Magdalena Jama

Understanding your audience is one of the most intelligent and cost-effective strategies for improving your bottom line.  Check out Grant C. Gooding's quick breakdown of the 6 most commonly used market research methods, their strengths and weaknesses, and when they should be used. https://lnkd.in/gZvhdTZW #getproof #marketresearch #researchmethods #emotionalresearch #emotionaldata

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Account-Based Marketing Styles: Which One Works for Your Enterprise, is your ultimate guide to understanding the different ABM styles and selecting the one that works best for your enterprise. In this ebook, you'll learn: - The different types of ABM styles, including one-to-one, one-to-few, and one-to-many - The benefits and limitations of each ABM style - How to select the right ABM style based on your business goals and target accounts - Best practices for implementing and optimizing each ABM style - Real-world examples of successful ABM campaigns using each style Download our free ebook now and discover the ABM style that's perfect for your enterprise! #ABM #b2bmarketing #Demandgeneration

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Account-Based Marketing Styles: Which One Works for Your Enterprise, is your ultimate guide to understanding the different ABM styles and selecting the one that works best for your enterprise. In this ebook, you'll learn: - The different types of ABM styles, including one-to-one, one-to-few, and one-to-many - The benefits and limitations of each ABM style - How to select the right ABM style based on your business goals and target accounts - Best practices for implementing and optimizing each ABM style - Real-world examples of successful ABM campaigns using each style Download our free ebook now and discover the ABM style that's perfect for your enterprise! #ABM #b2bmarketing #Demandgeneration

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Ever see a competitor producing great articles or marketing campaigns and think, “man, I wish we'd thought of that”? Instead of this mindset, we wonder, “how can we build off this idea?” Learn how Intergrowth performs competitive analyses with takeaways you can use to stay competitive in your industry.

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Black Friday is here, and my thoughts go out to all the retail workers and marketers battling the chaos. We get it—this is crunch time for sales. But let’s not forget the customers who’ve been drowning in Black Friday emails, texts, and ads every single day this month. It's a lot. For us as customers, a little reminder: not every deal is what it seems. Be vigilant—there’s plenty of spam and some cheeky offers out there that might not be worth your time or money. For marketers, a plea: maybe next year, fewer emails? Just a thought. I’ve shared more thoughts (and a bit of debate) on Black Friday here: https://lnkd.in/eagh-4ef. ps. If I am not responding to your messages I am probably trying to battle all my BF emails and finish my Christmas shopping 😅 #BlackFriday #Marketing #ConsumerTrends #Advertising #Christmas

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A couple months ago we profiled 102 life science eCommerce websites for companies between 51-10,001+ employees. The key findings with my commentary are as follows: - Amongst smaller to midsize enterprise companies, Adobe Commerce, or Magento was one of the most commonly used eCommerce platforms. Most of these are legacy Magento open-source free license because Adobe Commerce is far more expensive with still a weaker value proposition to Magento. - WooCommerce was commonly used in companies with less than 200 employees due to open-source free license. - As organizations get larger, we see the ERP system they use often times driving the eCommerce platform selection likely due to perceived advantages or strong enterprise software upsells (e.g. SAP Hybris). - We start seeing more usage of modern composable eCommerce solutions based on MACH (Microservices, API, Cloud, Headless) and JAMstack (JavaScript, APIs and Markup) such as commercetools and BigCommerce. - Then we see a ton of legacy custom solutions which are either super dated and scary to refactor/upgrade. Other custom solutions in principle are similar to what commercetools and other composable eCommerce solutions provide, but are largely homegrown. Overall, my recommendation is to take this data with a grain of salt. It shows you proven solutions that can work at different company sizes, but I generally will say that you should be moving towards headless, composable platforms. There's a number of them out there. It's vital to have a game plan also on how to chunk out your migrations and upgrades into prioritized steps that mitigate risk but allow for swifter deployment cycles. Also, don't be too pressured into using something like SAP Hybris just because you're on SAP ERP, etc. There's often times much more perceived value than true ease of integration. I believe when it comes to eCommerce and technology within the life sciences industry, Supreme has the most experience of any agency in the world by a long shot. Feel free to reach out if you'd like to chat more (www.supremeopti.com)

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Unlocking B2B success begins with a well-crafted email marketing strategy. But where do you begin? Discover how to turn leads into conversions by understanding your audience and building a top-notch offshore marketing team over at our Newsroom. #B2BMarketing #NewsroomInsights

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Want to boost conversions? Discover the latest strategies in our new ebook: "3 Strategies to Maximize Conversions Now" Available for free, no email needed! Whether you're a seasoned marketer or just getting started, this guide is chock full of valuable tips to help you succeed. 💡 What you'll learn: ☑How to identify and eliminate friction points that cause conversion loss. ☑Data-driven strategies to enhance site performance and user experience. ☑Practical tips for mapping and optimizing the customer journey. Download your free copy now: https://lnkd.in/g6RRSXck #ConversionOptimization #CustomerExperience #Frictionless

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Embark on a journey of multichannel mastery! 🌟 Dive into the world of multichannel outreach and discover how to expand your reach, engage your audience, and achieve your business goals. #multichanneloutreach #outreachtips

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7 Benefits of Marketing Channel Attribution 1. Enhanced Decision-Making 2. Better Marketing Budget Allocation 3...o just watch the video.

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Thank you to TalkCMO for covering insights from our latest report, The Marketing Spend Strategy. 📋 Findings reveal that 65% of B2B tech marketers saw budget increases in 2024, yet less than half faced more ambitious KPIs. AI and automation led the way, with 71% of marketers using AI reporting budget gains. Additionally, 54% expanded their teams despite industry downsizing. Learn how these trends are shaping 2025 growth. 📥 Read their article here: https://lnkd.in/gmTVPVMG #B2BMarketing #MarketingStrategy #AI

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💸 Is your wallet feeling light? It’s time to rethink your current martech budget to maximize your ROI–without sacrificing the quality of your DXP or CMS. ⚡️Find out what truly drives ROI in marketing technology and learn seven ways to cut costs in your digital experience solution with our new ebook. Discover proven methods to reduce expenses while boosting efficiency. 🤑 Download our free ebook and start reducing costs today 👉link.kentico.net/3KF84Di #DXP #Kentico #MarketingROI #MartechBudget #DigitalExperience #CostSavings

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Think about all the emails your customers are getting during BFCM (spoiler: it's too many to count). How can you cut through the noise? 🤔 You can start by pulling out all the stops on personalization and segmentation. With Repeat, you can create automated hyper-personalized messaging without any burdensome setup. Let us do all the work for you. If you want your emails to stand out during #BFCM, check us out: https://getrepeat.io/

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📌 Pinterest is having a webinar next week to dive deep on their Performance+ suite of products. You'll be able to hear directly from two Lead Product Marketing Managers as well as a Senior Industry Lead (s/o Jared my old colleague!) What you can expect: • Discover how the suite of Performance+ products can help automate campaigns. • Learn how to create a campaign using Performance+ to drive lower funnel performance. • Follow step-by-step demonstrations on how to analyze and optimize campaign performance. • Receive our free “How to Get Started with Performance+ Guide.” Link to register in the comments 📌 #pinterest #marketing #dtc #ecommerce #performancemarketing

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