Mark Rosenthal

Our latest survey offers a comprehensive look at the current state of selling, featuring insights from 800 front-line sellers. A standout finding: 3 out of 4 respondents believe they could save at least an hour by eliminating the task of creating personalized emails for prospects. While personalization is essential for connecting with prospects, it’s also incredibly time-consuming. Sellers understand its importance, but those hours quickly add up. We know time is money, and we’re dedicated to providing today’s sellers with the tools they need to personalize efficiently and effectively. Additionally, we asked sellers, “What specific tasks in your role do you think would benefit most from AI and automation?” The top three responses were: 1. Follow-up and engagement tracking 2. Reporting and performance analytics 3. Data entry and CRM updating Our survey uncovers valuable insights into the future of sales. Discover how AI can revolutionize your sales process: https://lnkd.in/gMr_3UNA

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Challenging economic times bring out the best in Channel Sales leadership as organizations triple down on profitable growth strategies. Here are some of the best we at Seismic are proud to partner with. #channelsales #partnerstrategy

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What if sales commissions were higher for renewals than new business in #sponsorship? How would that affect incentives around servicing and proving value to partners?

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In our latest episode of B2B Pipeline Pioneers, Jared Robin ⏭, Founder & CEO of RevGenius, shared his strategic resource allocation for 2024, focusing on maximizing pipeline generation and conversion. 1) 30% in community-led growth and 20% in brand-led growth, including hosting 100 events a year. He views his activities and communities as key marketing efforts. 2) 10% in marketing-led growth, ensuring consistent engagement across channels. 3) 20% in founder-led growth. Jared’s active social media presence builds strong relationships and evangelizes the RevGenius brand, eliminating the need for a dedicated sales-led growth motion. 4) 20% in customer-led growth with a strong focus on driving successful customer outcomes, ensuring renewals and referrals. Jared's approach is a balanced and diversified investment strategy to drive sustainable growth. You can watch his full episode now. TO WATCH 👀 → Click the link in the comments TO LISTEN → Find "B2B Pipeline Pioneers" on Spotify and Apple #b2bsales #pipelinegrowth #communityengagement #customerledgrowth

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Headed to my first SubSummit to talk about ➡️ Routines and subscription experiences ➡️ Millennial (ahem elder millennial) and Gen Z consumer behavior ➡️ Why smart brands should be thinking about tomorrow See you next month, double mic’d up 😅

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When you’re the CMO of 5 different companies you leverage voice enabled conversational AI to deliver high quality leads to your various sales teams. Of course when one of those companies is a conversational AI company you get to write the scripts and prompts at 3:30am! Revmo AI Providertech

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Join Ascender for a live session on articulating value this Friday. We’ll discuss how to avoid the most common mistakes that sales teams make in the value conversation, as well as best practices for: ➡️ Understanding and Articulating Differentiation ➡️ Prioritizing the Required Capabilities ➡️ Keeping the Focus on Value ➡️ Leveraging Proof Points Sign up now to save your spot. https://bit.ly/3w3XRwt

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Why is everyone talking about RevOps? 🐝 As a CEO, I see it as the ultimate growth accelerator. It fosters collaboration, eliminates silos, and drives revenue like nothing else. Pairing RevOps with the power of HubSpot takes it even further—centralizing your data, aligning your teams, and providing actionable insights to supercharge your results. 🚀 At ResultsIQ, we help companies implement and optimize RevOps strategies using HubSpot’s full potential. Whether it’s automating workflows, improving pipeline visibility, or connecting marketing, sales, and service efforts seamlessly —we’re here to help you achieve next-level growth. Let’s make it happen! 💡 #RevOps #HubSpot #BusinessGrowth #Efficiency #ResultsIQ #CEOInsights

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👀 Couldn't make it to Builder Town Hall? We've got your back! 🌟 Check out this INCREDIBLE session with Laurie Evans, Qadra Evans, and Amy Druhot. We dug in DEEP to all the most frequently asked questions about how to future-proof your strategies. KEY HIGHLIGHTS: 1. Future Proofing Sales Teams: - The panelists discussed the importance of customized coaching tailored to each salesperson's unique needs and personality. They emphasized that personalized training can significantly enhance a team's effectiveness and adaptability in a rapidly changing market. 2. Enhancing Inventory Home Listings: - Strategies for making inventory home listings stand out on MLS and Zillow were explored. The experts shared tips on creating compelling listings that attract potential buyers and differentiate properties in a crowded marketplace. 3. Price Reductions and Promotions: - A candid discussion on the effectiveness of price reductions, promotions, and incentive campaigns revealed some hard truths. The panelists provided data-driven insights and best practices to help attendees understand when and how to use these strategies effectively to drive sales. 🔗 Click here to take a look at the action: Video Recording:https://lnkd.in/eN2CzRA7 Audio Recording: https://lnkd.in/e6zia6Y8 YouTube: https://lnkd.in/eSS4YYhg

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I had the best time with one of the smartest people on beer Jennifer Hauke. Check out this weeks episode for more thoughtful insights on the beer industry and how to grow with Jen 🍻🍻🍻.

