Matt Robinson

ICYMI: In our latest study, we cut through the noise around SGE, digging into the latest in AI, its impact on search results, and fresh SERP data ✨ Jump in: https://bit.ly/3UyRJEy

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💸 Have some pricing pains? The avg. profit margin for a US agency is roughly 16%...combine that margin with the sum of your total costs & labor, and you may have just calculated a pretty good jumping-off point for your pricing journey 📈 . Dive deeper into some effective strategies you can customize for your agency services. ⬇

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📖 Mastering Your Pricing Strategies - a free guide from The Agency Collective Selecting the right pricing structure is a crucial decision. It directly influences your agency’s profitability, client relationships, and operational efficiency. In our free-to-download guide, we explore the three primary pricing models used by agencies and look at the pros and cons of each. You might also want to consider whether using just one, or a combination of these models, is right for you and your clients. We look at hourly rates, project-based pricing and retainers, and the pros and cons of each. Download your guide here: https://hubs.la/Q02PrCg40 Agency Collective members can also access the guide in the Hub!

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Agencies of all sizes can benefit from first-party data partnerships, and the delay in third-party cookie deprecation has provided more time to test their options. Whether agencies are looking to activate accurate audience segments to efficiently execute client campaigns or power their proprietary data spines with authenticated data, PCH Media can help. Read Edward Leahy's three recommendations for agencies in our new AdMonsters article: https://lnkd.in/guxYT2qz #PCHMedia #firstpartydata #zeropartydata #cookieless #cookiedeprecation

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PR isn't just press releases anymore. 1. Digital media has changed the game. 2. It's about two-way conversations now. 3. Analytics are key to PR success. Visit prtoolfinder.com to stay ahead in the PR game. You'll find over 29 categories of PR specific tools, that's 250+ tools in all, to help you level up your game! Share if you've seen PR evolve! #PublicRelations #PRTools #Innovation #prtools #publicrelations #marketingtools #pr

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🎨 ClickZ Indie Agency News: Insights to Power Your Strategy 🎨 ✨ Key Takeaways: Google Ads (Google Partner) Focus: Prioritize revenue (ROAS) or profit (GPAAS) for clear, actionable metrics. Are you aligned with your agency’s goals? Media Innovation: Paul Hutchison joins Mother Agency—what can you learn from his creative, data-driven approach? 📺 Industry Moves: Teads & VIDAA: A new partnership expands CTV ad reach globally—are your campaigns ready to scale? Toyota North America’s Storytelling Wins: Emotional marketing drives deeper connections. How can you harness storytelling to elevate your campaigns? 👉 Follow us on LinkedIn for more insights. #IndieAgency #DigitalAdvertising #EcommerceMarketing

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Atlas is getting a new look and website! Unearth created Atlas Influence Targeting to empower public affairs campaigns to win with precise digital advertising audiences fueled by first-party data and first-degree connections. Atlas has helped thousands of campaigns nationwide influence key decision makers, advocate, and win. Visit Atlas’ new website to learn how its precise audiences can help you level up your next public affairs campaign. www.AtlasInfluence.com #politicaladvertising #digitaladvertising #digitaladvocacy #politics

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The Connectively Platform, formerly HARO, is closing on December 9, marking a big shift for journalists and PR pros. Known for connecting experts with reporters and earning valuable backlinks. Cision pivots to its award-winning CisionOne platform, offering real-time media monitoring, analytics, and outreach. As it retires, consider alternatives like Sources of Sources or JournoFinder to maintain your media strategy✨ #MediaOutreach #LinkBuilding #PRInsights #SEOTips #DigitalMarketing

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