Marc B.

The Jobs to Be Done framework is crucial for product designers, especially as the line between product managers and designers continues to blur. This article can revolutionize how we approach problem discovery and opportunity identification, offering deeper insights during the design phase. It's a must-read for anyone looking to elevate their design process and deliver exceptional results.

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When launching a new product I see alot of product managers wait until they're asked "how it's going", before thinking about what their metrics of success are. This is something that I learned as a new product manager when trying to get funding for my first product. Think about the metrics that are important both your company, as well as what is going delight the customer to the point that they're publicly championing your products and organization. #productmanagement #GTM #productlaunch #launchstrategy

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Lenny Rachitsky I listened to your amazing podcast with Todd Jackson about product market fit. The 4P framework ( persona, problem, is amazing. All the benchmarks, strategies, and tactics that Todd Jackson shared are spot on. Recently, Sequoia Capital put out a solid framework, the ARC Product Market Fit Framework for Hair On Fire, Hard Fact, and Future Vision. When I combine these two, 4P relates well with the Hair on Fire category of the products. I wonder how the 4P framework would work with the products' Hard Fact and Future Vision categories. Lenny Rachitsky Todd Jackson I wish I could hear more about PMF in the Hard Fact and Future Vision categories. For rest, These are amazing content about #productmanagement, #productmarket fit, #startups Here are links: 1. This is the link to the entire podcast: https://lnkd.in/eTX5tGtE 2. This is where the 4P description starts: https://lnkd.in/eTX5tGtE 3. This is the link to the ARC Product Market Fit podcast. https://lnkd.in/ezprPT-Q

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For anyone wanting to learn more about how we're working on AI as a design team here at Klaviyo, have a listen to this interview with Alexandra Holness

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🚀 Are you a 🔍 Struggling with your product concept? I've been there! Check out my new episode where I share my top tips and a proven template for creating a kick-butt product briefing. Perfect for new and seasoned product managers! 🎧 #ProductDevelopment #TechStartups #ProductManagement #Entrepreneurship https://lnkd.in/e25e37W5

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🚀 Are you a 🔍 Struggling with your product concept? I've been there! Check out my new episode where I share my top tips and a proven template for creating a kick-butt product briefing. Perfect for new and seasoned product managers! 🎧 #ProductDevelopment #TechStartups #ProductManagement #Entrepreneurship https://lnkd.in/e25e37W5

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Product leaders, when you’ve got a strong UX partner in place, you’re able to focus on the things your business needs most from you. — Hi, I’m Erin. Follow me for user experience tips and insights from my 20 years as a UX designer and reach out to me if you have questions about how Slide UX can help you with your project. 🤓👋

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🎥 How to add a pricing slider component to your Framer project in 5 minutes In a previous post, I described pricing sliders as one of the three essential components to add to your pricing page if you have a usage-based pricing model. However, CMS and website builders do not always offer built-in pricing pages with customizable pricing sliders. This is especially true for Framer. In the following video, I will guide you through a three-step process to add a customizable pricing slider component to your Framer project. I’ll also share the code for the components used in the video, so you can reuse them for your own pricing page. To get access to the Notion page, send me a LinkedIn request and comment on the following post with the word “Slider.” I’ll send you a direct message with the link to the Notion doc. For more tips on your SaaS pricing, subscribe to my newsletter via the link in the comment 👇

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Are you under pressure to create a product prototype on a tight deadline with limited internal resources holding you back?   As someone who’s been in the product management trenches, I understand how tough this can be. It’s a challenge I’ve seen many talented product leaders face time and again. That’s why I want to introduce you to my friend and CEO Alan Stokal and his incredible team at Manifest UX (ManifestUX.com). They specialize in stepping in and helping teams like yours not just meet deadlines but exceed expectations —on time and within budget— with the kind of results that make you and your team shine. Here’s how they can support you today: - Product Design & Innovation - Designing for AI / Incorporating AI into Products - UX Strategy - Data Visualization - Design Systems & UI Libraries - Engineering Implementation If you’re curious to learn more, I’d love to connect you with Alan for a quick chat to explore how they might be able to support your project. Just ping me, and I’ll set it up! Cheers, Dan DS Digital (dansteiny.com) #ProductManagement #UserExperience #ProductDesign #BusinessDevelopment #Partnerships #ManifestUX #DSDigital #DigitalMedia #AI

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I’m writing a “Scrappy UX for startup engineers and PMs” series to help teams without designers on their journey to product-market fit. Designers will also find this helpful because UX at startups needs to be different than at large companies to be impactful and influential. https://lnkd.in/gWXSJPyn On-the-go points for user research participant recruiting: 1. Identify - Broaden your criteria to make sure that you gain a deep understanding of the ecosystem - Your criteria can be refined on-the-fly so just start speaking to people ASAP 2. Find - Friends and family are friendly and no-cost, but slow to respond - Strangers in public areas can be reached quickly, but are energy intensive - 3rd party recruiting services cost money, but are fast and reliable - Be creative about your criteria searching for participants 3. Appreciate - It's good practice to express appreciation via gift cards ranging from $5-$50 Don't get stuck on a perfect methodology — the focus is on speed. #startup #userresearch #design

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🎥 How to design an interactive pricing section inside Framer? I recently had a few customers asking me for help on how to implement an interactive pricing page inside Framer. As with the example of Enrow's pricing page (https://enrow.io/pricing), more and more SaaS offer packs of credits with different price points This shift to usage-based pricing models adds complexity to the pricing page, and implementing such a page in a CMS can be challenging. As Framer is becoming the go-to CMS for designing landing pages, I made a video about how to design an interactive pricing section with various packs of credits. As an example, I recreated Enrow's Pay as you go Plan. I hope this will unblock some of you 😊

