Eva Coleman’s Post

📈 Curious about the future of shopping? Social commerce is on the rise, transforming the way consumers interact with brands. Discover the latest trends in social shopping adoption and how Jillamy can help your business stay ahead of the curve! 🚀 #digitaltrends #SocialCommerce #BusinessGrowth #ecommerce

In-feed shopping: Transforming the social media scroll into a seamless shopping experience 🚀. With 54% of social browsers seeking products via social channels, brands are tapping into casual browsing patterns, making the transition from discovery to purchase smoother than ever. Our Chief Strategy Officer, Kumar Saurav, iterates how brands can enhance engagement, capitalize on impulse buys, and boost conversions — all within the feed! #InFeedShopping #SocialCommerce #Ecommerce #ShoppingTrends #DigitalMarketing #SocialMediaMarketing #ConsumerBehavior #InfluencerMarketing #LivestreamShopping #MobileOptimisation #ShoppablePosts #CustomerEngagement #ContentCreation #ImpulseBuying #SeamlessShopping

Social commerce is on the move! Horizon Media's research sheds light on the potential shift from ecommerce to social commerce. Check out the link to explore the future of social shopping and its revolutionary impact. #socialcommerce #liveshopping #Ecommerce #Innovation

The retail landscape is evolving rapidly, with the traditional shopping experience making way for the convenience and accessibility of online shopping. Social commerce, the process of selling products directly through social media platforms, is revolutionizing the way we shop and make purchasing decisions. Have you embraced this new era of shopping yet? Here's a fascinating read on the rise of social commerce and TikTok Shop: Key takeaways: - The shift towards online shopping is reshaping consumer behavior, with social commerce playing a significant role in this transformation. - TikTok Shop, the social commerce feature of TikTok, has emerged as a game-changer in the e-commerce landscape. - Small businesses like Enchanted Scrunch, Peachy BBs Slime, and Lala Hijabs have leveraged TikTok Shop to achieve remarkable success and reach a wider audience. - Social commerce is here to stay, with sales expected to skyrocket in the coming years. What are your thoughts on the growing influence of social commerce and platforms like TikTok Shop? Share your insights and experiences below! https://lnkd.in/gMASabUa

Found a really interesting article by Sam Gruet's on the seismic shift in shopping habits post-pandemic, particularly among Gen Z consumers. As TikTok and other platforms blur the lines between social media and e-commerce, it’s clear that the future of shopping is deeply intertwined with digital experiences. This evolution offers a fascinating glimpse into how our consumption patterns are changing and underscores the importance of robust support systems that companies like Techmile Solutions provide. Whether it's through backend support or enhancing customer interactions, staying ahead means understanding these emerging behaviors deeply. Do give this article a read! https://lnkd.in/dMbGdvms #GenZ #SocialShopping #TechmileSolutions

The fascinating paradox of the digital retail transformation that is currently happening across the globe is lying in front of us and is provided by TikTok. While che Chinese platform has masterfully captured the attention of Western #GenZs through addictive short-form entertainment, turning that audience into enthusiastic shoppers has proven far more complex than expected. As I have pointed out in a recent couple of posts I wrote to comment Temu's strategy (links to my posts in the comments), success in today's #ecommerce markets requires merging #social and commercial experiences in a totally new way. While both TikTok and Temu aim to achieve such merge, Temu has built its foundation on what can be called "#socialshopping" - making the purchasing process inherently social and gamified from the ground up. TikTok Shop, in contrast, appears to be retrofitting commerce onto an entertainment platform, creating what feels like an artificial hybrid for many Western users. It’s a distinction which goes deeper than the mere interface design or user experience. It reflects fundamental differences in how Western consumers perceive and interact with #digitalspaces. Unlike in China, where platforms like #Douyin have organically blurred the lines between entertainment and commerce, Western users still maintain distinct mental categories for "scrolling for fun" and "shopping with intent." What I have reported about Temu's strategy helps also to explain why some #brands find success on TikTok Shop while others struggle. Companies like L'Oréal, whose products naturally lend themselves to demonstration and social influence, can bridge the entertainment-commerce gap more organically. They're not just selling products, they're participating in the platform's social fabric. So the question is not whether #socialcommerce will become mainstream in Western countries, but rather which platform will first crack the code of truly integrating social connection, entertainment and commerce in a way that resonates with Western consumer psychology. TikTok's current challenges suggest that success requires more than importing a successful Chinese business model - it demands deep understanding of how Western consumers uniquely blend their social and commercial digital lives. The race to create truly integrated social shopping experiences that feel natural to Western consumers continues at breakneck speed. The platform that will succeed won't just change how consumers e-shop, it will transform also the relationship between social interaction and commerce in the digital age. #BrandStrategy #DigitalShopping #SocialShopping #NewFuture

Highly recommend the latest Graphika report, just in time for the holidays! Authored by my rockstar colleagues Léa R. and Jean le Roux, it examines details of how scams target shoppers and social media users during the November and December holiday season. 

How Social Commerce Is Changing the Way We Shop Online 🛍️📲 Social commerce is revolutionizing online shopping by integrating seamless purchasing experiences directly into social media platforms. From Instagram's shoppable posts to TikTok's live shopping events, consumers can now discover, browse, and buy without leaving their favorite apps. This blend of convenience and engagement is shaping the future of e-commerce, making shopping more interactive and personalized than ever. #SocialCommerce #OnlineShopping #EcommerceTrends #ShopSmart #DigitalInnovation #SocialMediaMarketing #RetailRevolution https://lnkd.in/dgeyR44h

#Social #Networks as #Marketplaces: How #Social #Commerce is #Reshaping the #Retail #Landscape A very good analysis by Colliers #Retail #USA Team, which could be a guideline for #Middle #East #Retail #Gorup, especially for #KSA which has highest penetration of #Social #Media in the region. In the era of digital transformation, the landscape of online shopping is swiftly evolving, with social commerce emerging as a revolutionary trend. Social commerce seamlessly integrates the convenience of e-commerce into social media platforms, enabling users to discover, engage with, and purchase products without leaving their favorite social media apps. This innovative retail approach has gained immense popularity, largely propelled by the surge in social media usage. As Americans spend an average of 2 hours and 14 minutes per day on social media and check their mobile devices nine times an hour per waking hour, the influence of social media on the rise of social commerce becomes evident.