Marisa Price Teeter

Think you can do better? Doritos is bringing back its fan-made ads for next year's Super Bowl. I spoke with Tina Mahal, SVP of marketing at PepsiCo Foods North America about why the brand (and Doritos fans) are going to 'Crash the Super Bowl' for the first time in almost a decade. Full interview below. LBBonline - Little Black Book

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The PR landscape is shifting. Automotive suppliers can adapt to the evolving media environment through the benefits of leveraging earned media in your PESO-modeled PR strategy. Learn more here: https://bit.ly/3R4grLW

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The glamorous life of a theatre content creator…practicing TikTok transitions before the NEWSIES cast arrives 📰🌃👑 Make sure you’re following @tutshouston for more theatre posts from your favorite ✨ fairy content creator ✨ #theatrekids #theatrekidcheck #socialmediajobs #socialmediamanager #theatrejobs #theatrelife #theatregeeks #socialmediastrategy #socialmediamanagement #tutshouston

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Talk about a sweet (and salty) deal! 👆Continues the trend of focusing on strengths for growth in CPG M&A. It's official: Mars will be acquiring Kellanova for $35.9B per the statement on Mars.com. The combined brand portfolios will give Mars substantially greater presence in snacking and confectionary as well as granola/cereal bars. They are building on a solid foundation with equally strong addition: This is less than a year after Kellogg Co. split and only a few months since Kellanova ramped up their commercial activities from merchandising to pack size to a feature movies to forecast an organic 3% lift in sales this year. Brands have been optimizing their portfolios, adding brands to their focus categories while ditching those that aren't delivering: The J.M. Smucker Co. sold Crisco (B&G Foods) and several pet brands to Post Consumer Brands along with other sales while acquiring Hostess Brands. B&G Foods Inc. picked up Crisco from is considering divesting Green Giant after sales dropped 16.9% Post has also acquired some cereal brands, combined with their pet purchases contributed a 23% sales lift in Q2. Having a greater presence in their target categories helps brands hold and/or gain their share, especially private label. The consolidated power and budgets make it more difficult for emerging brands to compete. Makes it especially important that: 1) use social & in-store to build brand/community and inspire/add value 2) ensure packaging both pops on shelf AND is easy for consumers to read 3) leverage retailer programs for increased discovery & trial via secondary locations, flyers, loyalty program points etc 4) use discounts and rebates to drive sales ------------------------------------------------------------- Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared Kligerman! Launch new products with confidence & gain market share with Caddle - DM me to learn more. Sources: Food Business News, Food Dive, Mars, Refrigerated & Frozen Foods Magazine, Strategy Online #CPG #foodandbeverage #confectionary #petfood #snacks #acquisition

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CTV ads + first-party data = your new marketing power couple 🤩 Want to learn how brands like Kroger and Nielsen are making the most of CTV? LiveRamp's CTV Activation Guide for Brands is here to help you turn viewers into buyers, one ad at a time. https://lnkd.in/ePTKv7hp

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We’re thrilled to be featured in the Austin Business Journal, sharing the story behind Hashtag Studios and our journey to make video production accessible, effective, and fun. Born from Ampersand Agency’s 20+ years of branding experience, Hashtag Studios was created to offer AOR clients a unique production service that combines brand strategy with a flexible approach to content creation. “Video is essential for brands, but producing the quality and quantity of content needed just isn’t affordable.” This is the challenge we’re solving at Hashtag Studios. We recognized the need for high-quality, affordable video content that could keep pace with today’s fast-moving digital landscape. At Hashtag, we’re redefining production to meet this demand, delivering value-driven content that flexes with brands over time. Whether it’s live-action, motion graphics, or social content, we’re here to make video accessible without compromising creativity or quality. As our Director, Sam Farquharson, puts it: “You don’t have to choose between a break-the-bank shoot and an intern with an iPhone. We design productions that work for you now and in the future.” 👉 Read the full story here: https://lnkd.in/gzg8G7PN

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Let's connect on the power of Out of Home to deliver for your brands!

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Struggling to brainstorm compelling press release ideas? Check out our list of 50+ press release ideas for every occasion, covering: 💡 Company growth 💡 Awards and recognition 💡 Brand refreshes 💡 Thought leadership Read the list and overcome that creative block! #PR #MediaRelations #Marketing #ContentCreation

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Come play! Or share with your friends if you know anyone in mind. #mediaopsjobs #mediajobs #paidmediajobs #digitalanalyst #digitaladops #reportinganalyst #digitalreporting #adtrafficking #adopsjobs #digitalanalyticsjobs #digitaladvertisingjobs #mediaoperationsjobs

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To my fellow marketers, Social shopping is trending on all platforms and among consumers of all ages. The pathways, order, location, and general patterns that consumers were using to shop, have been completely disrupted by the paradigm shift that is social commerce. We are witnessing first-hand how shopping through our favorite platforms is changing the way we make decisions. The barrier to entry is so low, let’s make that work in our favor! (Source: https://lnkd.in/e3RHaAry )

