Legacy automakers refused to acknowledge the disruption that EV Technologies can have on the automobile industry, and decided to fight it off, instead of embracing it.
The American automobile industry had an headstart, when Tesla launched the Model S in 2012. Anyone who test drove the Tesla Model S, would have realised that EV technologies are superior to ICE, and the future for the automobile industry is ACES (Autonomous / Connected / Electric / Shared).
I drove an 8 year old Tesla Model S and a FSD (Full Self Driving) Tesla Model 3 in America a couple of years ago, and was super impressed with it’s performance. Why did legacy automakers decide to debunk EV’s, instead of competing?
EV Battery LFP cells were originally invented in North America, however patent licensing deals have meant that, until now, they've mostly been the preserve of Chinese-market EVs. How & Why did it happen?
America’s thought leader Tony Seba published a book ‘Clean Disruption of Energy & Transportation’ in 2014 & made many presentations, why was he ignored?
I visited China in 2019, and saw electric taxis & buses had replaced polluting ICE vehicles. However, Chinese EV manufacturers did not have much presence in the personal car segment. After Tesla’s factory got built in China (transfer of manufacturing knowhow), other Chinese EV manufacturers made their presence felt, and now control the market.
Isn’t it too late a realisation by legacy automakers, that EV’s are disrupting their business…
“Ford’s CEO Jim Farley first sounded the warning back in May, after his visit to China, but it’s been quietly happening in the background for far longer; Chinese electric vehicles, or EVs, are gobbling up the Chinese domestic market. They may even be on pace to do the same globally. In a Wall Street Journal interview, Farley described the situation as an "existential threat" to Ford, highlighting the rapid pace at which Chinese automakers are advancing in the EV race.
Not a few years ago, China was a net importer of automobiles, serving as a highly lucrative destination for many international manufacturers including Japanese, German, US, and even UK companies. In 2022, however, the Chinese economy was exporting nearly as many cars by-value as it was importing. Not only that, but that market share of foreign firms selling within China was rapidly being consumed by a slew of young, nimble, and domestic challengers. It is abundantly clear that China is on-pace to continue expanding, with no clear indicator of where its zenith might be. Chinese EV manufacturers are making inroads into Europe, Asia, Africa, and even South America, with the Wall Street Journal reporting as many as 20% of auto sales in Mexico this year being of Chinese make and model.”
Read more in this Autoblog article by Marco Micheletta
https://lnkd.in/gVWU8h73
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