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Worthy Read: How to Use the Product Discovery Loop to Find Product-Market Fit by Holly Hester-Reilly Most people think of product/market fit as something you get and then have forever. That's not the case, writes Holly Hester-Reilly. "It's a series of events that happen as you grow the number of market segments, the number of problems addressed, and the value of outcomes reached as your product develops over time." Check it out here: https://buff.ly/3Fvjkiw ❓ What methods do you use to identify and understand customer pains when developing a new product? #prodmgmt #ux #engineering

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Wow, it is nice to see some of the impact the course I authored with Designlab is having on teams both big and small. Emilyann Gachko thank you for sharing this case study and how it was received by the team at The Home Depot :) If you are interested in increasing your design skills through #usability and #accessibility check out the course. #ux #design #hcd https://lnkd.in/gEdC3NBV

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I recently had a candid conversation with Kate Syuma on the Growthmates Podcast, recorded live at the Hatch Conference in Berlin. I was thrilled to share thoughts on some of the biggest misconceptions about user research — especially for teams with limited resources. Let’s break down the 3 major myths we discussed: - Research is too costly and time-consuming. Many believe that good research requires a lot of time and money, but that’s simply not true. 👉 Advice: You don’t need a large budget or a dedicated research team to make an impact, just get started with what you have! - Research doesn’t provide measurable ROI. One of the most frequent concerns I hear is that research can’t be tied to business results. 👉 Advice: It CAN be done … it just takes a little extra effort. Understand what metrics YOUR company cares about (eg. cost reduction, retention rates), then get creative on doing the math to map your research outcomes in those terms. - Democratizing research is too risky. Some worry that letting non-researchers contribute might lead to inconsistent or inaccurate findings. 👉 Advice: Encourage teams to take ownership of customer experience insights and ensure leadership supports a culture of curiosity and continuous learning. A big thank you to Kate Syuma and the Growthmates Podcast for inviting me to discuss these topics — it was a fantastic experience! 🙌 Catch the full conversation here (Youtube, Apple, Spotify inside): https://lnkd.in/es8Di63i

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Pivoting an MVP: The Rollercoaster of Product Development (But it's not as glamorous as it sounds) The past two weeks have been a whirlwind of creativity, reality checks, and strategic pivots. Here's what I've learned: 1. The Excitement Phase: → Started building the MVP for hubcor → Got carried away with grand visions 2. The Reality Check: → Realized the importance of market testing → Understood the need to prioritize core features 3. The Strategic Pivot: → Back to the drawing board → Simplifying the concept → Aligning with evolving client and agency needs Key Takeaway: Building a product isn't about perfection from day one. It's about adaptability, listening to your market, and being willing to evolve. What's your experience with MVP development? Have you ever had to dramatically pivot your product vision? Share your stories below! Book a chat with me to learn more about Hubcor's vision and how you can get positioned for early success on the platform. Drop a comment or DM to schedule your call! 🤘 #MVPDevelopment #ProductPivot #StartupLife #AdaptiveStrategy #Ecommerce #Partnerships

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What makes a story or presentation great? Earlier this year, I sat down with the Stripe design team to share my advice on creating effective presentations and telling engaging stories. Here’s what I shared with the team: 👇 Creating engaging presentations involves two steps: 1️⃣ Building structure 2️⃣ Adding detail -- Step 1️⃣: Building structure -- 🤨 → Start with why–Understand why your presentation exists. What are you trying to achieve? Are you explaining, motivating, or convincing? Who is your audience? ✍️ → Write it out—Writing a script helps you quickly outline possible structures and keeps the focus on the content that best meets your presentation’s purpose. 🎨 → Draw it out—If writing isn’t working, try drawing! Think about key visuals or concepts you want to convey. Sketch those out in logical order. 🔬 → Avoid jumping into detail—Add detail only when your structure can support it. Otherwise, you'll get bogged down in unnecessary content—a common issue for new designers. 📐 → Use a blueprint—If you’re struggling, use familiar story structures like Rags to Riches, Hero’s Journey, or Elevator Pitch. ⚔️ → Define your timelines and tensions—Across any good story are clear timelines and tensions. Ask yourself “what are the key events or moments of tension in my story?” Build off those. -- 2️⃣ Adding detail -- 🖱️ → Keep it simple—Simplicity helps your audience understand your message. And that's the ultimate goal. 🎯 → One thing at a time—Avoid overloading slides with information. Present concepts, images, and data points one at a time to help your audience absorb the material. 🤔 → Fidelity dictates feedback—Use a level of fidelity that reflects the feedback you want. Higher fidelity tends to prompt detailed feedback, while lower fidelity focuses on overall structure and flow. 🧑‍🔬 → Ditch the jargon—Avoid using technical jargon and acronyms without explanation. It can confuse your audience and distract from your message. Meet them at their level of understanding. 🛠️ → Make it real—Use real-world examples to help your audience visualize the context of your presentation. On the other hand, using 'lorem ipsum' in your designs can make it challenging for your audience to provide useful feedback and critique. That's it! I hope these tips help you create and present your work with greater confidence. If you'd like to see the full presentation or share your tips, let me know in the comments below! 👇 #storytelling #design

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Great advice for both sides of the equation.

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Being a subject matter expert does not make you qualified to manage a product team. Can someone help me out and explain why this seems to be the norm in product these days. Effective product teams need experienced and qualified contributers and leaders.

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