enabling clients like the NYPost, to get a single, deduplicated, omnichannel view of their customers. More here - https://lnkd.in/ggjDGWn5 https://lnkd.in/gTNURTu2

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Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart's industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: "This integration legitimizes influencers as a media channel even more because of the clarity it provides. We view this level of outcomes-based measurement as a significant step forward." You can read the full Digiday piece here: https://lnkd.in/gm7DbAY5 #OmnicomCannes

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“With AI, we can become more efficient and intelligent by letting the machine do that work versus doing all the testing,” says Merkle’s Jose Cebrian. Read the Association of National Advertisers Magazine article to learn more about how #AI can enhance #personalization: https://bit.ly/3AhRLL3

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BIG NEWS: Google announced that AI Overviews are rolling out to all users in the US and globally very soon. Search has been transformed by the Gemini AI model. AI Overviews represent the Future of Search for Google. We at the Omnicom Media Group have prepared for this moment, and are already working with our clients on adjustments to make the most of this moment. #GoogleIO

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Shared some additional detail on research we put out demonstrating the effectiveness of Seedtag Contextual Audiences and how our AI Liz deploys DCO and DPO to drive stronger results than standard targeting and creative. Seedtag #contextual #privacy #digitalmedia #advertising #creative

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Our Chief Strategy Officer, Mark Holden, was joined by Omnicom Chief Product Officer, Alissa Hansen, on WARC's podcast to discuss AI's impact on media, creativity, and marketing teams in the context of Marketing Effectiveness. Leveraging insights from Ascension, the conversation explored the exclusive research, conducted with WARC, which surveyed 700 global marketers on the influence that generative AI is set to have on marketing.   Listen now to discover how AI is revolutionizing ad spend and creativity, the perspectives from global marketers on AI adoption, and the predictions for the future phases of AI in marketing, from experimentation to innovation: https://lnkd.in/eze_Xgfm #PHDIntelligenceConnected #AI #Ascension 

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A great overview of how OpenX has built and evolved our approach to curation (what we have historically called supply side targeting). Stacy Bohrer outlines the spectrum of curation opportunities that exist in programmatic and the specific assets that OpenX brings to the equation. https://lnkd.in/gHsXVpbU

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This shift from third-party to first-party data is seismic. Ad companies must invest in transformation to adapt, either by acquiring firms with first-party data capabilities or by revamping their own tech. It's a make-or-break moment, but those who invest wisely could secure their future in the evolving ad landscape. #DataDrivenAdvertising #DigitalTransformation #Advertising

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More than just media.

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✅🖥️ Mediapost (7/2): “The slow-moving marketplace was expected to some extent. This was accelerated by declines in overall legacy TV gross rating points -- and further complicated by streaming platforms' CPMs dropping like a stone due to the inclusion of Amazon Prime Video adding an ad-supported option that tossed big ad inventory supplies into the marketplace. A smaller contribution of new streaming ad inventory will come from Disney+ and Netflix adding in streaming advertising inventory to the overall marketplace. Still, some analysts expect scatter to play a major role in the 2024-25 TV season that traditionally starts in the third week in September. (One analyst) estimates the linear TV advertising scatter market for next season will barely change -- estimated to be $20.68B versus $20.48B for the 2023-24 TV season. At the same time, streaming scatter revenue will decline -- to $10.14B from $10.64B. The big winner? Streaming inventory sold in the upfront. It is poised for growth to $18.61B, rising dramatically from $13.55B. In line with viewing share that continues to rise, brands will boost their upfront streaming advertising coffers right now.” ⬇️ #streamingtv #ctvadvertising #upfronts #ott #avod #smarttv https://lnkd.in/eyMjgqJU

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In the 8th installment of our ad bite series, Keri Bruce discusses Price, Ad Quality, and Unlocking “20% Found Value”. Read the full bite below: #advertising #media #supplychain

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