What if sales commissions were higher for renewals than new business in #sponsorship? How would that affect incentives around servicing and proving value to partners?
Igor Naev, MBA
5mo
I indeed think this could be an incentive for long-term success. Prioritizing higher commissions for renewals would likely enhance the focus on servicing and delivering value to partners, leading to stronger, more enduring relationships. Especially for smaller and less desirable properties, this effect might subside as the prestige and desirability of the property grows. This would be an excellent hypothesis to test in a study or a thesis.
Business Development | Partnerships | Marketing | Sponsorships | Advertising
5moIf one has a passion for what they do, let alone integrity in working to do it well, this scenario shouldn't impact a willingness to better service current partners. That level of attention and care should exist, regardless. However, I will say that renewals should be seen as equally important and recognized as such. If not more so, as a renewal is only made more likely by maintaining a strong relationship and delivering on that value. It should not be incentivized as being less than.