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The Mars Agency's Retail Media Report Card Deep Dive webinar is now available to watch on demand! Tune in to hear insights from Andy Howard, Katy Jordan, and Kayla Corridon on how retail media can be leveraged to drive incremental growth for your brand and what capabilities leading retailers are bringing to the table: https://lnkd.in/gyRbm7rR #retailmedia #webinar #retailmediareportcard

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Arc was the most-awarded commerce agency at this year’s REGGIE Awards. 9 times. Reality: When you choose a life in marketing, you don’t always get to market things (brands, services, ideas) that directly align with your personal values. This year’s award-winning work created in partnership by Arc and Unilever: - Amplifies multicultural voices - Eschews perfection - Promotes family connection and positive self-worth in young women - Provides affordable, healthy meal options to families Do these align with my personal values? Yes. Yes. Yes. And…Yes. It thrills me to see this work connect with people, build businesses, perpetuate good in the world, and receive recognition for all of it. #IrresistibleCommerce #REGGIE #award #Unilever #ClientPartner #arcww

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2025 Paid Media Planning is officially here. We teamed up with Nosh.com to review 2024, and give some insight to better prepare for 2025. Retail Media has become extremely competitive, the days of "set it and forget it" are over, and general awareness campaigns can't go overlooked. Read more in the link below: https://lnkd.in/gxbvSNs9

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Recently, Catch+Release gave me the opportunity to attend the BRANDSIDE conference put on by The One Club for Creativity in Nashville. The conference was an intimate group of top-notch creative leaders who are working inside brands like Mattel, Inc., Duolingo, and the WNBA (Women's National Basketball Association). We discussed the challenges, insights, and strategies unique to in-house marketing teams. Here’s a few things I have been thinking about since I got back: 1. Finding creativity across the “Org Chart” Is the key. Many brand-side teams struggle to identify their own creative talent outside of the marketing function. Corporate silos make it hard to foster the type of collaboration ad agencies have always taken for granted. In-house creative leaders need to knock those silos down and get cross-disciplinary buy-in in order to get to the truly big ideas. Jess Kirkman at Mattel gave a great presentation about how she does this by building a culture of creativity. 2. Attention Isn’t Dead—We Just Need to Earn It. The myth of the 5-second attention span was thoroughly debunked by Clare Stein and Taryn Crouthers of ATTN: People pay attention when we make them care. Whether it’s through emotional triggers, cognitive hooks (“Wait, what?!”), or visceral reactions, great work leverages multiple types of attention to stand out. I recently recorded an episode of Lost In Found podcast with Clare all about this. Stay tuned! 3. Social Listening is everyone’s job. James Kuczynski of Duolingo gave a masterclass in moving fast and breaking the internet. How does his small team make so much culturally relevant work? Here’s a hint from James: “Your next campaign is in the comments.” The lesson: everyone on your team needs to be in the comments too. On TikTok. On Instagram. Every day. That’s where James’ team found “Spanish or Vanish”. Look it up. 🤩 The biggest surprise for me? How much brand-side leaders want to think like agencies while agencies are trying to think like brands. Somewhere in the middle is a new model of creativity, one that focuses less on where the work is made and more on why it matters. Big thanks to the BRANDSIDE community for an inspiring event. And to those of you making the jump from agency to brand-side, let’s keep the conversation going—what challenges and surprises have you encountered? Today, I’m on my way to the In-House Agency Forum (IHAF) in Boston. If you’re going, I hope to see you there! #inhouse #creativity #adnerd

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I love the concept of Multicultural Marketing IQ—it’s a powerful reminder of the importance of truly understanding the audiences we aim to reach. 💡✨ As Forbes highlights, CMOs and marketing leaders need to step beyond the boardroom and immerse themselves in the communities they serve. Attending local events and experiencing cultural nuances firsthand offers valuable insights that data alone can’t provide. 🌟 Shoutout to Daneyni Sanguinetti-Ureña for driving inclusive strategies and elevating the conversation around multicultural marketing! 🙌 📖 Read more: https://lnkd.in/esvXhqxz #MulticulturalMarketing #InclusiveStrategy #MarketingLeadership #CulturalInsights

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Always amazed by how effective DOOH campaigns can be in the "digital age"! Travel Texas teamed up with Vistar Media for a DOOH campaign targeting millennials and Gen X travelers, aiming to boost awareness and visits to the Travel Texas website. The campaign used personalized OOH ads in cities like New York, Los Angeles, and Chicago, running across billboards, gas stations, malls, and more. By leveraging Vistar’s Device ID Passback (DIDP) solution, they retargeted consumers across multiple channels including day-parting, with ads tailored to daytime and nighttime activities. This approach ensured relevance, targeting the right audience at the right time and place. And the results were impressive, to say the least: those exposed to the campaign were 176% more likely to visit Texas. Additionally, there was a +22% lift in considering Texas as a vacation spot and a +78% lift in intent to plan a trip. The campaign not only increased awareness but also drove significant real-world actions, showcasing the power of DOOH in modern advertising. #DOOH #TravelTexasCampaign #FutureOfAdvertising

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