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On this week's Funnel Lab Fridays live, our guest Camela Thompson from RevOps Co-op joins CaliberMind's experts Doug Bell and Tara Wildt as they dive into the shift toward engagement-driven funnels. Join the discussion to explore how modern marketing is moving beyond traditional lead and opportunity models—and how your analytics should evolve to keep pace. 9AM PT, Oct 4 Sign up link in comments! #B2BMarketing #DataAnalytics

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If I’m reading this correctly, it’s a gobsmacking indicator of how far marketing is away from its fundamental core and no one is picking up on it. Value discovery is 20%. 80% on bureaucracy - meetings and configuring ways to drive awareness about the value of their products that they invested 20% of their time understanding. It’s reasonable to assume the 80% is there because chasing down a result from futile tack is that time consuming. Having grown up in my career in Silicon Valley and going toe to toe with the big boys (and winning) it was amazing how many tech startups looked at raising money as a business model. It’s why so many died. This report gives me that same feeling. So much focus on the means instead of the ends. And the ethos of looking at customers as the means to their own ends - instead of surgically solving problems. No wonder the martech SaaS shell game is dying and tech’s back is on the mat. It’s running out of entities with upside down priorities.

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Want to see ABM success in action? In just over one week, I’ll be sharing the stage at the TMSA - Transportation Marketing & Sales Association Executive Summit with John Meier from ODW Logistics to explore how personalized ABM strategies, fueled by intent data, enabled a modern GTM approach to revenue. We’ll discuss real-world examples and actionable insights that you can implement immediately to drive growth. Don’t miss this opportunity to elevate your marketing game! Let’s connect at the conference or reach out to schedule a meeting: https://hubs.ly/Q02RL17p0 Looking forward to seeing you at TMSA! #ABM #IntentData #B2BMarketing #TMSA #Growth #MarketingStrategy #Leadership #Networking

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🌟 RevOps is transforming. Are you on board with the evolution? Dive into the Q2 insights our visionary CEO, Jen Spencer, shared with Forbes on the pivotal shifts in talent, technology, and sales processes shaping our industry. As part of the Forbes Business Council, Jen has articulated a forward-thinking perspective in her latest piece, "RevOps Trends In Q2 2024: Talent, Tech Stacks And Sales Processes." It’s a testament to her dedication to leading SmartBug and guiding our clients and the broader business community through the intricacies of Revenue Operations. 🚀 Here's why this matters to us—and why it should matter to you: - Talent Management: At SmartBug, we've always believed in empowering our team. Jen's insights provide a roadmap for nurturing talent that aligns perfectly with our culture. - Tech Stacks: We thrive on leveraging cutting-edge tools to deliver unparalleled client results. Discover the tech trends we're excited about. - Sales Processes: Innovation in our approach to sales has been a cornerstone of our success. Learn about the sales process optimizations that Jen predicts will set the pace for 2024. 🔗 Embark on this journey with us by reading the full article here: https://lnkd.in/gjPhn5Pk Let’s navigate these evolving tides together and set a course for sustained growth and innovation. #RevOps #SalesProcesses #TechStacks #TalentManagement #Forbes #SmartBug #Innovation #GrowthStrategy #Leadership

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Case Study: How I Helped a B2B SaaS Achieve a 340% Increase in Traffic at a 72% reduced cost with a Data-Driven GTM Strategy ** See how my expertise helped a B2B SaaS & Service company achieve explosive growth. Read that and more Case Studies! https://lnkd.in/gnuWNKKH #SaaSGrowth #CaseStudy #MarketingResults

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Did you know your pricing and packaging strategy might be the biggest untapped lever for SaaS growth? Most companies don’t realize it, but getting these two right can unlock: 💰 New revenue by matching your pricing to the value customers perceive. 📈 Expansion opportunities with existing clients by offering packages that scale with their needs. 🔑 Retention by ensuring your offering remains relevant and valuable over time. This week on the SaaS Backwards Podcast, I sat down with Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, to explore why pricing and packaging are far more critical than most SaaS leaders think. Dan shared a wealth of insights, including: Why many SaaS companies underprice themselves—and how to correct it. The psychology of effective packaging to drive upsells and minimize churn. How strong pricing directly impacts the valuation of your SaaS enterprise. As someone who spends most of my days helping SaaS companies drive demand, I can’t overstate how much pricing clarity affects everything from acquisition to retention—and ultimately, your bottom line. 🎧 Curious? Listen to the full episode here: https://lnkd.in/eHHtDAFE And if you’re wondering how to better align demand gen with pricing and packaging strategies, let’s connect. My team specializes in building the kind of demand engines that convert prospects into loyal, high-value customers. #SaaS #PricingStrategy #DemandGeneration #SaaSMarketing #RetentionAndExpansion

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Amazing webinar this morning - the content from Partnership Leaders just keeps getting better and better!! HUGE thanks to Amy Avalos , Jeff Cheal, Peter Dugan , Tai Rattigan and the entire PL community for an insightful and engaging conversation about how we can solve partner attribution challenges, improve partner data and operations, and clearly demonstrate the value and impact of partnerships on biz revenue growth !! 💪🙌🙏❤️ #powerofpartnerships #partnermarketing #wegotthis

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Recognizing and acting on buying signals can mean the difference between a deal won and an opportunity missed. 🤝 When you tune into your prospects' intent and behaviors, you can provide highly personalized sales and marketing at the right time. Susan Killen shares how Scoops — buying signals offered by ZoomInfo — can help you sell smarter and turn signals into action at scale. Learn more on the blog ➡️ bit.ly/4b6poN1

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