Matthew Speiser

Partnerships don’t have to be a branding play. They can be data-driven. In the latest Pipeline Pioneers episode, Bob Moore, CEO of Crossbeam, discusses how partnerships have transformed into a top channel for pipeline generation. Companies leaning into partnership ecosystems are unlocking new amounts of data that drive 32% more pipeline, shorten sales cycles, and increase ACV. Bob shares the approach behind Crossbeam’s platform👇 An escrow service for data that allows companies to securely share insights, creating high-conversion referrals. The ability to see which customers overlap with partners can have huge impacts on sales strategies, turning partnerships into a vital growth engine. Want to turn your partner ecosystem into a powerful pipeline builder? Listen --> https://lnkd.in/eBM7zUWW Watch --> https://lnkd.in/enYR3ZD3 #B2Brevenue #partnerships #pipelinegrowth

14

1 Comment

There is a growing momentum among independent agencies that offer clients alternative compensation models, ranging from hybrid subscription-based pricing to equity or profit-sharing options. “Independent agencies are much more in control of profit and margin and can afford to be flexible and experiment with new pricing without the fear of missing targets," shared R3's Moya Fry. Ultimately, the best-fit remuneration structure largely depends on brand goals, the scale of work, and partnership expectations. Contact us to discover how we can help you create the best-fit model for your brand's needs. Full article here: https://lnkd.in/gUxsHfP5

4

💡 Consumers think they understand how and where companies derive revenue, and they’re often correct. However, drilling down into product line data can reveal actionable details; and when explored deeply, there are a handful of companies whose revenue pictures would surprise even the savviest of investors. 🧠 🧩 Check out our recurring series entitled “Wait, they do that, too?”, which identifies companies with diverse and notable revenue pictures. These types of data-driven narratives are made possible by FIS®, our proprietary, next-gen classification system. 👉 Learn more about how FIS data can improve your analysis at syntaxdata.com. #Nestle #SyntaxData #FunFacts #Data

51

1 Comment

This week on the B2BMX podcast, Kelly Lindenau chats with NinjaCat's Jacob Sanders about navigating the "Product Perception Paradox." They discuss how to generate marketing insights from customer conversations, the importance of understanding pain points, and using data to inform strategies.   It's a lively and insightful discussion you won't want to miss! Listen now and be sure to subscribe for weekly episodes. 🎧 https://bit.ly/4cxTd9H #B2BMX #Marketing #Podcast #DataDriven #CreativeMarketing

6

1 Comment

Listen to MAC founding member, Jake Sanders, talk about; • How to generate greater marketing insights through customer conversations; • The importance of understanding customers’ pain points and dreams through direct feedback; • Challenges around the product perception paradox and how managing and analyzing large amounts of data from various sources can be difficult; • Data management and its importance in marketing; and So much more! LISTEN TO IT! 👇 🎧

3

1 Comment

Wurl's new report with AppLovin and Adjust explores the evolving CTV landscape and offers strategies for maximizing marketing impact across the full funnel. Read the Latest full News - https://lnkd.in/dcwEerty #MarTech #MarTechedge #Wurl #CTVMarketing #FullFunnelMarketing #AppLovin #Adjust #ConnectedTV #MarketingStrategies #AdSpend #PerformanceMarketing #AdvertisingInsights

21

New Intellicast alert! Tune in as Brian and guest host Gabrielle discuss the latest market research news - everything from AI personas, the recently released 2024 Insights & Analytics Market Report to Dynata emerging from bankruptcy. Listen now: https://lnkd.in/egQcCck5 #mrx #mrnews #podcast #AI

6

Feeling overwhelmed by the ever-growing landscape of adtech and martech solutions? Michael Donnelly, hits the nail on the head: "Marketing needs Business Tech." mktg.ai goes beyond managing ads and campaigns. We provide a powerful platform that helps you: Unifiy marketing assets: mktg.ai consolidates marketing creative into a single, searchable platform, eliminating lost content. Integrate performance data: The platform integrates near real-time data from digital and non-digital channels, providing a comprehensive view to see what's working and not. Improve collaboration: mktg.ai provides better visibility for everyone involved in marketing, speeding up the sharing of assets and best-performing creative. Ready to unlock the potential of your marketing? Schedule a demo today and see how mktg.ai can transform your business. #marketing #martech #businesstech #ai #marketinganalytics #marketingstrategy

24

1 Comment

Hey #MarketResearchConsultants - Winning over skeptics is key to whether a client views you as an integral part of their decision-making or not. Here's a great guide w/ our best tips & methods for converting your biggest skeptics into advocates https://bit.ly/3QsQNAy #productmessaging #productmarketing #messagingresearch

1

Enelin Toneva, the founder of Vivian agency, had an amazing talk with Avery Schrader from Modash on how SafetyWing's affiliate program skyrocketed to $350K/month. Here are 🔑 3 Key Takeaways for Success in Affiliate Programs: - 🌱 **Growth Through Trust: ** Prioritize building genuine relationships with ambassadors. Personal touches like birthday messages and holiday gifts make a huge difference. - 🤝 **Strategic Partnerships: ** Begin with a personal, praise-filled outreach that provides value. Avoid direct asks right away. - 🛠️ **Experiment and Automate: ** Use CRM systems to manage relationships efficiently. Continuous A/B testing and leveraging tools like Modash for influencer background checks can be game-changers. Don’t miss out on the full episode for a deep dive into making influencer marketing work for you https://lnkd.in/g9Q5SA-Q #VivianAgencyPodcast #AffiliateMarketing #InfluencerMarketing #SafetyWing #MarketingStrategy #BusinessGrowth #DigitalNomads #Podcasts #LeadGeneration #TrustBuilding #PartnershipMarketing

5

Struggling to piece together the puzzle of your marketing campaigns? Unlock the full potential of your digital advertising efforts with CPV Lab. Dive deep into your campaign performance, optimize strategies in real-time, and dramatically improve your ROI. 🔍 Why CPV Lab? ✅Comprehensive Analytics: Get granular with your data. Understand every aspect of your campaign's performance. ✅Optimization on the Go: Make informed decisions with real-time insights. Adjust and optimize for better outcomes instantly. ✅User-Friendly Interface: Navigate through your data effortlessly. CPV Lab is designed with you in mind—intuitive, detailed, yet straightforward. Transform how you analyze and refine your marketing strategies. With CPV Lab, detailed campaign analysis isn't just a possibility—it's a guarantee. Ready to elevate your marketing game? Learn how to leverage CPV Lab for unmatched campaign insights and outcomes. Get started today: https://cpvlab.pro #CampaignAnalysis #OptimizeYourROI

5

Today on Between Two Beakers, our new no-budget talk show where we discuss how we transform client requests into technology solutions in our labs, Robert Cranston talks about his latest concoction, SuperBlock Matching. Don't know what the Liquidnet Labs are? Ugh. Fine. Just read this: https://lnkd.in/ecYT38iW #Technology #BlockTrading #SuperBlock

60

7 Comments